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How Twilio built its own conference platform
Twilio’s annual customer conference was supposed to happen in May, but like everyone else who had live events scheduled for this year, it ran smack-dab into COVID-19 and was forced to cancel. That left the company wondering how to reimagine the event online. It began an RFP process to find a vendor to help, but eventually concluded it could use its own APIs and built a platform on its own.
That’s a pretty bold move, but one of the key issues facing Twilio was how to recreate the in-person experience of the show floor where people could chat with specific API experts. After much internal deliberation, they realized that was what their communication API products were designed to do.
Once they committed to going their own way, they began a long process that involved figuring out must-have features, building consensus in the company, creating a development and testing cycle and finding third-party partnerships to help them when they ran into the limitations of their own products.
All that work culminates this week when Twilio holds its annual Signal Conference online Wednesday and Thursday. We spoke to In-Young Chang, director of experience at Twilio, to learn how this project came together.
Chang said once the decision was made to go virtual, the biggest issue for them (and for anyone putting on a virtual conference) was how to recreate that human connection that is a natural part of the in-person conference experience.
The company’s first step was to put out a request for proposals with event software vendors. She said that the problem was that these platforms hadn’t been designed for the most part to be fully virtual. At best, they had a hybrid approach, where some people attended virtually, but most were there in person.
“We met with a lot of different vendors, vendors that a lot of big tech companies were using, but there were pros to some of them, and then cons to others, and none of them truly fit everything that we needed, which was connecting our customers to product experts [like we do at our in-person conferences],” Chang told TechCrunch.
Even though they had winnowed the proposals down to a manageable few, they weren’t truly satisfied with what the event software vendors were offering, and they came to a realization.
“Either we find a vendor who can do this fully custom in three months’ time, or [we do it ourselves]. This is what we do. This is in our DNA, so we can make this happen. The hard part became how do you prioritize because once we made the conference fully software-based, the possibilities were endless,” she said.
All of this happened pretty quickly. The team interviewed the vendors in May, and by June made the decision to build it themselves. They began the process of designing the event software they would be using, taking advantage of their own communications capabilities, first and foremost.
The first thing they needed to do was meet with various stakeholders inside the company and figure out the must-have features in their custom platform. She said that reeling in people’s ambitions for version 1.0 of the platform was part of the challenge that they faced trying to pull this together.
“We only had three months. It wasn’t going to be totally perfect. There had to be some prioritization and compromises, but with our APIs we [felt that we] could totally make this happen,” Chang said.
They started meeting with different groups across the company to find out their must-haves. They knew that they wanted to recreate this personal contact experience. Other needs included typical conference activities like being able to collect leads and build agendas and the kinds of things you would expect to do at any conference, whether in-person or virtual.
As the team met with the various constituencies across the company, they began to get a sense of what they needed to build and they created a priorities document, which they reviewed with the Signal leadership team. “There were some hard conversations and some debates, but everyone really had goodwill toward each other knowing that we only had a few months,” she said.
Signal Concierge Agent helps attendees navigate the online conference. Image Credits: Twilio
The team believed it could build a platform that met the company’s needs, but with only 10 developers working on it, they had a huge challenge to get it done in three months.
With one of the major priorities putting customers together with the right Twilio personnel, they decided to put their customer service platform, Twilio Flex, to work on the problem. Flex combines voice, messaging, video and chat in one interface. While the conference wasn’t a pure customer service issue, they believed that they could leverage the platform to direct requests to people with the right expertise and recreate the experience of walking up to the booth and asking questions of a Twilio employee with a particular skill set.
“Twilio Flex has Taskrouter, which allows us to assign agents unique skills-based characteristics, like you’re a video expert, so I’m going to tag you as a video expert. If anyone has a question around video, I know that we can route it directly to you,” Chang explained.
They also built a bot companion, called Signal Concierge, that moves through the online experience with each attendee and helps them find what they need, applying their customer service approach to the conference experience.
“Signal Concierge is your conference companion, so that if you ever have a question about what session you should go to next or [you want to talk to an expert], there’s just one place that you have to go to get an answer to your question, and we’ll be there to help you with it,” she said.
The company couldn’t do everything with Twilio’s tools, so it turned to third parties in those cases. “We continued our partnership with Klik, a conference data and badging platform all available via API. And Perficient, a Twilio SI partner we hired to augment the internal team to more quickly implement the custom Twilio Flex experience in the tight time frame we had. And Plexus, who provided streaming capabilities that we could use in an open-source video player,” she said.
They spent September testing what they built, making sure the Signal Concierge was routing requests correctly and all the moving parts were working. They open the virtual doors on Wednesday morning and get to see how well they pulled it off.
Chang says she is proud of what her team pulled off, but recognizes this is a first pass and future versions will have additional features that they didn’t have time to build.
“This is V1 of the platform. It’s not by any means exactly what we want, but we’re really proud of what we were able to accomplish from scoping the content to actually building the platform within three months’ time,” she said.
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Daily Crunch: Amazon unveils its own game-streaming platform
Amazon announces a new game service and plenty of hardware upgrades, tech companies team up against app stores and United Airlines tests a program for rapid COVID-19 testing. This is your Daily Crunch for September 24, 2020.
The big story: Amazon unveils its own game-streaming platform
Amazon’s competitor to Google Stadia and Microsoft xCloud is called Luna, and it’s available starting today at an early access price of $5.99 per month. Subscribers will be able to play games across PC, Mac and iOS, with more than 50 games in the library.
The company made the announcement at a virtual press event, where it also revealed a redesigned Echo line (with spherical speakers and swiveling screens), the latest Ring security camera and a new, lower-cost Fire TV Stick Lite.
You can also check out our full roundup of Amazon’s announcements.
The tech giants
App makers band together to fight for App Store changes with new ‘Coalition for App Fairness’ — Thirteen app publishers, including Epic Games, Deezer, Basecamp, Tile, Spotify and others, launched a coalition formalizing their efforts to force app store providers to change their policies or face regulation.
LinkedIn launches Stories, plus Zoom, BlueJeans and Teams video integrations as part of wider redesign — LinkedIn has built its business around recruitment, so this redesign pushes engagement in other ways as it waits for the job economy to pick up.
Facebook gives more details about its efforts against hate speech before Myanmar’s general election — This includes adding Burmese language warning screens to flag information rated false by third-party fact-checkers.
Startups, funding and venture capital
Why isn’t Robinhood a verb yet? — The latest episode of Equity discusses a giant funding round for Robinhood.
Twitter-backed Indian social network ShareChat raises $40 million — Following TikTok’s ban in India, scores of startups have launched short-video apps, but ShareChat has clearly established dominance.
Spotify CEO Daniel Ek pledges $1Bn of his wealth to back deeptech startups from Europe — Ek pointed to machine learning, biotechnology, materials sciences and energy as the sectors he’d like to invest in.
Advice and analysis from Extra Crunch
3 founders on why they pursued alternative startup ownership structures — At Disrupt, we heard about alternative approaches to ensuring that VCs and early founders aren’t the only ones who benefit from startup success.
Coinbase UX teardown: 5 fails and how to fix them — Many of these lessons, including the need to avoid the “Get Started” trap, can be applied to other digital products.
As tech stocks dip, is insurtech startup Root targeting an IPO? — Alex Wilhelm writes that Root’s debut could clarify Lemonade’s IPO and valuation.
(Reminder: Extra Crunch is our subscription membership program, which aims to democratize information about startups. You can sign up here.)
Everything else
United Airlines is making COVID-19 tests available to passengers, powered in part by Color — United is embarking on a new pilot project to see if easy access to COVID-19 testing immediately prior to a flight can help ease freedom of mobility.
Announcing the final agenda for TC Sessions: Mobility 2020 — TechCrunch reporters and editors will interview some of the top leaders in transportation.
The Daily Crunch is TechCrunch’s roundup of our biggest and most important stories. If you’d like to get this delivered to your inbox every day at around 3pm Pacific, you can subscribe here.
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Microsoft challenges Twilio with the launch of Azure Communication Services
Microsoft today announced the launch of Azure Communication Services, a new set of features in its cloud that enable developers to add voice and video calling, chat and text messages to their apps, as well as old-school telephony.
The company describes the new set of services as the “first fully managed communication platform offering from a major cloud provider,” and that seems right, given that Google and AWS offer some of these features, including the AWS notification service, for example, but not as part of a cohesive communication service. Indeed, it seems Azure Communication Service is more of a competitor to the core features of Twilio or up-and-coming MessageBird.
Over the course of the last few years, Microsoft has built up a lot of experience in this area, in large parts thanks to the success of its Teams service. Unsurprisingly, that’s something Microsoft is also playing up in its announcement.
“Azure Communication Services is built natively on top a global, reliable cloud — Azure. Businesses can confidently build and deploy on the same low latency global communication network used by Microsoft Teams to support over 5 billion meeting minutes in a single day,” writes Scott Van Vliet, corporate vice president for Intelligent Communication at the company.
Microsoft also stresses that it offers a set of additional smart services that developers can tap into to build out their communication services, including its translation tools, for example. The company also notes that its services are encrypted to meet HIPPA and GDPR standards.
Like similar services, developers access the various capabilities through a set of new APIs and SDKs.
As for the core services, the capabilities here are pretty much what you’d expect. There’s voice and video calling (and the ability to shift between them). There’s support for chat and, starting in October, users will also be able to send text messages. Microsoft says developers will be able to send these to users anywhere, with Microsoft positioning it as a global service.
Provisioning phone numbers, too, is part of the services and developers will be able to provision those for in-bound and out-bound calls, port existing numbers, request new ones and — most importantly for contact-center users — integrate them with existing on-premises equipment and carrier networks.
“Our goal is to meet businesses where they are and provide solutions to help them be resilient and move their business forward in today’s market,” writes Van Vliet. “We see rich communication experiences – enabled by voice, video, chat, and SMS – continuing to be an integral part in how businesses connect with their customers across devices and platforms.”
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Microsoft brings data services to its Arc multi-cloud management service
Microsoft today launched a major update to its Arc multi-cloud service that allows Azure customers to run and manage workloads across clouds — including those of Microsoft’s competitors — and their on-premises data centers. First announced at Microsoft Ignite in 2019, Arc was always meant to not just help users manage their servers but also allow them to run data services like Azure SQL and Azure Database for PostgreSQL, close to where their data sits.
Today, the company is making good on this promise with the preview launch of Azure Arc-enabled data services with support for, as expected, Azure SQL and Azure Database for PostgreSQL.
In addition, Microsoft is making the core feature of Arc, Arc-enabled servers, generally available. These are the tools at the core of the service that allow enterprises that use the standard Azure Portal to manage and monitor their Windows and Linux servers across their multi-cloud and edge environments.
Image Credits: Microsoft
“We’ve always known that enterprises are looking to unlock the agility of the cloud — they love the app model, they love the business model — while balancing a need to maintain certain applications and workloads on premises,” Rohan Kumar, Microsoft’s corporate VP for Azure Data said. “A lot of customers actually have a multi-cloud strategy. In some cases, they need to keep the data specifically for regulatory compliance. And in many cases, they want to maximize their existing investments. They’ve spent a lot of CapEx.”
As Kumar stressed, Microsoft wants to meet customers where they are, without forcing them to adopt a container architecture, for example, or replace their specialized engineered appliances to use Arc.
“Hybrid is really [about] providing that flexible choice to our customers, meeting them where they are, and not prescribing a solution,” he said.
He admitted that this approach makes engineering the solution more difficult, but the team decided the baseline should be a container endpoint and nothing more. And for the most part, Microsoft packaged up the tools its own engineers were already using to run Azure services on the company’s own infrastructure to manage these services in a multi-cloud environment.
“In hindsight, it was a little challenging at the beginning, because, you can imagine, when we initially built them, we didn’t imagine that we’ll be packaging them like this. But it’s a very modern design point,” Kumar said. But the result is that supporting customers is now relatively easy because it’s so similar to what the team does in Azure, too.
Kumar noted that one of the selling points for the Azure Data Services is also that the version of Azure SQL is essentially evergreen, allowing them to stop worrying about SQL Server licensing and end-of-life support questions.
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Microsoft Teams gets breakout rooms, custom layouts and virtual commutes
Unsurprisingly, Teams has become a major focus for Microsoft during the COVID-19 pandemic, so it’s no surprise that the company is using its annual Ignite IT conference to announce a number of new features for the service.
Today’s announcements follow the launch of features like Together Mode and dynamic view earlier this summer.
Together Mode, which puts cutouts of meeting participants in different settings, is getting a bit of an update today with the launch of new scenes: auditoriums, coffee shops and conference rooms. Like before, the presenter chooses the scene, but what’s new now is that Microsoft is also using machine learning to ensure that participants are automatically centered in their virtual chairs, making the whole scene look just a little bit more natural (and despite what Microsoft’s research shows, I can never help but think that this all looks a bit goofy, maybe because it reminds me of the opening credits of The Muppet Show).
Image Credits: Microsoft
Also new in Teams is custom layouts, which allow presenters to customize how their presentations — and their own video feeds — appear. With this, a presenter can superimpose her own video image over the presentation, for example.
Image Credits: Microsoft
Breakout rooms, a feature that is getting a lot of use in Zoom these days, is now also coming to Teams. Microsoft calls it the most requested feature in Teams and, like in similar products, it allows meeting organizers to split participants into smaller groups — and the meeting organizer can then go from room to room. Unsurprisingly, this feature is especially popular with teachers, though companies, too, often use it to facilitate brainstorming sessions, for example.
Image Credits: Microsoft
After exhausting all your brainstorming power in those breakout rooms and finishing up your meeting, Teams can now also send you an automatic recap of a meeting that includes a recording, transcript, shared files and more. These recaps will automatically appear on your Outlook calendar. In the future, Microsoft will also enable the ability to automatically store these recordings on SharePoint.
For companies that regularly host large meetings, Microsoft will launch support for up to 1,000 participants in the near future. Attendees in these meetings will get the full Teams experience, Microsoft promises. Later, Microsoft will also enable view-only meetings for up to 20,000 participants. Both of these features will become available as part of a new “Advanced Communications” plan, which is probably no surprise, given how much bandwidth and compute power it will likely take to manage a 1,000-person meeting.
Image Credits: Microsoft
Microsoft also made two hardware announcements related to Teams today. The first is the launch of what it calls “Microsoft Teams panels,” which are essentially small tablets that businesses can put outside of their meeting rooms for wayfinding. One cool feature here — especially as businesses start planning their post-pandemic office strategy — is that these devices will be able to use information from the cameras in the room to count how many people are attending a meeting in person and then show remaining room capacity, for example.
The company also today announced that the giant Surface Hub 2S 85-inch model will be available in January 2021.
And there is more. Microsoft is also launching new Teams features for front-line workers to help schedule shifts, alert workers when they are using Teams off-shift and praise badges that enable organizations to recognize workers (though those workers would probably prefer hard cash over a digital badge).
Also new is an integration between Teams and RealWear head-mounted devices for remote collaboration and a new Walkie Talkie app for Android.
And since digital badges aren’t usually enough to improve employee well-being, Microsoft is also adding a new set of well-being features to Teams. These provide users with personalized recommendations to help change habits and improve well-being and productivity.
Image Credits: Microsoft
That includes a new “virtual commute” feature that includes an integration with Headspace and an emotional check-in experience.
I’ve always been a fan of short and manageable commutes for getting some distance between work and home, but that’s not exactly a thing right now. Maybe Headspace works as an example, but there’s only so much Andy Puddicombe I can take. Still, I think I’ll keep my emotional check-ins to myself, though Microsoft obviously notes that it will keep all of that information private.
And while businesses now care about your emotional well-being (because it’s closely related to your productivity), managers mostly care about the work you get done. For them, Workplace Analytics is coming to Teams, giving “managers line of sight into teamwork norms like after-hours collaboration, focus time, meeting effectiveness, and cross-company connections. These will then be compared to averages among similar teams to provide managers with actionable insights.”
If that doesn’t make your manager happy, what will? Maybe a digital praise badge?
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Microsoft updates its Endpoint Manager with improved macOS support and more
At its Ignite conference today, Microsoft announced a number of new features for the Microsoft Endpoint Manager, the company’s unified platform for managing and securing devices in an enterprise environment. The service, which combines the features of the Microsoft System Center Configuration Manager with the cloud-based tools of Intune, launched just under a year ago. Today’s updates build on the foundation the team created at the time and add improved macOS and iPad support, as well as new tools for connecting mobile devices to on-premises apps and additional productivity tools based on the date the company gathers from the service. The company is also making it easier for corporate IT departments to provision devices for employees remotely.
If anything, the pandemic has only accelerated both the growth of this business for Microsoft and the need for companies to manage their remote devices.
“It really is about bringing this cloud and all the intelligence that we had in Intune together with Config Manager and making it act as one,” Brad Anderson, Microsoft corporate VP for the Commercial Management Experiences team, told me. “And it’s been so fascinating to see how the pandemic accelerated people wanting and needing to use that. When the pandemic first hit — and as I go back to March 8th or 10th, in the U.S., the calls that I was having almost every day with CIOs centered around, ‘my VPN is overwhelmed. How am I going to keep all my systems updated?’ ”
Today’s announcements build on the work Microsoft has done on this service over the course of the last year. After launching support for scripting on macOS earlier this year, for example, the company today announced a new “first-class management experience on macOS” that brings deploy scripts, but also improved enrollment experiences and app lifecycle management feature, to the platform.
Endpoint Manager now also supports Apple’s Shared iPad for Business functionality, and will help businesses deploy iPads to their users and allow them to log in with Azure Active Directory accounts. This gives users two separate portions on the device: one for work and one for everything else.
Another new feature is Microsoft Tunnel. This gives businesses a VPN that can cover the entire device or single apps to ensure that their employees’ devices are secure and compliant with their internal policy to access their networks.
“The key thing [with Microsoft Tunnel] is that this is all integrated into our conditional access,” Anderson explained. “And so when that VPN comes up, before access is granted to the data or to the apps, the conditional access engine that we’ve built inside of Microsoft 365 has that point of view on the trust of the identity and the trust of the device. That really is the key differentiator on that. I’ll tell you, between you and I, that one feature is probably the single feature that customers who are running another MDM and then the Microsoft Endpoint Manager — that’s the one they’re waiting for.”
Endpoint Manager now also supports the Windows Virtual Desktop (WVD) environment. That’s been a massive growth area for the company — one that has only been accelerated by the COVID-19 pandemic. As Anderson told me, the company saw 10x growth for WVD through the pandemic. “Now, Windows Virtual Desktop is that first-class citizen inside Microsoft Endpoint Manager. So you can manage your virtual endpoints just like you manage your physical endpoints. All your policies are applicable, all your apps are clickable. And it just makes it easier to be able to use that as one of the tools you have to empower your users,” he said.
Another area of Endpoint Manager, which may only seem tangentially related at first, is Microsoft’s Productivity Score. There are two aspects to this service, though: employee experience and technology experience. Productivity Score is meant to help businesses better understand how their employees are working — and identify areas where companies can improve. On the technology side, that also means understanding which apps crash, for example, or why laptops slow down.
“Here’s one of the key scenarios,” said Anderson. “We’ll get a call every once in a while that says, like, ‘hey, my users are all having a great experience with Office 365 but I’ve got a handful of users for whom it’s slow.’ More often than not, that’s a networking issue. And so every time a user, for example, opens a file or saves a file, opens an attachment, we get telemetry back that helps us understand the operations of that. We probably know when an ISP in the south of France sneezes, because Office 365 is so ubiquitous now.”
The other new feature here is what Microsoft calls Endpoint Analytics. With this, Microsoft can now provide businesses with detailed information about when apps on their employees’ devices crash — no matter whether that’s an internal app, a third-party service — or a Microsoft app.
In addition to these technology scores, Productivity Score is also getting new categories like meetings, so managers can see how many meetings their employees have, as well as a new teamwork category.
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Microsoft’s Edge browser is coming to Linux in October
Microsoft’s Edge browser is coming to Linux, starting with the Dev channel. The first of these previews will go live in October.
When Microsoft announced that it would switch its Edge browser to the Chromium engine, it vowed to bring it to every popular platform. At the time, Linux wasn’t part of that list, but by late last year, it became clear that Microsoft was indeed working on a Linux version. Later, at this year’s Build, a Microsoft presenter even used it during a presentation.
Image Credits: Microsoft
Starting in October, Linux users will be able to either download the browser from the Edge Insider website or through their native package managers. Linux users will get the same Edge experience as users on Windows and macOS, as well as access to its built-in privacy and security features. For the most part, I would expect the Linux experience to be on par with that on the other platforms.
Microsoft also today announced that its developers have made more than 3,700 commits to the Chromium project so far. Some of this work has been on support for touchscreens, but the team also contributed to areas like accessibility features and developer tools, on top of core browser fundamentals.
Currently, Microsoft Edge is available on Windows 7, 8 and 10, as well as macOS, iOS and Android.
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JupiterOne raises $19M Series A to automate cyber asset management
Asset management might not be the most exciting talking topic, but it’s often an overlooked area of cyber-defenses. By knowing exactly what assets your company has makes it easier to know where the security weak spots are.
That’s the problem JupiterOne is trying to fix.
“We built JupiterOne because we saw a gap in how organizations manage the security and compliance of their cyber assets day to day,” said Erkang Zheng, the company’s founder and chief executive.
The Morrisville, North Carolina-based startup, which spun out from healthcare cloud firm LifeOmic in 2018, helps companies see all of their digital and cloud assets by integrating with dozens of services and tools, including Amazon Web Services, Cloudflare and GitLab, and centralizing the results into a single monitoring tool.
JupiterOne says it makes it easier for companies to spot security issues and maintain compliance, with an aim of helping companies prevent security lapses and data breaches by catching issues early on.
The company already has Reddit, Databricks and Auth0 as customers, and just secured $19 million in its Series A, led by Bain Capital Ventures and with participation from Rain Capital and its parent company LifeOmic.
As part of the deal, Bain partner Enrique Salem will join JupiterOne’s board. “We see a large multi-billion-dollar market opportunity for this technology across mid-market and enterprise customers,” he said. Asset management is slated to be a $8.5 billion market by 2024.
Zheng told TechCrunch the company plans to use the funds to accelerate its engineering efforts and its go-to-market strategy, with new product features to come.
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Pure Storage acquires data service platform Portworx for $370M
Pure Storage, the public enterprise data storage company, today announced that it has acquired Portworx, a well-funded startup that provides a cloud-native storage and data-management platform based on Kubernetes, for $370 million in cash. This marks Pure Storage’s largest acquisition to date and shows how important this market for multicloud data services has become.
Current Portworx enterprise customers include the likes of Carrefour, Comcast, GE Digital, Kroger, Lufthansa, and T-Mobile. At the core of the service is its ability to help users migrate their data and create backups. It creates a storage layer that allows developers to then access that data, no matter where it resides.
Pure Storage will use Portworx’s technology to expand its hybrid and multicloud services and provide Kubernetes -based data services across clouds.
Image Credits: Portworx
“I’m tremendously proud of what we’ve built at Portworx: An unparalleled data services platform for customers running mission-critical applications in hybrid and multicloud environments,” said Portworx CEO Murli Thirumale. “The traction and growth we see in our business daily shows that containers and Kubernetes are fundamental to the next-generation application architecture and thus competitiveness. We are excited for the accelerated growth and customer impact we will be able to achieve as a part of Pure.”
When the company raised its Series C round last year, Thirumale told me that Portworx had expanded its customer base by over 100% and its bookings increased by 376 from 2018 to 2019.
“As forward-thinking enterprises adopt cloud-native strategies to advance their business, we are thrilled to have the Portworx team and their groundbreaking technology joining us at Pure to expand our success in delivering multicloud data services for Kubernetes,” said Charles Giancarlo, chairman and CEO of Pure Storage. “This acquisition marks a significant milestone in expanding our Modern Data Experience to cover traditional and cloud native applications alike.”
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Data virtualization service Varada raises $12M
Varada, a Tel Aviv-based startup that focuses on making it easier for businesses to query data across services, today announced that it has raised a $12 million Series A round led by Israeli early-stage fund MizMaa Ventures, with participation by Gefen Capital.
“If you look at the storage aspect for big data, there’s always innovation, but we can put a lot of data in one place,” Varada CEO and co-founder Eran Vanounou told me. “But translating data into insight? It’s so hard. It’s costly. It’s slow. It’s complicated.”
That’s a lesson he learned during his time as CTO of LivePerson, which he described as a classic big data company. And just like at LivePerson, where the team had to reinvent the wheel to solve its data problems, again and again, every company — and not just the large enterprises — now struggles with managing their data and getting insights out of it, Vanounou argued.
Image Credits: Varada
The rest of the founding team, David Krakov, Roman Vainbrand and Tal Ben-Moshe, already had a lot of experience in dealing with these problems, too, with Ben-Moshe having served at the chief software architect of Dell EMC’s XtremIO flash array unit, for example. They built the system for indexing big data that’s at the core of Varada’s platform (with the open-source Presto SQL query engine being one of the other cornerstones).
Image Credits: Varada
Essentially, Varada embraces the idea of data lakes and enriches that with its indexing capabilities. And those indexing capabilities is where Varada’s smarts can be found. As Vanounou explained, the company is using a machine learning system to understand when users tend to run certain workloads, and then caches the data ahead of time, making the system far faster than its competitors.
“If you think about big organizations and think about the workloads and the queries, what happens during the morning time is different from evening time. What happened yesterday is not what happened today. What happened on a rainy day is not what happened on a shiny day. […] We listen to what’s going on and we optimize. We leverage the indexing technology. We index what is needed when it is needed.”
That helps speed up queries, but it also means less data has to be replicated, which also brings down the cost. As MizMaa’s Aaron Applbaum noted, since Varada is not a SaaS solution, the buyers still get all of the discounts from their cloud providers, too.
In addition, the system can allocate resources intelligently so that different users can tap into different amounts of bandwidth. You can tell it to give customers more bandwidth than your financial analysts, for example.
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“Data is growing like crazy: in volume, in scale, in complexity, in who requires it and what the business intelligence uses are, what the API uses are,” Applbaum said when I asked him why he decided to invest. “And compute is getting slightly cheaper, but not really, and storage is getting cheaper. So if you can make the trade-off to store more stuff, and access things more intelligently, more quickly, more agile — that was the basis of our thesis, as long as you can do it without compromising performance.”
Varada, with its team of experienced executives, architects and engineers, ticked a lot of the company’s boxes in this regard, but he also noted that unlike some other Israeli startups, the team understood that it had to listen to customers and understand their needs, too.
“In Israel, you have a history — and it’s become less and less the case — but historically, there’s a joke that it’s ‘ready, fire, aim.’ You build a technology, you’ve got this beautiful thing and you’re like, ‘alright, we did it,’ but without listening to the needs of the customer,” he explained.
The Varada team is not afraid to compare itself to Snowflake, which at least at first glance seems to make similar promises. Vananou praised the company for opening up the data warehousing market and proving that people are willing to pay for good analytics. But he argues that Varada’s approach is fundamentally different.
“We embrace the data lake. So if you are Mr. Customer, your data is your data. We’re not going to take it, move it, copy it. This is your single source of truth,” he said. And in addition, the data can stay in the company’s virtual private cloud. He also argues that Varada isn’t so much focused on the business users but the technologists inside a company.
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