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Facebook promises not to stop politicians’ lies & hate
Facebook confirms it won’t fact check politicians’ speech or block their content if it’s newsworthy even if it violates the site’s hate-speech rules or other policies. This cementing of its policy comes from Facebook’s head of global policy and communication Nick Clegg, who gave a speech today about Facebook’s plans to prevent interference in the 2020 presidential election.
But by seeking neutrality, Facebook may become complicit in the misinformation and malevolence some politicians will use it to spread. It leaves users to fend for themselves as they try to discern fact from fiction and opinion from reality. Clegg claims the idea is for users to “judge what politicians say themselves.”
Isn’t that disgorgement of responsibility already what Facebook was doing by merely routing false news links to fact checkers and affixing their verdicts to shares of the content while still leaving it up on the site? To now say politicians can’t be fact-checked directly at all sets a critical and questionable precedent.
Facebook’s head of global policy and communications, Nick Clegg
“We don’t believe, however, that it’s an appropriate role for us to referee political debates and prevent a politician’s speech from reaching its audience and being subject to public debate and scrutiny,” writes Clegg, the former deputy Prime Minister of the U.K. “That’s why Facebook exempts politicians from our third-party fact-checking program . . .This means that we will not send organic content or ads from politicians to our third-party fact-checking partners for review.”
Yes, it prevents direct censorship of politicians and leaves critique to the media. Yet it also ignores how Facebook turns any voice into a publication, amplified by engagement-seeking algorithms distributed to billions of people. Users often treat Facebook as the internet and what they see on the internet as true.
Facebook doesn’t want false news distorting voters’ decisions ahead of the 2020 elections. However, the year-old “no fact-checks” rule and three-year-old “protected newsworthy speech” rule effectively elevate whatever comes out of a politicians mouth as above consequence.
If they share a debunked link, that can be labeled as wrong and demoted, but what they say is free to proliferate and confuse people. Not even a politician’s ads are subject to fact check, so you can spread whatever lies you want on Facebook as long as you’re rich enough and running for office. Facebook only draws the line at allowing content from politicians that would cause real-world harm, or running politicians’ ads that violate its policies.
This is certainly easier operationally for Facebook. It doesn’t have to be responsible for paying in-house staff or outside fact checkers to assess politicians’ diatribes. And it won’t as often end up in the cross-hairs of elected officials claiming Facebook is biased against them.
Some could see the benefit of these rules being that Facebook could never directly censor a politician unless they directly threatened people. If speaking for themselves from their own accounts, they get what’s close to free speech.
But it ignores how politics has evolved in the post-truth era. Rather than win with facts, it’s easier just to shout lies or insults loud and frequently enough that they’re accepted at face value, rebroadcast and culturally ingrained. Sensationalism spreads further than what’s level-headed. The fact check never gets as many shares as the incendiary claim. And those with a bully pulpit can keep an iron grip on their megaphone.
Facebook may not want to be the arbiter of truth, or even be considered “media,” but it transmits falsity without question; it’s not a platform, it’s a pawn.
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Meme editor Kapwing grows 10X, raises $11M
Kapwing is a laymen’s Adobe Creative Suite built for what people actually do on the internet: make memes and remix media. Need to resize a video? Add text or subtitles to a video? Trim or crop or loop or frame or rotate or soundtrack or… then you need Kapwing. The free web and mobile tool is built for everyone, not just designers. No software download or tutorials to slog through. Just efficient creativity.
In a year since coming out of stealth with 100,000 users, Kapwing has grown 10X, to more than 1 million. Now it going pro, building out its $20/month collaboration tools for social media managers and scrappy teams. But it won’t forget its roots with teens, so it has dropped its pay-$6-to-remove-watermarks tier while keeping its core features free.
Eager to capitalize on the meme and mobile content business, CRV has just led an $11 million Series A round for Kapwing. It’s joined by follow-on cash from Village Global, Sinai and Shasta Ventures, plus new investors Jane VC, Harry Stebbings, Vector and the Xoogler Syndicate. CRV partners “the venture twins” Justine and Olivia Moore actually met Kapwing co-founder and CEO Julia Enthoven while they all worked at The Stanford Daily newspaper in 2012.
Need to edit a meme or video? Kapwing has all the resizing, GIF, & subtitle tools you need https://t.co/FXDjShlUTq pic.twitter.com/1fEHxGoboz
— Josh Constine (@JoshConstine) September 24, 2019
“As a team, we love memes. We talk about internet fads almost every day at lunch and pay close attention to digital media trends,” says Enthoven, who started the company with fellow Googler Eric Lu. “One of our cultural tenets is to respect the importance of design, art and culture in the world, and another one is to not take ourselves too seriously.” But it is taking on serious clients.
As Kapwing’s toolset has grown, it has seen paying customers coming from Amazon, Sony, Netflix and Spotify. Now only 13% of what’s made with it are traditional text-plus-media memes. “Kapwing will always be designed for creators first: the students, artists, influencers, entrepreneurs, etc. who define and spread culture,” says Enthoven. “But we make money from the creative professionals, marketers, media teams and office workers who need to create content for work.”
That’s why in addition to plenty of templates for employing the latest trending memes, Kapwing now helps Pro subscribers with permanent hosting, saving throughout the creation process and re-editing after export. Eventually it plans to sell enterprise licenses to let whole companies use Kapwing.
Copycats are trying to chip away at its business, but Kapwing will use its new funding to keep up a breakneck pace of development. Pronounced “Ka-Pwing,” like a bullet ricochet, it’s trying to stay ahead of Imgflip, ILoveIMG, Imgur’s on-site tool and more robust apps like Canva.
If you’ve ever been stuck with a landscape video that won’t fit in an Instagram Story, a bunch of clips you want to stitch together or the need to subtitle something for accessibility, you’ll know the frustration of lacking a purpose-built tool. And if you’re on mobile, there are even fewer options. Unlike some software suites you have to install on a desktop, Kapwing works right from a browser.
” ‘Memes’ is such a broad category of media nowadays. It could refer to a compilation like the political singalong videos, animations like Shooting Star memes or a change in music like the AOC Dancing memes,” Enthoven explains. “Although they used to be edgy, memes have become more mainstream . . . Memes popularized new types of multimedia formats and made raw, authentic footage more acceptable on social media.”
As communication continues to shift from text to visual media, design can’t only be the domain of designers. Kapwing empowers anyone to storytell and entertain, whether out of whimsy or professional necessity. If big-name creative software from Adobe or Apple don’t simplify and offer easy paths through common use cases, they’ll see themselves usurped by the tools of the people.
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iOS, iPadOS and tvOS 13.1 updates are now available
Apple has just released iOS 13.1. This update brings everything new in iOS 13 in case you haven’t updated yet, as well as many bug fixes. I recommend updating to iOS 13.1 to get a more stable phone.
But that’s not all — iPadOS and tvOS are finally making the jump to version 13 with iPadOS 13.1 and tvOS 13.1, respectively, also available today.
The update is currently rolling out and is available in the Settings app on your device: iOS 13.1 is compatible with the iPhone 6s or later, the iPhone SE or the 7th-generation iPod touch; iPadOS is compatible with any iPad, iPad mini and iPad Pro that was released in 2014 or later; and tvOS 13.1 is compatible with any Apple TV that can run tvOS 12.
It’s also worth noting that today’s release of iPadOS and tvOS marks the launch of Apple Arcade on the iPad and Apple TV. For a $4.99 monthly subscription fee, you can access dozens of games across your Apple devices. You also can pair a PlayStation 4 or Xbox One controller with your Apple devices to play those games.
But first, backup your device. Make sure your iCloud backup is up to date by opening the Settings app on your iPhone or iPad and tapping on your account information at the top and then on your device name. Additionally, you can plug your iOS device into your computer to do a manual backup in iTunes (or do both, really).
Don’t forget to encrypt your backup in iTunes. It is much safer if somebody hacks your computer. And encrypted backups include saved passwords and health data. This way, you don’t have to reconnect to all your online accounts.
Once this is done, you should go to the Settings app as soon as possible to get in the queue. Navigate to “Settings,” then “General” and then “Software Update.” Then you should see “Update Requested…” It will then automatically start downloading once the download is available.
Here’s a quick rundown of what’s new in iOS 13. This year, in addition to dark mode, it feels like every single app has been improved with some quality-of-life updates. The Photos app features a brand new gallery view with autoplaying live photos and videos, smart curation and a more immersive design.
This version has a big emphasis on privacy as well, thanks to a new signup option called “Sign in with Apple” and a bunch of privacy popups for Bluetooth and Wi-Fi consent, and background location tracking. Apple Maps now features an impressive Google Street View-like feature called Look Around. It’s only available in a handful of cities, but I recommend… looking around, as everything is in 3D.
Many apps have been updated, such as Reminders, with a brand new version, Messages with the ability to set a profile picture shared with your contacts, Mail with better text formatting options, Health with menstrual cycle tracking, Files with desktop-like features, Safari with a new website settings menu, etc.
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Spotify’s app for artists gets a big revamp, adds real-time stats for listeners
Spotify this morning is rolling out an updated version of its app for artists, across both iOS and Android. The new app includes a refreshed design, as well as new analytics like real-time stats on how many people are playing artists’ songs around the world, most notably. Educational materials are also for the first time available through the app’s new Home tab.
Launched two years ago, the Spotify app already offers a way to see real-time listening stats for new releases for the first week they go live. Now it’s expanding its listening stats so artists can see how many people are playing their songs right now.
It’s also now easier to track important milestones in the revamped app, Spotify says — like when a song gets added to a playlist or the artist gains new followers.
From the Home tab, Spotify will offer more recommendations on how to best use its tools and promote its Co.Lab events.
Here, artists will be able to read articles, watch videos and presentations, get advice from successful artists, learn about product updates and more.
The audience analytics and music sections have also gotten a visual refresh, designed to make it easier to see the latest stats related to who’s listening, where and similar artists these fans like.
And in a much-needed addition, artists or their managers can now update the artist’s profile in the app, including the ability to pick a new profile photo, rewrite the bio and update playlists and the Artist’s Pick directly from the Artists page in the app.
For those who are managing multiple artists, it’s now easier to switch between profiles.
The update to the Spotify for Artists app is one of the more significant to arrive since the analytics dashboard moved to mobile back in 2017. And with the standout feature of real-time listening stats for listeners, the app is even more of a competitor to Apple’s artist dashboard, which just exited beta last month with the addition of Shazam data.
Spotify says the new app is rolling out this week across both iOS and Android.
Correction, 9/24/19 10:20 AM ET: The app offers real-time stats of current listeners for all songs overall, but not for any song. This was unclear. We’ve since corrected. Sorry for the confusion.
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Tibetans hit by the same mobile malware targeting Uyghurs
A recently revealed mobile malware campaign targeting Uyghur Muslims also ensnared a number of senior Tibetan officials and activists, according to new research.
Security researchers at the University of Toronto’s Citizen Lab say some of the Tibetan targets were sent specifically tailored malicious web links over WhatsApp, which, when opened, could have stealthily gained full access to their phone, installed spyware and silently stole private and sensitive information.
The exploits shared “technical overlaps” with a recently disclosed campaign targeting Uyghur Muslims, an oppressed minority in China’s Xinjiang state. Google last month disclosed the details of the campaign, which targeted iPhone users, but did not say who was targeted or who was behind the attack. Sources told TechCrunch that Beijing was to blame. Apple, which patched the vulnerabilities, later confirmed the exploits targeted Uyghurs.
Although Citizen Lab would not specify who was behind the latest round of attacks, the researchers said the same group targeting both Uyghurs and Tibetans also utilized Android exploits. Those exploits, recently disclosed and detailed by security firm Volexity, were used to steal text messages, contact lists and call logs, as well as watch and listen through the device’s camera and microphone.
It’s the latest move in a marked escalation of attacks on ethnic minority groups under surveillance and subjection by Beijing. China has long claimed rights to Tibet, but many Tibetans hold allegiance to the country’s spiritual leader, the Dalai Lama. Rights groups say China continues to oppress the Tibetan people, just as it does with Uyghurs.
A spokesperson for the Chinese consulate in New York did not return an email requesting comment, but China has long denied state-backed hacking efforts, despite a consistent stream of evidence to the contrary. Although China has recognized it has taken action against Uyghurs on the mainland, it instead categorizes its mass forced detentions of more than a million Chinese citizens as “re-education” efforts, a claim widely refuted by the west.
The hacking group, which Citizen Lab calls “Poison Carp,” uses the same exploits, spyware and infrastructure to target Tibetans as well as Uyghurs, including officials in the Dalai Lama’s office, parliamentarians and human rights groups.
Bill Marczak, a research fellow at Citizen Lab, said the campaign was a “major escalation” in efforts to access and sabotage these Tibetans groups.
In its new research out Tuesday and shared with TechCrunch, Citizen Lab said a number of Tibetan victims were targeted with malicious links sent in WhatsApp messages by individuals purporting to work for Amnesty International and The New York Times. The researchers obtained some of those WhatsApp messages from TibCERT, a Tibetan coalition for sharing threat intelligence, and found each message was designed to trick each target into clicking the link containing the exploit. The links were disguised using a link-shortening service, allowing the attackers to mask the full web address but also gain insight into how many people clicked on a link and when.
“The ruse was persuasive,” the researchers wrote. During a week-long period in November 2018, the targeted victims opened more than half of the attempted infections. Not all were infected, however; all of the targets were running non-vulnerable iPhone software.
One of the specific social engineering messages, pretending to be an Amnesty International aid worker, targeting Tibetan officials (Image: Citizen Lab/supplied)
The researchers said tapping on a malicious link targeting iPhones would trigger a chain of exploits designed to target a number of vulnerabilities, one after the other, in order to gain access to the underlying, typically off-limits, iPhone software.
The chain “ultimately executed a spyware payload designed to steal data from a range of applications and services,” said the report.
Once the exploitation had been achieved, a spyware implant would be installed, allowing the attackers to collect and send data to the attackers’ command and control server, including locations, contacts, call history, text messages and more. The implant also would exfiltrate data, like messages and content, from a hardcoded list of apps — most of which are popular with Asian users, like QQMail and Viber.
Apple had fixed the vulnerabilities months earlier (in July 2018); they were later confirmed as the same flaws found by Google earlier this month.
“Our customers’ data security is one of Apple’s highest priorities and we greatly value our collaboration with security researchers like Citizen Lab,” an Apple spokesperson told TechCrunch. “The iOS issue detailed in the report had already been discovered and patched by the security team at Apple. We always encourage customers to download the latest version of iOS for the best and most current security enhancements.”
Meanwhile, the researchers found that the Android-based attacks would detect which version of Chrome was running on the device and would serve a matching exploit. Those exploits had been disclosed and were “obviously copied” from previously released proof-of-concept code published by their finders on bug trackers, said Marczak. A successful exploitation would trick the device into opening Facebook’s in-app Chrome browser, which gives the spyware implant access to device data by taking advantage of Facebook’s vast number of device permissions.
The researchers said the code suggests the implant could be installed in a similar way using Facebook Messenger, and messaging apps WeChat and QQ, but failed to work in the researchers’ testing.
Once installed, the implant downloads plugins from the attacker’s server in order to collect contacts, messages, locations and access to the device’s camera and microphone.
When reached, Google did not comment. Facebook, which received Citizen Lab’s report on the exploit activity in November 2018, did not comment at the time of publication.
“From an adversary perspective what makes mobile an attractive spying target is obvious,” the researchers wrote. “It’s on mobile devices that we consolidate our online lives and for civil society that also means organizing and mobilizing social movements that a government may view as threatening.”
“A view inside a phone can give a view inside these movements,” they said.
The researchers also found another wave of links trying to trick a Tibetan parliamentarian into allowing a malicious app access to their Gmail account.
Citizen Lab said the threat from the mobile malware campaign was a “game changer.”
“These campaigns are the first documented cases of iOS exploits and spyware being used against these communities,” the researchers wrote. But attacks like Poison Carp show mobile threats “are not expected by the community,” as shown by the high click rates on the exploit links.
Gyatso Sither, TibCERT’s secretary, said the highly targeted nature of these attacks presents a “huge challenge” for the security of Tibetans.
“The only way to mitigate these threats is through collaborative sharing and awareness,” he said.
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Social radio startup Stationhead moves beyond live broadcasts
Stationhead, the mobile app that turns its users into streaming radio DJs, got a big upgrade today. Where Stationhead DJs were previously limited to broadcasting live, they can now record their shows, making them available on-demand for anyone to listen later.
The idea behind Stationhead is to democratize and recapture the personality of traditional radio broadcasts — the kind of conversation and personal connection that’s missing from a playlist.
The app includes features like the ability to call guests to join the show, and integration with Spotify and Apple Music. For Stationhead, that means it doesn’t have to make its own licensing deals with the music labels; for listeners, it means that when a DJ plays a song, you’re hearing it stream from the music service of your choice.
That integration will continue with these new on-demand broadcasts — so they don’t really exist as a single, continuous recording, but rather as DJ recordings interspersed with cued-up songs from Apple or Spotify. (That’s presumably why these broadcasts won’t be available for offline listening.)
CEO Ryan Star (pictured above) has said that he co-founded Stationhead as a result of his own frustrations as an independent musician, particularly the difficulty and cost of getting a single played on the radio.
More recently, he told me that Stationhead is becoming a real alternative for independent musicians trying to get attention, with more than 200,000 shows created since November of last year.
“Some shows are mostly talk, some shows are mostly music, but just having the ability to play the song completely changes the way it’s consumed,” said COO Murray Levison.
The company isn’t sharing overall listener numbers, but it pointed to success stories like Burrell Kobe, who said he drove 23,000 streams on Stationhead. (SensorTower estimates that the iOS app has been installed by 110,000 users globally.)
And Star described the Stationhead approach as combining “creative freedom and real human connection. While the most popular Stationhead broadcasts can get more than 1,000 live listeners, he suggested that the connection can happen even when the audience is much smaller: He recalled stumbling on a broadcast where he was literally the only person listening, but the host was “spilling her guts — this was her therapy.”
And by making these broadcasts available on-demand, he said Stationhead is “tapping into something proven to be the most intimate form of communication.”
He added, “For the first time, you’re actually able to create binge-able audio content around these streams.”
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Google Play Pass launches with 350+ premium apps and games, initially for $1.99 per month
Following the well-received launch of Apple Arcade, Google today is officially introducing its own take on subscription-based access to premium mobile games — or, in Google’s case, premium mobile apps, too. The new Google Play Pass subscription, arriving this week, will offer more than 350 apps and games that are completely unlocked, with no upfront fees, in-app purchases or advertisements. And the initial price point is something of a no-brainer — it’s just $1.99 per month for the first year, Google says.
That price will increase to $4.99 per month after the first 12 months have passed, which is the same price as Apple Arcade at launch. This launch promotion is only available until October 10, 2019, however.
The two services are similar in concept, as both are providing a large library of premium content for a monthly subscription. But there are some differences between the two.
For starters, Apple Arcade is filled with exclusives — meaning its games will not be found on Andriod. The reverse is not true for Google Play Pass. Instead, the Play Pass catalog includes many cross-platform titles, including some that even found their fame first on iOS, like ustwo’s Monument Valley.
In addition, Play Pass’s launch titles aren’t all games. There are also ad-free versions of popular mobile apps, like AccuWeather, Facetune and Pic Stitch, for example.
Notable launch titles include Stardew Valley, Risk, Terraria, Monument Valley, Star Wars: Knights of the Old Republic, Reigns: Game of Thrones, Titan Quest and Wayward Souls. Some lesser-known additions include LIMBO, Lichtspeer, Mini Metro and Old Man’s Journey. Others, like This War of Mine and Cytus, are coming soon. And for little kids, there are some preschooler-friendly titles like Toca Boca classics and the My Town series.
More titles are added on a monthly basis, Google says.
Because it’s not relying on exclusives; Google’s catalog is more than triple the size of Apple’s at launch. That being said, Apple’s Arcade library is filled with gorgeous, high-quality games while Play Pass is rounded out with a lot more utilities, like weather apps and photo editors.
Like Apple Arcade, the new subscription gets its own tab in the Google Play app, where the games are organized by genre, popularity and other factors — just like a mini app store. However, unlike Apple Arcade, where games are only found in the Arcade tab or through search, Google Play Pass titles will appear directly in the Play Store. They’ll be designated with a Play Pass ticket badge, so you can easily identify them.
The Play Pass subscription also allows the games to be shared with the whole family. The family manager can share their Play Pass subscription with up to five other family members, who can each access the titles independently. This is comparable to Apple Arcade.
We already knew Google was working on an Apple Arcade competitor before today. The Play Pass subscription’s existence had been leaked, and Google later confirmed the service with a tweet. What we didn’t yet know was the launch date, lineup or the official pricing.
Google Play Pass service is rolling out this week to Android devices in the U.S., with more countries coming soon. A 10-day subscription is available, before it converts to the $1.99 per month limited promotion, followed by the $4.99 per month price point when the promotion ends.
While neither Apple nor Google is discussing the terms of their deals with developers, Google says the more people download a Play Pass title, the more the revenue developers receive on a recurring basis. It also explained that Google itself is funding the initial launch offer, so developers can gain more subscriber interest without impacting their revenue.
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The latest version of Yahoo Mail helps users find attachments and deals
Yahoo Mail is getting a mobile update, with new versions of the iOS and Android app launching today.
Many of you probably haven’t tried out Yahoo Mail in years, but Senior Director of Product Management Josh Jacobson noted that it’s one of the top productivity apps in the Apple App Store, where it has been rated 2.1 million times, with an average rating of 4.6 stars.
Jacobson also said that Yahoo Mail is trying to do something very different from the Superhumans of the world, because it’s not one of the many apps that “solve for essentially corporate use cases.” Instead, it’s “completely focused on the consumer email use case, solving the business of your life.”
For example, Jacobson said he joined Yahoo after the company acquired his previous employer, the smart inbox service Xobni. (Yahoo, like TechCrunch, is owned by Verizon Media.) At the time, everyone assumed that when it came to helping users find things in email, “search is the way to go.”
Instead, he said it turns out “people just don’t know or want to have to figure out what to type into that imposing white box to find the thing that they’re looking for.”
So Yahoo Mail now offers a number of different views that should help you find stuff without searching, by focusing on specific types of content from your inbox.
If you’re looking for a photo or a file that someone sent you, there’s a view that just brings up all your attachments. Or if you’re looking for deals, there are three different views that you use — the overall Deals View, the currently iOS-only Location View (which shows you nearby deals on a map) and Grocery View (which shows you grocery discounts based on your loyalty cards).
Director of Product Management Shiv Shankar noted that while the app is sorting and prioritizing these offers, the deals themselves come from your inbox, not from Yahoo.
The new Yahoo Mail also includes a view for checking all your email subscriptions, and a button that allows you to unsubscribe from any of them with a single tap. And there’s an additional view (also iOS-only for now) focusing on “active updates,” namely pressing and time-sensitive emails, such as package tracking and travel updates.
The Yahoo Mail team has also refreshed the app’s overall look. That includes adding a navigation bar at the bottom of the screen, which Shankar said will make “single-hand usage” possible again, despite the fact that phone screens are getting bigger. The navigation bar is customizable — each user can decide which views to include.
And by the way, if you’re a little leery of sending email from a Yahoo address, Jacobson pointed out that you can use the Yahoo Mail app to access non-Yahoo email accounts, including Gmail and Outlook.
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How Peloton made sweat addictive enough to IPO
It makes lazy people like me work out. That’s the genius of the Peloton bicycle. All you have to do is velcro on the shoes and you’re trapped. You’ve eliminated choice and you will exercise. Through a succession of savvy product design choice I’ll break down here, Peloton removes the friction to getting fit. It’s the leader in a movement I call “pushbutton health”. And this is why I think Peloton will be a big succes no matter what short-term investors do when it IPOs this week after raising $994 million in venture capital.
The bike
Basically, Peloton is a $2300 stationary bike with an iPad stuck to the front. The $40 per month subscription unlocks thousands of live and on-demand video cycling classes where instructors positively yell at you. When you think you’re tired already, they look into your eyes, tell you “you got this”, the soundtrack crescendos, you crank up the resistance, and you pedal harder at home. The resulting endorphin rush is addictive, and you find yourself persuading friends they need a Peloton too.
That viral loop which adds to its 500,000 subscribers is how Peloton plans to raise ~$1.16 billion going public this week at an ~$8 billion valuation. Its revenue doubled this year as it began to dominate the connected exercise equipment market, though losses quadrupled as it burned cash to become a household name. But after riding 110 of 150 days I’ve been home since buying its bike, I’m confident in the company. Whatever it invests now to build its lead will likely be paid back handsomely by its increasingly handsome customers who can’t bear to clip out. Here’s why.
Peloton classes are recorded in front of a live studio audience of riders
The Brilliance Of This Bike
The Shoes – Usually the activation energy to start a workout requires dragging yourself to the gym or suiting up to face the elements outside. That can be daunting enough that you rarely do. But once you slip into the Peloton bike shoes, you can hardly walk normally which means you can hardly procrastinate. You’re home so you don’t even need clothes. Just a few velcro straps and you’re over the hump and resigned to exercise.
The Clips – Home gym equipments reduces the barrier to entry but also the barrier to exit. You can tell yourself you’ll keep doing push-up sets or squats jumping rope, but you can stop any time. Yet after you’re clipped into the Peloton bike, you’re almost assured to keep pedaling until the instructor gives you that end-of-ride congratulations.
Just put the shoes on and you’ll exercise
The Schedule – You can get a sweat in just 10 or 20 minutes going hard on a Peloton. Combined with zero commute, that means you’ll practically always be able fit in a ride regardless of how busy you are. No more “I don’t have time to make it to the gym so I’ll just skip out”. When my calendar gets crunched or I dawdle a little before deciding to ride, classes as short as 5 minutes ensure there’s no weaseling out.
The Instructors – I wish I had these coaches to motivate me through sorting email. Peloton’s 20+ instructors range from hippie-dippie gurus to no-nonsense trainers that fit your personality type. You find yourself craving your favorite’s special brand of relentless positivity. I burn far more calories in a shorter time than exercising solo because they inspire me to push a little harder or they slow their countdown to add a couple all-out seconds to the end of a sprint. They’re even becoming celebrities, with bankers lining up for selfies during Peloton’s IPO road show. Sick of them? You can always Scenic Ride through video of some of the world’s prettiest bike paths.
Peloton instructors (from left): Alex Toussaint, Emma Lovewell, Ben Alldis, and Leane Hainsby
The Intimacy – You’re eye-to-eye with those instructors as they stare into the camera and out of the giant screen bolted to your handlebars. That generates intimacy despite them broadcasting to thousands. Even in person, a SoulCycle coach across the room can feel further away. You’re mostly guided by audio cues, but their gaze compels you to perform. Peloton almost feels like FaceTime, and that’s a sense of connection many long for more of these days.
The Pavlovian Response – Your brain quickly begins to associate the sounds of Peloton with the glowing feeling of finishing a workout. The rip of the velcro shoe straps, the click of clipping into the bike, but most of all the instructor catch-phrases. You get hooked on hear the bubbling British accent of “I’mmmm Leeaannne Haaaaainsby” as she introduces herself, Ben Alldis’ infectious “You got 5, you got 4…” countdowns, or Emma Lovewell reminding you to “Live, learn, love well”. That final ‘namaste’ followed by wiping down the bike and jumping in a cold shower forms a ritual you’re inclined to repeat.
Eye-contact with the instructors creates an intimate bond
The Soundtrack – Popular songs are more than just a pump-up accompaniment to Peloton classes. Your pedaling pace is often pegged to the tempo, with sprints starting when the beat drops. As your legs tire, you feel obliged to maintain your speed so you don’t fall behind the drums. You can even search classes by music genre and preview each’s playlist. Peloton has paid out $50 million in royalties for its music, and faces $300 million-plus in lawsuits for copyright infringement. But having the best tunes to bike to might end up worth the penalty since it helped Peloton race ahead in a lucrative market.
The Bike As Decor – Most home exercise equipment ends up in a closet or as a clothing rack. By designing its bicycles for beauty, Peloton coerces you to place them conspicuously in your home. You might have seen the hysterical Twitter thread parodying this practice, but it’s funny because it’s true. You’re a lot more likely to ride it if it’s central to your home (ours is between our bed and the doors to the veranda), and you’ll be embarassed if visitors ask about it and you haven’t hopped on recently.
“A good place for your Peloton bike is between your kitchen and your living room facing the cactus garden so you always remember virtual spin class” –ClueHeywood on Twitter
The Network Effect – Many of these smart product design moves could be copied by competitors. But by amassing a community of 1.4 million members to date, Peloton benefits from social features and economies of scale. You can ride together with pals over video chat, send each other digital high fives, or race and compare achievements. Each friend that joins Peloton is one more reason not to sign up for a competitor. The whole concept virtual personal training is being legitimized. And the cost of producing more classes gets spread wider as membership grows.
The Shared Accounts – Peloton has even built in a way to feel noble about your sanctimonious prosyletizing about how it “jumpstarted your metabolism”. Each $39 on-bike subscription allows unlimited accounts on up to three devices, so you can hook up some friends if you convince them to buy the big-budget gadget.
High-five fellow riders as you virtuall pass them
The Growth Hacks – Peloton streaks are for adults what Snapchat streaks are to kids: a clever way to reward consistent usage. But beyond the achievement badges displayed on your profile, you’ll get in-ride leaderboards full of people to proudly pass, progress bars to fill by pedaling, and kilojoule output high scores to beat. Peloton makes exercise a game you want to win.
The Shoutouts – Yet Peloton’s most explicit levering of our psychology comes from the in-class name-drop shoutouts instructors give. Whether mentioning the screen names of a few participants at the start of a session or congratulating users hitting their 50th, 200th, or 500th ride, the recognition pushes people to join the dozen live-streamed classes each day that add urgency to the on-demand catalog. Proof it works? People strategize to ensure their 100th ride is a long live class to maximize the chance of a shout-out.
A free cult shirt after your 100th ride
The ‘Transcendence’ – Peloton minimizes the isolation from working out at home. In fact, its whole product enables people to feel ‘glamorous’ and ‘manifested’ yet nonchalant in ways going to a sweaty gym or using a personal trainer can’t. It’s like being able to buy a little piece of the smug satisfaction and in-group affiliation of going to Burning Man. That’s why the company even sends you a free “Century Club” t-shirt when you hit your 100th ride. You’re meant to feel cool sharing that you “Peloton”, using the startup’s name as a verb.
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Conspicuous Self-Actualization
Still, Peloton has plenty left to optimize. There’s room to expand use of its camera to offer premium one-on-one coaching, head-to-head racing, group video chat with friends, and augmented reality filters to make people feel comfortable on screen and take shareable selfies. A wider range of intense but short classes could appeal to overworked professionals who picked Peloton precisely because they don’t have an hour for the gym.
Novelty could come from celebrity guest instructors, or themed classes for pre-gaming for a night out, fans of a particular artist, or songs about a certain topic. And it should definitely have some iconic sounds like an om or singing bowl chime that play before each class to center you and after to release you.
Most excitingly, the Peloton screen has the potential to be a platform for exercise-controlled gaming and apps. Whether pedaling to escape zombies chasing you or piece together a puzzle, maintaining an output level to keep your cross-hairs locked on an enemy plane as you dogfight, or making a garden bloom by growing each flower during a different interval, Peloton could evolve riding to be much more interactive. Apps could offer training simulators for different sports focused on sprints for basketball or marathons for soccer. Or just put Netflix on it! By opening up to outside developers, Peloton could build a moat of extra experiences competitors can’t match.
With the strengths and opportunities of its core product, Peloton is poised to absorb more of your fitness time and money. It’s already branching out with yoga, meditation, lifting, bootcamp, and jazzercise classes you can do standing next to your bike or without one on its $19 per month app. Its second gadget is a $4300 treadmill.
From there it could break into more of the “pushbutton health” business. I categorize these as wellness products and services that rely on convenience instead of your will power. Think delivery health food instead calorie-counting apps that are a chore. My pushbutton regimen includes Peloton, six salads per week dropped off in batches by Thistle, monthly packages of Nomiku vacuum-sealed meals that RFID scan into its sous vide machine, and a Future remote personal trainer who nags me by text message.
It’s easy to get hooked on the positivity
Peloton could easily dive into selling meal kits, personal training, or a wider range of workout clothes to compete with Lulu Lemon. If it’s the center of your fitness routine, the company could become a gateway to new health products it owns or partners with.
I’m bullish on Peloton because I’m betting people are going to stay busy, lazy, and competitive. It offers the effectiveness of a spin class but with scheduling flexibility. It removes every excuse for staying on the couch. And in an age of visual communication where many seek to share both the journey to and the destination of an Instagrammable body and the discipline to ge there, Peloton provides conspicuous self-actualization through consumerism. Plus, finishing a ride feels damn good.
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Tonic launches a personalized news reader that respects user privacy
Personalization technology can lead to better experiences as it allows apps to customize their content for each individual user. But it can also chip away at user privacy. A company called Canopy wants to change that. It has developed a personalization engine that works without requiring users to log in or even provide an email. Instead, it uses a combination of on-device machine learning and differential privacy to offer a personalized experience to an app’s users. Now it’s demonstrating how this works with the launch of the news reader app, Tonic.
The new app is designed to be completely private, while also learning what you like over time, in order to offer a customized experience. But unlike other personalization engines, all the raw interaction and behavioral data stays on your own device. That means the company itself never see it, nor does any content provider or partner it works with, it says.
What we instead send over an encrypted connection to our server is a differentially private version of your personal interaction and behavior model. The local model of you that goes to Canopy never has a direct connection to the things you’ve interacted with, but instead represents an aggregate set of preferences of people like you. It’s a crucial difference for our approach: even in the worst case of the encryption failing, or our servers being hacked, no one could ever do anything with the private models because they do not represent any individual.
Another big differentiator is that Tonic puts you in control over your own personalization settings. This is not typical. If you’ve ever used an app powered by personalization technology, there’s probably been a point where you were recommended a song, video, or a news article, for example, that seemed to be entirely wrong and not representative of something you’d actually like. But you may have been at a loss as to why it was recommended, because most apps don’t detail this sort of information.
Tonic, on the other hand, lets you view, change and even reset your personalization settings whenever you want.
While Tonic is mainly meant to demonstrate of its engine in action — Canopy’s larger goal is to license the technology — the app itself has several other features that make it worth a look.
The company employs a human editorial team to help select the app’s news content, to ensure that it’s not offering a bunch of noise, like clickbait or “hate-reads.” It also avoids breaking news and “hot takes,” it says, as it’s not designed to be an app you use to track the latest news with urgency.
Instead, Tonic pulls from a diversity of sources with its core focus on bringing you a curated, personalized selection of daily reads to inform and inspire. And in the spirit of digital well-being, it’s a finite list of articles — not an endless news feed.
“We made Tonic because we were tired of having to give up our digital selves to get great recommendations, and because we wanted to build an alternative to endless feeds optimized for maximum engagement, breaking news, and outrage,” the company explains in its announcement of the app’s launch.
The technology’s arrival comes at a time when big tech is being investigated for carelessness with user data, and there’s increased attention on user privacy in general. Apple, for example, has made its respect for user privacy a key selling point for its hardware and software.
The New York-based startup was founded by Brian Whitman, formerly the founder of The Echo Nest and a former principal scientist at Spotify. The team also includes several ex-Spotify, Instagram, Google and New York Times execs. It’s seed-funded by Matrix Partners, and other investors from Spotify, WeWork, Splice, MIT Media Lab, Keybase, and more to the tune of $4.5 million dollars.
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