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Where top VCs are investing in media, entertainment & gaming

Most of the strategy discussions and news coverage in the media and entertainment industry is concerned with the unfolding corporate mega-mergers and the political implications of social media platforms.

These are important conversations, but they’re largely a story of twentieth-century media (and broader society) finally responding to the dominance Web 2.0 companies have achieved.

To entrepreneurs and VCs, the more pressing focus is on what the next generation of companies to transform entertainment will look like. Like other sectors, the underlying force is advances in artificial intelligence and computing power.

In this context, that results in a merging of gaming and linear storytelling into new interactive media. To highlight the opportunities here, I asked nine top VCs to share where they are putting their money.

Here are the media investment theses of: Cyan Banister (Founders Fund), Alex Taussig (Lightspeed), Matt Hartman (betaworks), Stephanie Zhan (Sequoia), Jordan Fudge (Sinai), Christian Dorffer (Sweet Capital), Charles Hudson (Precursor), MG Siegler (GV), and Eric Hippeau (Lerer Hippeau).

Cyan Banister, Partner at Founders Fund

In 2018 I was obsessed with the idea of how you can bring AI and entertainment together. Having made early investments in Brud, A.I. Foundation, Artie and Fable, it became clear that the missing piece behind most AR experiences was a lack of memory.

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Grocery startup BigBasket becomes India’s newest unicorn with new $150M investment

India has a new unicorn after BigBasket, a startup that delivers groceries and perishables across the country, raised $150 million for its fight against rivals Walmart’s Flipkart, Amazon and hyperlocal startups Swiggy and Dunzo.

The new financing round — a Series F — was led by Mirae Asset-Naver Asia Growth Fund, the U.K.’s CDC Group and Alibaba, BigBasket said on Monday. The closing of the round has officially helped the seven-year-old startup surpass $1 billion valuation, co-founder Vipul Parekh, who heads marketing and finances for the company, told TechCrunch in an interview. Chinese giant Alibaba, which also led the Series E round in BigBasket last year, is the largest investor in the company, with about 30% stake, a person familiar with the matter said.

The company, which offers more than 20,000 products from 1,000 brands in more than two dozen cities, will deploy the fresh capital into expanding its supply-chain network, adding more cold storage centers and distribution centers to serve customers faster, Parekh said. The company also plans to add about 3,000 vending machines that offer daily eatable items, such as vegetables, snacks and cold drinks in residential apartments and offices by next month, he added.

Infusion of $150 million for BigBasket, which raised $300 million last year, comes at a time when both Walmart’s Flipkart and Amazon are increasingly expanding their grocery businesses in India.

Amazon Retail India, which operates Amazon Pantry and Prime Now services and has a presence in mire than 100 cities, is reportedly planning to expand its business in India. Flipkart Group CEO Kalyan Krishnamurthy said in an interview with the Economic Times last month that the e-commerce giant may pilot a fresh foods business soon. Last week, Flipkart was said to be in talks to acquire grocery chain Namdhari’s Fresh.

Parekh largely brushed off the challenge his company faces from Flipkart and Amazon at this stage, saying that “it is a very large market, and it is unlikely to be dominated by one single company for the simple reason of its complex nature.” Flipkart and Amazon may eventually get serious about this space, but so far their play with groceries is mostly an additional differentiation checkpoint, he said.

“The success in this business requires having the ability to build and manage a very complex supply chain across multiple categories such as vegetables, meat and beauty products among others. Our focus has been on building the supply chain, and also ensuring that we are able to deliver a very large assortment of products to consumers,” he added. He said BigBasket today offers the largest catalog and fastest delivery among any of its rivals.

Besides, BigBasket, which is increasingly growing its subscription business to supply milk and other daily eatables, is also inching closer to becoming financially stronger. Parekh said BigBasket expects to become operationally profitable in six to eight months. “The idea is that business by itself does not consume cash. If we use cash, it will be for investment in new businesses or scaling of existing businesses,” he said.

India’s retail market, valued at mire than $900 billion, is increasingly attracting the attention of VC funds. Since 2014, online retailers alone have participated in more than 163 financing rounds, clocking over $1.38 billion, analytics firm Tracxn told TechCrunch. More than 882 players are operational in the market, the firm said.

The challenge for BigBasket remains fighting a growing army of rivals, including hyperlocal delivery startups including Grofers, which raised $60 million earlier this year, unicorn Swiggy and Google-backed Dunzo, which is increasingly becoming a verb in urban Indian cities.

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SendBird snags additional $50M for messaging API tool, as it extends Series B to $102M

SendBird, a startup that enables developers to add messaging to their apps with a couple of lines of code, announced a secondary Series B investment of $50 million today. This additional funding comes on top of the $52 million, the company raised in February.

The new money was led by Tiger Global Management, with significant participation from Iconiq, the firm that led the initial Series B round. Today’s investment brings the total raised to more than $120 million, according to Crunchbase data.

This is a huge investment for a Series B-level company, and what appears to be driving such a large influx of cash is a fast-growing market with tremendous demand for user-to-user messaging inside apps. By offering this as an API service, developers can drop the capability into their apps without having to build it from scratch. It’s a similar value proposition as Twilio for communications or Stripe for payments.

As SendBird CEO John Kim told us in the first part of the Series B investment in February, his company is aiming to make it simple for developers to add in-app messaging:

We are a very flexible, fully customizable, white label messaging capability. We come with a fully managed infrastructure. So basically, you can log into any mobile applications or websites out there, and use our messaging capability.

Kim says today’s additional money comes at a time when his company is accelerating its go-to-market strategy. “Starting from marketing and sales, we are building the go-to-market engine to scale our global presence by hiring leaders in key areas of the business and building teams around those leaders. To accelerate this process, we’re working with our new investors for Series B, who have made many investments in our target markets and built strong connections there,” Kim told TechCrunch.

Founded in South Korea in 2013, SendBird has 98 employees, with headquarters in San Mateo, Calif. It was a member of the Y Combinator Winter 2016 class.

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Spot.IM raises $25M to help publishers engage with readers

Spot.IM announced today that it has raised $25 million in Series D funding.

We’ve written about the company’s commenting platform before, but CEO Nadav Shoval said it’s now building a broader “community platform.”

That means going beyond commenting and moderation to also include community pages and other ways to highlight and monetize user-generated content. The company’s customers include Hearst, Refinery29, Fox News and our corporate siblings at Engadget and AOL.com.

Shoval argued that these tools are particularly important as digital media business models are struggling — regardless of whether those publishers are focused on advertising, subscriptions or other models, the key is to focus on loyal readers and  viewers rather than “random users that come in and disappear.”

Spot.IM can make a big difference in this area by keeping users engaged, and by providing data to help publishers understand their behavior and value. In fact, Shoval said that for some publishers, a Spot.IM user will provide five times as much lifetime revenue as a non-Spot.IM user.

“We do believe it’s about better understanding: Who are our users, what do they want and how can we provide them with more value?” he added.

The company has now raised a total of $63 million, according to Crunchbase. The new funding was led by previous investor Insight Venture Partners with participation from Norma Investments (representing businessman Roman Abramovich), AltaIR Capital, Cerca and WGI Group (founded by Noah Goodhart, Jonah Goodhart and Mike Walrath).

Spot.IM is also announcing that it has appointed tech and media executive Itzik Ben-Bassat as president and as a member of its board of directors.

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Golden unveils a Wikipedia alternative focused on emerging tech and startups

Jude Gomila, who previously sold his mobile advertising company Heyzap to RNTS Media, is taking on a new challenge — building a “knowledge base” that can fill in Wikipedia’s blind spots, particularly when it comes to emerging technologies and startups.

While Gomila is officially launching Golden today, it’s already full of content about things like the latest batch of Y Combinator startups and morphogenetic engineering. And it’s already raised $5 million from Andreessen Horowitz, Gigafund, Founders Fund, SV Angel, Liquid 2 Ventures/Joe Montana, plus a long list of individual angel investors including Gomila’s Heyzap co-founder, Immad Akhund.

To state the obvious: Wikipedia is an incredibly useful website, but Gomila pointed out that notable companies and technologies like SV Angel, Benchling, Lisk and Urbit don’t currently have entries. Part of the problem is what he called Wikipedia’s “arbitrary notability threshold,” where pages are deleted for not being notable enough. (This is also what happened years ago to the Wikipedia page about yours truly — which I swear I didn’t write myself.)

Perhaps that threshold made sense when Wikipedia was just getting started and the infrastructure costs were higher, but Gomila said it doesn’t make sense now. In determining what should be included in Golden, he said the “more fundamental” question is about existence: “Does this company exist? Does Anthony Ha exist?” If so, there’s a good chance that it should have a page on Golden, at least eventually.

In his blog post outlining his vision for the site, Gomila wrote:

We live in an age of extreme niches, an age when validation and completeness is more important than notability. Our encyclopedia on Golden doesn’t have limited shelf space — we eventually want to map everything that exists. Special relativity was not notable to the general public the moment Einstein released his seminal paper, but certainly was later on — could this have been the kind of topic to be removed from the world’s canon if it was discovered today?

Golden homepage

Gomila said he’s also bringing some new technologies and fresh approaches to the problem. Some of this is pretty straightforward, like allowing users to embed videos, academic papers and other multimedia content onto Golden pages.

At the same time, he’s hoping to make it much easier to write and edit Golden pages. You do so in a WYSIWYG editor that doesn’t require you to know any HTML, and the site will help you with automated suggestions, for example pulling out author and title information when you’re adding a link to another site.

Gomila said that this will allow users to work much more quickly, so that “one hour spent on Golden is effectively 100 hours on other platforms.”

There’s also an emphasis on transparency, which includes features like “high resolution citations” (citations that make it extra clear which statement you’re trying to provide evidence for) and the fact that Golden account names are tied to your real identity — in other words, you’re supposed to edit pages under your own name. Gomila said the site backs this up with bot detection and “various protection mechanisms” designed to ensure that users aren’t pretending to be someone they’re not.

“I’m sure there will always be trolls up to their usual tricks, but they will be on the losing side,” he told me.

AI Suggestions

If you think someone has added incorrect or misleading information to a page, you can flag it as an issue. Gomila suggested AI could also play a more editorial role by pointing out when someone is using language that’s biased or seems too close to marketing-speak.

“AI can have bias and humans can have bias,” he acknowledged, but he’s hoping that both elements working together can help Golden get closer to the truth. He added that “rather than us editorially changing things, our team will act like normal users” who can edit and flag issues.

Golden is available to users for free, without advertising. Gomila said his initial plan for making money is charging investment funds and large companies for a more sophisticated query tool.

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ManyChat raises $18M to help businesses tap into messaging

Mobile marketing company ManyChat has raised $18 million in Series A funding.

The startup, co-founded by CEO Mikael Yang, is currently focused on Facebook Messenger. It offers tools for creating a bot on Messenger while also supporting live human chatting (ManyChat says its approach is a “smart blend of automation and personal outreach”), and additional options like advertising to get more users to engage with your messaging channels.

ManyChat is just one of several startups hoping to build a business around Facebook Messenger bots, but this sounds like a product that businesses are actually using. The company says more than 1 million accounts have been created on the platform, with customers coming from e-commerce, traditional retail, gyms, beauty salons restaurants and more.

Those customers have collectively enlisted 350 million Messenger subscribers, and there are 7 billion messages sent on the platform each month. Plus, with an average open rate of 80 percent, these messages are actually being read.

The funding was led by Bessemer Venture Capital, with participation from Flint Capital. Bessemer’s Ethan Kurzweil is joining the board of directors, while the firm’s Alex Ferrara also becomes a board observer.

“ManyChat is at the forefront of a major shift in how businesses market to customers,” Kurzweil said in the funding announcement. “It’s not a matter of ‘if’ but ‘when’ email lists and static forms get replaced with a more personalized and conversational approach to customer engagement.”

He added that the company’s work with Messenger is “only the beginning”: “With Instagram, WhatsApp, RCS, and others on the horizon, there’s endless potential to scale.”

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Tray.io hauls in $37 million Series B to keep expanding enterprise automation tool

Tray.io, the startup that wants to put automated workflows within reach of line of business users, announced a $37 million Series B investment today.

Spark Capital led the round with help from Meritech Capital, along with existing investors GGV Capital, True Ventures and Mosaic Ventures. Under the terms of the deal Spark’s Alex Clayton will be joining the Tray’s board of directors. The company has now raised over $59 million.

Rich Waldron, CEO at Tray, says the company looked around at the automation space and saw tools designed for engineers and IT pros and wanted to build something for less technical business users.

“We set about building a visual platform that would enable folks to essentially become programmers without needing to have an engineering background, and enabling them to be able to build out automation for their day-to-day role.”

He added, “As a result, we now have a service that can be used in departments across an organization, including IT, whereby they can build extremely powerful and flexible workflows that gather data from all these disparate sources, and carry out automation as per their desire.”

Alex Clayton from lead investor Spark Capital sees Tray filling in a big need in the automation space in a spot between high end tools like Mulesoft, which Salesforce bought last year for $6.5 billion, and simpler tools like Zapier. The problem, he says, is that there’s a huge shortage of time and resources to manage and really integrate all these different SaaS applications companies are using today to work together.

“So you really need something like Tray because the problem with the current Status Quo [particularly] in marketing sales operations, is that they don’t have the time or the resources to staff engineering for building integrations on disparate or bespoke applications or workflows,” he said.

Tray is a seven year old company, but started slowly taking the first 4 years to build out the product. They got $14 million Series A 12 months ago and have been taking off ever since. The company’s annual recurring revenue (ARR) is growing over 450 percent year over year with customers growing by 400 percent, according to data from the company. It already has over 200 customers including Lyft, Intercom, IBM and SAP.

The company’s R&D operation is in London, with headquarters in San Francisco. It currently has 85 employees, but expects to have 100 by the end of the quarter as it begins to put the investment to work.

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Render gets $2.25M seed round to give developers alternative to biggest names in tech

A couple of weeks ago, when Pinterest filed its S-1, its AWS bills raised eyebrows and questions about cheaper alternatives for startups. Render is a small startup with a big idea to provide infrastructure services for developers, who might be looking for a cheaper and easier alternative to bigger, more familiar names. The company launched today with broad ambition and $2.25 million in seed funding from General Catalyst and the South Park Common Fund.

As developers work with increasingly complex sets of technologies, it often requires teams of people to launch an application and keep it running.”What we’re doing at Render is making it incredibly easy and quick for application developers to deploy their applications online without knowledge of servers, and without having a DevOps person with them,” Anurag Goel, founder and CEO, told TechCrunch.

Steve Herrod, managing director at General Catalyst and former CTO at VMware, knows a thing or two about infrastructure, and he sees a company that could provide a viable alternative to the established players in this space. “Render is building the logical next step to cloud infrastructure — making it disappear. Application developers clearly want to focus on the functionality and usability of their work, and not on server setup, deployment and scaling. Render is enabling exactly this focus and that’s why early developer users love it so much,” he said in a statement.

The company is going after companies like Salesforce and Heroku on the platform side and AWS, Azure, GCP and even DigitalOcean on the infrastructure side. It is not an easy market to ease your way into, but Goel believes he has come up with a solution that is cost-effective and easy to use, and that could help separate him from these established brands.

The complexity of today’s application environment requires teams of highly trained engineers to implement. While a company like Harness is trying to reduce that complexity by providing Continuous Delivery as a Service, Render is going at it from a different angle by providing a platform and infrastructure to launch and manage applications more easily.

“We’re focused, first and foremost, on developer experience and ease of use. And we’ve seen over and over again, that when you look at AWS and Azure and GCP, they force you to build out these large DevOps teams that take care of all the infrastructure needs,” he said. He believes part of the problem with the larger company approaches is that they put this expensive engineering layer between the developer and the application they created, and Render brings the developer closer to the process.

The company got the funding last year, but is announcing now because it wasn’t really ready to launch at that point, and didn’t want to announce the funding before it had a viable product.

Goel got his start as an early employee at Stripe, a company that made it simple for developers to add payment infrastructure to an application. He is hoping to bring that same level of simplicity to application hosting.

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Robotics VCs on what’s real, what’s coming, and what to keep in mind

Last week, at TechCrunch’s robotics event at UC Berkeley, we sat down with four VCs who are making a range of bets on robotics companies, from drone technologies to robots whose immediate applications aren’t yet clear. Featuring Peter Barrett of Playground Global, Helen Liang of FoundersX Ventures, Eric Migicovsky of Y Combinator and Andy Wheeler of GV (pictured above), we covered a lot of terrain (no pun intended), including whether last-mile delivery robots make sense and how much robots should be expected to do without human intervention.

We also discussed climate change and how it factors into their bets, and why the many private enterprises focused on creating fully automated vehicles may need to do much more to empower the cities in which they plan to operate. You can find excerpts of our talk below. And for access to the full transcript, become a member of Extra Crunch. Learn more and try it for free.


TC: How do you think about investing in the here and now, versus the future (which is complicated for VCs, given that venture funds need to produce returns within a ten-year window, typically):

PB: One of the challenges with investing in robotics is that robotics companies do tend to take a lot longer to mature than your average enterprise SaaS company. There are some classes of investments that we know the technology works; it’s just a question of commercializing it and bringing it to market, and Canvas [a Playground-backed company that makes autonomous warehouse carts and was just acquired by Amazon] did an extraordinary job of finding a market that existed and had technology in hand that would solve that problem.

There’s other stuff like the amazing work that the folks are doing at Agility [Robotics] with a biped that can operate for many hours in unstructured human environments that today is really, candidly, a research robot, and to reach its long-term aspirations, there’s a whole other set of technologies that we’ll need to develop as the company matures.

We think about blending the stuff that’s very impactful but is going to take a long time because it’s fundamentally a new science and technology that needs to be created, [with] immediate applications of technologies that are proven today, that we’re deploying against real markets.

AW: As for whether we try to build a portfolio where there are exits at different stages, generally, when I’m looking to invest in a robotics thing, I understand that the timeframes can be fairly long, and so what we’re looking for are things that really are going to be very large opportunities — that can generate billion-dollar-plus exits.

TC: A growing number of small last-mile delivery robots has attracted funding. Helen, your firm is an investor in one of these startups, Robby. What’s the appeal?

HL: We look at where we see a pain point in the market. During our team meetings on Fridays, we always use DoorDash. It feels awkward when we order a $100 meal, and the delivery person has driven a long way. We’ll give him a $15, but it’s still [tricky for that person] in terms of economics. If you have a central station for the food delivery, and robots can handle that last-mile delivery, we think that’s a more cost-effective approach.

Robby has partnered with PepsiCo [to delivering snacks to students attending the University of the Pacific in Stockton, Ca.] that makes it more like a vending machine, and we think that’s an interesting market, too. We’ll see how fast adoption will happen.

EM: YC is an investor in Robby as well, and we think of this as kind of the perfect example of how hackers can get into a fairly complex industry. When you look at some robotics and specifically autonomous vehicles, you see extremely large investments going into some of the some of the big players, but then at the same time, you see groups and hackers that are able to use off-the-shelf technology to solve real problems that affect businesses or people, and build services or products that that are valuable. We’ve seen this over and over.

You don’t have to be looking for a large VC investment to compete in the space. It is possible to stay frugal stay nimble and build something on a small scale to demonstrate that you found a problem that people are willing to pay money to solve. Then, if you’re interested, [you can] pursue larger VC investment or not. It’s kind of open right now.

TC: VCs we’ve talked with in the past have suggested that in robotics, they often see cool ideas for which there isn’t necessarily a market or big market need. Is this also your experience?

PB: This is a common pattern where there was some mechanism, some capability of the robot, some feat of dexterity or something [and founders think, ‘That’s really cool, I’m going to make a company out of it.’ But we think about it in terms of, what do you want from the robots? What’s the outcome that everybody agrees is worthwhile? And then, how do you find and build companies to achieve those goals?

One thing we’re struggling with right now is that there’s no real hardware or software platforms. You think about 10 years hence [and] the kinds of things we’ll be investing in, [and it’s] robotics applications that are aggregates of neural networks and some explicit software bound together in some form that can be delivered, so a large enterprise can use an application and not have everybody start from first principles. Because right now, when you built a robotics application, you make all the hardware, you make all the software. All the intellectual and actual capital [money] gets dissipated, building and rebuilding those same things. So robotics applications over time will be investable, much more like the way we invest in software, and that will allow smaller units of creativity to produce useful products.

TC: Andy, how long do you think it’s going to take until we get there?

AW: I think I think we’re making we’re making steady progress on that front. To your earlier question, this space has a lot of folks that are building technology a bit in search of a problem. That’s a common thing in startups generally. I would encourage everybody who’s looking to build a startup in the space is to really find a burning business problem. In the course of solving those [problems], people will build these platforms that Peter was talking about, and we’ll eventually get there in terms of [founders] just having to focus on the application layer.

TC: There are so many buckets: delivery robots, self-driving trucks. Both relate in ways to the overarching problem for our age, which is climate change. How much do you factor climate change into the investing decisions that you make?

PB: When we look at applications and robotics in agricultural, a lot of [our questions are] around how do you deal with a minimum carbon footprint, [and] how you replace workers who are missing. And dealing with climate change will be increasingly be a central thought in what we want from our robots. [After all] what we want from them is the ability to maintain or improve the lifestyles we have without further unwinding the environment.

TC: We talked backstage, and you think we are over-indexing on autonomy as the answer.

PB: When we think about autonomy, it’s not clear how autonomy helps cities. . . There are absolutely applications for autonomy, [including] on a farm or in a logistics environment. I think we still really don’t know how to do Level 5 [which is complete automation, requiring zero human assistance]. And I don’t think we know whether it’s exponentially hard or asymptotically. I think it’s decades before there’s any significant Level 5.

[In the meantime, if] we cared about safety, we’d install roundabouts or lower the blood alcohol limit and not try and make a sentient vehicle that drives on the road the way we do, right?

I’d much rather see having the city collaborate with the vehicles and instrument the city to collaborate with clever vehicles for the benefit of everybody who lives there. But that’s not Level 5 autonomy as the way we think of it

EM: It’s slightly interesting that autonomous vehicles, specifically the individual passenger car, evolved in America, because it’s one of the countries that has the least public transport per capita. And that that’s one of the things that the industry has to acknowledge — that there are other options that can be blended into the transport solutions for cities.

It seems like it might be happening because it’s something that an individual can take somewhat control over. You can’t own a bus, but you can own or [rent] a self-driving car.

PB: Or [an electric] scooter or a bike, right. The future of mobility is going to be a blending of all of these things. But not taking advantage of a logistics platform in a city means you’re kind of doing it the hard way, trying to make a robot to have all the human priors required to drive safely. And it’s just not clear that we know how to do that yet.

TC: Andy, GV is a big investor in Uber. What what’s your thinking? Does the city need to be a kind of central brain in order for these private enterprises to work effectively?

AW: I don’t think it’s a strict requirement at all. We’ve seen success with with self-driving trials where the city is not super involved from an infrastructure perspective, I do think it makes it a lot easier if that’s the case, though.

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Pinterest employee #1 launches blockchain art market MakersPlace

Pinterest is a great place to find digital art but a terrible place to sell it. The fact that anything online is infinitely copyable makes it tough for artists to establish a sense of scarcity necessary for their work to be perceived as valuable. Yash Nelapati saw this struggle up close as Pinterest’s first employee. Now he has started MakersPlace, where creators can generate a blockchain fingerprint for each of their artworks that proves who made it and lets it be sold as part of a limited edition.

Similar to Etsy, MakersPlace allows artists to sell their creations while the startup takes a 15 percent cut. Collectors receive a non-fungible cryptocurrency token connoting ownership of a limited-edition digital print of the artwork that they can store in their own crypto wallet or in one on MakersPlace. The MakersPlace site officially launches today after a year of beta testing.

“At Pinterest, we noticed that there are millions of digital creators that are spending countless hours creating digital artwork, but they struggle with basic things like attribution,” says MakersPlace co-founder Dannie Chu, who spent six years leading growth engineering at Pinterest. “Their work is getting printed, copied, shared and ultimately they make very little money from it being put online. If you can’t create a sustainable model for digital creators to create, you’re not going to have art.”

If software is eating art, Uncork Capital wants a seat at the dinner table. It has led a $2 million seed round for MakersPlace, joined by Draper Dragon Fund and Abstract Ventures, plus angels from Pinterest, Facebook, Zillow and Coinbase. They see the crypto-tokenized digital photo of a rose that sold for $1 million last year as just the start of a thriving blockchain art market. “That was a light-bulb moment for us. People are actually valuing digital creations like physical creations,” says Chu.

Hiscox estimates there were $4.64 billion in online art sales (though mostly of traditional offline art) in 2018, compared to Art Basel‘s estimate of $67.4 billion in total art sales for the year. MakersPlace could be well-positioned as more art is sold online and more of it becomes truly digital. “MakersPlace has already partnered with thousands of incredible digital artists selling their unique artwork, a testament to the easy-to-use platform they’ve built,” said Uncork Managing Partner Jeff Clavier. “They’ve also created a seamless and fun, one-stop-shop for discovering and collecting digital artwork.”

The startup’s technology is designed so artists fingerprinting their work don’t need extensive blockchain experience. They just upload it to MakersPlace before sharing it elsewhere, verify their identity through an integration with Civic where they take a photo holding their driver’s license, and an Ethereum-based token is generated with the creator’s name, the art’s name, its impression and edition number and the date. An Ethereum token name, ID, contract ID and creator’s ID are all assigned so there’s a permanent record of authorship.

Art collectors can browse MakersPlace’s categories for animation, photography, drawings, pixel art and 3D creations; explore recent and popular uploads; or search by specific artist or art piece. They can buy art with a credit card or with Ether; use, display or distribute it for non-commercial purchases; or resell it on the secondary market. MakersPlace assumes no ownership of the art it hosts.

One major concern is that artists unaware of MakersPlace might have their works fraudulently fingerprinted and attributed to a thief. Chu says that “We use a mix of website, email and identity verification services to do this (we use civic.com). This is a strong deterrent to uploading and establishing attribution for stolen digital creations.” But you could still imagine the headache for less-tech-savvy artists if their creative identity gets hijacked.

There’s plenty of other blockchain entrants into the art world, from Blockchain Art Collective‘s NFC stickers for registering physical art to artist tipping platform ArtByte. Many startups are trying to solve the art attribution problem, including Monegraph, KnownOrigin, Bitmark, CodexProtocol, Artory and more. MakersPlace will have to hope its talent, Silicon Valley funding and focus on digital works will differentiate it from the pack.

As we move to a culture where so many of the things that represent our identity, from photographs to music, have become endlessly replicable, the concept of possession has lost its meaning. Yet we’re still hoarders deep down, scared of not having enough. “Collecting is an innate human behavior, but as people become more urban, mobile and minimalist, physical keepsakes have become less appealing,” Nelapati concludes. “Our mission is to create a platform that incentivizes creators by giving them ownership over the work they produce.”

[Featured Image: bunny style by Chocotoy]

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