Tech Blog - Page 922 of 2385 - 1010Computers | Computer Repair & IT Support1010Computers

Algoriddim updates djay for iOS with subscription model

Published December 12, 2018

If you’ve been browsing the App Store for long enough, chances are you’ve seen djay at some point. Algoriddim, the company behind djay, currently has eight apps in the App Store. Today, the company is releasing a brand new version that is going to replace all previous apps at once.

The reason why this new app is going to take center stage is because Algoriddim is switching to a freemium model. You can download the app for free on your iPhone and iPad, and you can buy a subscription to unlock all features on both platforms.

In other words, djay is following the subscription trend of the App Store. Previous independent apps, such as Ulysses, Bear and Carrot Weather have switched to subscriptions.

The app truly shines on the new iPad Pro. You can plug a display using a USB-C cable and project video loops on the display. You also can plug a supported MIDI controller directly to your iPad using USB-C.

Just like in the previous version, Spotify Premium users can access their Spotify library from the app. This turns your iPad into a comfortable device to set up cue points. You can load a song, scroll, find the right moment and put a cue point. Everything is synchronized with the Mac version of djay.

Subscriptions provide many advantages. Developers can expect predictable revenue and can release new updates more regularly — there’s no need to wait for 12 new features in order to package them all in a paid update.

Users can access apps on multiple platforms with a single subscription. They also always get the most recent version of the apps as they don’t have to consider upgrading to the next major version or keeping the previous version.

This model works quite well for very active users. For instance, I use Ulysses every day so it makes sense that I’d pay a few dollars per month for it. But some people may only use djay a few times a year. So you’ll have to consider whether subscribing is worth it for you.

Let’s look at this new version of djay more specifically. After a free trial of the pro version, you can access basic features for free forever. Those features include access to your iTunes and Spotify libraries, the basic two-deck screen, Automix AI and limited hardware controller support.

The pro version includes smart playlists, two-deck and four-deck screens, the ability to set cues, video mixing, better hardware support as well as a new looper feature. Interestingly, you can now download and play with all samples and loops in the integrated store — there’s no need to pay for additional content.

Existing apps are going to be unlisted from the store. Algoriddim will still release updates for the time being, but it’s clear that the new version represents the future of djay. Pro subscriptions cost $40 per year. Existing djay users will pay $10 for the first year.

AtScale lands $50 million investment led by Morgan Stanley

Published December 12, 2018

AtScale, the startup that helps companies move massive amounts of data into business intelligence and analytics tools, announced a $50 million Series D round today.

Morgan Stanley led the round, with previous investors Storm Ventures and Atlantic Bridge joining in. New investor Wells Fargo also participated. The funding comes almost exactly a year after the company announced its $25 million Series C. Today’s funding brings the total amount raised to $120 million.

Bringing on an institutional investor like Morgan Stanley is often a signal that the company has reached the stage where it is at least beginning to think about the possibility of going public at some point in the future. AtScale CEO Chris Lynch acknowledged such a connection without making any broad commitment (as you would expect). “We are not close to being IPO-ready, but that was a future consideration in selecting Morgan Stanley,” Lynch told TechCrunch.

What the company does is help take big data and move it into tools where customers can make better use of it. AtScale co-founder Dave Mariani used to be at Yahoo where he helped pioneer the use of big data in the 2009/2010 timeframe. Unfortunately, systems at the time couldn’t deal with the volume of data — and that is still a problem, one that AtScale says it is designed to solve. “We take a bunch of data silos and put a semantic layer across the data platforms and expose them in a consistent way,” Mariani told TechCrunch last year at the time of the Series C round. This allows a company to get a big picture view of their data, rather than consuming it in smaller chunks.

AtScale reported a banner year, bringing on 50 new customers across their target verticals of retail, financial services, advertising and digital sales. These include Rakuten, Dell Technologies, TD Bank and Toyota. What’s more, the company stretched out this year, taking advantage of the last funding round to expand more into international markets in Europe and Asia.

The company was founded in 2013 and is based in San Mateo, California.

Apple could end up manufacturing iPhones in another country due to tariffs

Published December 12, 2018

According to a new report from Bloomberg, Apple is thinking about multiple scenarios when it comes to tariffs and iPhone production. Right now, iPhones are not affected directly by the trade war between China and the U.S.

But if U.S. President Donald Trump decides to raise tariffs on smartphones, it could be a big deal for the company. Apple manufactures most of its iPhones in China right now, and works with Foxconn for the final assembly of those devices.

In some countries with high tariffs, Apple has worked with suppliers outside of China. For instance, Taiwanese manufacturer Wistron has built an assembly facility in Bengaluru, India. At first, the plan was to manufacture iPhone SE devices in India.

Similarly, Foxconn opened a facility in Brazil back in 2011. But results have been disappointing as devices were still much more expensive in Brazil than in the U.S.

But the U.S. is such a key market for Apple that tariffs on U.S. imports could have significant consequences. According to Bloomberg, Apple would keep the same supply chain even if the U.S. decides on a 10 percent tariff on smartphones. If might move production away from China with a 25 percent tariff.

It’s unclear if all production would move to another country or just production for the U.S. But nothing is changing for now. It’s just executives playing a little game of “what if.”

Software marketplace G2 Crowd acquires Siftery to fold software usage into its dataset

Published December 12, 2018

After raising $55 million in October at a $500 million valuation, business software marketplace G2 Crowd is making its first-ever acquisition to bring more features to its platform. It is acquiring Siftery, a startup that has built its own database of business software not on user reviews, but by providing a service to businesses where it identifies what is actually getting used and when across their networks.

Terms of the deal are not being disclosed, G2 Crowd’s CEO and founder Godard Abel said in an interview. Siftery had been around for a couple of years and had raised a seed round of $4.1 million from a group of notable investors, including Founders Fund, Felicis and Venrock. All 20 employees, including co-founders CEO Vamshi Mokshagundam and CTO Ayan Barua, are joining G2 Crowd.

G2 Crowd has been building a name for itself as a place where IT buyers can discover and buy software and services for solving specific issues; and if they already are already using or considering a product, a place where they can read other’s reviews and compare it against competitors.

There are some 550,000 reviews on the site today across nearly 60,000 products in 1,200 categories (those reviews are up by 50,000 in the last two months). Around 2 million business professionals visit and use the site each month, which they may go to because they are repeat users, or because G2 Crowd happens to have a very strong SEO game, with its links turning up at the top of the list when you do a search for a specific product or product category.

That economy of scale makes G2 Crowd a pretty logical home for Siftery, which had also provided a database of software for businesses, but at a much smaller scale and before it had been truly commercialised. Abel said that the startup had only around 1,500 customers, with most of them on a free version of the product.

“They were just getting to the point where there was a fork in the road,” he added. “What they hadn’t done yet is monetise and build a business, and we are product people at G2 Crowd.”

This also seems to be the stated logic for Siftery, too. “We’re excited to join the G2 Crowd team so we can more quickly realize our joint vision,” said Vamshi Mokshagundam, co-founder and CEO of Siftery, in a statement. “By becoming part of the G2 family, Siftery’s technology can reach millions more people, continue to develop rapidly, and have a bigger impact around the world in helping to eliminate wasted and inefficient software spend.”

Siftery’s additional functionality is interesting in terms of how G2 Crowd will develop going forward.

The smaller startup engaged with customers and their networks and provided insight into how much each product or service is actually getting used (not just enthused). That makes a handy way to determine whether money was being wasted on licenses for certain apps; or conversely whether companies are suffering from “shadow IT”: overpaying by not consolidating their purchasing and bargaining power. All that data subsequently also helped to provide insight to people searching its database to discover software.

The problem of overspending on software and apps happens to be a big one. G2 Crowd cites data from Netskope which estimates that the average enterprise now runs 1,246 cloud services, a figure that is growing over 10% each year. At the small business end, Siftery estimates that the average organization had 55 SaaS tools, more than doubling over the last three years.

And the challenge is still growing: across the range of company sizes, 35 percent more software gets trialled each year, with software budgets growing by 50 percent year-on-year for the past four. Some $1.4 trillion was spent on software and services last year, with waste in the UK and US collectively estimated at $34 billion, G2 Crowd said.

Abel said that for now the idea will be to keep Siftery’s product separate while it gets gradually integrated into G2 Crowd. There, it will potentially give the company another string in its bow in terms of the services it offers to businesses coming to its platform — and opting for paid usage tiers.

Interestingly, while G2 Crowd will likely continue to be popular as a marketplace to search for apps and services, this deal underscores how the company hopes to develop going forward. It has the opportunity to build a platform where organizations can manage their software, and potentially provide further tools to optimise how it is used, plan more deployments connected to it, and so on.

Abel has a long history building and selling startups focused around software productivity (most recently to Salesforce, but also to Oracle and before that CA), and that appears to be the direction he’s taking G2 Crowd, too. (Indeed, it seems to be part of a mini-wave of tech startups rethinking how businesses interact with software. Just earlier today, Nexthink out of Switzerland raised $85 million for its solution that helps enterprises monitor, triage and assist employees who encounter annoying software issues.)

Abel said that the engineering talent at Siftery was also a big attraction, and that could help shape other acquisitions going forward.

“I think we will look opportunistically,” he said. “It depends on finding a strong product and team.”

Juniper Square lines up $25M for its real estate investment platform

Published December 12, 2018

Juniper Square, a four-year-old startup at the intersection of enterprise software, real estate and financial technology, has brought in an additional $25 million in Series B funding to fuel the growth of its commercial real estate investment platform. Ribbit Capital led the round, with participation from Felicis Ventures.

Founded in 2014 by Alex Robinson, Yonas Fisseha and Adam Ginsburg, the startup’s chief executive officer, vice president of engineering and VP of product, respectively, Juniper has raised a total of $33 million to date.

The company operates a software platform for commercial real estate investment firms — an industry that has been slower to adopt the latest and greatest technology. Robinson tells TechCrunch those firms raise money from pension funds, endowments and elsewhere to purchase and then manage commercial real estate, using Juniper’s software as a tool throughout that process. Juniper supports fundraising and capital management with a suite of customer relationship management (CRM) and productivity tools for its users.

The San Francisco-based company says it currently has hundreds of customers and manages half a trillion dollars in real estate.

“The private markets are just as big as the public markets … but the private markets have typically not been accessible to everyday investors, and that’s part of what we are trying to do with Juniper Square,” Robinson told TechCrunch. “It’s a tremendously large market that almost nobody knows anything about.”

Juniper will use its latest investment to double headcount from 60 to 120 in the year ahead, with plans to beef up its engineering, product and sales teams specifically as the company expects to continue experiencing massive growth. Robinson said it’s grown between 3x and 4x every year for the last three years.

Felicis Ventures managing director Sundeep Peechu said in a statement that Juniper “is one of the fastest growing real estate tech companies” the firm has ever seen: “They are building technology for an industry that touches nearly every human and every corner of the economy. It’s a hard problem that takes time to solve, but the benefits of making these huge markets work better are tremendous.”

Existing in a relatively niche intersection, Juniper’s job now is to prove itself more efficient and user-friendly than Microsoft Excel spreadsheets, which, Robinson says, are still its biggest competitor.

“Our goal is to be the de facto platform for real estate investment and we are well on our way to becoming that.”

Enterprise software investments may be tepid now, but they’re poised to engage

Nexthink raises $85M to monitor and improve ’employee experience’ of apps

Published December 12, 2018

As companies compete for talent, a startup that has built a platform to help ensure that the talent — once it’s working for you — doesn’t get bogged down by IT frustration, has raised a significant round of funding.

Lausanne, Switzerland-based Nexthink has nailed down $85 million in funding led by Index Ventures (which has a base in nearby Geneva), with participation also from Highland Europe, Forestay Capital, Galéo Capital and TOP Funds and Olivier Pomel (co-founder and CEO of Datadog).

Nexthink’s CEO Pedro Bados said in an interview that the company will be using this round to expand its business globally and specifically in the US.

It will be doing this from a healthy base. The company already has 900 enterprise customers, covering no less than 7 million endpoints, using its platform to improve employees’ interaction and satisfaction with the IT tools that they are required to use for work. Customers include Adobe, Advocate Healthcare, BlackRock, Commerzbank, Safran, Sega HARDlight, Tiffany & Co., Vitality, Wipro and Western Union.

Network monitoring is a big and established area in the world of IT, where tech companies provide a wide array of solutions to identify and potentially fix network glitches across on-premise, cloud and hybrid environments.

What is only becoming more apparent now to organizations is that problems with the dozens of apps and other software that employees need to use can be just as much, if not more, of an issue, when it comes to getting work done — for example, because something is not working in the app, the worker is unsure how to do something, or there is a configuration issue.

That is the issue that Nexthink is tackling. The company installs a widget — it calls it a Collector — on a worker’s phone, tablet, laptop, desktop computer, or whatever device is being used. That Collector in turn monitors hundreds of metrics around how you are using your device, ranging from performance issues and policy breaches through to examining what software is being used, and what is not.

Nexthink’s algorithms both identify and even can anticipate when a problem is happening, and either provide a quick suggestion to fix it, or provide the right data to the IT team to help solve the problem.

In the “marketplace” created in an IT network, you might think of Nexthink as solving problems at two ends: for the IT team, reduces the number of calls it gets by helping solve problems and providing useful information in cases where they will really be needed. For the employees, it gives them a quick and hopefully helpful response so that they can get on with their work.

“Not only are employees happy and more productive, but costs go down on support,” Bados says.

Nexthink has actually been around for 14 years — Bados co-founded Nexthink with Patrick Hertzog and Vincent Bieri not long after he finished his graduate research work in artificial intelligence at the polytechnic in Lausanne — and this latest round is larger than all the funding that the company had raised up to now, which had been $69 million.

That in itself is a sign of how VCs and the industry are waking up to the opportunity to address the challenge of software usability and experience and how that might affect employee satisfaction and productivity.

“We’ve known the company for a while and have a lot of respect for Pedro as a CEO,” said Neil Rimer of Index Ventures in an interview. “We’ve been watching what they have been building focusing on user experience and management, and it’s an area that we find compelling.” Plus the customer caliber and loyalty helped, he said. “The retention and lack of churn are all very impressive.”

Unsurprisingly, there are a number of others also moving into the same space as Nexthink, including Microsoft, VMware and Riverbed, as well as others like New Relic around the same neighborhood of services. For now, Bados says he sees these more as potential partners than rivals.

Wix launches a new suite of products for support, sales and marketing

Published December 11, 2018

Wix is taking a big step beyond website building today with the launch of a suite of products called Ascend.

PR Manager Matt Rosenberg explained that just as Wix was founded with the aim of “demystifying and democratizing how you get online,” Ascend has a similar mission: “You don’t have to be a developer and designer to bring the same thing to business management and marketing.”

Other website builders like Squarespace and Weebly (now owned by Square) have also introduced marketing tools, but Ascend seems like a particularly ambitious expansion, encompassing 20 products in areas like chat, memberships, email marketing and search engine optimization (in some cases, these are existing Wix products being brought under the Ascend umbrella).

For example, Nitzan Achsaf, the company’s vice president and general manager of customer experience, demonstrated how a (fictional) tennis instructor could use the various Ascend products to answer questions from and offer discounts to one customer interested in purchasing a tennis racket, while also interacting with and providing official price quotes to someone else looking to book a birthday party for their child.

“What we’re proud of is, there’s no juggling of vendors or of third-party platforms,” Rosenberg added.

Inbox - Ascend

In fact, all of a business’ interactions with a customer, regardless of channel, are routed into a single inbox, which can be accessed on any device — in the case of the tennis instructor, Achsaf said, “The whole conversation is [conducted via mobile phone] on the court, probably in-between sessions.”

Wix is also developing a workflow editor, so that a business’ website and other channels can respond automatically depending on how customers behave.

Ascend by Wix is available as a separate subscription, with pricing ranging from $9 to $45 per month. Technically, you could use it even if you don’t have a Wix subscription, but Achsaf said, “The tight integration into a Wix website is a very big advantage for our users.”

With $15M, The Riveter plans to open 100 new female-focused co-working spaces

Published December 11, 2018

In a disappointing year for female-founded startups — at least those looking to raise venture capital — The Riveter not only closed its first institutional funding round, but it’s today announcing a $15 million Series A funding, bringing its total backing to $20.5 million.

The Seattle-based co-working startup, led by co-founder and chief executive Amy Nelson (pictured), has raised the capital from lead investor Alpha Edison, with support from Madrona Venture Group, New America president and CEO Anne-Marie Slaughter, fashion designer Liz Lange and TOMS founder Blake Mycoskie .

Female founders have brought in just 2.2% of US VC this year (yes, again)

As of November, startups founded by all-female teams had closed 391 deals worth $2.3 billion, an increase from the $2 billion invested in 2017, though still just 2.2 percent of all VC invested this year.

Nelson, an advocate for female entrepreneurs who’s spoken publicly about women’s struggles in the workplace, the difficulties of launching a business in a man’s world and raising venture dollars as a solo female founder, started The Riveter in 2016 after a decade-long career as a lawyer. Today, the startup operates five locations in the U.S., with ambitious plans to open another 100 female-focused co-working spaces by 2022.

“I want The Riveter to be the place people think of when they think of women and work,” Nelson told TechCrunch.

The Riveter has 2,000 members throughout its locations in Seattle, Bellevue, Wash. and Los Angeles. Its expansion plans include new spots in Texas, Colorado and Portland.

The spaces are built with women in mind but are not exclusive to one gender. Nelson tells us The Riveter’s membership is 25 percent male, setting it apart from spaces like The Wing, which is only available to female-identifying people.

A look inside one of The Riveter’s Seattle co-working spaces

“I don’t think the future is female, I think the future is fluid,” she said. “Gender is becoming an outdated idea but at the same time, it’s important to think of women when we build these spaces … There is a lot of value to women’s only spaces but our take on it is we want to redefine the future of work for women and we want everyone to be part of it.”

The Riveter provides space to work and collaborate; a digital network, currently in beta, for its members to connect; and programming ranging from office hours with venture capitalists to “self-care Saturday.”

Other investors in the startup include Brilliant Ventures, The Helm and X Factor Ventures.

Jane VC, a new fund for female entrepreneurs, wants founders to cold email them

Podcast industry aims to better track listeners through new analytics tech called RAD

Published December 11, 2018

Internet users are already being tracked to death, with ads that follow us around, search histories that are collected and stored, emails that report back to senders when they’ve been read, websites that know where you scrolled and what you clicked and much more. So naturally, the growing podcast industry wanted to find a way to collect more data of its own, too.

Yes, that’s right. Podcasts will now track detailed user behavior, too.

Today, NPR announced RAD, a new, open-sourced podcast analytics technology that was developed in partnership with nearly 30 companies from the podcasting industry. The technology aims to help publishers collect more comprehensive and standardized listening metrics from across platforms.

Specifically, the technology gives publishers — and therefore their advertisers, as well — access to a wide range of listener metrics, including downloads, starts and stops, completed ad or credit listens, partial ad or credit listens, ad or credit skips and content quartiles, the RAD website explains.

However, the technology stops short of offering detailed user profiles, and cannot be used to re-target or track listeners, the site notes. It’s still anonymized, aggregated statistics.

It’s worth pointing out that RAD is not the first time podcasters have been able to track engagement. Major platforms, including Apple’s Podcast Analytics, today offer granular and anonymized data, including listens.But NPR says that data requires “a great deal of manual analysis” as the stats aren’t standardized nor as complete as they could be. RAD is an attempt to change that, by offering a tracking mechanism everyone can use.

Already, RAD has a lot of support. In addition to being integrated into NPR’s own NPR One app, it has commitments from several others that will introduce the technology into their own products in 2019, including Acast, AdsWizz, ART19, Awesound, Blubrry Podcasting, Panoply, Omny Studio, Podtrac, PRI/PRX, RadioPublic, Triton Digital and WideOrbit.

Other companies that supported RAD and participated in its development include Cadence13, Edison Research, ESPN, Google, iHeartMedia, Libsyn, The New York Times, New York Public Radio and Wondery.

NPR says the NPR One app on Android supports RAD as of now, and its iOS app will do the same in 2019.

“Over the course of the past year, we have been refining these concepts and the technology in collaboration with some of the smartest people in podcasting from around the world,” said Joel Sucherman, vice president, New Platform Partnerships at NPR, in an announcement. “We needed to take painstaking care to prove out our commitment to the privacy of listeners, while providing a standard that the industry could rally around in our collective efforts to continue to evolve the podcasting space,” he said.

To use RAD technology, publishers will mark within their audio files certain points — like quartiles or some time markers, interview spots, sponsorship messages or ads — with RAD tags and indicate an analytics URL. A mobile app is configured to read the RAD tags and then, when listeners hit that spot in the file, that information is sent to the URL in an anonymized format.

The end result is that podcasters know just what parts of the audio file their listeners heard, and is able to track this at scale across platforms. (RAD is offering both Android and iOS SDKs.)

While there’s value in podcast data that goes beyond the download, not all are sold on technology.

Most notably, the developer behind the popular iOS podcast player app Overcast, Marco Arment, today publicly stated his app will not support any listener-tracking specs.

Yes. I understand why huge podcast companies want more listener data, but there are zero advantages for listeners or app-makers.

I won’t be supporting any listener-behavior tracking specs in Overcast. Podcasters get enough data from your IP address when you download episodes. https://t.co/mplhnrmCsc

— Marco Arment (@marcoarment) December 11, 2018

“I understand why huge podcast companies want more listener data, but there are zero advantages for listeners or app-makers,” Arment wrote in a tweet. “Podcasters get enough data from your IP address when you download episodes,” he said.

The developer also pointed out this sort of data collection required more work on the podcasters’ part and could become a GDPR liability, as well. (NPR tells us GDPR compliance is up to the mobile apps and analytics servers, as noted in the specs here.)

In addition to NPR’s use of RAD today, Podtrac has also now launched a beta program to show RAD data, which is open to interested publishers.

Dell’s long game is in hybrid and private clouds

Published December 11, 2018

When Dell voted to buy back the VMware tracking stock and go public again this morning, you had to be wondering what exactly the strategy was behind these moves. While it’s clearly about gaining financial flexibility, the $67 billion EMC deal has always been about setting up the company for a hybrid and private cloud future.

The hybrid cloud involves managing workloads on premises and in the cloud, while private clouds are ones that companies run themselves, either in their own data centers or on dedicated hardware in the public cloud.

Patrick Moorhead, founder and principal analyst at Moor Insight & Strategy, says this approach takes a longer investment timeline, and that required the changes we saw this morning. “I believe Dell Technologies can better invest in its hybrid world with longer-term investors as the investment will be longer term, at least five years,” he said. Part of that, he said, is due to the fact that many more on-prem to public connectors services need to be built.

Dell could be the company that helps build some of those missing pieces. It has always been at its heart a hardware company, and as such either of these approaches could play to its strengths. When the company paid $67 billion for EMC in 2016, it had to have a long-term plan in mind. Michael Dell’s parents didn’t raise no fool, and he saw an opportunity with that move to push his company in a new direction.

It was probably never about EMC’s core storage offerings, although a storage component was an essential ingredient in this vision. Dell and his investor’s eyes probably were more focused on other pieces inside the federation — the loosely coupled set of companies inside the broader EMC Corporation.

The VMware bridge

The crown jewel in that group was of course VMware, the company that introduced the enterprise to server virtualization. Today, it has taken residency in the hybrid world between the on-premises data center and the cloud. Armed with broad agreements with AWS, VMware finagled its way to be a key bridge between on prem and the monstrously popular Amazon cloud. IT pros used to working with VMware would certainly be comfortable using it as a cloud control panel as they shifted their workloads to AWS cloud virtual machines.

In fact, speaking at a press conference at AWS re:Invent earlier this month, AWS CEO Andy Jassy said the partnership with VMware has been really transformational for his company on a lot of different levels. “Most of the world is virtualized on top of VMware and VMware is at the core of most enterprises. When you start trying to solve people’s problems between being on premises and in the cloud, having the partnership we have with VMware allows us to find ways for customers to use the tools they’ve been using and be able to use them on top of our platform the way they want,” Jassy told the press conference.

The two companies also announced an extension of the partnership with the new AWS Outposts servers, which bring the AWS cloud on prem where customers can choose between using VMware or AWS to manage the workloads, whether they live in the cloud or on premises. It’s unclear whether AWS will extend this to other companies’ hardware, but if they do you can be sure Dell would want to be a part of that.

Pivotal’s key role

But it’s not just VMware that Dell had its sights on when it bought EMC, it was Pivotal too. This is another company, much like VMware, that is publicly traded and operates independently of Dell, even while living inside the Dell family of products. While VMware handles managing the server side of the house, Pivotal is about building software products.

When the company went public earlier this year, CEO Rob Mee told TechCrunch that Dell recognizes that Pivotal works better as an independent entity. “From the time Dell acquired EMC, Michael was clear with me: You run the company. I’m just here to help. Dell is our largest shareholder, but we run independently. There have been opportunities to test that [since the acquisition] and it has held true,” Mee said at the time.

Virtustream could also be a key piece providing a link to run traditional enterprise applications on multi-tenant clouds. EMC bought this company in 2015 for $1.2 billion, then later spun it out as a jointly owned venture of EMC and VMware later that year. The company provides another link between applications like SAP that once only ran on prem.

Surely it had to take all the pieces to get the ones it wanted most. It might have been a big price to pay for transformation, especially since you could argue that some of the pieces were probably past their freshness dates (although even older products bring with them plenty of legacy licensing and maintenance revenue).

Even though the long-term trend is shifting toward moving to the cloud, there will be workloads that stay on premises for some time to come. It seems that Dell is trying to position itself as the hybrid/private cloud vendor and all that entails to serve those who won’t be all cloud, all the time. Whether this strategy will work long term remains to be seen, but Dell appears to be betting the house on this approach, and today’s moves only solidified that.