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Cloud Foundry’s Kubernetes bet with Project Eirini hits 1.0

Published November 22, 2019

Cloud Foundry, the open-source platform-as-a-service that, with the help of lots of commercial backers, is currently in use by the majority of Fortune 500 companies, launched well before containers, and especially the Kubernetes orchestrator, were a thing. Instead, the project built its own container service, but the rise of Kubernetes obviously created a lot of interest in using it for managing Cloud Foundry’s container implementation. To do so, the organization launched Project Eirini last year; today, it’s officially launching version 1.0, which means it’s ready for production usage.

Eirini/Kubernetes doesn’t replace the old architecture. Instead, for the foreseeable future, they will operate side-by-side, with the operators deciding on which one to use.

The team working on this project shipped a first technical preview earlier this year and a number of commercial vendors, too, started to build their own commercial products around it and shipped it as a beta product.

“It’s one of the things where I think Cloud Foundry sometimes comes at things from a different angle,” IBM’s Julz Friedman told me. “Because it’s not about having a piece of technology that other people can build on in order to build a platform. We’re shipping the end thing that people use. So 1.0 for us — we have to have a thing that ticks all those boxes.”

He also noted that Diego, Cloud Foundry’s existing container management system, had been battle-tested over the years and had always been designed to be scalable to run massive multi-tenant clusters.

“If you look at people doing similar things with Kubernetes at the moment,” said Friedman, “they tend to run lots of Kubernetes clusters to scale to that kind of level. And Kubernetes, although it’s going to get there, right now, there are challenges around multi-tenancy, and super big multi-tenant scale”

With its Kubernetes bet paying off, Cloud Foundry doubles down on developer experience

But even without being able to get to this massive scale, Friedman argues that you can already get a lot of value even out of a small Kubernetes cluster. Most companies don’t need to run enormous clusters, after all, and they still get the value of Cloud Foundry with the power of Kubernetes underneath it (all without having to write YAML files for their applications).

As Cloud Foundry CTO Chip Childers also noted, once the transition to Eirini gets to the point where the Cloud Foundry community can start applying less effort to its old container engine, those resources can go back to fulfilling the project’s overall mission, which is about providing the best possible developer experience for enterprise developers.

“We’re in this phase in the industry where Kubernetes is the new infrastructure and [Cloud Foundry] has a very battle-tested developer experience around it,” said Childers. “But there’s also really interesting ideas that are out there that are coming from our community, so one of the things that I’ve suggested to the community writ large is, let’s use this time as an opportunity to not just evolve what we have, but also make sure that we’re paying attention to new workflows, new models, and figure out what’s going to provide benefit to that enterprise developer that we’re so focused on — and bring those types of capabilities in.”

Those new capabilities may be around technologies like functions and serverless, for example, though Friedman at least is more focused on Eirini 1.1 for the time being, which will include closing the gaps with what’s currently available in Cloud Foundry’s old scheduler, like Docker image support and support for the Cloud Foundry v3 API.

Don’t miss out: Exhibit in Startup Alley at Disrupt Berlin 2019

Published November 22, 2019

Heiliger Strohsack — holy smokes! In just a few weeks, thousands of attendees will arrive in Germany for Disrupt Berlin 2019, the premiere international tech conference focused on early-stage startups. Talk about an opportunity to expose your fledgling startup to savvy investors, hungry media and a host of successful tech entrepreneurs and potential customers — from more than 50 countries.

Here’s the best part: you still have time to plant your flag in Startup Alley and place your innovative products and ideas in front of the movers and shakers who can help you advance your business goals. How? Buy a Startup Alley Exhibitor Package.

Startup Alley exhibitors receive one full day on the expo floor, plus three Founder passes, access to programming on all stages (including the Startup Battlefield competition, speakers, interactive workshops and Q&A Sessions), the complete attendee list via TechCrunch Events Mobile App, CrunchMatch — TechCrunch’s free networking platform — the complete press list and exclusive video content access once the conference ends.

Consider the benefits of exhibiting. Disrupt Berlin attendees flock to Startup Alley to meet and greet the hundreds of outstanding startups on display — including our recently announced TC Top Picks. It’s networking on steroids where you have the opportunity to meet investors determined to find the perfect addition to their portfolios, journalists eager to write about new companies and emerging trends or startuppers looking for collaborators, service providers or a new gig.

What’s more, every startup that exhibits gets a shot at the Wild Card — which means a spot to compete in Startup Battlefield. Imagine — you could win it all and take home the $50,000 prize. Does that seem far-fetched? Granted, it’s a longshot, but Legacy earned the Wild Card at Disrupt Berlin 2018 and went on to win the Startup Battlefield ccompetition. And RecordGram did the same at Disrupt NY 2017.

Whether or not you win the Wild Card, exhibiting in Startup Alley provides real benefits. Here’s what Caleb John, co-founder of Cedar Robotics, told us about his experience.

“We demonstrated our technology in front of hundreds of people. It was a chance to meet startups we might work with, investors for potential funding and, because we plan to expand down the road, we’ll need to hire people for R&D. Building relationships with those firms was very helpful.”

Disrupt Berlin 2019 takes place in just a few weeks — on 11-12 December. Don’t miss your opportunity for the kind of exposure that can alter the trajectory of your startup in the best way possible. Buy your Startup Alley Exhibitor Package and show the world what you’ve got!

Is your company interested in sponsoring or exhibiting at Disrupt Berlin 2019? Contact our sponsorship sales team by filling out this form.

Equity Dive: Poshmark’s origin story with co-founder & CEO Manish Chandra

Published November 22, 2019

Hello and welcome back to Equity, TechCrunch’s venture capital-focused podcast, where we unpack the numbers behind the headlines.

We have something a bit different for you this week. Equity co-host Kate Clark recently sat down with Manish Chandra, the co-founder and chief executive officer of Poshmark, and one of his earliest investors, NFX managing partner James Currier.

If you haven’t heard of Poshmark, it’s an online platform for buying and selling clothes. Basically, it’s the thrift shop of the 21st century. We asked Chandra how he and co-founders Tracy Sun, Gautam Golwala and Chetan Pungaliya cooked up the idea for Poshmark, what bumps they faced along the way, how they raised venture capital and, of course, what details of their upcoming initial public offering he could share with us. Meanwhile, Currier dished about the company’s early days, when the Poshmark team worked hard on the floor of Currier’s office.

Unfortunately, neither Chandra or Currier were willing to share deets about Poshmark’s IPO, reportedly expected soon. But they both shared interesting insights into building a successful venture-backed company, battling competition and putting your best foot forward.

Glad you guys came back for another episode, we’ll see you soon.

Equity drops every Friday at 6:00 am PT, so subscribe to us on Apple Podcasts, Overcast, Spotify and all the casts.

Tesla all-electric ATV makes a surprise debut at Cybertruck event

Published November 22, 2019

Tesla CEO Elon Musk definitely didn’t have the most issue-free presentation during last night’s Cybertruck unveil, but he did pull off a pretty impressive “one more thing moment” — revealing a surprise all-electric all-terrain vehicle (ATV) that Tesla created to pair with its futuristic pickup.

The Tesla electric ATV didn’t get a lot of time to shine on its own, and instead was used primarily to demonstrate how the Tesla Cybertruck bed and active suspension works for loading cargo, but it’s a real enough thing that Tesla made sure to point out that you can charge the electric four-wheeler right from the Cybertruck while the ATV is loaded in the bed.

Musk didn’t reveal anything about pricing or availability regarding the ATV, but a demo driver did actually drive it up onstage and load it into the bed, so it’s real enough to be functional. Like the Cybertruck itself, it also featured a body design with a lot of intersecting flat planes and angels, and it was done up in matte black, which makes it look like the ATV version of a stealth bomber.

In the past, Musk has discussed the idea of electric motorcycles, dismissing Tesla’s interest in the category in favor of electric bikes. Musk said at a Tesla shareholder meeting in 2018 that a motorcycle was not in the cards, and also floated the idea of doing an e-bike instead that same year.

An ATV is a very different kind of vehicle — designed more for utility and recreation than for road use, but it’ll be interesting to see what kind of consumer launch Tesla has in mind for such a vehicle. A “Cybertruck: ATV Edition” would probably incur a lot of demand.

Pitch OUT of Palace — Duke of York steps down from Pitch@Palace as event goes independent

Published November 22, 2019

Prince Andrew, Duke of York, is to completely step down from his role as head of the Pitch@Palace initiative he set up at Buckingham Palace to showcase entrepreneurs, and the operation will be relaunched as “Pitch,” without any royal involvement, according to a well-placed source.

Despite indications on Thursday that the Duke had decided to stay on in the private sector after stepping aside from all public duties, TechCrunch understands there is to be “no further royal involvement.”

This week, Pitch@Palace’s major sponsors — including Barclays Bank — were reportedly furious that the Duke had declined to resign. Sponsors listed as Pitch@Palace supporters are British chip designer Arm and airline AirAsia. Other backers, including KPMG, Standard Chartered and Bosch, pulled out earlier this week. Mark Eavis, a director of Pitch@Palace who runs an advertising agency, quit his role on Tuesday.

The Duke, who founded Pitch@Palace, which matches investors and corporate partners with startup companies, was previously due to host a Pitch@Palace event at St James’s Palace next month. But a planned trip to Bahrain to promote the event was canceled on Thursday night amid the furor surrounding his disastrous BBC Newsnight interview, in which he defended his friendship with Jeffrey Epstein, the late financier and sex offender, and showed little sympathy for Epstein’s victims.

Yesterday royal sources said Pitch@Palace would be moved to his “private portfolio.” But it’s understood that previous sponsors have won the battle to force the Prince to resign from the initiative completely.

Pitch@Palace will now be rebranded as “Pitch” by the directors, who are headed up by Amanda Thirsk (pictured), formerly the Prince’s private secretary, a role now abolished after the Duke stepped down from public duties.

The Duke was the “significant” controller of Pitch@Palace Global Ltd., the private company set up to run the events. The scheme had provided startup firms with advice and contacts, but no funding. A controversial clause in the terms and conditions, recently revealed on Twitter, showed that it was entitled to a 2% equity share for three years for any company that went through the Pitch@Palace program, has, say sources, been removed from the conditions to apply.

One VC I spoke to about the terms said he was “aghast” that such a clause had been inserted in the application document.

A source told TechCrunch that the terms had “never been actioned” and would no longer continue with the new “Pitch” entity.

Pitch@Palace was a glitzy event, using all the prestige of its royal connections — including soldiers from the Household regiment as part of the theatrical staging — to showcase often over-looked startups and entrepreneurs. Although venture capitalists attended early versions of the event when it launched in 2014, in recent years its switch into more impact-led companies and charities had meant institutional investors tended to steer clear.

Speaking to the BBC, Will King, founder of King of Shaves, said it was “really sad” the Pitch@Palace initiative had “been affected by the personal issues around the Duke of York.” King, a founding member of Pitch@Palace, had previously suggested Prince Andrew could be “rotated out of his captaincy of the ship” for the business initiative.

Speaking to TechCrunch, a well-placed source said: “The directors of Pitch are keen to find another way for it to survive after several years as an extremely successful initiative, which helped many under-served entrepreneurs.”

“In a week or so there will be a full statement about its future,” they added.

“The directors are looking for a new home for ‘Pitch’ out of the Palace, as an independent, going concern.”

They also said “new sponsors are coming on board and several old sponsors are sticking with it. It would be a massive shame if it collapsed.”

According to the Pitch@Palace web site, it claimed to have generated £1.345 million in economic activity, 6,323 jobs, 39% of its winners were female, created 1,042 alumni and saw 2,842 pitches.

Picture: Getty Images

Bellman wants to simplify property management for residential buildings

Published November 22, 2019

Meet Bellman, a new French startup that wants to improve residential building management using technology and a fair amount of human interactions. The startup has been co-founded by Antonio Pinto, who previously co-founded TV Time.

“I know this space quite well because I’m the son of a caretaker, so I grew up in the caretaker’s apartment until I was 17,” Pinto told me.

In France, the vast majority of property management of residential buildings is handled by private companies. As co-owners of the hallways, elevator and common space of your building, you get together every few years to decide if you want to work with a third-party company to handle all the pesky tasks that come with property management.

And Bellman wants to replace those companies, as they often have outdated processes, which leads to poor customer satisfaction. Foncia, Citya, Nexity and Immo de France dominate the market. But due to high churn rates, they regularly buy smaller residential property management companies.

“I started having problems myself with my property management company. I sent an email just to say that the elevator wasn’t working and they replied asking me ‘hello, what’s your address?’ ” Pinto said. According to him, a CRM with the name of the co-owners, their email addresses and their building address seemed like a basic feature.

Bellman focuses on two values — responsiveness and transparency. And it starts with a tech platform. The startup has developed a service to help property managers do their job properly. In addition to centralizing information, Bellman hopes to automate some of the most repetitive tasks.

Residential building co-owners regularly receive updates via emails as this is the most direct way to reach them. If you want to download invoices and other paperwork, you can connect to Bellman’s website to see all your documents.

As a full-stack property management company for residential buildings, Bellman has hired in-house property managers. “We have property managers who have five to 10 years of experience,” Pinto said.

Each property manager can manage around 50 buildings. Bellman doesn’t want to compete on price, so it costs as much as a legacy property management contract. You can expect to pay around €20 per apartment per month for a building with 20 apartments for instance. Bellman then acts as the help desk for the building.

But Bellman wants to help its clients save money by renegotiating contracts with partners — elevator maintenance, heating maintenance, cleaning company, water, electricity, insurance, taking care of the garden, etc. There are roughly 40 contracts per building, and legacy property management companies don’t have time for that.

Bellman wants to detect if you’re paying too much for heating for instance. It could be because there’s a broken part in the heating system, and the startup could detect unusual activity.

Finally, the startup also takes care of administrative tasks, such as general meetings or collecting money from co-owners ahead of some construction work.

Bellman is just starting for now. It is currently available in Paris and nearby cities as property managers need to be able to go the building. The startup manages a dozen buildings right now.

But Bellman has already raised $2.2 million (€2 million) from Connect Ventures and around 30 business angels (Xavier Niel/Kima Ventures, Michael Benabou, The Family, Jean-David Blanc, Nicolas Brusson, Nadra Moussalem, Antoine Martin…).

According to the company, there are other European countries with a similar system, such as Belgium, Spain, Portugal and Italy. It could open up some opportunities when it comes to international expansion.

OutVoice officially launches its freelancer payment tools

Published November 21, 2019

OutVoice, a startup that allows editors to pay freelancers with the click of a button, has officially left beta testing and is open to any publication.

The company is also announcing that it has raised an undisclosed amount of seed funding from content monetization startup Coil.

OutVoice was founded by Matt Saincome and Issa Diao (pictured above). When the product was still in beta last year, Saincome told me it was created to solve “a horrible problem for everyone” involved in publishing freelance work: When he was a freelance writer, he’d have to constantly bug editors so that he could get paid, but then as the founder of the satirical sites The Hard Times and Hard Drive, he realized that managing payments was a huge headache.

OutVoice simplifies the whole process by integrating directly into WordPress and other content management systems. When editors load a story into the CMS, they can also identify the contributor and the payment amount. Then once they hit publish, the payment is sent and should arrive in the freelancer’s back account within a few days.

This means freelancers don’t have to worry about payment delays, while publications don’t have to worry about tracking invoices and writing checks (or losing their best writers and photographers if they don’t stay on top of this).

OutVoice also handles the initial on-boarding paperwork that the freelancers need to fill out, and it creates monthly reports for accounting and taxes. Publications can pay for the service on either a per-transaction basis (5% of payments plus $1 per transaction) or through a monthly subscription, which starts at $29 per month.

And by working with Coil, OutVoice says it can take advantage of new payment technologies like Interledger.

“Our goal at Coil is to make it easy and effortless for content creators to get paid,” said Coil CEO Stefan Thomas in a statement. “During their beta, OutVoice has already erased hundreds of years of lag time between freelance content creators and their paycheck. We’re excited to partner with OutVoice to promote more efficient payment solutions and processes, giving creators more time and money to create.”

300M-user meme site Imgur raises $20M from Coil to pay creators

Camp Grounded Digital Detox returns after founder’s death

Published November 21, 2019

Summer camp for adults and beloved tech-free weekend getaway Camp Grounded ground to a halt in 2017. Its big-hearted founder, Levi Felix, who’d espoused the joys of trading screens for nature walks, was tragically killed by brain cancer at just age 32. Left in his wake was a mourning community that had lost their digital detox rally just as everyone was realizing the importance of looking up from their phones.

As an attendee, I’d been impressed by how the founder (known as Professor Fidget Wigglesworth at camp) used playfulness and presence to transport us back to childhood, before we got hooked on the internet. But he also broke people’s addiction to shame, mandating that anyone who screwed up in a sports game or talent show announce “I’m awesome,” and be met with a cheer from the crowd, “you’re awesome!”

Attendees compete in camp-wide games

Luckily, one of Felix’s elementary school friends, Forest Bronzan, wants to write a happier ending to this story. Almost three years after it went into hibernation following its creator’s death, Bronzan has acquired Camp Grounded and its parent company Digital Detox .

Camp Grounded will relaunch in May 2020 as two back-to-back weekend retreats at Northern California’s gorgeous Camp Mendocino. Attendees will again leave their devices in Tech Check lockers run by hazmat-suit wearing staffers, assume nicknames and stop the work talk. They’ll get to play in the woods like technology never existed, indulging in Camp Grounded favorites, from archery to arts & crafts to bonfire singalongs about enthusiastic consent. However, to simplify logistics, Camp Grounded will no longer hold sessions in New York, North Carolina or Texas.

The company will also organize more four-hour Unplugged Nights in cities around the country where partiers can switch off their phones and make new friends. The idea is to give a broader range of people a taste of the Grounded lifestyle in smaller doses. Those interested in early access to tickets for all of Digital Detox’s events can sign up here.

Camp Grounded’s Tech Check staffers confiscate attendees’ devices upon their arrival (Image Credit: Daniel N. Johnson)

Meanwhile, Digital Detox will start a new business of education and certifications for K-12 schools, coaching teachers and parents on how to gently reduce students’ screentime. Schools will pay per student like a Software-as-a-Service model. Through research by a few PhDs, the company will recommend proper rules for using tech in and out of the classroom to minimize distraction, and empathetic penalties for violations.

The obvious question to ask, though, is if Bronzan is just some business guy coming to coin off the anti-tech trend and Felix’s legacy. “I’m not Apple coming in and buying the company. This isn’t a tech acquisition,” Bronzan insists at a coffee shop in San Francisco. “I knew Levi before anyone else knew Levi. We went trick-or-treating and played in school band together. I went to the first Digital Detox summit, and brought my company year after year. I’ve been involved from the beginning, seeing Levi’s passion and inspiration.”

Levi Felix and Forest Bronzan (from left) in 1996

Fidget had an innately soothing camp counselor vibe to him that Bronzan doesn’t quite capture. He’d previously built and sold Email Aptitude, a CRM and email agency, not an event or education business. But he truly seems to mean well, and he’s earned the support of Digital Detox’s team.

“My mission was to find someone that was as excited and ferocious as Levi and I were when we started Digital Detox to further it as a movement,” says Brooke Dean, Felix’s wife and co-founder. “It was imperative that the person running DD and CG had actually experienced the magic. This person had to be more than a lover of camp and nature, they also needed the hard skills and successful track record of running a company. Forest is stable, business-minded and also finds value in that very unique magic.”

Brooke Dean and Levi Felix (foreground, from left) at Camp Grounded

Bronzan tells me the acquisition includes a cash component (“We’re not talking eight figures”) and a capital investment in the business, both funded by his email company’s exit. Two other individuals and one company had also expressed interest. Dean and Felix’s brother Zev will retain equity in the company, and she’ll stay on the board of directors. The trio are launching the Levi Felix Foundation that will donate money to brain cancer research.

While moving into education might seem like a left turn for Digital Detox after throwing events since 2012, Dean says, “Levi was planning on going back to school and was deeply interested in being an academic in this field. We always believed that there needed to be evidence in order to convince the masses that being outside and connecting with other human beings ‘IRL’ is critical to our health and longevity.”

Some alarming stats the organization has already uncovered include:

77% of people check or pretend to check their phone to avoid talking to others
38% feel less connected to their partner or close friend due to cell phone use
Nearly 20% check their phone while having sex

“We want to eventually be the central source of tools on how tech is affecting lives and relationships at all age levels,” Bronzan tells me. It’s zeroing in on how compulsive behaviors like endless scrolling increase anxiety and depression, and how parents glued to their devices train children to not be present. The father of two kids under age five, Bronzan knows a weekend at camp in your 20s or 30s is too little too late to seriously address the crisis of fractured attention.

Digital Detox’s new CEO says he’s heartened by the progression of some of Felix’s ideals, as with the Time Well Spent movement. The screentime dashboards launched by tech companies don’t do enough to actually change people’s actions, he says, though, “They’re at least making some effort.” Digital Detox plans to launch a comprehensive quiz to determine how addicted you are to your phone, and Bronzan says he’d happily work with tech giants to integrate his company’s research.

On the camp for adults front, we’ve seen Burning Man go mainstream but lose some of what made it special, including a lack of cell phone reception. It’s now common to see people on the playa staring at their phones, talking about work, and stressed about the clock — all of which are prohibited at Camp Grounded. Festivals like Coachella seem to get more corporate and less mindful each year. That leaves plenty of open space for Digital Detox to fill with purposeful breaks from the default world.

Bronzan also wants to introduce more surprise and serendipity to the event calendar. Camp Grounded will experiment with a “Mystery Trip” where eight to 10 people sign up to be whisked away, only receiving a confidential briefing package the day before they show up. The point is to extract people from their routines where unhealthy habits manifest. Without connectivity, Camp Grounded hopes people will forge new connections in their minds, and with each other.

Linear takes $4.2M led by Sequoia to build a better bug tracker and more

Published November 21, 2019

Software will eat the world, as the saying goes, but in doing so, some developers are likely to get a little indigestion. That is to say, building products requires working with disparate and distributed teams, and while developers may have an ever-growing array of algorithms, APIs and technology at their disposal to do this, ironically the platforms to track it all haven’t evolved with the times. Now three developers have taken their own experience of that disconnect to create a new kind of platform, Linear, which they believe addresses the needs of software developers better by being faster and more intuitive. It’s bug tracking you actually want to use.

Today, Linear is announcing a seed round of $4.2 million led by Sequoia, with participation also from Index Ventures and a number of investors, startup founders and others that will also advise Linear as it grows. They include Dylan Field (Founder and CEO, Figma), Emily Choi (COO, Coinbase), Charlie Cheever (Co-Founder of Expo & Quora), Gustaf Alströmer (Partner, Y Combinator), Tikhon Berstram (Co-Founder, Parse), Larry Gadea (CEO, Envoy), Jude Gomila (CEO, Golden), James Smith (CEO, Bugsnag), Fred Stevens-Smith (CEO, Rainforest), Bobby Goodlatte, Marc McGabe, Julia DeWahl and others.

Cofounders Karri Saarinen, Tuomas Artman, and Jori Lallo — all Finnish but now based in the Bay Area — know something first-hand about software development and the trials and tribulations of working with disparate and distributed teams. Saarinen was previously the principal designer of Airbnb, as well as the first designer of Coinbase; Artman had been staff engineer and architect at Uber; and Lallo also had been at Coinbase as a senior engineer building its API and front end.

“When we worked at many startups and growth companies we felt that the tools weren’t matching the way we’re thinking or operating,” Saarinen said in an email interview. “It also seemed that no-one had took a fresh look at this as a design problem. We believe there is a much better, modern workflow waiting to be discovered. We believe creators should focus on the work they create, not tracking or reporting what they are doing. Managers should spend their time prioritizing and giving direction, not bugging their teams for updates. Running the process shouldn’t sap your team’s energy and come in the way of creating.”

Linear cofounders (from left): KarriSaarinen, Jori Lallo, and Tuomas Artma

All of that translates to, first and foremost, speed and a platform whose main purpose is to help you work faster. “While some say speed is not really a feature, we believe it’s the core foundation for tools you use daily,” Saarinen noted.

A ⌘K command calls up a menu of shortcuts to edit an issue’s status, assign a task, and more so that everything can be handled with keyboard shortcuts. Pages load quickly and synchronise in real time (and search updates alongside that). Users can work offline if they need to. And of course there is also a dark mode for night owls.

The platform is still very much in its early stages. It currently has three integrations based on some of the most common tools used by developers — GitHub (where you can link Pull Requests and close Linear issues on merge), Figma designs (where you can get image previews and embeds of Figma designs), and Slack (you can create issues from Slack and then get notifications on updates). There are plans to add more over time.

“We started solving the problem from the end-user perspective, the contributor, like an engineer or a designer and starting to address things that are important for them, can help them and their teams,” Saarinen said. “We aim to also bring clarity for the teams by making the concepts simple, clear but powerful. For example, instead of talking about epics, we have Projects that help track larger feature work or tracks of work.”

Indeed, speed is not the only aim with Linear. Saarinen also said another area they hope to address is general work practices, with a take that seems to echo a turn away from time spent on manual management and more focus on automating that process.

“Right now at many companies you have to manually move things around, schedule sprints, and all kinds of other minor things,” he said. “We think that next generation tools should have built in automated workflows that help teams and companies operate much more effectively. Teams shouldn’t spend a third or more of their time a week just for running the process.”

The last objective Linear is hoping to tackle is one that we’re often sorely lacking in the wider world, too: context.

“Companies are setting their high-level goals, roadmaps and teams work on projects,” he said. “Often leadership doesn’t have good visibility into what is actually happening and how projects are tracking. Teams and contributors don’t always have the context or understanding of why they are working on the things, since you cannot follow the chain from your task to the company goal. We think that there are ways to build Linear to be a real-time picture of what is happening in the company when it comes to building products, and give the necessary context to everyone.”

Linear is a late entrant in a world filled with collaboration apps, and specifically workflow and collaboration apps targeting the developer community. These include not just Slack and GitHub, but Atlassian’s Trello and Jira, as well as Asana, Basecamp and many more.

Saarinen would not be drawn out on which of these (or others) that it sees as direct competition, noting that none are addressing developer issues of speed, ease of use and context as well as Linear is.

“There are many tools in the market and many companies are talking about making ‘work better,’” he said. “And while there are many issue tracking and project management tools, they are not supporting the workflow of the individual and team. A lot of the value these tools sell is around tracking work that happens, not actually helping people to be more effective. Since our focus is on the individual contributor and intelligent integration with their workflow, we can support them better and as a side effect makes the information in the system more up to date.”

Stephanie Zhan, the partner at Sequoia whose speciality is seed and Series A investments and who has led this round, said that Linear first came on her radar when it first launched its private beta (it’s still in private beta and has been running a waitlist to bring on new users. In that time it’s picked up hundreds of companies, including Pitch, Render, Albert, Curology, Spoke, Compound and YC startups including Middesk, Catch and Visly). The company had also been flagged by one of Sequoia’s Scouts, who invested earlier this year

Although Linear is based out of San Francisco, it’s interesting that the three founders’ roots are in Finland (with Saarinen in Helsinki this week to speak at the Slush event), and brings up an emerging trend of Silicon Valley VCs looking at founders from further afield than just their own back yard.

“The interesting thing about Linear is that as they’re building a software company around the future of work, they’re also building a remote and distributed team themselves,” Zahn said. The company currently has only four employees.

In that vein, we (and others, it seems) had heard that Sequoia — which today invests in several Europe-based startups, including Tessian, Graphcore, Klarna, Tourlane, Evervault and CEGX — has been considering establishing a more permanent presence in this part of the world, specifically in London.

Sources familiar with the firm, however, tell us that while it has been sounding out VCs at other firms, saying a London office is on the horizon might be premature, as there are as yet no plans to set up shop here. However, with more companies and European founders entering its portfolio, and as more conversations with VCs turn into decisions to make the leap to help Sequoia source more startups, we could see this strategy turning around quickly.

The top 1% of app store publishers drive 80% of new downloads

Published November 21, 2019

The current app store ecosystem doesn’t favor the indie developer. According to new data from Sensor Tower, the top 1% of publishers globally accounted for a whopping 80% of the total 29.6 billion app downloads in the third quarter of 2019. That means just 20%, or 6 billion, downloads are left for the rest of the publishers.

This bottom 99%, which equates to roughly 784,080 publishers, averaged approximately 7,650 downloads each during the quarter. To put that in context, that’s less than one-thousandth of a percent of the downloads Facebook generated in the quarter (682 million).

The data should not be all that surprising, given that larger, social platforms like Facebook and YouTube already serve audiences of over a billion. But it is concerning how uneven the market for new apps remains, especially considering that the number of available apps continues to expand, which makes the competition even more difficult.

The report notes there were more than 3.4 million apps available across the App Store and Google Play in 2018, up 65% from the 2.2 million apps available in 2014. But the number of apps that were able to achieve at least 1,000 installs has been declining over that same period — from 30% to 26%.

Focusing only on games, the top 1% of publishers — or 1,080 out of a total 108,000 publishers — saw 9.1 billion downloads out of the total 11.1 billion, or 82%. This averages out to more than 8.4 million installs each. The remaining 18% of downloads, or 2 billion, were shared among the remaining 106,920 publishers. That averages out to around 18,000 downloads each.

When apps were analyzed by revenue, the gap was wider. Just 1,526 publishers generated $20.5 billion out of the total $22 billion in revenue in the quarter. Meanwhile, the remaining $1.5 billion was split among 151,056 publishers, averaging out around $9,990 each.

In terms of games revenue alone, the 445 publishers that make up the top 1% generated $15.5 billion in revenue, or 95% of all revenue, with the remaining $800 million split between the 44,029 publishers in the bottom 99%. This averages out to around $18,100 each.

None of these are new trends, Sensor Tower also notes. There hasn’t been much fluctuation in the top 1% share of installs or revenue for years. That means the majority of publishers will compete for a minority of new users and installs.

Image credits: Sensor Tower