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Google Pay rolls out support for peer-to-peer payments and mobile ticketing

Google is making several updates to Google Pay, its recently-rebranded service for all its different payments tools. Most of these updates were announced earlier this year, but now, Google says they’re actually going live in the app.

One of the additions is peer-to-peer payments. You could already pay or request money from a friend through Google Pay Send, but as of today, you can also do it into the main Google Pay app.

Gerardo Capiel, Director of Product Management at Google Pay, noted that this makes it easier to split the bill with your friends — if you bought something with Google Pay, you can tap on the purchase and then request payment from up to five people.

Since Google is basically combining two apps,  it sounds like Google Pay Send isn’t long for this world — as Capiel put it, “We want to basically bring everything into Google Pay,” but he said the timing is “TBD” on when Pay Send might be shut down.

The Google Pay app is also gaining the ability to save mobile tickets and boarding passes, to be found in a new Passes tab that will also include loyalty cards and gift cards. Ticketmaster and Southwest are supported at launch, and Google says it has plans to add Eventbrite, Singapore Airlines and Vueling.

Google pay

While some of Google Pay’s functionality (like the new Passes Tab) is limited to Android, Capiel said the goal is to support users on any platform. So you can also access Google Pay on the web and on an iOS app. Now Google says it’s making it easier to manage all your payment information across platforms, allowing users (for example) to update their payment info on the web and see it reflected in their app.

Looking ahead, Capiel said his team plans to add support for more ticketing partners, and also to launch the Google Pay app in more countries — particularly the ones where the service is already being used for online payments.

“We’re working to bring everything into the app,” he added. “Some things are a little trickier than others, for a number of reasons, but we will continue to make the experience as complete as possible.”

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Facebook was never ephemeral, and now its Stories won’t have to be

Before Snapchat made social media about just today, Facebook made it about forever. The 2011 “Timeline” redesign of the profile and keyword search unlocked your past, encouraging you to curate colorful posts about your life’s top moments. That was actually an inspiration for Snapchat, as its CEO Evan Spiegel wrote in its IPO announcement that “We learned that creativity can be suppressed by the fear of permanence.”

Now Facebook is finding a middle ground by optionally unlocking the history of your Stories that otherwise disappear after 24 hours. Facebook will soon begin testing Stories Highlights, the company confirmed to TechCrunch. Similar to Instagram Stories Highlights, it will let you pick your favorite expired photos and videos, compile them into themed collections with titles and cover images and display them on your profile.

The change further differentiates Facebook Stories from the Snapchat Stories feature it copied. It’s smart for Facebook, because highly compelling content was disintegrating each day, dragging potential ad views to the grave with it. And for its 150 million daily users, it could make the time we spend obsessing over social media Stories a wiser investment. If you’re going to interrupt special moments to capture them with your phone, the best ones should still pay dividends of self-expression and community connection beyond a day later.

Facebook Stories Highlights was first spotted by frequent TechCrunch tipster Jane Manchun Wong, who specializes in generating screenshots of unreleased features out of the APK files of Android apps. TechCrunch inquired about the feature, and a Facebook spokesperson provided this statement: “People have told us they want a way to highlight and save the Stories that matter most to them. We’ll soon start testing highlights on Facebook – a way to choose Stories to stay on your profile, making it easier to express who you are through memories.”

These Highlights will appear on a horizontal scroll bar on your profile, and you’ll be able to see how many people viewed them just like with your Stories. They’ll default to being viewable by all your friends, but you can also restrict Highlights to certain people or make them public. The latter could be useful for public figures trying to build an audience, or anyone who thinks their identity is better revealed through their commentary on the world that Stories’ creative tools offer, opposed to some canned selfies and profile pics.

Facebook paved the way for Highlights by launching the Stories Archive in May. This automatically backs up your Stories privately to your profile so you don’t have to keep the saved versions on your phone, wasting storage space. That Archive is the basis for being able to choose dead Stories to show off in your Highlights. Together, they’ll encourage users to shoot silly, off-the-cuff content without that “fear of permanence,” but instead with the opportunity. If you want to spend a half hour decorating a Facebook Story with stickers and drawing and captions and augmented reality, you know it won’t be in vain.

Facebook Stories constantly adds new features, like this Blur effect I spotted today

While many relentlessly criticize Facebook for stealing the Stories from Snapchat, its rapid iteration and innovation on the format means the two companies’ versions are sharply diverging. Snapchat still lacks a Highlights-esque feature despite launching its Archive-style Memories back in July 2016. Instead of enhancing the core Stories product that made the app a teen phenomenon, it’s concentrated on Maps, gaming, Search, professional Discover content, and a disastrously needless redesign.

Facebook’s family of apps seized on the stagnation of Snapchat Stories and its neglect of the international market. It copied whatever was working while developing new features like Instagram’s Superzoom and Focus portrait mode, the ability to reshare public feed posts as quote tweet-style Stories and the addition of licensed music soundtracks. While writing this article, I even discovered a new Facebook Stories option called Blur that lets you shroud a moving subject with a dream-like haze, as demonstrated with my dumb face here.

The relentless drive to add new options and smooth out performance has paid off. Now Instagram has 400 million daily Stories users, WhatsApp has 450 million and Facebook has 150 million, while Snapchat’s whole app has just 191 million. As Instagram CEO Kevin Systrom admitted about Snapchat, “They deserve all the credit.” Still, it hasn’t had a megahit since Stories and AR puppy masks. The company’s zeal for inventing new ways to socialize is admirable, though not always a sound business strategy.

At first, the Stories war was a race, to copy functionality and invade new markets. Instagram and now Facebook making ephemerality optional for their Stories signals a second phase of the war. The core idea of broadcasting content that disappears after a day has become commoditized and institutionalized. Now the winner will be declared not as who invented Stories, but who perfected them.

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Snapchat code reveals team-up with Amazon for ‘Camera Search’

Snapchat is building a visual product search feature, codenamed “Eagle,” that delivers users to Amazon’s listings. Buried inside the code of Snapchat’s Android app is an unreleased “Visual Search” feature where you “Press and hold to identify an object, song, barcode, and more! This works by sending data to Amazon, Shazam, and other partners.” Once an object or barcode has been scanned you can “See all results at Amazon.”

Visual product search could make Snapchat’s camera a more general purpose tool for seeing and navigating the world, rather than just a social media maker. It could differentiate Snapchat from Instagram, whose clone of Snapchat Stories now has more than twice the users and a six times faster gro

wth rate than the original. And if Snapchat has worked out an affiliate referrals deal with Amazon, it could open a new revenue stream. That’s something Snap Inc. direly needs after posting a $385 million loss last quarter and missing revenue estimates by $14 million.

TechCrunch was tipped off to the hidden Snapchat code by app researcher Ishan Agarwal. His tips have previously led to TechCrunch scoops about Instagram’s video calling, soundtracks, Focus portrait mode and QR Nametags features that were all later officially launched. Amazon didn’t respond to a press inquiry before publishing time, and it’s unclear if its actively involved in the development of Snapchat visual search or just a destination for its results. Snap already sells its Spetacles v2 camera glasses on Amazon — the only place beyond its own site. Snap Inc. gave TechCrunch a “no comment,” about visual search but the company’s code tells the story.

Snapchat first dabbled in understanding the world around you with its Shazam integration back in 2016 that lets you tap and hold to identify a song playing nearby, check it out on Shazam, send it to a friend or follow the artist on Snapchat. Project Eagle builds on this audio search feature to offer visual search through a similar interface and set of partnerships. The ability to identify purchaseable objects or scan barcodes could turn Snapchat, which some view as a teen toy, into more of a utility.

What’s inside Snapchat’s Eagle eye

Snapchat’s code doesn’t explain exactly how the Project Eagle feature will work, but in the newest version of Snapchat it was renamed as “Camera Search.” If you remember, Snap used another animal name, “Cheetah”, as the secret word for its big redesign. The app’s code lists the ability to surface “sellers” and “reviews,” “Copy URL” of a product and “Share” or “Send Product” to friends — likely via Snap messages or Snapchat Stories. In characteristic cool kid teenspeak, an error message for “product not found” reads “Bummer, we didn’t catch that!”

Eagle’s visual search may be connected to Snapchat’s “context cards,” which debuted late last year and pull up business contact info, restaurant reservations, movie tickets, Ubers or Lyfts and more. Surfacing within Snapchat a context card of details about ownable objects might be the first step to getting users to buy them… and advertisers to pay Snap to promote them. It’s easy to imagine context cards being accessible for products tagged in Snap Ads as well as scanned through visual search. And Snap already has in-app shopping.

Snapchat’s Camera Search could become a direct competitor for Pinterest’s Lens, which identifies objects and brings up related content. Pinterest has evolved the product, embedding it inside the apps of retailers like Target. Beyond shopping, Camera Search could let Snapchat users find Stories that contain the same object they’re snapping.

Being able to recognize what you’re seeing makes Snapchat more fun, but it’s also a new way of navigating reality. In mid-2017 Snapchat launched World Lenses that map the surfaces of your surroundings so you can place 3D animated objects like its Dancing Hotdog mascot alongside real people in real places. Snapchat also released a machine vision-powered search feature last year that compiles Stories of user-submitted Snaps featuring your chosen keyword, like videos with “puppies” or “fireworks,” even if the captions don’t mention them.

Pinterest’s Lens visual search feature

Snapchat was so interested in visual search that this year, it reportedly held early-stage acquisition talks with machine vision startup Blippar. The talks fell through with the U.K. augmented reality company that has raised at least $99 million for its own visual search feature, but which recently began to implode due to low usage and financing trouble. Snap Inc. might have been hoping to jumpstart its Camera Search efforts.

Snap calls itself a camera company, after all. But with the weak sales of its mediocre v1 Spectacles, the well-reviewed v2 failing to break into the cultural zeitgeist and no other hardware products on the market, Snap may need to redefine what exactly that tag line means. Visual search could frame Snapchat as more of a sensor than just a camera. With its popular use for rapid-fire selfie messaging, it’s already the lens through which some teens see the world. Soon, Snap could be ready to train its eagle eye on purchases, not just faces.

In related Snapchat news:

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Boost VC backs Storyline’s Alexa skill builder

Have you felt a disconnect with your Alexa and wished she could share more of your sense of humor or tell you an actually scary ghost story? Startup Storyline makes designing your own Alexa skills as easy and dragging and dropping speech blocks, and has just raised $770,000 in a funding round led by Boost VC to help grow its skill builder API.

The company launched in 2017 to help bridge the gap between creators and the tricky voice recognition software powering smart speakers like Alexa. With its new funding, CEO and co-founder  Vasili Shynkarenka says that Storyline is hoping to expand its team and its interface to other smart speakers, like Google Home, as well work on integrating monetization and third-party services into the interface.

Storyline’s user friendly interface lets users drag-and-drop speech commands and responses to customize user’s interactions with their smart speaker devices. Users can choose between templates for a skill or a flash briefing, and test the voice recognition and logic of the design live in their browser window.

Since its launch, over 12,000 Storyline users have published 2,500 skills in the Alexa Skills Store — more than 6% of all skills in the store. The interface has also been used by the grand-prize winners of Amazon’s developer Alexa Skills Challenge: Kids and the publication Slate.

For Shynkarenka, the creation of these skills is vastly different from the creation of a typical smartphone app.

“Most people think of Alexa as another software platform, like a smartphone or the web, and that’s not [actually] true,” he said. “The most popular apps on Alexa are not the apps that let you chat with friends or browse your social networks. The most popular apps are content apps — the apps that you can use to play trivia games with your family over dinner.”

Just as YouTube has video creators, Shynkarenka says he wants Storyline to become the home for smart speaker content across devices. The startup has already cultivated an active online community of 2,500 creators excited about creating and sharing this content.

Storyline is not alone in this space however, Amazon itself released Amazon Blueprints in April that allows users to create customized Amazon skills using several different available templates.

As the smart speaker space, and subsequent skill creation one, continue to heat up, the creation of your perfectly customized new smart speaker family member may be closer than you think.

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Tinder Loops, the dating app’s new video feature, rolls out globally

Tinder Loops, the recently announced video feature from Tinder, is today rolling out globally.

Tinder has been testing this feature in Canada and Sweden since April, when it was first announced, and has rolled out to a few other markets since then.

Today, Loops are available to Tinder users across the following markets: Japan, United Kingdom, United States, France, Korea, Canada, Australia, Germany, Italy, Netherlands, Russia, Sweden, Belgium, Denmark, Iceland, Ireland, Kuwait, New Zealand, Norway, Qatar, Saudi Arabia, Singapore, Switzerland, Taiwan, Thailand and United Arab Emirates.

Loops are two-second, looping videos that can be posted to users’ profiles. Users can’t shoot Tinder Loops from within the app, but rather have to upload and edit existing videos in their camera roll or upload a Live Photo from an iOS device.

Tinder is also expanding the number of images you can post to your profile to nine, in order to make room for Loops without displacing existing photos.

Given that Tinder has been testing the feature since early April, the company now has more data around how Tinder Loops have been working out for users. For example, users who added a Loop to their profile saw that their average conversation length went up by 20 percent. The feature seems to be particularly effective in Japan — Loops launched there in June — with users receiving an average of 10 percent more right swipes if they had a Loop in their profile.

In the age of Instagram and Tinder, people have used photos to represent themselves online. But, with all the editing tools out there, that also means that photos aren’t always the most accurate portrayal of personality or appearance. Videos on Tinder offer a new way to get to know someone for who they are.

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Facebook quietly relaunches apps for Groups platform after lockdown

Facebook is becoming a marketplace for enterprise apps that help Group admins manage their communities.

To protect itself and its users in the wake of the Cambridge Analytica scandal, Facebook locked down the Groups API for building apps for Groups. These apps had to go through a human-reviewed approval process, and lost access to Group member lists, plus the names and profile pics of people who posted. Now, approved Groups apps are reemerging on Facebook, accessible to admins through a new in-Facebook Groups apps browser that gives the platform control over discoverability.

Facebook confirmed the new Groups apps browser after our inquiry, telling TechCrunch, “What you’re seeing today is related to changes we announced in April that require developers to go through an updated app review process in order to use the Groups API. As part of this, some developers who have gone through the review process are now able to access the Groups API.”

Facebook wouldn’t comment further, but this Help Center article details how Groups can now add apps. Matt Navarra first spotted the new Groups apps option and tipped us off. Previously, admins would have to find Group management tools outside of Facebook and then use their logged-in Facebook account to give the app permissions to access their Group’s data.

Groups are often a labor of love for admins, but generate tons of engagement for the social network. That’s why the company recently began testing Facebook subscription Groups that allow admins to charge a monthly fee. With the right set of approved partners, the platform offers Group admins some of the capabilities usually reserved for big brands and businesses that pay for enterprise tools to manage their online presences.

Becoming a gateway to enterprise tool sets could make Facebook Groups more engaging, generating more time on site and ad views from users. This also positions Facebook as a natural home for ad campaigns promoting different enterprise tools. And one day, Facebook could potentially try to act more formally as a Groups App Store and try to take a cut of software-as-a-service subscription fees the tool makers charge.

Facebook can’t build every tool that admins might need, so in 2010 it launched the Groups API to enlist some outside help. Moderating comments, gathering analytics and posting pre-composed content were some of the popular capabilities of Facebook Groups apps. But in April, it halted use of the API, announcing that “there is information about people and conversations in groups that we want to make sure is better protected. Going forward, all third-party apps using the Groups API will need approval from Facebook and an admin to ensure they benefit the group.”

Now apps that have received the necessary approval are appearing in this Groups apps browser. It’s available to admins through their Group Settings page. The apps browser lets them pick from a selection of tools like Buffer and Sendible for scheduling posts to their Group, and others for handling commerce messages.

Facebook is still trying to bar the windows of its platform, ensuring there are no more easy ways to slurp up massive amounts of sensitive user data. Yesterday it shut down more APIs and standalone apps in what appears to be an attempt to streamline the platform so there are fewer points of risk and more staff to concentrate on safeguarding the most popular and powerful parts of its developer offering.

The Cambridge Analytica scandal has subsided to some degree, with Facebook’s share price recovering and user growth maintaining at standard levels. However, a new report from The Washington Post says the FBI, FTC and SEC will be investigating Facebook, Cambridge Analytica and the social network’s executives’ testimony to Congress. Facebook surely wants to get back to concentrating on product, not politics, but must take it slow and steady. There are too many eyes on it to move fast or break anything.

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Airbnb tests earlier payouts for hosts

Airbnb is testing a new payments feature for hosts, letting them get partially paid out at the time of booking.

This feature isn’t rolling out to everyone just yet, as Airbnb says that this is just a preliminary test to gauge interest. Invited hosts simply opt in to payout splitting to check out the feature.

Here’s how it works:

Normally, Airbnb hosts are paid 24 hours after their guest’s scheduled check-in time. With the new payouts test, hosts who have been invited and opt in will receive 50 percent of their cash three days after the guest has booked their stay, and the other half will be received 24 hours after check-in time.

For their trouble, Airbnb is taking a 1 percent fee of the booking subtotal for early payouts.

As per usual, hosts can opt out of early payouts at any time by making the change in their Payout Preferences.

If a booking is cancelled after an early payout has been received, the amount will be deducted from the host’s next booking.

This comes on the heels of Airbnb’s announcement in February to add new tiers and types of lodging to the platform, including boutique hotels and B&Bs. Airbnb classifies hosts with more than six listings on the platform as Professional Hosts, and early payouts are one way that Airbnb can help these hosts grow their business.

However, in certain housing-constrained markets like NYC, professional hosts aren’t necessarily welcome. In May, NYC Comptroller Scott Stringer released a report saying that Airbnb’s presence in NYC is driving up the cost of rent for full-time residents. The company and the Comptroller’s office went back and forth over the veracity of the report, but NYC isn’t the only market worried about the folks who make Airbnb their full-time job.

In 2017, the WSJ reported on a study surveying 100 of the largest metro areas in the U.S. that found that a 10 percent increase in Airbnb listings leads to a 0.39 percent increase in rent and a 0.64 percent increase in housing prices. That may sound small, but rental prices typically climbed by 2.2 percent per year without Airbnb, according to one of the survey’s authors. So Airbnb is accelerating the rate at which rental prices rise.

This very argument and the ensuing spats have led Airbnb to cut SF listings (almost in half) following the city’s kick-off of new short-term rental laws. And new, stricter laws may be coming to NYC.

Airbnb says that it works with its communities to stay on the right side of the law, but that professionally managed properties are integral in markets where tourism is a huge part of the economy.

“For decades, vacation rentals and professionally managed properties have been the backbone of the economy in vacation destinations like beach and ski towns and we welcome these types of listings in these types of communities,” said an Airbnb spokesperson. “Trials like these are one way we work to support our community. In some places, usually urban destinations, there can be rules around hosting multiple listings. We always want Airbnb to be a positive force in local communities and we make it clear to hosts that they need to follow these rules.”

The payouts test is geared toward professional hosts, but is being spread via an invite basis to both pro hosts and regular hosts.

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MeetFrank nets $1.1M for its passive job matching chatbot

MeetFrank, aka a ‘secret’ recruitment app that uses machine learning plus a chatbot wrapper to take the strain out of passive job hunting and talent-to-vacancy matching, has closed a €1 million (~$1.1M) seed funding round to fuel market expansion in Europe.

Hummingbird VC, Karma VC, and Change Ventures are the investors.

The Estonian startup was only founded last September but says it has ~125,000 active users in its first markets: Estonia, Finland, Sweden, Latvia, Lithuania, plus its most recent market addition, Germany, an expansion this seed has financed.

Around 2,000 companies are using the app to try to attract talent. In Germany employers on board with MeetFrank include Daimler, Eon, Delivery Hero, SumUp, Blinkist, High Mobility and MyTaxi.

“The average company profile we have at the moment is a start-up/scale-up company that develops their product in-house,” says co-founder Kaarel Holm.

“At the moment we are mainly focused on technology-related companies — so positions you can find from average start-up or a scale-up,” he tells TechCrunch. “Around 50% of the position are engineering and other 50% is marketing, sales, customer support, legal, data science, product/project management etc.”

He names TransferWise, Taxify, Testlio, Smartly and High-Mobility as other early customers.

Here’s how MeetFrank works on the talent side: The person downloads the app and goes through a relatively quick onboarding chat with ‘Frank’ (the emoji-loving chatbot) where they are asked to specify their skills and experience — choosing from pre-set lists, rather than needing to type — plus to state their current job title and salary.

So while MeetFrank’s target is passive job seekers, these people do still need to actively download the app and input some data.

Hence the chatbot having a strong emoji + GIF game to convince talent that a little upfront effort will go a long way…

The bot also asks what would convince them to switch jobs — offering options to choose from such as a higher salary, more flexible or remote working, relocation, a startup culture and so on.

The anonymous aspect comes in because there’s no requirement for users to provide their real name or any other identifying personal information in order to get matches with potential positions.

Talent is therefore assessed on its merits, at least at this stage of the job hunt.

And while people are asked up front to specify their current salary, which you might think puts them at a potential disadvantage during any pay negotiations, Holm says the aim of MeetFrank’s platform is also to encourage greater openness from employers and steer away from traditional pay negotiation situations.

“We use salary as one datapoint for matching and we try to make sure that offers we make to the user are match their preferences. In lot of cases the salary is the main deal breaker and we would like to present the information as early as possible,” he explains. “Companies on the other side of the marketplace disclose their salary for the users as well — in that case we can avoid the negotiating disadvantage.”

“The policy of MeetFrank platform is that companies have to be extremely open about the position they are trying to fill — this also includes the salary information,” he adds.

Employers are not at all anonymous on the platform. On the contrary, they have to write detailed job advertisements — including levels of pay for advertised roles.

And a pay range will be disclosed to applicants that the app deems potentially suitable — i.e. after its matching process — by displaying a percentage of how much more they could earn above their current salary.

So employers need to be comfortable showing their hand to people who may just be curious what’s out there.

For employers, MeetFrank takes over the ad placement process — using its machine learning to algorithmically match potential candidates to positions. So its proposition is automatic pre-selection across “thousands” of potential job applicants.

And also the possibility of reaching talent which might otherwise not realize that company is hiring. Or think about working for a certain brand.

The app is mainly focused on a “passive talent pool” — aka “currently or recently employed talent that is open for offers”, as Holm puts it. So it’s certainly cherrypicking easier types of jobs to match and fill.

“Entry level jobs is bit out of reach for us at the moment but we will launch a beta project with couple of universities in the autumn this year,” he adds when we ask if the app is open to matching people who don’t currently have a job or are looking for a first job.

Holm says MeetFrank is currently showing 50% MRR growth. It’s already out of the pre-revenue phase — so is charging employers to advertise (the service remains free for the talent side).

The main monetization model is a daily subscription, with employers being charged on a pay-as-you-go basis. Holm says the price per day for employers is €9, and MeetFrank lets them cancel at any time — with no minimum time commitment required to sign up.

“We believe that the new-aged classifieds will only monetize on that kind of on-demand model and should only pay when they find us useful. This also lowers the barrier of entry to most of the start-ups and allows them to vet the market and get visibility with low budgets,” he adds.

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Browser maker Opera has filed to go public

Norway-based company Opera Ltd. has filed for an initial public offering in the U.S. According to its F-1 document, the company plans to raise up to $115 million.

In 2017, Opera generated $128.9 million in operating revenue, which led to a net income of $6.1 million.

While many people are already familiar with the web browser Opera, the company itself has had a tumultuous history. Opera shareholders separated the company into two different entities — the browser maker and the adtech operations.

The advertising company is now called Otello. And a consortium of Chinese companies acquired the web browser, the consumer products and the Opera brand. That second part is the one that is going public in the U.S.

Opera currently manages a web browser for desktop computers and a handful of web browsers for mobile phones. On Android, you can download Opera, Opera Mini and Opera Touch. On iOS, you’ll only find Opera Mini. More recently, the company launched a standalone Opera News app.

Overall, Opera currently has around 182 million monthly active users across its mobile products, 57.4 million monthly active users for its desktop browser and 90.2 million users for Opera News in its browsers and standalone app. There’s some overlap across those user bases.

More interestingly, Opera only makes money through three revenue sources. The main one is a deal with two search engines. Yandex is the default search engine in Russia, and Google is the default search engine in the rest of the world. As the company’s user base grows, partners pay more money to remain the default search engine.

“A small number of business partners contribute a significant portion of our revenues,” the company writes in its F-1 document. “In 2017, our top two largest business partners in aggregate contributed approximately 56.1% of our operating revenue, with Google and Yandex accounting for 43.2% and 12.9% of our operating revenue, respectively.”

The rest is ads and licensing deals. You may have noticed that Opera’s speed dial is pre-populated with websites by default, such as Booking.com or eBay. Those are advertising partners. Some phone manufacturers and telecom companies also pre-install Opera browsers on their devices. The company is getting some revenue from that too.

The browser market is highly competitive and Opera is facing tech giants such as Google, Apple and Microsoft. At the same time, people spend so much time in their browser that there is probably enough room for a small browser company like Opera. The company will be listed on NASDAQ under the symbol OPRA.

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Original Stitch’s new Bodygram will measure your body

After years of teasing, Original Stitch has officially launched their Bodygram service and will be rolling it out this summer. The system can scan your body based on front and side photos and will create custom shirts with your precise measurements.

“Bodygram gives you full body measurements as accurate as taken by professional tailors from just two photos on your phone. Simply take a front photo and a side photo and upload to our cloud and you will receive a push notification within minutes when your Bodygram sizing report is ready,” said CEO Jin Koh. “In the sizing report you will find your full body measurements including neck, sleeve, shoulder, chest, waist, hip, etc. Bodygram is capable of producing sizing result within 99 percent accuracy compared to professional human tailors.”

The technology is a clever solution to the biggest problem in custom clothing: fit. While it’s great to find a service that will tailor your clothing based on your measurements, often these measurements are slightly off and can affect the cut of the shirt or pants. Right now, Koh said, his team offers free returns if the custom shirts don’t fit.

Further, the technology is brand new and avoids many of the pitfalls of the original body-scanning tech. For example, Bodygram doesn’t require you to get into a Spandex onesie like most systems do and it can capture 40 measurements with only two full-body photos.

“Bodygram is the first sizing technology that works on your phone capable of giving you highly accurate sizing result from just two photos with you wearing normal clothing on any background,” said Koh. “Legacy technologies on the market today require you to wear a very tight-fitting spandex suit, take 360 photos of you and require a plain background to work. Other technologies give you accuracy with five inches deviation in accuracy while Bodygram is the first technology to give you sub-one-inch accuracy. We are the first to use both computer vision and machine learning techniques to solve the problem of predicting your body shape underneath the clothes. Once we predicted your body shape we wrote our proprietary algorithm to calculate the circumferences and the length for each part of the body.”

Koh hopes the technology will reduce returns.

“It’s not uncommon to see clothing return rates reaching in the 40-50 percent range,” he said. “Apparel clothing sales is among the lowest penetration in online shopping.”

The system also can be used to measure your body over time in order to collect health and weight data as well as help other manufacturers produce products that fit you perfectly. The app will launch this summer on Android and iOS. The company will be licensing the technology to other providers that will be able to create custom fits based on just a few side and front photos. Sales at the company grew 175 percent this year and they now have 350,000 buyers that are already creating custom shirts.

A number of competitors are in this interesting space, most notably ShapeScale, a company that appeared at TechCrunch Disrupt and promised a full body scan using a robotic scale. This, however, is the first commercial use of standard photos to measure your appendages and thorax and it’s an impressive step forward in the world of custom clothing.

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