

The phrase “pull yourself up by your own bootstraps” was originally meant sarcastically.
It’s not actually physically possible to do — especially while wearing Allbirds and having just fallen off a Bird scooter in downtown San Francisco, but I should get to my point.
This week, Ken Cuccinelli, the acting Director of the United States Citizenship and Immigrant Services Office, repeatedly referred to the notion of bootstraps in announcing shifts in immigration policy, even going so far as to change the words to Emma Lazarus’s famous poem “The New Colossus:” no longer “give me your tired, your poor, your huddled masses yearning to breathe free,” but “give me your tired and your poor who can stand on their own two feet, and who will not become a public charge.”
We’ve come to expect “alternative facts” from this administration, but who could have foreseen alternative poems?
Still, the concept of ‘bootstrapping’ is far from limited to the rhetorical territory of the welfare state and social safety net. It’s also a favorite term of art in Silicon Valley tech and venture capital circles: see for example this excellent (and scary) recent piece by my editor Danny Crichton, in which young VC firms attempt to overcome a lack of the startup capital that is essential to their business model by creating, as perhaps an even more essential feature of their model, impossible working conditions for most everyone involved. Often with predictably disastrous results.
It is in this context of unrealistic expectations about people’s labor, that I want to introduce my most recent interviewee in this series of in-depth conversations about ethics and technology.
Mary L. Gray is a Fellow at Harvard University’s Berkman Klein Center for Internet and Society and a Senior Researcher at Microsoft Research. One of the world’s leading experts in the emerging field of ethics in AI, Mary is also an anthropologist who maintains a faculty position at Indiana University. With her co-author Siddharth Suri (a computer scientist), Gray coined the term “ghost work,” as in the title of their extraordinarily important 2019 book, Ghost Work: How to Stop Silicon Valley from Building a New Global Underclass.
Ghost Work is a name for a rising new category of employment that involves people scheduling, managing, shipping, billing, etc. “through some combination of an application programming interface, APIs, the internet and maybe a sprinkle of artificial intelligence,” Gray told me earlier this summer. But what really distinguishes ghost work (and makes Mary’s scholarship around it so important) is the way it is presented and sold to the end consumer as artificial intelligence and the magic of computation.
In other words, just as we have long enjoyed telling ourselves that it’s possible to hoist ourselves up in life without help from anyone else (I like to think anyone who talks seriously about “bootstrapping” should be legally required to rephrase as “raising oneself from infancy”), we now attempt to convince ourselves and others that it’s possible, at scale, to get computers and robots to do work that only humans can actually do.
Ghost Work’s purpose, as I understand it, is to elevate the value of what the computers are doing (a minority of the work) and make us forget, as much as possible, about the actual messy human beings contributing to the services we use. Well, except for the founders, and maybe the occasional COO.
Facebook now has far more employees than Harvard has students, but many of us still talk about it as if it were little more than Mark Zuckerberg, Cheryl Sandberg, and a bunch of circuit boards.
But if working people are supposed to be ghosts, then when they speak up or otherwise make themselves visible, they are “haunting” us. And maybe it can be haunting to be reminded that you didn’t “bootstrap” yourself to billions or even to hundreds of thousands of dollars of net worth.
Sure, you worked hard. Sure, your circumstances may well have stunk. Most people’s do.
But none of us rise without help, without cooperation, without goodwill, both from those who look and think like us and those who do not. Not to mention dumb luck, even if only our incredible good fortune of being born with a relatively healthy mind and body, in a position to learn and grow, here on this planet, fourteen billion years or so after the Big Bang.
I’ll now turn to the conversation I recently had with Gray, which turned out to be surprisingly more hopeful than perhaps this introduction has made it seem.
Greg Epstein: One of the most central and least understood features of ghost work is the way it revolves around people constantly making themselves available to do it.
Mary Gray: Yes, [What Siddarth Suri and I call ghost work] values having a supply of people available, literally on demand. Their contributions are collective contributions.
It’s not one person you’re hiring to take you to the airport every day, or to confirm the identity of the driver, or to clean that data set. Unless we’re valuing that availability of a person, to participate in the moment of need, it can quickly slip into ghost work conditions.
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Any first responder knows that situational awareness is key. In domestic violence disputes, hostage rescue or human trafficking situations, first responders often need help determining where humans are behind closed doors.
That’s why Megan Lacy, Corbin Hennen and Rob Kleffner developed Lumineye, a 3D-printed radar device that uses signal analysis software to differentiate moving and breathing humans from other objects, through walls.
Lumineye uses pulse radar technology that works like echolocation (how bats and dolphins communicate). It sends signals and listens for how long it takes for a pulse to bounce back. The software analyzes these pulses to determine the approximate size, range and movement characteristics of a signal.
On the software side, Lumineye’s app will tell a user how far away a person is when they’re moving and breathing. It’s one dimensional, so it doesn’t tell the user whether the subject is to the right or left. But the device can detect humans out to 50 feet in open air; that range decreases depending upon the materials placed in between, like drywall, brick or concrete.
One scenario the team gave to describe the advantages of using Lumineye was the instance of hostage rescue. In this type of situation, it’s crucial for first responders to know how many people are in a room and how far away they are from one another. That’s where the use of multiple devices and triangulation from something like Lumineye could change a responding team’s tactical rescue approach.
Machines that currently exist to make these kind of detections are heavy and cumbersome. The team behind Lumineye was inspired to manufacture a more portable option that won’t weigh down teams during longer emergency response situations that can sometimes last for up to 12 hours or overnight. The prototype combines the detection hardware with an ordinary smartphone. It’s about 10 x 5 inches and weighs 1.5 pounds.
Lumineye wants to grow out its functionality to become more of a ubiquitous device. The team of four is planning to continue manufacturing the device, selling it directly to customers.
Lumineye’s device can detect humans through walls using radio frequencies
Lumineye has just started its pilot programs, and recently spent a Saturday at a FEMA event testing out the the device’s ability to detect people covered in rubble piles. The company was born out of the Boise, Idaho cohort of Stanford’s Hacking4Defense program, a course meant to connect Silicon Valley innovations with the U.S. Department of Defense and Intelligence Community. The Idaho-based startup is graduating from Y Combinator’s Summer 2019 class.
Megan Lacy, Corbin Hennen and Rob Kleffner
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If there is one company at the top of everyone’s mind this year, it is Slack.
The now-ubiquitous workplace messaging tool began trading on the New York Stock Exchange in June after taking an unusual route to the public markets, known as a direct listing. Slack bypassed the typical IPO process in favor of putting its current stock on the NYSE without doing an additional raise or bringing on underwriter banking partners.
Slack co-founder and chief technology officer Cal Henderson and Slack investor and Spark Capital general partner Megan Quinn will join us onstage at TechCrunch Disrupt SF to give a behind the scenes look at Slack’s banner year, the company’s origin story and what convinced Quinn to participate in the business’s funding round years ago.
Early in his career, Henderson was the technical director of Special Web Projects at Emap, a U.K. media company. Later, he became the head of engineering for Flickr, the photo-sharing tool co-founded by Slack chief Stewart Butterfield. In April 2009, he was reported to be starting a new stealth social gaming company with Butterfield, a project that would ultimately become Slack.
Quinn, for her part, invested in Slack before joining Spark Capital (Updated: 8/16/19 at 3:25 p.m.). Spark became an investor in Slack in 2015, participating in the company’s $160 million Series E at a valuation of $2.8 billion. No small startup at the time, Slack already had 750,000 daily users and backing from Accel, Andreessen Horowitz, Social Capital, GV and Kleiner Perkins.
Quinn is a seasoned investor, known for striking deals with Coinbase, Glossier, Rover and Wealthfront, among others. She first entered the venture capital scene in 2012 as an investment partner at Kleiner Perkins (where she first invested in Slack and other early to mid-stage consumer tech startups). Quinn joined Spark Capital in 2015 to make growth-stage investments in companies across the board.
Before trying her hand at VC, she spent seven years in product management and strategic partnership development at Google and one year as the head of product at payments company Square.
Disrupt SF runs October 2 to October 4 at the Moscone Center in San Francisco. Tickets are available here.
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What’s the lifeblood of any early-stage startup? Money and media coverage. Opportunities to acquire both abound at Disrupt San Francisco 2019, our flagship tech conference that takes place on October 2-4. It’s all about networking and making the right connections to make your startup dreams come true, and there’s no better networking mecca than Startup Alley.
Buy a Startup Alley Exhibitor Package and plant your early-stage startup in the path of more than 10,000 attendees, including leading technologists, investors, 400 accredited media outlets and other leading influencers. The package includes one full exhibit day and three Founder passes.
You’ll have access to three days of Disrupt programming across the Main Stage, the Extra Crunch Stage, the Showcase Stage and the Q&A Stage. You can watch Startup Battlefield, our epic pitch competition, to see who takes home the $100,000 prize. You’ll also receive invitations to VIP events, like a reception with top-tier investors and global media outlets.
You’ll have CrunchMatch at your side to make networking as easy as possible. This free, business match-making platform helps you find and connect with the people who can move your business forward. It matches people based on their mutual business interests, suggests meetings and sends out invitations (which recipients can easily accept or decline). CrunchMatch even lets you reserve dedicated meeting spaces where you can network in comfort.
And how’s this for opportunity? Every early-stage startup that exhibits in Startup Alley is eligible for a chance to win a Wild Card entry to the Startup Battlefield pitch competition. TechCrunch editors will select two standout startups as Wild Card teams to compete for $100,000 in Startup Battlefield.
It might sound like a longshot (and it is), but RecordGram earned a Wild Card spot and went on to become the Startup Battlefield champ at Disrupt NY 2017. Because dreams do come true.
Disrupt San Francisco 2019 takes place on October 2-4. Buy a demo table, exhibit in Startup Alley and network your way to greatness. Come on and show the world what you’ve got.
Is your company interested in sponsoring at Disrupt SF 2019? Contact our sponsorship sales team by filling out this form.
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If you’re a New Yorker, one of the easiest ways to keep up-to-date on the latest consumer products — furniture, beauty products, mobile apps, you name it — is to hop on the subway.
Even before you board, you may find yourself walking through a station filled with colorful startup ads. And once you’re actually on the train, you may find yourself surrounded by even more of those of ads.
It felt very different when I first moved to New York in 2013, back when the only companies that seemed to buy subway ads were local colleges, law firms and sketchy-sounding surgeons. Over the next few years, I noticed that the companies I wrote about in TechCrunch were starting to show up on the subway walls.
These ads are managed by Outfront Media, which has an exclusive contract with the MTA and says it’s worked with more than 150 startups and direct-to-consumer brands since 2018.
“Startups and DTC brands, now more than ever before, are looking for ways to raise awareness and gain market share among a heavy competitor set,” said Outfront’s chief product experience officer Jason Kuperman via email. “For these brands, it is all about testing and learning, and leveraging out-of-home (OOH) [advertising] and advertising on the subway allows them to do just that.”
Kuperman added that when they launch their subway campaigns, many of these startups are unknown, so they “find value in a permanent place to advertise that people pass through every day.”
John Laramie, CEO of out-of-home advertising agency Project X, agreed that there’s been a big shift over the past few years.
He and I first spoke in 2011 about startups buying billboard ads alongside Silicon Valley’s main highway, Route 101. More recently, he told me, “Fast forward to the last four years, and who cares about the 101? It’s all about the New York City subway.”
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SmileDirectClub, the at-home teeth-straightening service, is on its way to becoming a public company. SmileDirectClub is seeking to raise up to $100 million in its IPO, according to its S-1 filed today. The number of shares and price range for the offering have yet to be determined.
Prior to this, SmileDirectClub reached a $3.2 billion valuation following a $380 million funding round last October. Investors from Clayton, Dubilier & Rice led the round, which featured participation from Kleiner Perkins and Spark Capital. This funding came on top of Invisalign maker Align Technology’s $46.7 million investment in SmileDirectClub in 2016, and another $12.8 million investment in 2017 to own a total of 19% of the company.
In 2018, SmileDirectClub’s revenues came in at $432.2 million, a significant uptick from just $147 million the year prior.
The company ships invisible aligners directly to customers, and licensed dental professionals (either orthodontists or general dentists) remotely monitor the progress of the patient. Before shipping the aligners, patients either take their dental impressions at home and send them to SmileDirectClub or visit one of the company’s “SmileShops” to be scanned in person. SmileDirectClub says it costs 60% less than other types of teeth-straightening treatments, with the length of treatments ranging from four to 14 months. The average treatment lasts six months.
Though, members of the American Association of Orthodontists have taken issue with SmileDirectClub, previously asserting that SmileDirectClub violates the law because its methods of allowing people to skip in-person visits and X-rays is “illegal and creates medical risks.” The organization has also filed complaints against SmileDirectClub in 36 states, alleging violations of statutes and regulations governing the practice of dentistry. Those complaints were filed with the regulatory boards that oversee dentistry practices and with the attorneys general of each state.
SmileDirectClub explicitly calls out those issues in its S-1 as potential risk factors. Here’s a key nugget:
A number of dental and orthodontic professionals believe that clear aligners are appropriate for only a limited percentage of their patients. National and state dental associations have issued statements discouraging use of orthodontics using a teledentistry platform. Increased market acceptance of our remote clear aligner treatment may depend, in part, upon the recommendations of dental and orthodontic professionals and associations, as well as other factors including effectiveness, safety, ease of use, reliability, aesthetics, and price compared to competing products.
Furthermore, our ability to conduct business in each state is dependent, in part, upon that particular state’s treatment of remote healthcare and that state dental board’s regulation of the practice of dentistry, each which are subject to changing political, regulatory, and other influences. There is a risk that state authorities may find that our contractual relationships with our doctors violate laws and regulations prohibiting the corporate practice of dentistry, which generally bar the practice of dentistry by entities. Two state dental boards have established new rules or interpreted existing rules in a manner that purports to limit or restrict our ability to conduct our business as currently conducted.
Additionally, as the S-1 notes, a national dental association recently filed a petition with the U.S. Food and Drug Administration claiming that SmileDirectClub’s manufacturing violates “prescription only” requirements. While no regulations or laws have been passed that would affect SmileDirectClub to date, it’s a possible scenario that would greatly impact the company’s core business.
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Each month millions of Indians are coming online for the first time, making India the last great growth market for internet companies worldwide. But winning them presents its own challenges.
These users, most of whom live in small cities and villages in India, can’t speak English. Their interests and needs are different from those of their counterparts in large cities. When they come online, the world wide web that is predominantly focused on the English-speaking masses, suddenly seems tiny, Google executives acknowledged at a media conference last year. According to a KPMG-Google report (PDF) on Indian languages, there will be 536 million non-English speaking users using internet in India by 2021.
Many companies are increasingly adding support for more languages, and Silicon Valley giants such as Google are developing tools to populate the web with content in Indian languages.
But there is still room for others to participate. On Friday, a new startup announced it is also in the race. And it has already received the backing of Y Combinator (YC).
Lokal is a news app that wants to bring local news to hundreds of millions of users in India in their regional languages. The startup, which is currently available in the Telugu language, has already amassed more than two million users, Jani Pasha, co-founder of Lokal, told TechCrunch in an interview.
There are tens of thousands of publications in India and several news aggregators that showcase the top stories from the mainstream outlets. But very few today are focusing on local news and delivering it in a language that the masses can understand, Pasha said.
Lokal is building a network of stringers and freelance reporters who produce original reporting around the issues and current affairs of local towns and cities. The app is updated throughout the day with regional news and also includes an “information” stream that shows things like current price of vegetables, upcoming events and contact details for local doctors and police stations.
The platform has grown to cover 18 districts in South India and is slowly ramping up its operations to more corners of the country. The early signs show that people are increasingly finding Lokal useful. “In 11 of the 18 districts we cover, we already have a larger presence and reader base than other media houses,” Pasha said.
Before creating Lokal, Pasha and the other co-founder of the startup, Vipul Chaudhary, attempted to develop a news aggregator app. The app presented news events in a timeline, offering context around each development.
“We made the biggest mistake. We built the product for four to five months without ever consulting with the users. We quickly found that nobody was using it. We went back to the drawing board and started interviewing users to understand what they wanted. How they consumed news, and where they got their news from,” he said.
“One thing we learned was that most of these users in tier 2 and tier 3 India still heavily rely on newspapers. Newspapers still carry a lot of local news and they rely on stringers who produce these news pieces and source them to publications,” he added.
But newspapers have limited pages, and they are slow. So Pasha and the team tried to build a platform that addresses these two things.
Pasha tried to replicate it through distributing local news, sourced from stringers, on a WhatsApp group. “That one WhatsApp group quickly became one of many as more and more people kept joining us,” he recalls. And that led to the creation of Lokal.
Along the journey, the team found that classifieds, matrimonial ads and things like birthday wishes are still driving people to newspapers, so Lokal has brought those things to the platform.
Pasha said Lokal will expand to three more states in the coming months. It will also begin to experiment with monetization, though that is not the primary focus currently. “The plan is to eventually bring this to entire India,” he said.
A growing number of startups today are attempting to build solutions for what they call India 2 and India 3 — the users who don’t live in major cities, don’t speak English and are financially not as strong.
ShareChat, a social media platform that serves users in 15 regional languages — but not English — said recently it has raised $100 million in a round led by Twitter. The app serves more than 60 million users each month, a figure it wants to double in the next year.
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For a long, long time, renewable energy proponents have considered advancements in battery technology to be the Holy Grail of the industry.
Advancements in energy storage has been among the hardest to achieve economically, thanks to the incredibly tricky chemistry that’s involved in storing power.
Now, one company that’s launching from Y Combinator believes it has found the key to making batteries better. The company is called Holy Grail and it’s launching in the accelerator’s latest cohort.
With an executive team that initially included Nuno Pereira, David Pervan and Martin Hansen, Holy Grail is trying to bring the techniques of the fabless semiconductor industry to the world of batteries.
The company’s founders believe that the only way to improve battery functionality is to take a systems approach to understanding how different anodes and cathodes will work together. It sounds simple, but Pereira says the computational power hadn’t existed to take into account all of the variables that go along with introducing a new chemical to the battery mix.
“You can’t fix a battery with just a component,” Pereira says. “All of the batteries that were created and failed in the past. They create an anode, but they don’t have a chemical that works with the cathode or the electrolyte.”
For Pereira, the creation of Holy Grail is the latest step on a long road of experimentation with mechanical and chemical engineering. “As a kid I was more interested in mechanical engineering and building stuff,” he says. But as he began tinkering with cars and became fascinated with mobility, he realized that batteries were the innovation that gave the world its charge.
In 2017 Pereira founded a company called 10Xbattery, which was making high-density lithium batteries. That company, launching with what Pereira saw as a better chemistry, encapsulated the industry’s problem at large — the lack of a holistic approach to development.
So, with the help of a now-departed co-founder, Pereira founded Holy Grail. “He essentially told me, ‘Do you want to take a step back and see if there’s a better way to do this?’ ” said Pereira.
The company pitches itself as science fiction coming from the future, but it relies on a combination of what are now fairly standard (at least in the research community) tools. Holy Grail’s pitch is that it can automate much of the research and development process to create new batteries that are optimized to the specifications of end customers.
“It’s hard for a human to do the experiments that you need and to analyze multidimensional data,” says Pereira. “There are some companies that only do the machine-learning part and the computational science part and sell the results to companies. The problem is that there’s a disconnection between experimental reality and the simulations.”
Using computer modeling, chemical engineering and automated manufacturing, Holy Grail pitches a system that can get real test batteries into the hands of end customers in the mobility, electronics and utility industries orders of magnitude more quickly than traditional research and development shops.
Currently the system that Holy Grail has built out can make 700 batteries per day. The company intends to build a pilot plant that will make batteries for electronics and drones. For automotive and energy companies, Holy Grail says it will partner with existing battery manufacturers that can support the kind of high-throughput manufacturing big orders will require.
Think of it like bringing the fabless chip design technologies and business models to the battery industry, says Pereira.
Holy Grail already has $14 million in letters of intent with potential customers, according to Pereira, and is expecting to close additional financing as it exits Y Combinator.
To date the company has been backed by the London-based early-stage investment firm Deep Science Ventures, where Pereira worked as an entrepreneur in residence.
Ultimately, the company sees its technology being applied far beyond batteries as a new platform for materials science discoveries broadly. For now, though, the focus is on batteries.
“For the low volume we sell direct,” says Pereira. “While on high-volume production, we will implement a pilot line through the system… we are able to do the research engineering with the small ones and test the big ones. In our case when we have a cell that works, it’s not something that works in a lab, it’s something that works in the final cell.”
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Cedric Dussud, Michael Nason, Ahmed Elsamadisi and Matthew Star (pictured above, in order) spent the summer sharing a house in San Francisco, cooking meals together and building Narrator, a startup with ambitions of becoming a universal data model fit for any company.
Narrator is one of more than 100 startups graduating next week from Y Combinator, the San Francisco accelerator program. Put simply, the company provides data-science-as-a-service to its customers: fellow startups.
“We provide the equivalent of a data team for the price of an analyst,” explains Narrator co-founder and director of engineering Star. “Within the first month, our clients get an infinitely scalable data system.”
Led by chief executive officer Elsamadisi, a former senior data engineer at WeWork, the Narrator founding team is made up entirely of alums of the co-working giant. The building blocks of Narrator’s subscription-based data modeling tool were developed during Elsamadisi’s WeWork tenure, where he was tasked with making sense of the company’s disorganized trove of data.
As an early addition to WeWork’s data team, Elsamadisi spent two years bringing WeWork’s data to one place, scaling the team to 40 people and ultimately creating a functional data model the soon-to-be-public company could use to streamline operations. Then in 2017, Elsamadisi had an a-ha moment. The system he created at WeWork could be applied to any data stream, he thought.
“All companies are fundamentally the same when it comes to the kinds of data they want to understand about their business,” Narrator’s Dussud tells TechCrunch. “Every startup wants to know what’s my monthly recurring revenue, why are my customers churning or whatever the case may be. The only reason they have to go hire a data team and hire a business analyst is because the way that their data is structured is specific to that company.”
All Narrator clients use the same consistent format to absorb and manage their data, saving startups time and heaps of money.
Narrator follows a long line of Y Combinator graduates that built startups catering to other startups, as the accelerator becomes more of a SaaS incubator of sorts. PagerDuty and Docker proved that YC companies could build with a strong focus on other YC companies. Brex, a recent YC grad that issues credit cards to entrepreneurs, has leveraged the same startup-focused model for big-time success.
“Why not build a company to make something that other startups can have?” Asks Dussud. “It’s hugely valuable and only big companies have access to it. Let’s make it available to everybody.”
New York-based Narrator sees a massive opportunity ahead. Every company, after all, wants to increase revenue or decrease costs, a difficult task easier accomplished with a data-driven culture.
“If you start to imagine a world where, under the hood, the structure of the data at all companies is the same, you can now start reusing a lot of the things that in the past would actually be quite complicated,” said Star. “Right now, anytime you want to start from scratch with a new data system, you are literally starting from scratch and unfortunately reinventing the wheel. If you had a standardized system, you know, a standardized model, you could start reusing a lot of really wonderful things.”
Narrator is working with 14 clients today, each using an identical data model. Their goal is for Narrator’s structure to become the standard by which all startups do data science. In other words, Narrator hopes to become the operating system for data science.
“What’s kind of amazing is whether we’re working with a financial app … a clothing rental startup or a healthcare company, they’re all using the same data model,” said Star. “Any one of those teams, if they wanted to get the same level of analysis, they would have to hire a data analyst.”
Narrator raised $1.3 million in seed funding led by Flybridge Capital Partners prior to joining YC. Hot off the heels of the accelerator program, there’s no doubt the startup will close another round of financing soon.
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Good on Motorola for keeping it interesting. At the end of the day, I’m not sure how large a market there is for a budget “action camera” phone, but in a world of samey electronics, at least the Lenovo-owned brand continues to shade in interesting corners.
Honestly, I’m surprised more phones didn’t attempt to position themselves as action devices in the heyday of the GoPro. For most consumers, that trend has largely blown over, and for GoPro itself, it’s become tough to compete with cheap knockoffs and the recent entrance of DJI into the market.
The “action” part of the Motorola One Action is largely a reference to the three-camera array on the rear — specifically the 117-degree, ultra side angle that offers a more GoPro-style shot. What’s really interesting here (and could have broad implications) is the decision to change the sensor’s orientation. Holding the phone vertically (wrong) results in landscape videos (right).
And listen, I realize that there’s no “right” or “wrong” way to shoot phone video, but come on, let’s be real for a minute. Those bars are a really awful way to watch a YouTube video.
The handset is pretty much a standard budget Moto device in every other way. It arrives in Brazil, Mexico and parts of Europe today. The U.S. and Canada will get their hands on it in October. Expect it to be priced under $300.
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