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Raising VC is tough. Submit your investors today to our first-check database, The TechCrunch List

When we announced the formation of The TechCrunch List last week, we had no idea what response we would get to our proposal for founders to recommend their “first-check” investors. While plenty of founders over the years have told us that they wanted such a database to rely on or to refer to other founders who are raising for the first time, there is always something nerve-wracking about launching a new product and waiting for feedback.

Well, the TechCrunch community came through, since in just a few days, we’ve already received more than 500 proposals from founders recommending VCs who wrote their first checks and who have been particularly helpful in fundraising and getting a round closed.

If you haven’t submitted a recommendation, please help us using the form linked here.

The short survey takes five minutes, and could save founders dozens of hours armed with the right intel. Our editorial team is carefully processing these submissions to ensure their veracity and accuracy, and the more data points we have, the better the List can be for founders.

We’ve gotten quite a few questions about this new initiative, so we wanted to answer some common queries.

First check into each round: We want to know who wrote the first check that helped catalyze a round at each stage of a startup. So it’s okay to submit a name for each round.

Only one recommendation per early-stage round: We are holding the line on only allowing one name per round though. We realize that party rounds are not uncommon at the angel and seed stages, but a list of 30 people who all “led” a round is precisely what we are trying to avoid with the List. So keep the recommendations to one name, please, or if you can’t, it’s best not to recommend anyone at all.

Deadline: There is no single deadline. We intend to publish a first draft of the list in the next two-three weeks, so earlier submissions are more likely to be processed in time for the draft list. Our goal with The TechCrunch List is to make it an up-to-date and living product, and so we intend to update it regularly with new information as we learn it. So it’s a rolling deadline.

Founders only: While we certainly appreciate VCs offering to humbly submit their own names for consideration, we really want to hear from the founders themselves who did the fundraise. Feel free to reach out to your founders to submit — many firms have already done so if our early data is any indication.

People not firms: We are obsessed about moving beyond firm brand names and instead identifying individual partners on recommendations, since ultimately, founders work with a person and not a brand.

Weighting: We’ve been asked how we are “weighting” the submissions. The simple answer is that we are (mostly) not weighting them. In addition to fact-checking and verifying each submission, our main consideration is a basic assessment of a startup’s quality — what was the size of the round, has it raised any follow-on financing and any other public displays of performance. The TechCrunch List isn’t assessing investor quality (there are plenty of other lists in our industry for that), but rather assessing the willingness of an investor to write a “first check.”

Keep submitting those names, and reach out to us if you have any questions.

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Lightrun raises $4M for its continuous debugging and observability platform

Lightrun, a Tel Aviv-based startup that makes it easier for developers to debug their production code, today announced that it has raised a $4 million seed round led by Glilot Capital Partners, with participation from a number of engineering executives from several Fortune 500 firms.

The company was co-founded by Ilan Peleg (who, in a previous life, was a competitive 800m runner) and Leonid Blouvshtein, with Peleg taking the CEO role and Blouvshtein the CTO position.

The overall idea behind Lightrun is that it’s too hard for developers to debug their production code. “In today’s world, whenever a developer issues a new software version and deploys it into production, the only way to understand the application’s behavior is based on log lines or metrics which were defined during the development stage,” Peleg explained. “The thing is, that is simply not enough. We’ve all encountered cases of missing a very specific log line when trying to troubleshoot production issues, then having to release a new hotfix version in order to add this specific logline, or — alternatively — reproduce the bug locally to better understand the application’s behavior.”

Image Credits: Lightrun

With Lightrun, as the co-founders showed me in a demo, developers can easily add new logs and metrics to their code from their IDE and then receive real-time data from their real production or development environments. For that to work, they need to have the Lightrun agent installed, but the overhead here is generally low because the agent sits idle until it is needed. In the IDE, the experience isn’t all that different from setting a traditional breakpoint in a debugger — only that there is no break. Lightrun can also use existing logging tools like Datadog to pipe its logging data to them.

While the service’s agent is agnostic about the environment it runs in, the company currently only supports JVM languages. Blouvshtein noted that building JVM language support was likely harder than building support for other languages and the company plans to launch support for more languages in the future.

“We make a point of investing in technologies that transform big industries,” said Kobi Samboursky, founder and managing partner at Glilot Capital Partners . “Lightrun is spearheading Continuous Debugging and Continuous Observability, picking up where CI/CD ends, turning observability into a real-time process instead of the iterative process it is today. We’re confident that this will become DevOps and development best practices, enabling I&O leaders to react faster to production issues.”

For now, there is still a bit of an onboarding process to get started with Lightrun, though that’s generally a very short process, the team tells me. Over time, the company plans to make this a self-service process. At that point, Lightrun will likely also become more interesting to smaller teams and individual developers, though the company is mostly focused on enterprise users and, despite only really launching out of stealth today and offering limited language support, the company already has a number of paying customers, including major enterprises.

“Our strategy is based on two approaches: bottom-up and top-down. Bottom-up, we’re targeting developers, they are the end-users and we want to ensure they get a quality product they can trust to help them. We put a lot of effort into reaching out through the developer channels and communities, as well as enabling usage and getting feedback. […] Top-down approach, we are approaching R&D management like VP of R&D, R&D directors in bigger companies and then we show them how Lightrun saves company development resources and improves customer satisfaction.”

Unsurprisingly, the company, which currently has about a dozen employees, plans to use the new funding to add support for more languages and improve its service with new features, including support for tracing.

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Cape Privacy launches data science collaboration platform with $5.06M seed investment

Cape Privacy emerged from stealth today after spending two years building a platform for data scientists to privately share encrypted data. The startup also announced $2.95 million in new funding and $2.11 million in funding it got when the business launched in 2018, for a total of $5.06 million raised.

Boldstart Ventures and Version One led the round, with participation from Haystack, Radical Ventures and Faktory Ventures.

Company CEO Ché Wijesinghe says that data science teams often have to deal with data sets that contain sensitive data and share data internally or externally for collaboration purposes. It creates a legal and regulatory data privacy conundrum that Cape Privacy is trying to solve.

“Cape Privacy is a collaboration platform designed to help focus on data privacy for data scientists. So the biggest challenge that people have today from a business perspective is managing privacy policies for machine learning and data science,” Wijesinghe told TechCrunch.

The product breaks down that problem into a couple of key areas. First of all it can take language from lawyers and compliance teams and convert that into code that automatically generates policies about who can see the different types of data in a given data set. What’s more, it has machine learning underpinnings so it also learns about company rules and preferences over time.

It also has a cryptographic privacy component. By wrapping the data with a cryptographic cypher, it lets teams share sensitive data in a safe way without exposing the data to people who shouldn’t be seeing it because of legal or regulatory compliance reasons.

“You can send something to a competitor as an example that’s encrypted, and they’re able to process that encrypted data without decrypting it, so they can train their model on encrypted data,” company co-founder and CTO Gavin Uhma explained.

The company closed the new round in April, which means they were raising in the middle of a pandemic, but it didn’t hurt that they had built the product already and were ready to go to market, and that Uhma and his co-founders had already built a successful startup, GoInstant, which was acquired by Salesforce in 2012. (It’s worth noting that GoInstant debuted at TechCrunch Disrupt in 2011.)

Uhma and his team brought Wijesinghe on board to build the sales and marketing team because, as a technical team, they wanted someone with go-to-market experience running the company so they could concentrate on building product.

The company has 14 employees and is already an all-remote team, so the team didn’t have to adjust at all when the pandemic hit. While it plans to keep hiring fairly limited for the foreseeable future, the company has had a diversity and inclusion plan from the start.

“You have to be intentional about about seeking diversity, so it’s something that when we sit down and map out our hiring and work with recruiters in terms of our pipeline, we really make sure that diversity is one of our objectives. You just have it as a goal, as part of your culture, and it’s something that when we see the picture of the team, we want to see diversity,” he said.

Wijesinghe adds, “As a person of color myself, I’m very sensitive to making sure that we have a very diverse team, not just from a color perspective, but a gender perspective as well.”

The company is gearing up to sell the product  and has paid pilots starting in the coming weeks.

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Canva raises $60 million on a $6 billion valuation

Sydney-based Canva, the design platform for non-designers, has today announced the close of a $60 million funding round, bringing its valuation to $6 billion, according to the company.

The startup has raised a total of more than $300 million, including this latest round of financing, from investors like Bond, General Catalyst, Sequoia Capital China, Felicis Ventures and Blackbird Ventures .

Canva COO and co-founder Cliff Obrecht explained that the round was 10x oversubscribed with interest from angels and new VCs, but that the company resisted taking extra capital.

“At our stage, investors are looking to deploy $50 million+ in capital,” said Obrecht. “Even our existing investors were looking to deploy between $50 million and $100 million, but we said ‘Oh, gee, we really don’t want to be diluted that much because we have a lot of conviction in the business and we don’t need that much money.’ ”

He also said the company wanted to remain with existing investors — Blackbird and Sequoia Capital China led this round — because those investors bet on the company when it was in its infancy, founded by three people in an isolated part of the world with no technical chops.

At the beginning of the pandemic, Canva made a commitment to continue paying all of its contracted workers, but froze hiring. The company also made quick moves to shut down the office and move to remote work. However, Canva is one of the few companies that is getting a boost from the world moving to work from home.

The company has seen a 50% uptick in shared designs, and around a 25% increase in designs created each month. Overall, Canva is growing 100% year over year in both revenue and users, with 30 million monthly active users across 190 countries.

Canva was founded in 2012 with the mission of democratizing design tools. While many non-designers can navigate their way around Google Slides or PowerPoint, or maybe even crop an image, going more in-depth on a design project can be daunting, as the suite of tools provided to designers can be incredibly complex.

The company’s tools are meant to simplify the design process for folks who don’t work in the design department, whether it’s the sales team putting together sales materials, marketers working on content or other departments working on internal materials to send to the broader organization. The drag-and-drop interface gives folks a way to create something beautiful and impressive without having to learn Photoshop.

The product started out as a freemium product for individual consumers but eventually started offering enterprise products, as well as a video editing tool that comes complete with video templates, easy-to-use animation tools and a library of stock video, music, etc.

The company has also launched an educational platform called Canva for Education, which integrates with G Suite and Google Classroom to get students started on design early. Canva also offers a developer platform for startups that want to integrate with the company, which currently includes Dropbox, Google Drive, PhotoMosh and Instagram, among others.

Most recently, Canva partnered with FedEx Office to offer easy design-to-print products that let users pick up print designs from one of more than 2,000 locations in the U.S. as the Sydney-based company looks to secure a foothold in this market.

Canva plans on using the funding to grow the company, make a push into collaboration and continue making acquisitions.

On the heels of the funding, Canva is looking to hire — the company currently has 1,000+ employees, of which more than 40% are female. (Canva did not disclose the percentage of its workforce that are non-white.)

Obrecht says that one of the greatest challenges for the company and for leadership personally is the burden of not feeling like they’re doing enough to make the world a better place. He explained that the company has a number of initiatives focused on this core tenet, including free access to the platform for more than 50,000 nonprofit organizations, education initiatives, anti-discrimination policies within its TOS and more.

“But it just never really feels like enough,” said Obrecht. “You see what’s happening and it’s a bit of a shit show and it’s not aspirational at all. It doesn’t look like it’s getting fixed quickly by the adults who are in government. They’re not doing the right thing, and if they’re not, who will? So we really believe we should have a heavy part in trying our best to make sure the shit show doesn’t continue.”

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5 resources Black entrepreneurs can leverage to build and grow

Delali Dzirasa
Contributor

Delali Dzirasa is CEO and founder of Fearless, a full-stack digital services firm in Baltimore, MD with a mission to create software with a soul — tools that empower communities and make a difference.

Building a business is hard; about 50% of businesses fail in the first five years. The early years of an entrepreneur’s journey can be difficult and lonely. When starting my digital services firm Fearless, I convinced my wife to rent out our home and move in with my mother so we could have an extra income while I built Fearless in my mother’s basement.

That was 10 years ago — Fearless now has over 115 employees.

That story of struggling to build a tech company and working out of a basement or garage until you “make it” is pretty common, but the barriers facing Black entrepreneurs make it harder to find success and support.

Research by the University of California, Santa Cruz states that minority-owned startups have access to less capital than their white counterparts. The right investors can offer more than just funding to early-stage companies; the connections those in the venture capitalist world have can bring an entrepreneur the new business, mentorship and employees needed to grow.

Venture capital firms like Harlem Capital and Black Angel Tech Fund are focused on changing the faces of entrepreneurship by diversifying their portfolio, but traditional venture capitalist funding is not the only way to grow your business.

There are other avenues and opportunities to get the support, financial and otherwise, to help build a successful company:

Equity crowdfunding: Similar to crowdfunding campaigns like GoFundMe or Kickstarter, equity crowdfunding allows nontraditional investors to support businesses and receive equity. Enabled through Title III of the 2012 JOBS Act’s Regulation CF, equity crowdfunding allows all companies to sell securities, whether in the form of equity in the company, debt, revenue shares, convertible notes and more. Equity crowdfunding platforms include WeFunder and LocalStake.

Mentor programs: Fearless was lucky enough to be accepted into the DoD Mentor-Protégé program early in our growth. As the oldest continuously operating federal mentor-protégé program in existence, the DoD program helped us establish and expand our footprint in the federal government contracting space. NewMe and Black Girl Ventures are two programs that specialize in mentorship for early-stage companies.

Become 8(a) certified: The federal government has a goal of awarding at least 5% of all federal contracting dollars to small, disadvantaged businesses each year. These businesses fall under the 8(a) classification. To qualify for the program, you must be a small business with 51% of ownership and control from U.S. citizens who are economically and socially disadvantaged and the owner’s adjusted gross income for three years is $250,000 or less.

The full definition of what counts as being economically and socially disadvantaged can be found in Title 13 Part 124 of the Code of Federal Regulations. Fearless has been classified as an 8(a) company for several years and we have been able to secure several contracts through the certification.

Tap into Small Business Administration resources: More than a million users visit SBA.gov to utilize tools like the SBA Business Guide and Lender Match site. By using the SBA website and reaching out to your local SBA office, you can make full use of the programs available and connect with business owners who can offer advice and mentorship.

Identify supportive bankers: Your business is your top priority and the people you engage with should view your company as a priority too. You need someone vested in your success who will advocate for you when you need them. If you meet with a banker and get a sense that you would be an account number instead of a person, then find another one. If you don’t have your banker’s personal cell phone number, and they aren’t willing to visit you at your business, then take a pass and find a true partner who supports you.

A call to action for business owners

I am putting the call out to business owners and entrepreneurs who are further along in their journey to mentor and invest in Black-owned businesses. Think back on the support you received, and be that model for someone else. Or be the mentor that you wished you had when you were starting out. Take time to invest in other Black-owned tech companies or fund the programs that do. Share your knowledge and experience with Black tech leaders.

If there isn’t a resource hub for Black entrepreneurs in your city, create one. Fearless is a small company and we have still managed to help 13 new companies get off the ground through our accelerator program, Hutch.

Hutch is an intensive 12-month program that gives entrepreneurs a blueprint for building successful digital service firms, by empowering them with the tools, mentorship and peer support they need to have a lasting impact. We think of this program kind of like a home base for our entrepreneurs, providing them with a foundation of support so they can grow without getting lost amongst bigger companies in the industry.

Help create the spaces in your community that will foster innovation and business growth.

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Who’s writing first checks into startups?

Over the past two decades, the venture capital industry has exploded beyond anyone’s wildest imaginations.

What began as a sleepy industry in Boston and Menlo Park has now expanded to dozens of cities the world over. The National Venture Capital Association estimates that VCs deployed more than $130 billion in 2018 and 2019, and thousands of new investors have joined the ranks in recent years to find the next great startups.

All that activity, though, poses a dilemma for founders: Who actively writes checks? Who is a leader in a specific market or vertical? Who has the conviction to underwrite pathbreaking investments? Who, ultimately, do you want to have by your side for the next decade as your startup grows?

There are lists that rank VCs by their exit returns. There are lists that rank young VCs by their potential. There are lists of VCs who claim investment interest in various sectors. There are lists that try to ferret out deal volume, impact and other quantitative metrics. There are internal lists at accelerators that share collective wisdom between founders.

Who actively writes checks? Who is a leader in a specific market or vertical? Who has the conviction to underwrite pathbreaking investments? Who, ultimately, do you want to have by your side for the next decade as your startup grows?

All those lists and rankings have an important function to serve, but for all the compilations of investors out there, we couldn’t find a single one that publicly answered a simple yet vital question: Who are the VC investors who are leaders in specific verticals who should be a founder’s first stop during a fundraise?

Today’s venture industry is made up of thousands of investors with varying specialties, and far too many passive investors that are willing to participate in rounds but don’t actively participate in deals unless other investors have committed. Many don’t actively push to get deals done or don’t actively lead the charge to build a syndicate of investors.

With all that in mind, we’re excited to launch a new initiative that we hope will help answer those questions and help founders find that first check — The TechCrunch List.

Over the next few weeks, we’re going to be collecting data around which individual investors are actually willing to write the proverbial “first check” into a startup’s fundraising round and help catalyze deals for founders — whether it be seed, Series A or otherwise (i.e. out of your Series A investors, the first person who was willing to write the check and get the ball rolling with other investors). Once we’ve collected, cleaned and analyzed the data, we’ll publish lists of the most recommended “first check” investors across different verticals, investment stages and geographies, so founders can see which investors are potentially the best fit for their company.

Founders are used to being specialized; after all, they have to live and breathe their startups every single day. So it can be jarring to start talking to generalist investors who know little about a category and ask shallow questions only to render a judgment with irrelevant advice. One of the greatest impetuses for us to put together The TechCrunch List is that like founders, we also struggle to cut through the noise around the interests of individual VCs.

We’d argue that’s close to impossible. There is more spend on technology than ever before in history. Verticals are getting more competitive — market maps that used to have 10 to 50 companies have expanded to hundreds. The only way to compete today is to specialize, and that has never been more true for VCs.

In all, The TechCrunch List will publish the most recommended “first check” writers across 22 different categories, ranging from D2C & e-commerce brands to space, and everything in between. Through some data analysis around total investments in each space, we believe our 22 categories should cover the entirety or majority of the venture activity today.

To make this project a success and create a useful resource for founders, we need your help. We want to hear from company builders and we want to hear from them directly.

To make this project a success and create a useful resource for founders, we need your help. We want to hear from company builders and we want to hear from them directly. We will be collecting endorsements submitted by founders through the form linked here.

Through the form, founders will be asked to submit their name, their startup, the stage of company, the name of the one “first check” investor they want to endorse and a couple of minor logistical items. We are asking founders here for their on-the-record endorsement. We ask that you limit your recommendations to one (1) person per fundraise round.

While many investors may have helped you in your journey, we are specifically interested in the person who most helped you get a round underway and closed. The one who catalyzed your round. The one who guided you through the fundraise process. The one investor you would ultimately recommend to other founders who are trying to find their VC champion.

Our main goal is to help founders, dreamers and company builders find investors who will invest in them today, and with your help, we think we can. The TechCrunch List is not meant to identify every possible investor under the sun who might make an investment within a space, nor just the big household-name VCs whose reputations can sometimes seem more linked to their follower counts on Twitter as opposed to their bold term sheets.

Our hope is that this can be a go-to resource for founders looking to fundraise going forward, and with that in mind, we are very determined to improve the glaring representation gaps in the venture industry. It’s no secret that the world of VC still looks like a country-club membership roster, dominated by white men with strong opinions and loud voices. Looking at the data, it’s clear that there are groups that are particularly underrepresented, with only a small portion of the industry made up of Black, Latinx and female investors, for example.

We want to amplify these voices and we want to hear particularly from founders of color, female founders and other underrepresented groups. We also want to make sure our recommended investor lists are sufficiently representative and highlight underrepresented investors who might not have had equal opportunities in the past.

We want to help builders wade through the BS politics and fundraising annoyances that founders complain to us about on a daily basis, and help them identify qualified leads that are actually active, engaged and specialized and are the best fit to help founders raise money and grow now.

Thank you for your support. We’re excited to build The TechCrunch List with you — and for you.

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Payfone raises $100M for its mobile phone-based digital verification and ID platform

As an increasing number of daily and essential services move to digital platforms — a trend that’s had a massive fillip in the last few months — having efficient but effective ways to verify that people are who they say they are online is becoming ever more important. Now, a startup called Payfone, which has built a B2B2C platform to identify and verify people using data (but no personal data) gleaned from your mobile phone, has raised $100 million to expand its business. Specifically, Rodger Desai, the co-founder and CEO, said in an interview that plan will be to build in more machine learning into its algorithms, expand to 35 more geographies and make strategic acquisitions to expand its technology stack.

The funding is being led by Apax Digital, with participation from an interesting list of new and existing backers. They include Sandbox Insurtech Ventures, a division of Sandbox Industries, which connects corporate investment funds with strategic startups in their space); Ralph de la Vega, the former vice chairman of AT&T; MassMutual Ventures; Synchrony; Blue Venture Fund (another Sandbox outfit); Wellington Management LLP; and the former CEO of LexisNexis, Andrew Prozes.

Several of these investors have a close link to the startup’s business: Payfone counts carriers, healthcare and insurance companies, and banks among its customers, which use Payfone technology in their backends to help verify users making transactions and logging in to their systems.

Payfone tells me it has now raised $175 million to date, and while it’s not disclosing its valuation with this round, according to PitchBook, in April 2019 when it raised previously, it was valued at $270 million. Desai added that Payfone is already profitable and business has been strong lately.

“In 2019 we processed 20 billion authentications, mostly for banks but also healthcare companies and others, and more generally, we’ve been growing 70% year-over-year,” he said. The aim is to boost that up to 100 billion authentications in the coming years, he said.

Payfone was founded in 2008 amongst a throng of mobile payment startups (hence its name) that emerged to help connect consumers, mobile content businesses and mobile carriers with simpler ways to pay using a phone, with a particular emphasis on using carrier billing infrastructure as a way of letting users pay without inputting or using cards (especially interesting in regions where credit and debit card penetration and usage are lower).

That has been an interesting if slowly growing business, so around 2015 Payfone starting to move toward using its tech and infrastructure to delve into the adjacent and related space of applying its algorithms, which use authentication data from mobile phones and networks to help carriers, banks and many other kinds of businesses verify users on their networks.

(Indeed, the connection between the technology used for mobile payments that bypasses credit/debit cards and the technology that might be used for ID verification is one that others are pursuing, too: Carrier billing startup Boku — which yesterday acquired one of its competitors, Fortumo, in a $41 million deal as part of a wider consolidation play — also acquired one of Payfone’s competitors, Danal, 18 months ago to add user authentication into its own range of services.)

The market for authentication and verification services was estimated to be worth some $6 billion in 2019 and is projected to grow to $12.8 billion by 2024, according to research published by MarketsandMarkets. But within that there seems to be an almost infinite amount of variations, approaches and companies offering services to carry out the work. That includes authentication apps, password managers, special hardware that generates codes, new innovations in biometrics using fingerprints and eye scans, and more.

While some of these require active participation from consumers (say by punching in passwords or authentication codes or using fingerprints), there’s also a push to develop more seamless and user-friendly, and essentially invisible, approaches, and that’s where Payfone sits.

As Desai describes it, Payfone’s behind-the-scenes solution is used either as a complement to other authentication techniques or on its own, depending on the implementation. In short, it’s based around creating “signal scores” and tokens, and is built on the concept of “data privacy and zero data knowledge architecture.” That is to say, the company’s techniques do not store any personal data and do not need personal data to provide verification information.

As he describes it, while many people might only be in their 20s when getting their first bank account (one of the common use cases for Payfone is in helping authenticate users who are signing up for accounts via mobile), they will have likely already owned a phone, likely with the same phone number, for a decade before that.

“A phone is with you and in your use for daily activities, so from that we can opine information,” he said, which the company in turn uses to create a “trust score” to identify that you are who you say you are. This involves using, for example, a bank’s data and what Desai calls “telecoms signals” against that to create anonymous tokens to determine that the person who is trying to access, say, a bank account is the same person identified with the phone being used. This, he said, has been built to be “spoof proof” so that even if someone hijacks a SIM it can’t be used to work around the technology.

While this is all proprietary to Payfone today, Desai said the company has been in conversation with other companies in the ecosystem with the aim of establishing a consortium that could compete with the likes of credit bureaus in providing data on users in a secure way.

“The trust score is based on our own proprietary signals but we envision making it more like a clearing house,” he said.

The fact that Payfone essentially works in the background has been just as much of a help as a hindrance for some observers. For example, there have been questions raised previously about how data is sourced and used by Payfone and others like it for identification purposes. Specifically, it seems that those looking closer at the data that these companies amass have taken issue not necessarily with Payfone and others like it, but with the businesses using the verification platforms, and whether they have been transparent enough about what is going on.

Payfone does provide an explanation of how it works with secure APIs to carry out its services (and that its customers are not consumers but the companies engaging Payfone’s services to work with consumer customers), and offers a route to opt out of of its services for those that seek to go that extra mile to do so, but my guess is that this might not be the end of that story if people continue to learn more about personal data, and how and where it gets used online.

In the meantime, or perhaps alongside however that plays out, there will continue to be interesting opportunities for approaches to verify users on digital platforms that respect their personal data and general right to control how any identifying detail — personal or not — gets used. Payfone’s traction so far in that area has helped it stand out to investors.

“Identity is the key enabling technology for the next generation of digital businesses,” said Daniel O’Keefe, managing partner of Apax Digital, in a statement. “Payfone’s Trust Score is core to the real-time decisioning that enterprises need in order to drive revenue while thwarting fraud and protecting privacy.” O’Keefe and his colleague, Zach Fuchs, a principal at Apax Digital, are both joining the board.

“Payfone’s technology enables frictionless customer experience, while curbing the mounting operating expense caused by manual review,” said Fuchs. 

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Uptycs lands $30M Series B to keep building security analytics platform

Every company today is struggling to deal with security and understanding what is happening on their systems. This is even more pronounced as companies have had to move their employees to work from home. Uptycs, a Boston-area security analytics startup, announced a $30 million Series B today to help companies detect and understand breaches when they happen.

Sapphire Ventures led the round with help from Comcast Ventures and ForgePoint Capital. The startup has now raised a total of $43 million, according to the company. Under the terms of today’s deal, Sapphire Ventures’ president and managing director Jai Das will be joining the company’s board.

Company co-founder and CEO Ganesh Pai says he and his co-founders previously worked at Akamai, where they observed Akamai’s debugging and diagnostic tools, which were designed to work at massive scale. The founders believed they could use a similar approach to building a security analytics platform, and in 2016 the group launched Uptycs .

“We help people to solve intrusion detection, compliance and audit and incident investigation. These are table stakes requirements [for security solutions] that most large scale organizations have, and of course with their scale the challenges vary. What we at Uptycs do is provide a solution for that,” Pai told TechCrunch.

The company uses a flight recorder approach to security, giving security operations teams the ability to sift through the data and review exactly how a detection happened and how the intruder got through the company’s defenses.

He recognizes his company is fortunate to get a round this large right now, but he says the solution has attracted a number of customers signing seven-digit contracts and this in turn got the attention of investors. “That customer engagement, their experience and this commitment from our customers led to this substantial round of funding,” he said.

The company currently has 65 employees spread across offices in Waltham, a Boston suburb, as well as two offices in India. Pai says the plan is to double that number in the next 12 months. “Between the cash flow from our existing customers and the pipeline for us and the funding, we are planning to grow in a meaningful way. If everything aligns with our expectation we will double our team size in the next 12 months,” he said.

As he grows his company in this way, Pai says they are talking to their investors about how to build a diverse workforce. “We’ve thought long and hard about it, both in terms of diversity and inclusion. It is a lot harder to execute because at the end of the day, there is a finite talent pool, but we are having conversations with our investors, who have seen patterns of success in terms of implementing such plans from growth stage ventures,” he said.

He added, “And of course we are a very early-stage company, but we are extremely cognizant, and given the current circumstances are acutely aware that we need to do our very best and make a difference.”

As the company has moved to work from home across its operations, he says it has benefited from working in the cloud from the start. “As an organization we are very fortunate that we built our organization so that everything runs in the cloud and everyone has been able to remain very productive,” he said.

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Admix raises $7M to bring more ads to games, VR and AR

Adtech startup Admix is announcing that it has raised $7 million in Series A funding.

The London-based company was founded by CEO Samuel Huber (previously owner of an indie gaming studio) and COO Joe Bachle-Morris (who previously worked in the ad agency world). The company is working to bring ads to games, esports, virtual reality and augmented reality.

In-game advertising is already a huge market, but Admix says it’s differentiated by focusing on building a product that supports game advertising at scale, where advertisers can bid programmatically through traditional ad-buying platforms, rather than relying on an ad agency model.

For developers, Admix offers an SDK for the Unity and Unreal game engines, allowing them to drag and drop into their games ad formats like billboards, posters and 3D spaces. The startup says it’s working with more than 200 developers and is running campaigns from more than 500 advertisers each month, with past advertisers including National Geographic, Uber and State Farm.

“The concept of putting ads in games is obviously not new, but the scalability of our solution is what is revolutionary, delivering instant and consistent revenue to game makers, or streaming platforms,” Huber said in a statement. “This coupled with the fact that 1.5B people play games globally every day, means that gaming is becoming a truly mainstream advertising channel.”

Admix previously raised $2.1 million, according to Crunchbase. The Series A was led by U.K.-based Force Over Mass, with the participation from Speedinvest, Sure Valley Ventures and Nigel Morris (a former Dentsu Aegis executive), as well as other angel investors.

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