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As movie theaters reopen across the United States and the world, there are lingering questions about what kinds of measures those theaters will be taking to keep staff and moviegoers safe in the midst of the ongoing COVID-19 pandemic.
These concerns were illustrated last week, when AMC CEO Adam Aron said in an interview that the theater chain would not be requiring that patrons wear masks except in locations where they’re legally required to do so — because the company “did not want to be drawn into a political controversy.” Naturally, those comments prompted a controversy of their own, leading AMC to reverse its decision.
So it makes sense for NBCUniversal-owned movie ticketing app Fandango to highlight the different safety measures that theaters are taking.
It’s useful from an informational perspective, so that moviegoers understand and prepare for the experience in theaters, and perhaps choose theaters based on how serious they seem about safety. But it’s also a savvy marketing move, as those theaters will need to convince moviegoers that it’s safe to return.
Image Credits: Fandango
The new features include what Fandango is pitching as a “one-stop shop” to view the safety measures announced by more than 100 theater chains, with information about auditorium occupancy, social distance seating, mask/protective equipment policies, enhanced cleaning measures and special concession arrangements. There will also be instructional videos, social distance seating maps and a way to search for reopened theaters by location.
Because movie theaters have been closed for the past few months, Fandango also says it will be extending for another 60 days expired rewards from its Fandango VIP+ loyalty programs.
“We are working closely with our friends in exhibition to help get their ticketing back online and film fans back in seats with peace of mind,” said Melissa Heller, Fandango’s vice president of domestic ticketing, in a statement. “In addition to our new product features, Fandango’s mobile ticketing will be an added benefit, helping moviegoers and cinema employees reduce the number of contact points at the box office and throughout the theater.”
Update: In response to my question about whether moviegoers should feel safe going back to theaters, the company sent me the following statement from Fandango managing editor Erik Davis:
Let’s face it, there’s nothing like watching a movie on the big screen, and some movies like ‘Tenet’ and ‘Mulan’ beg to be seen on the biggest screen available, so there’s definitely a demand. Moviegoing decisions are personal: which movie, which format, which theater are you going to see it in. And now with health & safety protocols different for each state, county or theater chain, it’s useful to know what the theaters are offering before you go. Fandango is gathering all the info in one place to help fans return to the movies with peace of mind, and at the right time that is best for them.
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Forecast, a new project from Facebook’s internal R&D group, NPE Team, is launching today to build a community around predictions. The iOS app will allow users to ask questions and then use in-app points to make predictions about what might happen in the future. Users can also create, discuss and view these crowdsourced predictions.
At launch, only invited participants in the U.S. and Canada will be allowed to make predictions and engage in conversations while the app is in beta testing. But these predictions and related discussions will be publicly accessible on the Forecast website, and made shareable.
Before today, Facebook tested the product internally with a small set of employees. Their initial forecasts will form the initial core content in the app at launch.
Starting now, Facebook will invite members of the health, research and academic communities to make predictions about the COVID-19 pandemic and its impact on the world.
Image Credits: Facebook
At a time when Facebook and other major tech platforms are under fire for their role in aiding the spread of misinformation, fake news, propaganda, conspiracy theories and other non-factual content presented as truth, an app focused on making “guesses” about the future seems ill-advised — however educated those guesses may be. This is particularly concerning because much of the app’s content will focus on guesses about COVID-19.
Forecast’s predictions may help show what people are thinking, but COVID-19 isn’t a game. To understand the world, scientists form a hypothesis, which is essentially an expanded form of an educated guess. But they don’t then crowdsource voting to determine if a hypothesis is true — they test, experiment, gather supporting data, try to prove and disprove the hypothesis and ultimately aim to publish their findings and have them peer-reviewed.
The Forecast app turns the hypothesis into the end result, in a way. The app lets users make a forecast and explain their reasoning — in other words, form a hypothesis. But instead of doing the work to test the forecast, through the application of the scientific method, Forecast will track the votes a given question receives.
For example: “When will the first COVID-19 vaccine candidate begin phase 3 trials?” or “When will most U.S. residents be treated with a COVID-19 vaccine?” In non-COVID questions, you may come across something like “Will the US Presidential Election be fully or partially postponed?”
Questions will be reviewed by the Forecast team and edited for clarity, if needed. Users will be notified if their question is published.
At some point, the question will be determined as “settled,” based on an elapsed time period or because an event has occurred. For instance, if users were guessing when a vaccine would be released, and then it’s actually released, the questions around that topics would be “settled.”
Forecast’s polls are given aesthetically pleasing charts and graphs, which can be shared outside the app. That means users could start posting these guesses and the crowdsourced responses to sites like Facebook, where the line between fact and fiction has already blurred. That could further complicate people’s understanding of what is already a complex topic: the COVID-19 pandemic.
Facebook users who see these shared “forecasts” may believe they have some basis in science and research, when instead, they are the result of a social polling app.
Of course, there is some fun in betting on world events and seeing if they turn out to be true, and there is even some value in organizing a wider community’s collective “best guesses” about a future event to gain an understanding of what people are thinking at a given time. Crowdsourced predictions have their place, as well. But spreading out specific, COVID-19 predictions to Facebook seems like an idea that’s fraught with potential problems and complications.
And Facebook’s goal here is only to test its own hypothesis — that a standalone, community-based predictions app that rewards a participatory audience with social credit will surface insightful voices and thoughtful discussions.
In the end, however, it seems like Facebook is looking for some angle that could prompt thought leaders to engage in meaningful discussions about subjects they know best on a Facebook platform. These sorts of discussions are difficult to have in Facebook’s comments section around a post — as comments, more often than not, are a place people go to troll, argue, threaten and otherwise derail a conversation. Forecast organizes these experts around a topic and allows them to debate. As a self-contained space with a vetted crowd of participants, that could be interesting. Making the data broadly shareable is an issue, however.
Facebook says the questions in Forecast will be moderated for clarity using Forecast’s own moderation guidelines and Facebook’s Community Standards. That means questions can’t mention death, or sexual or violent assault of any individual, including public figures. (This isn’t meant to be some sort of new internet Death Clock, for example.) Hate speech isn’t allowed. Questions around illegal content or those involving personal information also aren’t permitted, along with other guidelines detailed here.
The Forecast app is live on the iOS App Store here.
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Translation is an everyday smartphone task for millions of people, but outside a few minor features, Apple has generally ceded the capability to its rivals. That changes today with a new first-party iOS app called, naturally, Translate, which works with 11 languages, no internet connection required.
The app is intended for use with speech or short written sentences, not to translate whole web pages or documents. The interface is simple, with a language selector, text field and record button as well as a few extra widgets like favorites and a dictionary.
At launch Translate will support English, Mandarin Chinese, French, German, Spanish, Italian, Japanese, Korean, Arabic, Portuguese and Russian, with others to come. You simply select a pair of languages and paste or record a snippet of text or audio. The translation should show up immediately.
There’s also a landscape mode that further simplifies the interface:
The best part is that unlike many translation apps out there, Apple’s is entirely offline, meaning you can use it whether you have a good or bad signal, if you’re out in the middle of nowhere in a country where you don’t get service or if you’re just trying to save data.
There were no specific release details, so the app will probably appear when you upgrade to iOS 14.
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During the virtual keynote of WWDC, Apple shared the first details about iOS 14, the next major version of iOS that is going to be released later this year. The most visual change is that the home screen is getting widgets.
“This year, we spent time rethinking the iconic experience of the iPhone,” SVP of Software Engineering Craig Federighi said. “We’ve rethought some of the core elements of iOS.”
As you know, iOS already comes with widgets in the Today view — swipe left on the home screen to access widgets. Widgets have been completely redesigned. Some of them take the full width of the device, others can be limited to a small square. You can now have two columns of widgets.
But widgets are no longer limited to the Today view. You can drag them out of the Today view and drop them on your home screen. There’s also a new widget gallery that lets you add widgets when you’re moving icons around on the home screen.
Image Credits: Apple
As for home screen organization, Apple knows that a lot of people have an endless list of icons, making the home screen harder to use. Apple is adding some smart organization features.
“Today’s home screen is great but as we get more apps we end up with this — lots and lots of pages,” Federighi said.
At the end of the home screen pages, there’s a new page called the App Library. All the apps that aren’t on your home screen are sorted in automatic categories, such as Apple Arcade.
The other feature that is going to have an impact on multitasking and the home screen is that you can use picture in picture on the iPhone just like on the iPad. You can keep a video in a corner of the screen and do something else on your phone.
Image Credits: Apple
Messages is getting a much-needed update to compete with WhatsApp, Telegram and other popular messaging apps. You can now pin conversations at the top to access them more easily.
Conversations themselves are getting an upgrade as you can reply to individual messages. You can then tap on the reply to see the conversation as a separate thread. People can mention you and you can filter your notifications to mentions only.
Each conversation is now more customizable. You can set a photo or an emoji for a conversation. Apple also shows the icons of your contacts in a specific conversation. The most active people get a bigger icon.
Memoji is getting some new options, such as new hair options, new age options and face covers. There are new Memoji stickers as well, such as a hug sticker, a fist bump sticker and a blushing sticker.
Apple is also adding new features to Maps. While the U.S. has received updated data, Apple is going to roll out better maps in other countries, based on its own data set. Up next, the U.K., Ireland and Canada will get much more detailed maps. And this is just the first step as the new data set opens up more possibilities.
“In iOS 14, the Maps team will be working with some of the most trusted brands to bring you guides,” Meg Frost, director Product Design of Apple Maps, said. You’ll soon be able to browse information from AllTrails, Zagat and more sources.
In some cities, Apple is going to roll out cycling as a transportation mode. It’ll take into consideration elevation. Cycling will be available in New York City, Los Angeles, San Francisco, Shanghai and Beijing at first. For walking directions, you can now say to avoid steps and steep hills.
For drivers, there will be more features as well, such as EV routing and more information about restricted city centers. And if your car supports CarPlay, there will be more types of apps in the future, such as parking apps, EV charging apps and food-ordering apps.
Car manufacturers will also be able to let you use your iPhone as a car key. It leverages the U1 chip on the most recent iPhone models. Interestingly, you’ll be able to share your key with a friend by sending it over iMessage.
Image Credits: Apple
While Siri can be hit or miss, Apple is still iterating on the voice assistant. Siri will no longer take over the entire screen when you trigger it. It’ll be a small bubble at the bottom of the screen, which doesn’t obstruct the rest of the screen. Results appear at the top of the screen and appear like a notification.
You can now ask Siri to send audio messages using iMessage. And if you hate audio messages like me, keyboard dictation has been improved. Your voice is now processed on device, which should help when it comes to speed.
Siri lets you translate words already, but Apple is going one step further by releasing a Translate app. Like Google Translate, you can have a conversation in two different languages. You can translate from voice-to-text-to-voice. If you rotate your iPhone in landscape mode, each person has one side of the screen.
You know that feeling. When your friends ask you to download another app, you don’t want to open the App Store. That’s why Apple is launching App Clips. They are sort of mini apps that you can launch without installing an app. It’s a small part of an app that you can easily share.
There are many ways to share App Clips. You can launch those apps from the web, from Messages, from Maps, from NFC tags or from QR codes. Get ready to see stickers at cafés, on scooters or in museums. Scan a code or tap your phone on it and you get an app-like experience. If you want to dive deeper, you can download the full app from the App Library.
Apple is adding a slew of new privacy-centric features. For instance, there’ll be a new dot in the top-right corner to indicate that an app is using or has recently used your microphone or camera. There will be new privacy cards in the App Store description pages to tell you how your data is used before you download an app. Apps will also have to ask before they track you across other apps and websites.
As always, iOS 14 will be tested over the summer and should be available to everyone in September.
Image Credits: Apple
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Apple is holding a keynote today on the first day of its developer conference, and the company is expected to talk about a ton of software updates. WWDC is a virtual event this year, but you can expect the same amount of news, in a different format. At 10 a.m. PDT (1 p.m. in New York, 6 p.m. in London, 7 p.m. in Paris), you’ll be able to watch the event as the company is streaming it live.
Rumor has it that the company plans to unveil new versions of its operating systems. Get ready for iOS 14 and its sibling iPadOS 14, a new version of macOS and some updates for watchOS and tvOS as well.
But the most interesting rumor of the year is that Apple could announce a major change for the Mac. The company could start using its own in-house ARM systems on a chip instead of Intel’s processors. It would have a ton of consequences for third-party apps running on your Mac as well as Mac hardware in general. Imagine a MacBook with a battery that lasts as long as what you get from an iPad. There could be some more hardware news, such as a new design for the iMac or some Tile-style hardware trackers.
You can watch the livestream directly on this page, as Apple is streaming its conference on YouTube.
If you have an Apple TV, you can download the Apple Events app in the App Store. It lets you stream today’s event and rewatch old ones. The app icon was updated a few days ago for the event.
And if you don’t have an Apple TV and don’t want to use YouTube, the company also lets you livestream the event from the Apple Events section on its website. This video feed now works in all major browsers — Safari, Microsoft Edge, Google Chrome and Mozilla Firefox.
Of course, you also can read TechCrunch’s live blog if you don’t want to stop everything and watch a video.
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Spotify is testing a new, more interactive ad format designed for podcasts: the in-app offer. Instead of prompting listeners to remember a coupon code or visit a specific website address, the in-app offer allows users to redeem an offer at a time that’s convenient for them. This is done by way of a visual reminder within the Spotify app, which displays the sponsors on the podcast episode’s page.
Below the podcast and description, a new section titled “Episode Sponsors” will appear, allowing listeners to then click through on the offer to redeem the coupon or other special deal. This will open the user’s browser to the advertiser’s landing page for immediate redemption, says Spotify.
“The average podcast listener has heard a countless number of ads ending with promo codes or show-specific websites, carefully repeated three times so as not to forget it. In-App Offers makes it vastly simpler for listeners to redeem deals whenever they come back to the app, and we can all benefit from one fewer ‘w-w-w-dot’ spelling lesson from our favorite podcast creators,” says Joel Withrow, senior product manager of Podcast Monetization at Spotify, in a statement.
The product is designed to better fit with the way users actually listen to podcasts — usually, while they’re doing something else, like cooking, cleaning, working out or driving for example. That means they often have to make a mental note of the offers they hear and want to research later. But this can be challenging.
The new product is in early alpha testing in the U.S. with Harry’s in Last Podcast on the Left and in Germany with HelloFresh in Herrengedeck. There isn’t yet a way to sign up to participate.
Image Credits: Spotify
The new feature builds on Spotify’s existing Streaming Ad Insertion (SAI) technology, introduced at the beginning of 2020 at the Consumer Electronics Show in Las Vegas. SAI technology makes key data — like ad impressions, frequency, reach, plus anonymized age, gender and device type — available to podcasters and advertisers on Spotify for the first time. This sort of data was more difficult if not impossible, to collect via podcasts that were served only as downloads from RSS feeds.
The company explained at the time of launch the problem it aimed to solve was on the advertiser’s side — they didn’t know whether or not the ad they purchase is being consumed by the user.
SAI will be widely available to advertisers in the U.S. starting this summer, and is now available to select advertisers in Germany.
The addition of in-app offers to Spotify’s suite comes following a continued heavy investment in podcasts, podcast tools and podcasting ad technology on the company’s part. The company recently announced an exclusive audio partnership with DC & Warner Bros. and the launch of podcast playlists, for example. Spotify also just landed a podcast deal with Kim Kardashian West, focused on criminal justice, and brought top podcast The Joe Rogan Experience to its platform exclusively.
Meanwhile, Spotify says it’s seeing triple-digit growth in podcast consumption, year-over-year, on its platform, while podcasts, more broadly, are reaching 1 in 3 or 100 million Americans every month.
Spotify didn’t say when the new in-app offers ad experience would be publicly available.
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It’s raised $5.7 billion from Facebook. It’s taken $1.5 billion from KKR, another $1.5 billion from Vista Equity Partners, $1.5 billion from Saudi Arabia’s Public Investment Fund, $1.35 billion from Silver Lake, $1.2 billion from Mubadala, $870 million from General Atlantic, $750 million from Abu Dhabi Investment Authority, $600 million from TPG, and $250 million from L Catterton.
And it’s done all that in just nine weeks.
India’s Reliance Jio Platforms is the world’s most ambitious tech company. Founder Mukesh Ambani has made it his dream to provide every Indian with access to affordable and comprehensive telecommunications services, and Jio has so far proven successful, attracting nearly 400 million subscribers in just a few years.
The unparalleled growth of Reliance Jio Platforms, a subsidiary of India’s most-valued firm (Reliance Industries), has shocked rivals and spooked foreign tech companies such as Google and Amazon, both of which are now reportedly eyeing a slice of one of the world’s largest telecom markets.
What can we learn from Reliance Jio Platforms’s growth? What does the future hold for Jio and for India’s tech startup ecosystem in general?
Through a series of reports, Extra Crunch is going to investigate those questions. We previously profiled Mukesh Ambani himself, and in today’s installment, we are going to look at how Reliance Jio went from a telco upstart to the dominant tech company in four years.
Months after India’s richest man, Mukesh Ambani, launched his telecom network Reliance Jio, Sunil Mittal of Airtel — his chief rival — was struggling in public to contain his frustration.
That Ambani would try to win over subscribers by offering them free voice calling wasn’t a surprise, Mittal said at the World Economic Forum in January 2017. But making voice calls and the bulk of 4G mobile data completely free for seven months clearly “meant that they have not gotten the attention they wanted,” he said, hopeful the local regulator would soon intervene.
This wasn’t the first time Ambani and Mittal were competing directly against each other: in 2002, Ambani had launched a telecommunications company and sought to win the market by distributing free handsets.
In India, carrier lock-in is not popular as people prefer pay-as-you-go voice and data plans. But luckily for Mittal in their first go around, Ambani’s journey was cut short due to a family feud with his brother — read more about that here.
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Subscription-based access to mobile gaming content is fueling new services like Apple Arcade and Google Play Pass. Last fall, a startup called GameClub entered the mix, as well, to test the idea that subscriptions could also produce new revenue streams for some of mobile gaming’s greatest hits. At launch, GameClub’s $5 per month subscription service was available only on iOS, offering access to over 100 titles that had seen a collective 100 million lifetime downloads. Today, the service is available to Android users with a catalog that’s grown to now more than 120 classic titles.
The service arrived at a time when the gaming industry had largely shifted to the free-to-play model, and users have become less willing to pay for content upfront — essentially forcing out many other gaming genres from the app stores. GameClub’s selection of games don’t fit this new climate, as they weren’t the type to monetize users through in-app purchases and ads.
As GameClub co-founder and CEO Dan Sherman explained at the time of launch, the free-to-play model only works for a handful of genres, to the exclusion of many genres its service is trying to bring back — like action, adventures, arcade, tower defense and more. Basically, GameClub offers games that can be completed, instead of games being built around perpetual retention loops.
Similar to how Apple Arcade and Google Play Pass work, GameClub users pay a subscription fee to access the full library. With one subscription, up to 12 people can play GameClub’s games across iOS and, as of today’s launch, Android. The games will run both online and offline and won’t include any in-app purchases or ads.
On iOS, the catalog has grown to 87 total games. On Android, there are 40 at launch, but the company is releasing more titles so it will reach parity with iOS. A new game is added every week.
“Subscription is a healthier and less expensive way to enjoy games, eliminating the oppressive ads and loot boxes that define so-called free-to-play,” said Sherman, in a statement about the launch. “GameClub is the only service that brings these benefits to the entire world of iOS and Android gamers. We’re expanding our offering to deliver affordable, skill-based entertainment to gamers everywhere, on nearly any mobile phone or tablet,” he added.
The service’s catalog continues to be curated by Eli Hodapp, the former editor-in-chief of mobile gaming site TouchArcade. Its top titles include Breach & Clear, Paint it Back, Spider: Rite of the Shrouded Moon, Legendary Wars, Monster Wars, Flick Fishing, Pocket RPG, Cursed Treasure 2 and others.
These titles aren’t just redistribute by GameClub after cutting deals. Instead, GameClub’s team of developers also update the apps’ original code to make the games look and feel new — for example, by optimizing them for the latest screen sizes and resolutions.
Though Apple bans iOS apps that sell other apps, GameClub has been allowed to operate on iOS because the GameClub hub isn’t its own app store. Instead, iOS users have to download the individual GameClub games directly from the App Store, where they have their own listing.
Getting Apple’s approval wasn’t easy though. The company says its app was rejected by Apple 127 times before launch and its Developer Account was placed under investigation for a month, during which time Apple stopped reviewing any of its submissions.
Eventually, that investigation ended with no explanation, Sherman says. He notes GameClub’s review process got easier once Apple Arcade debuted, but also says GameClub has never been featured on the App Store, perhaps because of its competitive nature with Apple Arcade.
The company declined to share its total subscriber base or revenues.
“We don’t disclose those numbers, but I can share that we’ve seen double-digit month-over-month growth in all aspects of GameClub since our iOS launch last fall,” Sherman told TechCrunch. “A large segment of the mobile gaming community is searching for true, premium game experiences, and GameClub is delivering the style of gameplay they’re looking for, without intrusive ads, predatory in-app purchases and all the other abuses that have become synonymous with modern mobile gaming,” he said.
With the expansion to Android, GameClub’s library now features over a dozen best-selling games not yet offered on its platform, and several coming to Android for the first time, like Flick Fishing, Puzzlejuice, Swap This!, Zombie Match Defense, ORC: Vengeance, Hackycat, Raid Leader, Wizard Golf RPG, Cubed Rally Racer, Return of the Zombie King and Potatoman Seeks the Troof. A full launch slate is here.
The GameClub Android app is live on Google Play, in addition to iOS.
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The UK has given up building a centralized coronavirus contacts-tracing app and will instead switch to a decentralized app architecture, the BBC has reported. This suggests its any future app will be capable of plugging into the joint ‘exposure notification’ API which has been developed in recent weeks by Apple and Google.
The UK’s decision to abandon a bespoke app architecture comes more than a month after ministers had been reported to be eyeing such a switch. They went on to award a contract to an IT supplier to develop a decentralized tracing app in parallel as a backup — while continuing to test the centralized app, which is called NHS COVID-19.
At the same time, a number of European countries have now successfully launched contracts-tracing apps with a decentralized app architecture that’s able to plug into the ‘Gapple’ API — including Denmark, Germany, Italy, Latvia and Switzerland. Several more such apps remain in testing. While EU Member States just agreed on a technical framework to enable cross-border interoperability of apps based on the same architecture.
Germany — which launched the decentralized ‘Corona Warning App’ this week — announced its software had been downloaded 6.5M times in the first 24 hours. The country had initially appeared to favor a centralized approach but switched to a decentralized model back in April in the face of pushback from privacy and security experts.
The UK’s NHS COVID-19 app, meanwhile, has not progressed past field tests, after facing a plethora of technical barriers and privacy challenges — as a direct consequence of the government’s decision to opt for a proprietary system which uploads proximity data to a central server, rather than processing exposure notifications locally on device.
Apple and Google’s API, which is being used by all Europe’s decentralized apps, does not support centralized app architectures — meaning the UK app faced technical hurdles related to accessing Bluetooth in the background. The centralized choice also raised big questions around cross-border interoperability, as we’ve explained before. Questions had also been raised over the risk of mission creep and a lack of transparency and legal certainty over what would be done with people’s data.
So the UK’s move to abandon the approach and adopt a decentralized model is hardly surprising — although the time it’s taken the government to arrive at the obvious conclusion does raise some major questions over its competence at handling technology projects.
Michael Veale, a lecturer in digital rights and regulation at UCL — who has been involved in the development of the DP3T decentralized contacts-tracing standard, which influenced Apple and Google’s choice of API — welcomed the UK’s decision to ditch a centralized app architecture but questioned why the government has wasted so much time.
“This is a welcome, if a heavily and unnecessarily delayed, move by NHSX,” Veale told TechCrunch. “The Google -Apple system in a way is home-grown: Originating with research at a large consortium of universities led by Switzerland and including UCL in the UK. NHSX has no end of options and no reasonable excuse to not get the app out quickly now. Germany and Switzerland both have high quality open source code that can be easily adapted. The NHS England app will now be compatible with Northern Ireland, the Republic of Ireland, and also the many destinations for holidaymakers in and out of the UK.”
Perhaps unsurprisingly, UK ministers are now heavily de-emphasizing the importance of having an app in the fight against the coronavirus at all.
The Department for Health and Social Care’s, Lord Bethell, told the Science and Technology Committee yesterday the app will not now be ready until the winter. “We’re seeking to get something going for the winter, but it isn’t a priority for us,” he said.
Yet the centralized version of the NHS COVID-19 app has been in testing in a limited geographical pilot on the Isle of Wight since early May — and up until the middle of last month health minister, Matt Hancock, had said it would be rolled out nationally in mid May.
Of course that timeframe came and went without launch. And now the prospect of the UK having an app at all is being booted right into the back end of the year.
Compare and contrast that with government messaging at its daily coronavirus briefings back in May — when Hancock made “download the app” one of the key slogans — and the word ‘omnishambles‘ springs to mind…
NHSX relayed our request for comment on the switch to a decentralized system and the new timeframe for an app launch to the Department of Health and Social Care (DHSC) — but the department had not responded to us at the time of publication.
Earlier this week the BBC reported that a former Apple executive, Simon Thompson, was taking charge of the delayed app project — while the two lead managers, the NHSX’s Matthew Gould and Geraint Lewis — were reported to be stepping back.
Back in April, Gould told the Science and Technology Committee the app would “technically” be ready to launch in 2-3 weeks’ time, though he also said any national launch would depend on the preparedness of a wider government program of coronavirus testing and manual contacts tracing. He also emphasized the need for a major PR campaign to educate the public on downloading and using the app.
Government briefings to the press today have included suggestions that app testers on the Isle of Wight told it they were not comfortable receiving COVID-19 notifications via text message — and that the human touch of a phone call is preferred.
However none of the European countries that have already deployed contacts-tracing apps has promoted the software as a one-stop panacea for tackling COVID-19. Rather tracing apps are intended to supplement manual contacts-tracing methods — the latter involving the use of trained humans making phone calls to people who have been diagnosed with COVID-19 to ask who they might have been in contact with over the infectious period.
Even with major resource put into manual contacts-tracing, apps — which use Bluetooth signals to estimate proximity between smartphone users in order to calculate virus expose risk — could still play an important role by, for example, being able to trace strangers who are sat near an infected person on public transport.
Update: The DHSC has now issued a statement addressing reports of the switch of app architecture for the NHS COVID-19 app — in which it confirms, in between reams of blame-shifting spin, that it’s testing a new app that is able to plug into the Apple and Google API — and which it says it may go on to launch nationally, but without providing any time frame.
It also claims it’s working with Apple and Google to try to enhance how their technology estimates the distance between smartphone users.
“Through the systematic testing, a number of technical challenges were identified — including the reliability of detecting contacts on specific operating systems — which cannot be resolved in isolation with the app in its current form,” DHSC writes of the centralized NHS COVID-19 app.
“While it does not yet present a viable solution, at this stage an app based on the Google / Apple API appears most likely to address some of the specific limitations identified through our field testing. However, there is still more work to do on the Google / Apple solution which does not currently estimate distance in the way required.”
“Based on this, the focus of work will shift from the current app design and to work instead with Google and Apple to understand how using their solution can meet the specific needs of the public,” it adds.
We reached out to Apple and Google for comment. Apple declined to comment.
According to one source, the UK has been pressing for the tech giants’ API to include device model and RSSI info alongside the ephemeral IDs which devices that come into proximity exchange with each other — presumably to try to improve distance calculations via a better understanding of the specific hardware involved.
However introducing additional, fixed pieces of device-linked data would have the effect of undermining the privacy protections baked into the decentralized system — which uses ephemeral, rotating IDs in order to prevent third party tracking of app users. Any fixed data-points being exchanged would risk unpicking the whole anti-tracking approach.
Norway, another European country which opted for a centralized approach for coronavirus contacts tracing — but got an app launched in mid April — made the decision to suspend its operation this week, after an intervention by the national privacy watchdog. In that case the app was collecting both GPS and Bluetooth — posing a massive privacy risk. The watchdog warned the public health agency the tool was no longer a proportionate intervention — owing to what are now low levels of coronavirus risk in the country.
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Flipboard is giving news publishers and other curators on the platform a new way to highlight content through a format called Storyboards.
Until now, Flipboard has largely focused on its Smart Magazines, which are ongoing collections that mix human and algorithmic curation, allowing readers to dive deeply into and keep up-to-date on a given topic.
Storyboards, on the other hand, are more of a one-time collection of articles, videos, podcasts, tweets and other media. Content-wise, they may not be that different from an “everything you need to know about X” roundup article, but they give publishers an easy and visually stylish way to put those roundups together.
Publishers have already been beta testing it. For example, TheGrio created a Storyboard collecting the latest coverage of George Floyd’s death and the resulting protests, while National Geographic curated a package of new and old stories commemorating the 40th anniversary of the eruption of Mount St. Helens. And TechCrunch tried it out by doing daily roundups of coverage coming out of last year’s Disrupt conference in San Francisco.
Image Credits: Flipboard
Flipboard CEO Mike McCue told me this is something curators have been asking for, as a way to “structure their curation better and be able to do better storytelling.”
He also said that Storyboards could be a great way to highlight different products and make money with affiliate links, especially since “curated commerce is something that will probably play more and more of a significant role in our revenue.”
Vice President of Engineering Troy Brant gave me a quick tour of the product, showing me how a curator can create different sections in a Storyboard, tweak the look of those sections and populate them with different kinds of content.
These new Storyboards can be discovered in Flipboard based on the topics with which the curator tags them. They’re also shareable and embeddable via Twitter, LinkedIn, Facebook and email.
Image Credits: Flipboard
Brant noted that Storyboards are “complementary” with Flipboard magazines, as magazines can include Storyboards and Storyboards can include magazines. He also said the company is developing “more product capabilities” to highlight the best curation, whether that takes the form of a Storyboard or magazine: “That’s actually a work in progress at the moment.”
And Storyboards come with detailed analytics about how many people are viewing them, liking them, commenting on them, flipping them and more.
All of this is part of a new tool in Flipboard called Curator Pro, which is now available to all verified users in English-speaking countries, with plans for a more global rollout soon. Brant added that Storyboards are just the “first step” for Curator Pro, with more magazine curation tools and analytics on the way as well.
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