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Box CEO Aaron Levie says thrifty founders have more control

Once upon a time, Box’s Aaron Levie was just a guy with an idea for a company: 15 years ago as a USC student, he conceived of a way to simply store and share files online.

It may be hard to recall, but back then, the world was awash with thumb drives and moving files manually, but Levie saw an opportunity to change that.

Today, his company helps enterprise customers collaborate and manage content in the cloud, but when Levie appeared on an episode of Extra Crunch Live at the end of May, my colleague Jon Shieber and I asked him if he had any advice for startups. While he was careful to point out that there is no “one size fits all” advice, he did make one thing clear:

“I would highly recommend to any company of any size that you have as much control of your destiny as possible. So put yourself in a position where you spend as little amount of dollars as you can from a burn standpoint and get as close to revenue being equal to your expenses as you can possibly get to,” he advised.

Don’t let current conditions scare you

Levie also advised founders not to be frightened off by current conditions, whether that’s the pandemic or the recession. Instead, he said if you have an idea, seize the moment and build it, regardless of the economy or the state of the world. If, like Levie, you are in it for the long haul, this too will pass, and if your idea is good enough, it will survive and even thrive as you move through your startup growth cycle.

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Join Twilio’s Jeff Lawson for a live Q&A August 25 at 2:30 pm EDT/11:30 am PDT

As we race toward Disrupt 2020, we’re keeping the Extra Crunch Live train rolling with a big entry next week as Twilio CEO and co-founder Jeff Lawson joins us for a chat.

Lawson is well-known in the tech industry for helping institutionalize API -delivered digital services, a business model variant that has become increasingly popular in recent years. Twilio has become a giant in and of itself, worth more than $37 billion today after going public in 2016.

As always, we’ll take some questions from the audience, so bring your best material.

Considering Twilio, it’s position in the mind of API-focused startups everywhere is notable. You tend to hear API-powered startups mention Twilio and Stripe as the two companies that they are mimicking, albeit usually with a different focus: “We’re building the Twilio for X.”

The power of API-driven startups with usage-based pricing and nearly SaaS-like gross margins is something private investors have certainly noticed and are betting on.

But there’s more to Twilio and Lawson than just that one topic, so we’ll also spend time riffing on when is the right time for a private company to go public, how his life has changed since the IPO, and what advice he might have for the super-late-stage startups who can’t seem to get out of the wings and onto the public markets. And, why, odd duck amongst most of the tech-famous, he doesn’t appear to make many angel investments.

Details follow for Extra Crunch members. If you aren’t one yet, sign up today so you can join our conversation.

Details

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A pandemic and recession won’t stop Atlassian’s SaaS push

No company is completely insulated from the macroeconomic fallout of COVID-19, but we are seeing some companies fare better than others, especially those providing ways to collaborate online. Count Atlassian in that camp, as it provides a suite of tools focused on working smarter in a digital context.

At a time when many employees are working from home, Atlassian’s product approach sounds like a recipe for a smash hit. But in its latest earnings report, the company detailed slowing growth, not the acceleration we might expect. Looking ahead, it’s predicting more of the same — at least for the short term.

Part of the reason for that — beyond some small-business customers, hit by hard times, moving to its new free tier introduced last March — is the pain associated with moving customers off of older license revenue to more predictable subscription revenue. The company has shown that it is willing to sacrifice short-term growth to accelerate that transition.

We sat down with Atlassian CRO Cameron Deatsch to talk about some of the challenges his company is facing as it navigates through these crazy times. Deatsch pointed out that in spite of the turbulence, and the push to subscriptions, Atlassian is well-positioned with plenty of cash on hand and the ability to make strategic acquisitions when needed, while continuing to expand the recurring-revenue slice of its revenue pie.

The COVID-19 effect

Deatsch told us that Atlassian could not fully escape the pandemic’s impact on business, especially in April and May when many companies felt it. His company saw the biggest impact from smaller businesses, which cut back, moved to a free tier, or in some cases closed their doors. There was no getting away from the market chop that SMBs took during the early stages of COVID, and he said it had an impact on Atlassian’s new customer numbers.

Atlassian Q4FY2020 customer growth graph

Image Credits: Atlassian

Still, the company believes it will recover from the slow down in new customers, especially as it begins to convert a percentage of its new, free-tier users to paid users down the road. For this quarter it only translated into around 3000 new customers, but Deatsch didn’t seem concerned. “The customer numbers were off, but the overall financials were pretty strong coming out of [fiscal] Q4 if you looked at it. But also the number of people who are trying our products now because of the free tier is way up. We saw a step change when we launched free,” he said.

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Suse contributes EiriniX to the Cloud Foundry Foundation

Suse today announced that it has contributed EiriniX, a framework for building extensions for Eirini, a technology that brings support for Kubernetes-based container orchestration to the Cloud Foundry platform-as-a-service project.

About a year ago, Suse also contributed the KubeCF project to the foundation, which itself allows the Cloud Foundry Application Runtime — the core of Cloud Foundry — to run on top of Kubernetes.

Image Credits: Suse

“At Suse we are developing upstream first as much as possible,” said Thomas Di Giacomo, president of Engineering and Innovation at Suse. “So, after experiencing the value of contributing KubeCF to the Foundation earlier this year, we decided it would be beneficial to both the Cloud Foundry community and the EiriniX team to do it again. We have seen an uptick in contributions to and usage of KubeCF since it became a Foundation project, indicating that more organizations are investing developer time into the upstream. Contributing EiriniX to the Foundation is a surefire way to get the broader community involved.”

Suse first demonstrated EiriniX a year ago. The tool implements features like the ability to SSH into a container and debug it, for example, or to use alternative logging solutions for KubeCF.

“There is significant value in contributing this project to the Foundation, as it ensures that other project teams looking for a similar solution to creating Extensions around Eirini will not reinvent the wheel,” said Chip Childers, executive director, Cloud Foundry Foundation. “Now that EiriniX exists within the Foundation, developers can take full advantage of its library of add-ons to Eirini and modify core features of Cloud Foundry. I’m excited to see all of the use cases for this project that have not yet been invented.” 

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Mirantis acquires Lens, an IDE for Kubernetes

Mirantis, the company that recently bought Docker’s enterprise business, today announced that it has acquired Lens, a desktop application that the team describes as a Kubernetes-integrated development environment. Mirantis previously acquired the team behind the Finnish startup Kontena, the company that originally developed Lens.

Lens itself was most recently owned by Lakend Labs, though, which describes itself as “a collective of cloud native compute geeks and technologists” that is “committed to preserving and making available the open-source software and products of Kontena.” Lakend open-sourced Lens a few months ago.

Image Credits: Mirantis

“The mission of Mirantis is very simple: We want to be — for the enterprise — the fastest way to [build] modern apps at scale,” Mirantis CEO Adrian Ionel told me. “We believe that enterprises are constantly undergoing this cycle of modernizing the way they build applications from one wave to the next — and we want to provide products to the enterprise that help them make that happen.”

Right now, that means a focus on helping enterprises build cloud-native applications at scale and, almost by default, that means providing these companies with all kinds of container infrastructure services.

“But there is another piece of the story that’s always been going through our minds, which is, how do we become more developer-centric and developer-focused, because, as we’ve all seen in the past 10 years, developers have become more and more in charge off what services and infrastructure they’re actually using,” Ionel explained. And that’s where the Kontena and Lens acquisitions fit in. Managing Kubernetes clusters, after all, isn’t trivial — yet now developers are often tasked with managing and monitoring how their applications interact with their company’s infrastructure.

“Lens makes it dramatically easier for developers to work with Kubernetes, to build and deploy their applications on Kubernetes, and it’s just a huge obstacle-remover for people who are turned off by the complexity of Kubernetes to get more value,” he added.

“I’m very excited to see that we found a common vision with Adrian for how to incorporate Lens and how to make life for developers more enjoyable in this cloud-native technology landscape,” Miska Kaipiainen, the former CEO of Kontena and now Mirantis’ director of Engineering, told me.

He describes Lens as an IDE for Kubernetes. While you could obviously replicate Lens’ functionality with existing tools, Kaipiainen argues that it would take 20 different tools to do this. “One of them could be for monitoring, another could be for logs. A third one is for command-line configuration, and so forth and so forth,” he said. “What we have been trying to do with Lens is that we are bringing all these technologies [together] and provide one single, unified, easy to use interface for developers, so they can keep working on their workloads and on their clusters, without ever losing focus and the context of what they are working on.”

Among other things, Lens includes a context-aware terminal, multi-cluster management capabilities that work across clouds and support for the open-source Prometheus monitoring service.

For Mirantis, Lens is a very strategic investment and the company will continue to develop the service. Indeed, Ionel said the Lens team now basically has unlimited resources.

Looking ahead, Kaipiainen said the team is looking at adding extensions to Lens through an API within the next couple of months. “Through this extension API, we are actually able to collaborate and work more closely with other technology vendors within the cloud technology landscape so they can start plugging directly into the Lens UI and visualize the data coming from their components, so that will make it very powerful.”

Ionel also added that the company is working on adding more features for larger software teams to Lens, which is currently a single-user product. A lot of users are already using Lens in the context of very large development teams, after all.

While the core Lens tools will remain free and open source, Mirantis will likely charge for some new features that require a centralized service for managing them. What exactly that will look like remains to be seen, though.

If you want to give Lens a try, you can download the Windows, macOS and Linux binaries here.

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Slack and Atlassian strengthen their partnership with deeper integrations

A lot of “partnerships” between tech companies don’t get very far beyond a press release and maybe some half-hearted co-selling attempts. When Atlassian sold its chat services to Slack in 2018, the two companies said they would form a new partnership and with Atlassian leaving the chat space, a lot of people were skeptical about what that would really mean.

Since then, things got pretty quiet around the collaboration between the two companies, but today the companies announced some of the deep integration work they’ve done, especially within Slack .

Image Credits: Atlassian

Over the course of the last two years, Slack and Atlassian shipped 11 product integrations, which now see about a million active users every month, with Jira being the most often used integration, followed by Halp, which Atlassian acquired earlier this year.

Every month, Atlassian currently sends 42 million Jira notifications to Slack — and that number continues to grow.

At the core of these integrations is the ability to get rich unfurls of deep links to Atlassian products in Slack, no matter whether that’s in DMs, public or private channels. Coming soon, those unfurls will become a default feature within Slack, even if the user who is seeing the link isn’t an Atlassian user yet.

“Today, if you do drop a Jira link in your channel and you’re not a user — or even if you are and you’re not authed in — you just see a link,” Brad Armstrong said.

“You don’t get the benefit of the unfurl. And so one of the things we’re doing is making that unfurl available to everybody, regardless of whether you are logged in and regardless of whether you’re even an Atlassian customer.”

Image Credits: Atlassian

The two companies also worked closely together on making moving between the products easier. If you are a Jira user, for example, you’ll soon be able to click on a link in Slack and if you’re not currently logged into your Atlassian account, you’ll be automatically logged in. The two companies are taking this even further by automatically creating Jira accounts for users when they come from Slack.

“Even if you’re not a user, when you click on the link, we will then map you from Slack and create a Jira user for you that provisions you and auths you in so you’re immediately becoming a Jira user by virtue of wanting to collaborate on that piece of content in Slack,” Armstrong explained.

That, the two companies argue, turns Slack into something akin to a passport that gives you access to the Atlassian product suite — and that should also make onboarding a lot easier for new users.

Image Credits: Atlassian

“As you could probably imagine, as you know, onboarding is a pain, it’s hard because you have different roles, different size teams, so on and so forth,” said Bryant Lee, Atlassian’s head of product partnerships. “And that’s where you see some of the authentication stuff, the unfurling discovery piece really being an understanding of what those practices are. But the way that we look at it is not just about the product but people, products and practices. So it’s really about understanding who it is that we’re trying to optimize for.”

In addition to these new integrations that are launching soon, the two companies are also expanding their co-marketing efforts, starting with a new 50%-off offer for Atlassian users who want to also use Slack.

“We’re building on the strong foundation of our partnership’s success from the past two years, which has yielded tremendous shared customer momentum and impactful product integrations,” said Slack co-founder and CEO Stewart Butterfield . “Thanks to our strategic alliance, Slack and Atlassian have become the technology stack of choice for developer teams.”

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Adaptive Shield raises $4M for its SaaS security platform

Adaptive Shield, a Tel Aviv-based security startup, is coming out of stealth today and announcing its $4 million seed round led by Vertex Ventures Israel. The company’s platform helps businesses protect their SaaS applications by regularly scanning their various setting for security issues.

The company’s co-founders met in the Israeli Defense Forces, where they were trained on cybersecurity, and then worked at a number of other security companies before starting their own venture. Adaptive Shield CEO Maor Bin, who previously led cloud research at Proofpoint, told me the team decided to look at SaaS security because they believe this is an urgent problem few other companies are addressing.

Pictured is a representative sample of nine apps being monitored by the Adaptive Shield platform, including the total score of each application, affected categories and affected security frameworks and standards. (Image Credits: Adaptive Shield)

“When you look at the problems that are out there — you want to solve something that is critical, that is urgent,” he said. “And what’s more critical than business applications? All the information is out there and every day, we see people moving their on-prem infrastructure into the cloud.”

Bin argues that as companies adopt a large variety of SaaS applications, all with their own security settings and user privileges, security teams are often either overwhelmed or simply not focused on these SaaS tools because they aren’t the system owners and may not even have access to them.

“Every enterprise today is heavily using SaaS services without addressing the associated and ever-changing security risks,” says Emanuel Timor, general partner at Vertex Ventures Israel . “We are impressed by the vision Adaptive Shield has to elegantly solve this complex problem and by the level of interest and fast adoption of its solution by customers.”

Onboarding is pretty easy, as Bin showed me, and typically involves setting up a user in the SaaS app and then logging into a given service through Adaptive Shield. Currently, the company supports most of the standard SaaS enterprise applications you would expect, including GitHub, Office 365, Salesforce, Slack, SuccessFactors and Zoom.

“I think that one of the most important differentiators for us is the amount of applications that we support,” Bin noted.

The company already has paying customers, including some Fortune 500 companies across a number of verticals, and it has already invested some of the new funding round, which closed before the global COVID-19 pandemic hit, into building out more integrations for these customers. Bin tells me that Adaptive Shield immediately started hiring once the round closed and is now also in the process of hiring its first employee in the U.S. to help with sales.

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Google Maps comes to Apple’s watchOS and CarPlay dashboard

Google Maps is now also available on the Apple Watch so you can get your walking, biking and driving directions right on your wrist.

Don’t expect to get a full-blown Maps app on your wrist, though. The new app is mostly focused on giving you directions to known places (think home, work, etc.). To start navigating to other destinations, you still have to start on your phone and then “pick up where you left off on your watch,” Google explains.

A few years ago, Google already offered a version of Maps for Apple’s watch but then dropped support in 2017. The Google Maps app for watchOS will roll out worldwide in the coming weeks.

Image Credits: Google

In addition to the new Maps app on watchOS, Google Maps now features slightly deeper integration with Apple’s CarPlay, thanks to iOS 13.4 now supporting third-party apps on the dashboard. If you’re a regular Google Maps user on CarPlay, you may know the frustration of using the CarPlay dashboard, only to be kicked back to seeing Apple Maps.

Apple originally launched support for third-party navigation apps in CarPlay with the launch of iOS 12. At the time, though, those apps were restricted to full-screen mode. With this update, you can now continue to see your Google Maps directions and still see your media controls or calendar at the same time.

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Apple goes to war with the gaming industry

Most gamers may not view Apple as a games company to the same degree that they see Sony with PlayStation or Microsoft with Xbox, but the iPhone-maker continues to uniformly drive the industry with decisions made in the Apple App Store.

The company made the news a couple times late this week for App Store approvals. Once for denying a gaming app, and the other for approving one.

The denial was Microsoft’s xCloud gaming app, something the Xbox folks weren’t too psyched about. Microsoft xCloud is one of the Xbox’s most substantial software platform plays in quite some time, allowing gamers to live-stream titles from the cloud and play console-quality games across a number of devices. It’s a huge effort that’s been in preview for a bit, but is likely going to officially launch next month. The app had been in a Testflight preview for iOS, but as Microsoft looked to push it to primetime, Apple said not so fast.

The app that was approved was the Facebook Gaming app which Facebook has been trying to shove through the App Store for months to no avail. It was at last approved Friday after the company stripped one of its two central features, a library of playable mobile games. In a curt statement to The New York Times, Facebook COO Sheryl Sandberg said, “Unfortunately, we had to remove gameplay functionality entirely in order to get Apple’s approval on the stand-alone Facebook Gaming app.”

Microsoft’s Xbox team also took the unusually aggressive step of calling out Apple in a statement that reads, in-part, “Apple stands alone as the only general purpose platform to deny consumers from cloud gaming and game subscription services like Xbox Game Pass. And it consistently treats gaming apps differently, applying more lenient rules to non-gaming apps even when they include interactive content.”

Microsoft is still a $1.61 trillion company so don’t think I’m busting out the violin for them, but iOS is the world’s largest gaming platform, something CEO Tim Cook proudly proclaimed when the company launched its own game subscription platform, Apple Arcade, last year. Apple likes to play at its own pace, and all of these game-streaming platforms popping up at the same time seem poised to overwhelm them.

Image Credits: Microsoft

There are a few things about cloud gaming apps that seem at odds with some of the App Store’s rules, yet these rules are, of course, just guidelines written by Apple.  For Apple’s part, they basically said (full statement later) that the App Store had curators for a reason and that approving apps like these means they can’t individually review the apps which compromises the App Store experience.

To say that’s “the reason” seems disingenuous because the company has long approved platforms to operate on the App Store without stamping approval on the individual pieces of content that can be accessed. With “Games” representing the App Store’s most popular category, Apple likely cares much more about keeping their own money straight.

Analysis from CNBC pinned Apple’s 2019 App Store total revenue at $50 billion.

When these cloud gaming platforms like xCloud scale with zero iOS support, millions of Apple customers, myself included, are actually going to be pissed that their iPhone can’t do something that their friend’s phone can. Playing console-class titles on the iPhone would be a substantial feature upgrade for consumers. There are about 90 million Xbox Live users out there, a substantial number of which are iPhone owners I would imagine. The games industry is steadily rallying around game subscription networks and cloud gaming as a move to encourage consumers to sample more titles and discover more indie hits.

I’ve seen enough of these sagas to realize that sometimes parties will kick off these fights purely as a tactic to get their way in negotiations and avoid workarounds, but it’s a tactic that really only works when consumers have a reason to care. Most of the bigger App Store developer spats have played in the background and come to light later, but at this point the Xbox team undoubtedly sees that Apple isn’t positioned all that well to wage an App Store war in the midst of increased antitrust attention over a cause that seems wholly focused on maintaining their edge in monetizing the games consumers play on Apple screens.

CEO Tim Cook spent an awful lot of time in his Congressional Zoom room answering question about perceived anticompetitiveness on the company’s application storefront.

The big point of tension I could see happening behind closed doors is that plenty of these titles offer in-game transactions and just because that in-app purchase framework is being live-streamed from a cloud computer doesn’t mean that a user isn’t still using experiencing that content on an Apple device. I’m not sure whether this is actually the point of contention, but it seems like it would be a major threat to Apple’s ecosystem-wide in-app purchase raking.

The App Store does not currently support cloud gaming on Nvidia’s GeForce platform or Google’s Stadia which are also both available on Android phones. Both of these platforms are more limited in scope than Microsoft’s offering which is expected to launch with wider support and pick up wider adoption.

While I can understand Apple’s desire to not have gaming titles ship that might not function properly on an iPhone because of system constraints, that argument doesn’t apply so well to the cloud gaming world where apps are translating button presses to the cloud and the cloud is sending them back the next engine-rendered frames of their game. Apple is being forced to get pretty particular about what media types of apps fall under the “reader” designation. The inherent interactivity of a cloud gaming platform seems to be the differentiation Apple is pushing here — as well as the interfaces that allows gamers to directly launch titles with an interface that’s far more specialized than some generic remote desktop app.

All of these platforms arrive after the company already launched Apple Arcade, a non-cloud gaming product made in the image of what Apple would like to think are the values it fosters in the gaming world: family friendly indie titles with no intrusive ads, no bothersome micro-transactions and Apple’s watchful review.

Apple’s driver’s seat position in the gaming world has been far from a wholly positive influence for the industry. Apple has acted as a gatekeeper, but the fact is plenty of the “innovations” pushed through as a result of App Store policies have been great for Apple but questionable for the development of a gamer-friendly games industry.

Apple facilitated the advent of free-to-play games by pushing in-app purchases which have been abused recklessly over the years as studios have been irresistibly pushed to structure their titles around principles of addiction. Mobile gaming has been one of the more insane areas of Wild West startup growth over the past decade and Apple’s mechanics for fueling quick transactions inside these titles has moved fast and broken things.

Take a look at the 200 top grossing games in the App Store (data via Sensor Tower) and you’ll see that all 199 of them rely solely on in-app micro-transaction to reach that status — Microsoft’s Minecraft, ranked 50th costs $6.99 to download, though it also offers in-app purchases.

In 2013, the company settled a class-action lawsuit that kicked off after parents sued Apple for making it too easy for kids to make in-app purchases. In 2014, Apple settled a case with the FTC over the same mechanism for $32 million. This year, a lawsuit filed against Apple questioned the legality of “loot box” in-app purchases which gave gamers randomized digital awards.

“Through the games it sells and offers for free to consumers through its AppStore, Apple engages in predatory practices enticing consumers, including children to engage in gambling and similar addictive conduct in violation of this and other laws designed to protect consumers and to prohibit such practices,” read that most recent lawsuit filing.

This is, of course, not how Apple sees its role in the gaming industry. In a statement to Business Insider responding to the company’s denial of Microsoft’s xCloud, Apple laid out its messaging.

The App Store was created to be a safe and trusted place for customers to discover and download apps, and a great business opportunity for all developers. Before they go on our store, all apps are reviewed against the same set of guidelines that are intended to protect customers and provide a fair and level playing field to developers.

Our customers enjoy great apps and games from millions of developers, and gaming services can absolutely launch on the App Store as long as they follow the same set of guidelines applicable to all developers, including submitting games individually for review, and appearing in charts and search. In addition to the App Store, developers can choose to reach all iPhone and iPad users over the web through Safari and other browsers on the App Store.

The impact has — quite obviously — not been uniformly negative, but Apple has played fast and loose with industry changes when they benefit the mothership. I won’t act like plenty of Sony and Microsoft’s actions over the years haven’t offered similar affronts to gamers, but Apple exercises the industry-wide sway it holds, operating the world’s largest gaming platform, too often and gamers should be cautious in trusting the App Store owner to make decisions that have their best interests at heart.


If you’re reading this on the TechCrunch site, you can get more of my weekly opinions and notes on the news by subscribing to Week in Review here, and following my tweets here.

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Google launches the final beta of Android 11

With the launch of Android 11 getting closer, Google today launched the third and final beta of its mobile operating system ahead of its general availability. Google had previously delayed the beta program by about a month because of the coronavirus pandemic.

Image Credits: Google

Since Android 11 had already reached platform stability with Beta 2, most of the changes here are fixes and optimizations. As a Google spokesperson noted, “this beta is focused on helping developers put the finishing touches on their apps as they prepare for Android 11, including the official API 30 SDK and build tools for Android Studio.”

The one exception is some updates to the Exposure Notification System contact-tracing API, which users can now use without turning on device location settings. Exposure Notification is an exception here, as all other Android apps need to have location settings on (and user permission to access it) to perform the kind of Bluetooth scanning Google is using for this API.

Otherwise, there are no surprises here, given that this has already been a pretty lengthy preview cycle. Mostly, Google really wants developers to make sure their apps are ready for the new version, which includes quite a few changes.

If you are brave enough, you can get the latest beta over the air as part of the Android Beta program. It’s available for Pixel 2, 3, 3a, 4 and (soon) 4a users.

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