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Ex-Facebook CPO Chris Cox now advises on climate & campaign tech

Chris Cox’s motivational speeches were at the heart of Facebook’s new employee orientation. But after 14 years at the social network, the chief product officer left in March amidst an executive shake-up and Facebook’s new plan to prioritize privacy by moving to encrypt its messaging apps. No details on his next projects were revealed.

Now the 37-year-old leader will be putting his inspirational demeanor and keen strategy sense to work to protect the environment and improve the government. Today at Wired25 conference, Cox finally shared more about his work advising political technology developer for progressives Acronym, and climate change-tracking satellite startup Planet Labs. He also explained more about the circumstances of his departure from the social network’s C-suite.

SAN FRANCISCO, CALIFORNIA – NOVEMBER 08: Chris Cox speaks onstage at the WIRED25 Summit 2019 – Day 1 at Commonwealth Club on November 08, 2019 in San Francisco, California. (Photo by Phillip Faraone/Getty Images for WIRED)

Leaving Facebook

On how he felt leaving Facebook, Cox said, “part of the reason I was okay leaving was that after 2016 I’d spent a couple years building out a bunch of the teams that I felt were most important to sort of take the lessons that we learned through some of 2016 and start to put in place institutions that can help the company, be more responsible and be a better communicator on some of the key issues.”

LIVE: Chris Cox, Former Chief Product Officer, Facebook, in conversation with WIRED’s Lauren Goode

LIVE: We’re live with Chris Cox, former Chief Product Officer, Facebook, from our #WIRED25 summit in conversation with WIRED senior writer Lauren Goode.

Posted by WIRED on Friday, November 8, 2019

As for what specifically drove him to leave, Cox explained that, “It wasn’t something where I felt I wanted to spend another 13 years on social media. Mark and I saw things a little bit differently . . . I think we are still investigating as an industry, how do you balance protecting the privacy of people’s information and continuing to keep people safe,” Cox said.

On whether moving toward encryption was part of that, he said he thinks encryption is “great: and that “It offers an enormous amount of protection,” but noted “it certainly makes some of those things more complicated” on the privacy versus safety balance. He complemented Facebook’s efforts to build ways of catching bad actors even if they’re shielded by encryption. That includes digital literacy initiatives in Brazil and India ahead of elections, and offering forwarding systems for sending questionable information to fact checkers. “I think there are pros and cons with these systems and I’m not a hard-liner on any one of them,” Cox said, and noted that what Facebook is building is “resonant with what people want.”

Cox was asked about the major debate about whether Facebook should allow political advertising. “We think political advertising can be good and helpful. It often favors up and comers versus incumbents.” Still, on fact-checking, he said, “I’m a big fan,” even though Facebook isn’t applying that to political ads. He did note that “I think the company should investigate and is investigating micro targeting . . . if there’s hundreds of variants being run of the creative then it’s tricky to get your arms around what’s being said.” He also advocated for more context in the user interface distinguishing political ads. 

Chris Cox speaks at Wired25

Cox’s next projects

Since leaving Facebook, Cox has joined the advisory board of a group called Acronym, which is helping to build out the campaign and messaging technology stack for progressive candidates. “This is an area where my perception is that the progressives have been behind on the ability to develop and use as a team infrastructure that helps you have a good voter file, how to develop messaging — just basic politics in 2019.”

Wired’s Lauren Goode asked if he was aligning himself with progressives, taking a political stance, and whether he could do that while still at Facebook. “Absolutely not,” Cox responded.And why is that I think when you’re in a very senior role at a platform, you have a duty to be much more neutral in your politics.”

He then came out with a bold statement enabled by his independence. “I think Trump should not be our president. The other thing I care a lot about right now is climate change and he’s not going to help us there.”

That led to Cox discussing that he’s also been working to advise San Francisco startup Planet Labs, which is using satellite imagery to track climate change. “The vision was to build these small, about shoebox-size satellites with solar panel panel wings and have a fleet of them in space, which is real-time imaging the Earth.”

With that data, Cox explained you can track wildfires, deforestation, coal power plants, methane gas and more. Then, “You can start to contribute to having a health system, where you are basically imaging the Earth every hour, and then you’re creating some public data set with tools that plug into decision makers, banks, insurance companies, policymakers, investors, journalists, students…”

Asked about big tech’s responsibility for addressing climate change, Cox said “I think at the very least it’s making a commitment to being carbon-negative.”

Acronym and Planet Labs’ work intertwines, as Cox believes climate data proves the need for someone new in the Oval Office. While Cox didn’t discuss it onstage, Wired listed him as part of Shasta Group, which is Cox’s own vehicle for contributing to these projects. Still, he’s not ready to launch a full-fledged company of his own in politics and climate. “I’m still so young at this field that I don’t have enough confidence in my own mental model of the world.”

Cox concluded that by harnessing big company’s employees and having team leaders put more attention on climate change, “I do think tech can lead.” 

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Facebook’s first experimental apps from its ‘NPE Team’ division focus on students, chat & music

This July, Facebook announced a new division called NPE Team which would build experimental consumer-facing apps, allowing the company to try out new ideas and features to see how people would react. It soon thereafter tapped former Vine GM Jason Toff to join the team as a product manager. The first apps to emerge from the NPE Team have now quietly launched. One, Bump, is a chat app that aims to help people make new friends through conversations, not appearances. Another, Aux, is a social music listening app.

Aux seems a bit reminiscent of an older startup, Turntable.fm, that closed its doors in 2013. As in Turntable.fm, the idea with Aux is that of a virtual DJ’ing experience where people instead of algorithms are programming the music. This concept of crowdsourced DJ’ing also caught on in years past with radio stations that put their audiences in control of the playlist through their mobile app.

Later, streaming music apps like Spotify experimented with party playlists, and various startups launched their own guest-controlled playlists.

The NPE Team’s Aux app is a slightly different take on this general idea of people-powered playlists.

The app is aimed at school-aged kids and teens who join a party in the app every day at 9 PM. They then choose the songs they want to play and compete for the “AUX” to get theirs played first. At the end of the night, a winner is chosen based on how many “claps” are received.

As the app describes it, Aux is a “DJ for Your School” — a title that’s a bit confusing, as it brings to mind music being played over the school’s intercom system, as opposed to a social app for kids who attend school to use in the evenings.

Aux launched on August 8, 2019 in Canada, and has less than 500 downloads on iOS, according to data from Sensor Tower. It’s not available on Android. It briefly ranked No. 38 among all Music apps on the Canadian App Store on October 22, which may point to some sort of short campaign to juice the downloads.

The other new NPE Team app is Bump, which aims to help people “make new friends.”

Essentially an anonymous chat app, the idea here is that Bump can help people connect by giving them icebreakers to respond to using text. There are no images, videos or links in Bump — just chats.

Based on the App Store screenshots, the app seems to be intended for college students. The screenshots show questions about “the coolest place” on campus and where to find cheap food. A sample chat shown in the screenshots mentions things like classes and roommate troubles. 

There could be a dating component to the app, as well, as it stresses that Bump helps people make a connection through “dialog versus appearances.” That levels the playing field a bit, compared with other social apps — and certainly dating apps — where the most attractive users with the best photos tend to receive the most attention.

Chats in Bump take place in real time, and you can only message in one chat at a time. There’s also a time limit of 30 seconds to respond to messages, which keeps the chat active. When the chat ends, the app will ask you if you want to keep in touch with the other person. Only if both people say yes will you be able to chat with them again.

Bump is available on both iOS and Android and is live in Canada and the Philippines. Bump once ranked as high as No. 252 in Social Networking on the Canadian App Store on September 1, 2019, according to Sensor Tower. However, it’s not ranking at all right now.

What’s interesting is that only one of these NPE Team apps, Bump, discloses in its App Store description that the NPE Team is from Facebook. The other, Aux, doesn’t mention this. However, both do point to an App privacy policy that’s hosted on Facebook.com for those who go digging.

That’s not too different from how Google’s in-house app incubator, Area 120, behaves. Some of its apps aren’t clear about their affiliation with Google, save for a link to Google’s privacy policy. It seems these companies want to see if the apps succeed or fail on their own merit, not because of their parent company’s brand name recognition.

Facebook hasn’t said much about its plans for the NPE Team beyond the fact that they will focus on new ways of building community and may be shut down quickly if they’re not useful.

Facebook has been asked for comment about the new apps and we’ll update if one is provided.

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Popular Android phones can be tricked into snooping on their owners

Security researchers have found several popular Android phones can be tricked into snooping on their owners by exploiting a weakness that gives accessories access to the phone’s underlying baseband software.

Attackers can use that access to trick vulnerable phones into giving up their unique identifiers, such as their IMEI and IMSI numbers, downgrade a target’s connection in order to intercept phone calls, forward calls to another phone or block all phone calls and internet access altogether.

The research, shared exclusively with TechCrunch, affects at least 10 popular Android devices, including Google’s Pixel 2, Huawei’s Nexus 6P and Samsung’s Galaxy S8+.

The vulnerabilities are found in the interface used to communicate with the baseband firmware, the software that allows the phone’s modem to communicate with the cell network, such as making phone calls or connecting to the internet. Given its importance, the baseband is typically off-limits from the rest of the device, including its apps, and often come with command blacklisting to prevent non-critical commands from running. But the researchers found that many Android phones inadvertently allow Bluetooth and USB accessories — like headphones and headsets — access to the baseband. By exploiting a vulnerable accessory, an attacker can run commands on a connected Android phone.

“The impact of these attacks ranges from sensitive user information exposure to complete service disruption,” said Syed Rafiul Hussain and Imtiaz Karim, two co-authors of the research, in an email to TechCrunch.

Hussain and his colleagues Imtiaz Karim, Fabrizio Cicala and Elisa Bertino at Purdue University and Omar Chowdhury at the University of Iowa are set to present their findings next month.

“The impact of these attacks ranges from sensitive user information exposure to complete service disruption.”
Syed Rafiul Hussain, Imtiaz Karim

Baseband firmware accepts special commands, known as AT commands, which control the device’s cellular functions. These commands can be used to tell the modem which phone number to call. But the researchers found that these commands can be manipulated. The researchers developed a tool, dubbed ATFuzzer, which tries to find potentially problematic AT commands.

In their testing, the researchers discovered 14 commands that could be used to trick the vulnerable Android phones into leaking sensitive device data, and manipulating phone calls.

But not all devices are vulnerable to the same commands or can be manipulated in the same way. The researchers found, for example, that certain commands could trick a Galaxy S8+ phone into leaking its IMEI number, redirect phone calls to another phone and downgrade their cellular connection — all of which can be used to snoop and listen in on phone calls, such as with specialist cellular snooping hardware known as “stingrays.” Other devices were not vulnerable to call manipulation but were susceptible to commands that could be used to block internet connectivity and phone calls.

The vulnerabilities are not difficult to exploit, but require all of the right conditions to be met.

“The attacks can be easily carried out by an adversary with cheap Bluetooth connectors or by setting up a malicious USB charging station,” said Hussain and Karim. In other words, it’s possible to manipulate a phone if an accessory is accessible over the internet — such as a computer. Or, if a phone is connected to a Bluetooth device, an attacker has to be in close proximity. (Bluetooth attacks are not difficult, given vulnerabilities in how some devices implement Bluetooth has left some devices more vulnerable to attacks than others.)

“If your smartphone is connected with a headphone or any other Bluetooth device, the attacker can first exploit the inherent vulnerabilities of the Bluetooth connection and then inject those malformed AT commands,” the researchers said..

Samsung recognized the vulnerabilities in some of its devices and is rolling out patches. Huawei did not comment at the time of writing. Google said: “The issues reported are either in compliance with the Bluetooth specification or do not reproduce on Pixel devices with up to date security patches.”

Hussain said that iPhones were not affected by the vulnerabilities.

This research becomes the latest to examine vulnerabilities in baseband firmware. Over the years there have been several papers examining various phones and devices with baseband vulnerabilities. Although these reports are rare, security researchers have long warned that intelligence agencies and hackers alike could be using these flaws to launch silent attacks.

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Spotify’s podcasting app Anchor now helps you make trailers

Spotify’s simple podcasting suite, Anchor, is today introducing a new feature designed to help creators promote their podcast: trailers. On the Anchor app for iOS and Android, podcasters will now be able to create a dedicated trailer for their podcast that combines an introduction and some background music, then turns it into an animated video that can be shared across social media and the wider web.

The trailer will also be made available within the podcast’s RSS feed, where it’s marked with the “trailer” episode type.

Anchor had already offered a way for users to mark episodes of their podcast as a trailer within the app, but the new feature makes it simpler to create a trailer through a more integrated experience.

For example, when you push the button to record, you have one minute to introduce your podcast — and a warning will flash when that minute is about to be up. When you’re satisfied with the recording, you can then browse through Anchor free library of background music, which is organized by mood — like adventurous, calm, dramatic, cheerful, energetic, funky, chill, etc. Or you can opt to go without music, if you prefer.

And if you already have a voice recording saved elsewhere, you can import it into Anchor to use as your trailer.

There are other options today for creating podcast trailers, like those from services like Wavve, Headliner, or Audiogram, for example. But Anchor’s goal is to be the one-stop-shop for everything a new podcaster needs to get started, and that includes promotional tools like this.

However, many professional podcasters still view Anchor as a sort of entry-level product and turn to more advanced audio editing suites to craft their shows. But over time, these extra, handy features could help Anchor to earn a place in podcaster’s workflow, even if it’s not their end-to-end solution.

Podcasting has become an important vertical for Anchor’s parent company Spotify, which led to it acquiring both Anchor and Gimlet earlier this year for $340 million. And its investments in podcasts, which have also included the acquisition of podcast network Parcast, have been starting to pay off.

The company reported in July its podcast audience had doubled in size since last year. In October, it said the number of podcast listeners on its service grew 40% from the prior quarter, and it now had 500,000 titles hosted on its platform.

Spotify can monetize podcasts in two ways, as with music — through ads and by pushing people into premium subscriptions. It now has 113 million paying customers and 248 million monthly actives. And once Spotify’s users are subscribed to a number of podcast shows, they’re more likely to stay with the service. In addition, podcasts don’t come with the licensing costs associated with record label deals, which Spotify also surely likes.

Anchor’s new trailers feature is live now on both iOS and Android.

 

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With $6.5M in funding, Aircam offers a fast, easy way to share photos at events

Aircam is a new startup that allows anyone to get instant access to pictures taken by professional photographers at weddings, parties and other events.

The company was founded by brothers Evan and Ryan Rifkin, who previously co-founded Burstly, the company behind mobile app-testing service TestFlight (which was acquired by Apple).

In addition to officially launching Aircam today, they’re also announcing that the company has raised $6.5 million in seed funding led by Upfront Ventures, with participation from Comcast Ventures.

“The process of finding a great photographer still sucks and the tools photographers use to share photos are antiquated for an industry worth over $10 billion,” said Upfront Ventures Managing Partner Mark Suster in a statement. “Aircam provides real-time, location-aware and enhanced photos that today’s consumers expect with booking simplicity that will change the current playing field.”

The Rifkin brothers are pitching Aircam as “a real-time photo-sharing platform for professional and consumer photos.” To try out the technology, I visited the Aircam website and hit a button to see nearby photos. Then, as the Rifkins took photos with a DSLR camera, those photos appeared on the site nearly instantaneously. I, in turn, could send the photos to a printer in their office, or share photos from my phone.

Manufacturers already offer software to transfer photos wirelessly from their cameras to your computer. But with Aircam, the photos became accessible to everyone at an event, without requiring anyone except the photographer to install an app.

Aircam

Ryan explained that the company is taking advantage of cameras’ Wi-Fi connections (it currently works with Canon, Nikon and Sony devices) to send the photos to an app on the photographer’s phone, which then uploads the photos to the cloud.

He also said the team initially believed that Aircam would become the repository for photos taken by everyone attending an event. But in early testing, they saw that “the opposite is happening — people are putting their phones away.”

In other words, once attendees realize that they have access to professional-quality photos, they can spend less time worrying about taking their own pictures with their phones and instead focus on being present at the event.

This should also make life easier for photographers, particularly since Aircam includes automated photo editing — the photos are color corrected (with nice touches like teeth whitening) without requiring any extra work from the photographer.

“If you ask photographers what’s their least favorite part of photography — one, it’s finding new business, and two, it’s the edits,” Ryan said. “Some people limit the number of events they’ll accept because of the editing work … With automatic edits, they shoot and they’re done.”

Evan Rifkin

Evan Rifkin

As for finding new business, Evan said that the company tested this out by allowing photographers to offer Aircam as an additional option for their customers. (The company charges the photographers $50 per event.)

But once customers had seen Aircam in action, they wanted to order it again, so Aircam is also launching its own marketplace (currently focused on Southern California) where you can book professional photographers for $99 per hour, with the Aircam service included as part of the package.

Or, if you want to try it out without hiring a pro photographer, you’ll be able to upload photos from your iPhone for free.

The Rifkins told me they haven’t had any issues around privacy or content moderation so far, but they also noted that customers who are concerned about these issues can limit their guests’ upload capabilities. They also can create a custom URL for their event rather than making it discoverable to anyone nearby.

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Tinder’s interactive video series ‘Swipe Night’ is going international next year

Tinder’s big experiment with interactive content — the recently launched in-app series called “Swipe Night” — was a success. According to Tinder parent company Match during its Q3 earnings this week, “millions” of Tinder users tuned in to watch the show’s episodes during its run in October, and this drove double-digit increases in both matches and messages. As a result, Match confirmed its plans to launch Tinder’s new show outside the U.S. in early 2020. 

Swipe Night’s launch was something of a departure for the dating app, whose primary focus has been on connecting users for dating and other more casual affairs.

The new series presented users with something else to do in the Tinder app beyond just swiping on potential matches. Instead, you swiped on a story.

Presented in a “choose-your-own-adventure”- style format that’s been popularized by Netflix, YouTube and others, Swipe Night asked users to make decisions to advance a narrative that followed a group of friends in an “apocalyptic adventure.”

Swipe Night ChoiceThe moral and practical choices you made during Swipe Night would then be shown on your profile as a conversation starter, or as just another signal as to whether or not a match was right for you. After all, they say that the best relationships come from those who share common values, not necessarily common interests. And Swipe Night helped to uncover aspects to someone’s personality that a profile would not — like whether you’d cover for a friend who cheated, or tell your other friend who was the one being cheated on?

The five-minute episodes ran every Sunday night in October from 6 PM to midnight.

Though early reports on Tinder’s plans had somewhat dramatically described Swipe Night as Tinder’s launch into streaming video, it’s more accurate to call Swipe Night an engagement booster for an app from which many people often find themselves needing a break. Specifically, it could help Tinder address issues around declines in open rates or sessions per user — metrics that often hide behind what otherwise looks like steady growth. (Tinder, for example, added another 437,000 subscribers in the quarter, leading to 5.7 million average subscribers in Q3).

Ahead of earnings, there were already signs that Swipe Night was succeeding in its efforts to boost engagement.

Tinder said in late October that matches on its app jumped 26% compared to a typical Sunday night, and messages increased 12%.

On Tinder’s earnings call with investors, Match presented some updated metrics. The company said Swipe Night led to a 20% to 25% increase in “likes” and a 30% increase in matches. And the elevated conversation levels that resulted from user participation continued for days after each episode aired. Also importantly, the series helped boost female engagement in the app.

“This really extended our appeal and resonated with Gen Z users,” said Match CEO Mandy Ginsberg. “This effort demonstrates the kind of creativity and team we have at Tinder and the kind of effort that we’re willing to make.”Swipe Night

The company says it will make Season 1 of Swipe Night (a hint there’s more to come) available soon as an on-demand experience, and will roll out the product to international markets early next year.

Swipe Night isn’t the only video product Match Group has in the works. In other Match-owned dating apps, Plenty of Fish and Twoo, the company is starting to test live streaming broadcasts. But these are created by the app’s users, not as a polished, professional product from the company itself.

Match had reported better-than-expected earnings for the third quarter, with earnings of 51 cents per share — above analysts’ expectations for earnings of 42 cents per share. Match’s revenue was $541 million, in line with Wall Street’s expectations.

But its fourth-quarter guidance came in lower than expectations ($545 million-$555 million, below the projected $559.3 million), sending the stock dropping. Match said it would have to take on about $10 million in expenses related to it being spun out from parent company IAC.

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Wardrobe picks up $1.5 million for a new fashion rental marketplace

Wardrobe, a new peer-to-peer fashion rental marketplace, has today announced the close of a $1.5 million seed round and its public launch out of beta.

The funding was led by angel investor Cyan Banister and Ludlow Ventures, with participation from GroundUp Ventures, Airbnb co-founder Nate Blecharczyk and HQ Trivia founder Rus Yusupov, among others.

Wardrobe was founded by Adarsh Alphons after he had an epiphany about just how many items of clothes in his own house went mostly unused. In fact, The WSJ suggests that most people only wear around 20% of their wardrobe on a regular basis. Alphons says that the average woman has 57 items of clothes in her closet that she doesn’t even wear once a year.

So began Wardrobe.

Wardrobe is a peer-to-peer rental marketplace for vintage, designer and luxury brand clothing. However, unlike Rent the Runway or other sharing economy fashion platforms, Wardrobe uses dry cleaners as hubs for the inventory. This not only allows the company to scale more quickly from geography to geography, but also to remain lean without taking on the risk of big warehouses and complicated logistics around shipping.

Here’s how it works:

Folks who want to rent their clothes on Wardrobe simply fill out a few answers to questions and receive a shipping label in the mail. Once their clothes are approved, they’re sent to a local dry cleaner where they wait to be rented for either 4, 10 or 20 days.

Wardrobe HQ handles everything from storage to shipping to photographing the pieces for the app.

The owner of the clothes makes between 70 and 75% of the rental cost after the cost of dry cleaning.

Interestingly, Alphons learned in beta that users want to not only browse the app for clothes, but follow specific users and closets that they particularly like. So the app is now tailored to let users follow one another and watch each other’s closets, creating an environment that may attract influencers to the platform.

Wardrobe currently has partnerships with more than 40 Manhattan dry cleaners, serving all of the island below 110th Street. Alphons says that each dry cleaner can hold between 100 and 1,000 items of clothing at a time.

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Huawei calls hackers to Munich for secret bug bounty meeting

Chinese tech giant Huawei has asked some of the world’s best phone hackers to a secret meeting in Munich later this month as the company tries to curry favor with global governments, TechCrunch has learned.

Sources with knowledge of the November 16 meeting said Huawei will privately present its new bug bounty program, which would allow researchers to get financial rewards for submitting security vulnerabilities. The sources said the bug bounty will be focused on past and future mobile devices, as well as its new mobile operating system, HarmonyOS, Huawei’s Android competitor.

Other phone makers, including Apple, Google and Samsung, also have bug bounties.

The move comes at a time of increased pressure on Huawei over its links to the Chinese government. Huawei has denied U.S.-led claims that it could be forced to spy on behalf of Beijing. But that hasn’t stopped the federal government from imposing sanctions and obstacles from operating in the United States. That pressure has led companies like Google from pulling its support for Android, which Huawei relies on for its phones, prompting the tech giant to find or build alternatives.

One source described the event as similar to a secret meeting hosted by Apple in August, in which the tech giant handed its most prized security researchers special “dev” iPhones to hack and find security weaknesses.

The source said that Huawei’s bug bounty meeting was likely a way to show governments that it’s willing to work with hackers and security researchers to bolster the security of its products.

Huawei, which also makes networking equipment for telecom networks, came under fire by U.K. authorities earlier this year for failing to address “serious and systematic defects” in its software at a time it’s trying to prove its technologies do not pose a national security threat.

Chase Skinner, a spokesperson for Huawei, did not respond to a request for comment.

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Gradeup raises $7M to expand its online exam preparation platform to smaller Indian cities and towns

Gradeup, an edtech startup in India that operates an exam preparation platform for undergraduate and postgraduate-level courses, has raised $7 million from Times Internet as it looks to expand its business in the country.

Times Internet, a conglomerate in India, invested $7 million in Series A and $3 million in seed financing rounds of the four-year-old Noida-based startup, it said. Times Internet is the only external investor in Gradeup, they said.

Gradeup started as a community for students to discuss their upcoming exams, and help one another with solving questions, said Shobhit Bhatnagar, co-founder and CEO of Gradeup, in an interview with TechCrunch.

While those functionalities continue to be available on the platform, Gradeup has expanded in the last year to offer online courses from teachers to help students prepare for exams, he said. These courses, depending on their complexity and duration, cost anywhere between Rs 5,000 ($70) and Rs 35,000 ($500).

“These are live lectures that are designed to replicate the offline experience,” he said. The startup offers dozens of courses and runs multiple sessions in English and Hindi languages. As many as 200 students tune into a class simultaneously, he said.

Students can interact with the teacher through a chatroom. Each class also has a “student success rate” team assigned to it that follows up with each student to check if they had any difficulties in learning any concept and take their feedback. These extra efforts have helped Gradeup see more than 50% of its students finish their courses — an industry best, Bhatnagar said.

Each year in India, more than 30 million students appear for competitive exams. A significant number of these students enroll themselves to tuitions and other offline coaching centers.

“India has over 200 million students that spend over $90 billion on different educational services. These have primarily been served offline, where the challenge is maintaining high quality while expanding access,” said Satyan Gajwani, vice chairman of Times Internet.

In recent years, a number of ed tech startups have emerged in the country to cater to larger audiences and make access to courses cheaper. Byju’s, backed by Naspers and valued at more than $5.5 billion, offers a wide range of self-learning courses. Vedantu, a Bangalore-based startup that raised $42 million in late August, offers a mix of recorded and live and interactive courses.

Co-founders of Noida-based ed tech startup Gradeup

But still, only a fraction of students take online courses today. One of the roadblocks in their growth has been access to mobile data, which until recent years was fairly expensive in the country. But arrival of Reliance Jio has solved that issue, said Bhatnagar. The other is acceptance from students and, more importantly, their parents. Watching a course online on a smartphone or desktop is still a new concept for many parents in the country, he said. But this, too, is beginning to change.

“The first wave of online solutions were built around on-demand video content, either free or paid. Today, the next wave is online live courses like Gradeup, with teacher-student interactivity, personalisation and adaptive learning strategies, delivering high-quality solutions that scale, which is particularly valuable in semi-urban and rural markets,” said Times Internet’s Gajwani.

“These match or better the experience quality of offline education, while being more cost-effective. This trend will keep growing in India, where online live education will grow very quickly for test prep, reskilling and professional learning,” he added.

Gradeup has amassed more than 15 million registered students who have enrolled to live lectures. The startup plans to use the fresh capital to expand its academic team to 100 faculty members (from 50 currently) and 200 subject matters and reach more users in smaller cities and towns in India.

“Students even in smaller cities and towns are paying a hefty amount of fee and are unable to get access to high-quality teachers,” Bhatnagar said. “This is exactly the void we can fill.”

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