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Amazon’s Alexa now speaks Hindi
Only about 10% of India’s 1.3 billion people know English. Yet, that is the only language Amazon’s digital assistant Alexa, which was launched in India two years ago, understands in the nation. That is changing today.
At a press conference in New Delhi on Wednesday, the e-commerce giant said Alexa now supports Hindi, a language spoken by roughly half a billion people in India, as the company looks to expand its reach in the nation. Bringing support for Hindi to Alexa was in the works for more than a year, company executives said, noting the unique contextual, cultural and content-related challenges that Hindi implementation posed.
Users can now ask Alexa their questions in Hindi, and the digital assistant will be able to respond in the same language. The feature, which will begin rolling out through a software update to Alexa devices starting today, currently only supports one voice type for Hindi. (For English, Alexa offers multiple voice types.) In the months to come, Amazon said it plans to add support for multilingual households, which will enable members of the family to interact with Alexa in the language they each prefer.
Support for local languages has proven immensely beneficial to customers in the past, Manish Tiwari, head of devices category business for Amazon India, said at the event. Amazon last year introduced support for Hindi language on its apps and website. It has seen Hindi usage grow on the site and app by six times in recent months, he said.
Rohit Prasad, VP and head scientist of Alexa AI at Amazon, said the adoption of Alexa in India has been phenomenal, though he did not share any figures. Prior to today’s update, Alexa supported some Hinglish words, a combination of English and Hindi, but the company said it wanted to bring full-fledged support.
“A lot of how people in India engage with their smartphones and internet services is different from those in the United States. For instance, in India, people often search the name of an actor instead of the singer or the band when they are looking for a particular song,” he added. Alexa supports variants of about 15 languages, executives said.
Amazon exec Prasad onstage at an event in New Delhi
Today’s announcement comes months after Amazon added a Hindi voice model to its Alexa Skills Kit, enabling developers to update their skills in India to support the more popular local language. More than 500 skills on the store already support Hindi, Prasad said today. Google smart speakers gained support for the Hindi language late last year.
Amazon says it offers Alexa customers in India more than 30,000 skills across various categories, including cricket, education and Bollywood. The company’s voice assistant is available to users through its smart speakers — Echo Dot, Echo Plus and more — and over three-dozen devices from other manufacturers, including Sony, iBall and LG, the company said.
Hindi should also help Amazon’s smart speakers maintain their lead over Google’s in India. Amazon commanded the local smart speakers market with a 59% market share in 2018, according to research firm IDC. (Google launched its smart speakers in India months after Amazon. IDC has not updated its findings since March this year.)
Indian language internet users are expected to account for nearly 75% of India’s internet user base by 2021, according to a report by KPMG and Google. By same year, nine out of every 10 new internet users in the country will likely be an Indian language speaker, the report said.
Both companies are locked in a global battle to win users through their digital voice assistants. And they should be: In many markets, including India, first-time internet users are increasingly showing that they are more comfortable engaging with their phones through voice instead of typing. Search through voice queries is growing by 270% year-over-year.
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Data storage company Cloudian launches a new edge analytics subsidiary called Edgematrix
Cloudian, a company that enables businesses to store and manage massive amounts of data, announced today the launch of Edgematrix, a new unit focused on edge analytics for large data sets. Edgematrix, a majority-owned subsidiary of Cloudian, will first be available in Japan, where both companies are based. It has raised a $9 million Series A from strategic investors NTT Docomo, Shimizu Corporation and Japan Post Capital, as well as Cloudian co-founder and CEO Michael Tso and board director Jonathan Epstein. The funding will be used on product development, deployment and sales and marketing.
Cloudian itself has raised a total of $174 million, including a $94 million Series E round announced last year. Its products include the Hyperstore platform, which allows businesses to store hundreds of petrabytes of data on premise, and software for data analytics and machine learning. Edgematrix uses Hyperstore for storing large-scale data sets and its own AI software and hardware for data processing at the “edge” of networks, closer to where data is collected from IoT devices like sensors.
The company’s solutions were created for situations where real-time analytics is necessary. For example, it can be used to detect the make, model and year of cars on highways so targeted billboard ads can be displayed to their drivers.
Tso told TechCrunch in an email that Edgematrix was launched after Cloudian co-founder and president Hiroshi Ohta and a team spent two years working on technology to help Cloudian customers process and analyze their data more efficiently.
“With more and more data being created at the edge, including IoT data, there’s a growing need for being able to apply real-time data analysis and decision-making at or near the edge, minimizing the transmission costs and latencies involved in moving the data elsewhere,” said Tso. “Based on the initial success of a small Cloudian team developing AI software solutions and attracting a number of top-tier customers, we decided that the best way to build on this success was establishing a subsidiary with strategic investors.”
Edgematrix is launching in Japan first because spending on AI systems there is expected to grow faster than in any other market, at a compound annual growth rate of 45.3% from 2018 to 2023, according to IDC.
“Japan has been ahead of the curve as an early adopter of AI technology, with both the governmetn and private sector viewing it as essential to boosting productivity,” said Tso. “Edgematrix will focus on the Japanese market for at least the next year, and assuming that all goes well, it would then expand to North America and Europe.”
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SmartNews’ latest news discovery feature shows articles from across the political spectrum
Even before the 2016 election, political polarization was increasing, with Americans so entrenched in the news sources they rely on that the Pew Research Center said “liberals and conservatives inhabit different worlds.” Now SmartNews, the news aggregation app that recently hit unicorn funding status, wants to give users a way to step out of their bubbles with a feature called News From All Sides.
News From All Sides is an option located under the politics tab in SmartNews’ app. A slider at the bottom allows users to see articles about a specific news event sorted into five groups, ranging from most liberal to most conservative. Now available for new users in the United States, the feature will gradually roll out as the company fine-tunes it.
News From All Sides was created for readers who want to see other points of view, but might be overwhelmed by an online search, says Jeannie Yang, SmartNews’ senior vice president of product. It also aims to provide more transparency about news algorithms, which have been blamed for exacerbating political polarization.
Before developing the feature, the SmartNews team conducted research and focus groups in places including Minneapolis and cities in North Carolina to understand how people across the country consume political news online.
“We found that across the board, the last [presidential] election was not just a wake-up call about what news reporting is, but users also expressed that they are much, much more aware of algorithms running underneath what they see. They might not know how it works, but they know there is something else going on,” Yang says.
The political leanings of publications that appear in News From All Sides were categorized by SmartNews’ content team, which includes journalists who previously worked at The Wall Street Journal, Bloomberg, Fox News and other major news outlets. An AI-based algorithm decides which headlines appear in each category. As the feature goes through new iterations, Yang says SmartNews will make changes based on reader feedback. For example, future versions might look at the positions taken in specific articles and include more than five categories on the slider.
News From All Sides is an eye-opener along the lines of “Blue Feed, Red Feed,” an interactive feature (now archived) by The Wall Street Journal that demonstrated how much someone’s political leanings can influence what Facebook’s algorithms display on their News Feed.
Of course, there are many people who are content to be ensconced in their own news bubbles and may not be interested in News From All Sides, even with the upcoming presidential election. Features like it won’t fix political polarization, but for people who are curious about different points of view, even ones they strongly disagree with, News From All Sides gives them a simple way to explore more coverage.
“We definitely discussed that,” says Yang. “The feature is not initially targeted to everyone. It targets people who are more political news junkies, who are checking their phones for news multiple times a day and will actively seek out other sources, so they might go on Google News and go down a rabbit hole.”
“As more readers consider how they are going to vote, it will also help them with perspectives,” Yang adds. “It’s not something that will appeal to everyone broadly, but we hope that we will adjust a pain point for this core group and then iterate it to something more universal.”
SmartNews was founded in Japan, but the slider is currently only on its app for the U.S. because political polarization is a major issue there. Yang says the feature is one part of SmartNews’ goal to improve discovery in all news topics.
“Our mission is to break people out of filter bubbles and personalize discovery with the idea that recommendation algorithms can expand interests, instead of narrowing your interests,” she says. “We’re thinking of how to create more transparency and also expose readers to something they might not usually see, but present it in a fun way, like a serendipitous discovery.”
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India’s OkCredit raises $67M to help small merchants digitize their bookkeeping
OkCredit, a Bangalore-based startup that enables small merchants to digitize their bookkeeping, has raised $67 million in a new financing round to grow its business in the nation.
The Series B financing round for the two-year-old startup was led by Lightspeed and Tiger Global. The new round, which follows the Series A in June, increases OkCredit’s total raise to $83 million.
OkCredit operates an eponymous mobile app that allows merchants to keep track of their day-to-day purchases and sales. Last month, OkCredit founders told TechCrunch in an interview that the app had amassed more than 5 million active merchants across 2,000 cities in India.
Amy Wu, a partner at Lightspeed US, said OkCredit’s active users have grown 76 times since the beginning of the year. It’s one of the fastest-growing companies we’ve seen and reflects the incredible virality and network effects of the business,” Wu added.
A wide range of merchants, from roadside vendors to grocery shop owners and pharmacies, have joined OkCredit.
Even as more than 500 million users in India today are online, most merchants in the nation are yet to digitize their business, according to industry estimates. They still rely on large notebooks to keep a log of their transactions.
“Technology has moved from collecting payments in cash, to using point-of-sale machines. More recently, QR codes, paper bills turned to printed bills. But the one thing that has not changed is the fact that most customers still purchase goods on credit recorded in a notebook,” Harsh Pokharna, chief executive of OkCredit said in a statement.
Pokharna told TechCrunch today that the startup will use the capital to hire more people and grow its merchant user base. The startup also plans to build more products for merchants.
Vyapar and KhataBook are two more startups in India that are attempting to solve a similar problem.
In a statement, Harsha Kumar, a partner at Lightspeed, said, “technology adoption in India will happen across sectors and segments. For the longest time, mSME as a segment was ignored but we have seen through Udaan, OkCredit and other Lightspeed investments in the SME space that tech usage is growing rapidly. Very excited and honored to have a front row seat in this journey!”
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InMobi’s Glance raises $45M to expand outside of India
Glance, a subsidiary of Indian mobile ad business firm InMobi, said today it has raised $45 million as it prepares to scale its business outside of India and bulk up its product offerings.
The unnamed maiden financing round for Glance was funded by Mithril Capital, a growth-stage investment firm co-founded by Silicon Valley investors Peter Thiel and Ajay Royan.
In an interview with TechCrunch, Naveen Tewari, founder and CEO of InMobi Group, said the current round has not closed and could bag another $30 million to $55 million in the next two months.
Glance operates an eponymous service that shows media content in local languages on the lock screen of Android-powered smartphones. InMobi has partnered with a number of top smartphone vendors, including Xiaomi, Samsung and Gionee, to integrate Glance into their respective operating systems.
Glance, which was launched in September last year and supports English, Hindi, Tamil and Telugu, has amassed 50 million monthly active users in India, its primary market. Users are spending an average of 22 minutes with Glance each day, he said.
“All the new smartphone models launched by Samsung, Xiaomi and a handful of other vendors have launched with Glance on them,” Tewari said.
In a statement, Mithril Capital’s Royan said, “We share Glance’s global vision of breaking through the constraints of application architectures and linguistic markets to deliver rich, frictionless, and engaging experiences across a myriad of cultures and languages.” As part of the financing round, he is joining Glance’s board.
Glance does not show traditional ads, something it intends to never change, but shows a certain kind of content to drive engagement for brands.
In the months to come, Glance plans to expand the platform and bring short-form videos (Glance TV), and mini games (Glance Games) to the lock screen. It is also working on a feature dubbed Glance Nearby that will enable brands to court users in their vicinity, and Glance Shopping to explore ways to build commerce around content.
As of today, InMobi Group is not monetizing Glance platform, but plans to explore ways to make money from it early next year, Tewari said.
The 12-year-old firm said it plans to expand footprints of Glance outside of India. The company plans to take Glance to some Southeast Asian markets like Malaysia, Indonesia and Thailand. InMobi’s Tewari said Glance has already started to find users in these markets.
InMobi Group, which had raised $320 million prior to today’s financing round, has been profitable for several years, but the company decided to raise outside funding to accelerate Glance’s growth, Tewari said.
The firm, which has three subsidiaries, including its marquee marketing cloud division, plans to go public in the next few years. But instead of taking the entire group public, Tewari said the firm is thinking of publicly listing each division as they mature. The marketing cloud division, which brings in the vast majority of revenue for the firm, will go public first, he said.
“The IPO plans remain, and we will evaluate them as we go along. The reality, however, is that the market is so big and there is so much room that we can continue to be private for a few more years,” he said.
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Xiaomi has shipped 100 million smartphones in India
Xiaomi said on Friday it has shipped more than 100 million smartphones in India, its most important market, since beginning operations in the nation five years ago. The company cited figures from research firm IDC in its claim.
The Chinese giant, which has held the top smartphone vendor position in India for eight straight quarters, said budget smartphone series Redmi and Redmi Note have been its top selling lineups in the nation.
In India, the world’s fastest growing and second largest smartphone market, most handsets ship with a price tag below $200. Xiaomi, whose phones punch above their price class, has strictly adhered to the budget-conscious market from the day it began operations in India. The company says it never makes more than 5% profit on any hardware product it sells.
In a statement, Manu Jain, VP of Xiaomi and MD of the company’s India business, said the company’s milestone today “is a testament to the love we have received from millions of Mi Fans since our inception. There have been brands who entered the market before us, yet are nowhere close to the astounding feat we have achieved.”
Shipping 100 million smartphones in India alone is a remarkable feat for Xiaomi, which operates in dozens of markets. The company last year shipped 100 million handsets in about 10 months worldwide (India included) in what was a record for the company.
As competition in its home nation intensifies and smartphone shipments slow or decline everywhere, India has emerged as the most important market for Xiaomi in recent years. When the Chinese firm entered the nation, for the first two years, it relied mostly on selling handsets online to cut overhead. But in the years since, it has established presence in brick-and-mortar markets, which continues to drive much of the sales in the nation. (India is also one of the handful of places where smartphone shipments continue to grow.)
Image: Manish Singh / TechCrunch
Last month, Xiaomi said the company was on track to building presence in 10,000 physical stores in the country by the end of the year. It expects offline market to drive half of its sales by that time frame. Xiaomi says it has created more than 20,000 jobs in India, the vast majority of which have been filled by women.
Even as smartphones continue to be its marquee business in India, Xiaomi has also brought a range of other hardware products to the nation and has built software services for the local market. The company has also donned the hat of an investor, backing a number of startups, including local social network ShareChat, which recently raised $100 million from Twitter and others, fintech startups KrazyBee and ZestMoney and entertainment app maker Hungama.
In recent interviews with TechCrunch, Xiaomi executives said they have a dedicated team in India that closely looks for investment opportunities in local startups.
“We believe this is just the beginning of a brand new chapter, and we will continue to bring in more categories and products with best specs, highest quality at honest pricing for all our Mi Fans,” Jain said today.
Samsung, which once led the Indian smartphone market, has launched a handful of handset models across various price points to better compete with Xiaomi. It has also ramped up its marketing budget in the nation. Xiaomi, which spends little on marketing, remains on top.
Samsung entered India more than a decade ago and has also shipped more than 100 million smartphones in the country, research firm Counterpoint told TechCrunch. Xiaomi is only the second smartphone vendor to achieve this feat, said Tarun Pathak, an analyst with the research firm.
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8-month-old startup FPL Technologies raises $4.5M to improve credit card experience in India
An eight-month-old startup in India that wants to improve the user experience of credit card holders in the nation has received the backing of at least two major investors.
Pune-based FPL Technologies said Thursday it has raised $4.5 million from Matrix Partners India, Sequoia Capital India and others in its maiden financing round.
In an interview with TechCrunch earlier this week, Anurag Sinha, co-founder and CEO of FPL Technologies, said the startup aims to build a full-stack solution to reimagine how people in India get their first credit card and engage with it.
Even as hundreds of millions of people in India today are securing loans from organized financial lenders, most of them are unable to get a credit card. Fewer than 25 million people in the country today have a credit card, according to industry estimates. And even those who have a credit card are not exactly pleased with the experience.
Vibhav, Anurag, Rupesh, co-founders of FPL Technologies, pose for a picture
Much of the blame goes to banks and other credit card issuing firms that are largely relying on archaic technology to operate their plastic card business.
Sinha, an industry veteran, said through his startup he aims to address a wide range of pain points of credit card holders, such as in-person meeting or telephonic interaction with bank representatives for getting a credit card, having to talk to someone to get basic support and not being able to mask the card’s identity when shopping online.
The startup, which employs about 20 people, aims to build the mobile credit card service in the next couple of months, but in the meantime, it is offering an app called OneScore to help users check their credit score and learn how to improve it. Sinha said OneScore, unlike most of its rivals, doesn’t sell the data of customers to third-party agencies.
The app was launched two months ago and has already amassed more than 100,000 users, Sinha said. These users would get the first dibs on the startup’s mobile credit card, he said.
In a statement, Shailesh Lakhani, managing director of Sequoia Capital India, said, “When they presented a plan to modernize credit cards in India it immediately resonated with the Sequoia India team. It’s a delight to partner with them as they work on developing more flexible, affordable and easier to use financial products for Indian consumers.”
In recent months, a handful of startups in India have started to explore ways to expand the reach of credit cards in the nation and incentivize users to become more responsible with how they engage with it. Bangalore-based SlicePay offers a payment card with a pre-approved credit line for students, gig-workers, freelancers and startup employees. CRED, a startup by industry veteran Kunal Shah, recently raised $120 million to motivate users to improve their financial behavior.
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Why Walmart’s Flipkart is betting heavily on Hindi
Flipkart, the largest e-commerce platform in India, said Tuesday it has concluded the roll-out of a range of features to its shopping app in what is its biggest update in recent years.
Chief among these new features is access to Flipkart in Hindi language. Prior to the revamp of the app, Flipkart was available only in English, a language spoken by 10% of India’s 1.3 billion population.
Flipkart says it is hoping that the new features, which includes a video streaming service, would help it reach the next 200 million users in India.
The major bet on Hindi, a language spoken by more than 500 million people in India, illustrates a growing push from local and international companies operating in the country as they adapt their services and business models to go beyond the urban cities.
And that’s where much of the opportunity, which countless startups and companies have trumpeted to investors to successfully raise hundreds of millions of dollars in debt and venture capital in recent years, lies in the nation.
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India’s mobile payments firm MobiKwik reaches rare key profit milestone
Indian mobile payments firm MobiKwik has reached a milestone very few of its local rivals can even contemplate: not burning money. The 10-year-old Gurgaon-headquartered firm said Tuesday it is now generating a profit excluding interest, taxes, depreciation and amortization.
“We have been in an ecosystem where we have seen a lot of high-growth and several regulatory changes in the payments domain. But what we realized was that payments alone is likely not going to be a very profitable business,” Bipin Singh, co-founder and CEO of MobiKwik, told TechCrunch in an interview.
To get to the path of profitability, MobiKwik has made a number of significant changes to its business in recent years. It stopped participating in the race to aggressively acquire users and fighting with heavily backed firms such as Paytm, which has raised more than $2 billion to date.
Paytm remains unprofitable and an analysis of its financial performance shows that this is not going to change anytime soon. Google, which also offers a payments service in India, has no shortage of cash, either. MobiKwik has raised about $118 million to date from Sequoia Capital, American Express and Cisco Investments, among others.
Upasana Taku, co-founder and COO of MobiKwik, said the company has taken inspiration from Kotak and ICICI banks, both of which have about 15 million to 20 million customers — a fraction of many digital payment apps — but are profitable. MobiKwik, which employs 400 people, has 110 million users, she said.
In the last two and a half years, MobiKwik has cut down on cashbacks it bandies out to users — a practice followed by every company offering a payments solution in India — and focused on building financial services on top of its wallet app to retain customers and find additional sources of revenue.
The company continues to focus on its mobile wallet and payments processing businesses that account for about 75% of its revenue, but its growing suite of financial services, such as providing credits and insurance to customers, is already bringing the rest of the revenue, she said.
That’s not surprising, as India remains alarmingly under served. Fewer than 50 million credit cards are in circulation in the nation currently, and for people with limited income, getting a loan of any size remains a major challenge.
“Even the population that has access to smartphones and cheap internet data can’t get a credit card in India. We found it a good match for the growth of our payments app. We started serving these users who have the discipline to repay money and have certain kind of income,” the couple said, who are now also donning the role of angel investors.
MobiKwik works with banks and other lenders to finance loans between Rs 5,000 ($69) to Rs 100,000 ($1,380). In the 18 months since it started offering this, MobiKwik has provided 800,000 loans and disbursed $100 million.
In late 2018, the company launched “sachet-sized” insurance plans to provide protection from cyber fraud, fire, accident and hospitalization. These sachets start at as little as Rs 20 (28 cents) and thousands of users buy these everyday. Similarly, it also allows users to buy mutual funds for as little as $1.30.
MobiKwik expects its revenue to hit $69 million in the financial year that ends in March next year, up from $28 million a year earlier. The company, which expects to turn fully profitable by fiscal year 2021, plans to go public in four to five years, Taku said.
MobiKwik competes with a number of players, many of which are increasingly adding financial services, such as loans, to their platforms. Since these digital platforms are able to process loans without the need of salespeople and support staff, it becomes feasible for banks to chase customers with weak financial power.
India’s overall retail credit demand is expected to grow 60% to $771 billion over the next four years, according to the Digital Lenders Association of India.
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India’s Oyo acquires Copenhagen-based data science firm Danamica for $10M
India’s Oyo said on Monday it has acquired Copenhagen-based data science firm Danamica as the fast-growing lodging startup works to expand its business in Europe.
Neither of the parties disclosed financial terms of the deal, but a source familiar with the matter told TechCrunch that Oyo paid about $10 million to acquire the Danish firm.
Danamica, which was founded in 2016, has built machine learning tools and “business intelligence capabilities” to specialize in dynamic pricing of rental properties. The firm’s algorithm analyzes 144,000 data points every hour and makes 60 million price changes every day with a prediction accuracy of 97% to help hotels boost their revenue, Oyo said. The Indian startup said Danamica would help it scale its technical expertise as it expands its footprint in overseas markets.
Oyo, which is the largest hotel chain in India, is rapidly expanding in other countries. It has already established presence in 80 countries, the six-year old startup said. About half of its 1 million rooms are in China, where it launched last year.
Today’s announcement comes weeks after Oyo said it planned to invest €300 million in its vacation rental business in Europe, and $300 million toward U.S. expansion over the coming years. In May this year, Oyo bought Amsterdam-based holiday rental company Leisure from Axel Springer for $415 million.
In a prepared statement, Maninder Gulati, Global Head of OYO Vacation and Urban Homes and Chief Strategy Officer of OYO Hotels & Homes, said, “We are delighted to announce our acquisition of Danamica, a Europe based, machine learning and business intelligence company specialized in dynamic pricing, that will help us be more accurate with pricing, leading to higher efficiencies and yield for our real estate owners and value for money for our millions of global guests, both everyday travellers and city dwellers, that choose an OYO Vacation Homes as their abode.”
In July this year, Oyo entered co-working spaces market with the launch of Oyo Workspaces. At a media conference in New Delhi, startup executives said they aim to make Oyo Workspaces the largest business in its category in Asia by end of next year. To immediately capture some market share, Oyo said it had acquired Indian co-working spaces startup Innov8. Sources told TechCrunch then that Oyo had paid about $30 million to acquire Innov8.
In the same month, 25-year-old Ritesh Agarwal (pictured above), founder of SoftBank-backed Oyo, invested $2 billion to triple his stake in the company as early investors Lightspeed and Sequoia partly cashed out. The deal pushed Oyo’s valuation to $10 billion.
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