Tech Blog - Page 580 of 2385 - 1010Computers | Computer Repair & IT Support1010Computers

Need more buttons for your PS4 controller? This gadget adds two on the caboose

Published December 17, 2019

When you play games on your PS4, it’s fair to say that your thumbs and index fingers are generally doing most of the work. Why not put the rest of your lazy digits to work with this accessory that puts two programmable buttons on the rear of the DualShock 4 controller?

Called, imaginatively, the Back Button Attachment, the gadget plugs into the PS4’s accessory port and adds three interactive items to the back end of the controller. There are two paddle-style buttons that seem suited for middle fingers to hit easily, each of which can be programmed to be any of the ordinary buttons.

There’s also a little OLED screen that provides “real-time” information on what the buttons are set to. It doesn’t seem like there’s ever much urgency to find that information out or show others, but hey. The screen also doubles as a button for switching between configurations or changing the settings on the fly.

Great idea from Sony, right? Wrong! The rear button thing has been done for some time by high-end third-party controller makers like Scuf and Astro, which with their customizable sticks and buttons have been adopted widely by pro gamers. (Microsoft, for its part, has a patent for a Braille display and input on the back.)

It doesn’t look good to have all the performance-oriented gamers using third party gear, but with the PS5 around the corner and a new controller coming with it, it doesn’t make much sense to put out a stopgap “DualShock 4.5” with extra buttons. So this accessory makes a lot of sense. (Don’t worry, it has a 3.5mm headphone jack pass-through, so you can still use a headset.)

And the price is reasonable, too: $30. That makes it a fairly easy impulse buy for anyone who likes the idea of the extra buttons but doesn’t want to drop a bill or more on a Scuf or Astro controller.

The Back Button Attachment won’t be available in time for the holidays, though — not until January 23. Chances are we’ll see it on display at CES before that, though.

Domio raises $100M in equity and debt to take on Airbnb and hotels with its curated apartments

Published December 17, 2019

Airbnb has well and truly disrupted the world of travel accommodation, changing the conversation not just around how people discover and book places to stay, but what they expect when they get there, and what they expect to pay. Today, one of the startups riding that wave is announcing a significant round of funding to fuel its own contribution to the marketplace.

Domio, a startup that designs and then rents out apart-hotels with kitchens and other full-home experiences, has raised $100 million ($50 million in equity and $50 million in debt) to expand its business in the U.S. and globally to 25 markets by next year, up from 12 today. Its target customers are millennials traveling in groups or families swayed by the size and scope of the accommodation — typically five times bigger than the average hotel room — as well as the price, which is on average 25% cheaper than a hotel room.

The Series B, which actually closed in August of this year, was led by GGV Capital, with participation from Eldridge Industries, 3L Capital, Tribeca Venture Partners, SoftBank NY, Tenaya Capital and Upper90. Upper90 also led the debt round, which will be used to lease and set up new properties.

Domio is not disclosing its valuation, but Jay Roberts, the founder and CEO, said in an interview that it’s a “huge upround” and around 50x the valuation it had in its seed round and that the company has tripled its revenues in the last year. Prior to this, Domio had only raised around $17 million, according to data from PitchBook.

For some comparisons, Sonder — another company that rents out serviced apartments to the kind of travelers who have a taste for boutique hotels — earlier this year raised $225 million at a valuation north of $1 billion. Others like Guesty, which are building platforms for others to list and manage their apartments on platforms like Airbnb, recently raised $35 million with a valuation likely in the range of $180 million to $200 million. Airbnb is estimated to be valued around $31 billion.

Domio plays in an interesting corner of the market. For starters, it focuses its accommodations at many of the same demographics as Airbnb. But where Airbnb offers a veritable hodgepodge of rooms and homes — some are people’s homes, some are vacation places, some never had and never will have a private occupant, and across all those the range of quality varies wildly — Domio offers predictability and consistency with its (possibly more anodyne) inventory.

“We are competing with amateur hosts on Airbnb,” said Roberts, who previously worked in real estate investment banking. “This is the next step, a modern brand, the next Marriott but with a more tech-powered brain and operating model.” These are not to be confused with something like Hilton’s Homewood Suites, Roberts stressed to me. He referred to Homewood as “a soulless hotel chain.”

“Domio is the anti-hotel chain,” he added.

Roberts is also quick to describe how Domio is not a real estate company as much as it is a tech-powered business. For starters, it uses quant-style algorithms that it’s built in-house to identify regions where it wants to build out its business, basing it not just on what consumers are searching for, but also weather patterns, economic indicators and other factors. After identifying a city or other location, it works on securing properties.

It typically sets up its accommodations in newer or completely new buildings, where developers — at least up to now — are not usually constructing with short-term rentals in mind. Instead, they are considering an option like Domio as an alternative to selling as condominiums or apartments, something that might come up if they are sensing that there is a softening in the market. “We typically have 75%-78% occupancy,” Roberts said. He added that hotels on average have occupancy rates in the high 60% nationally.

As Domio lengthens its track record — its 12 U.S. markets include Miami, Los Angeles, Philadelphia and Phoenix — Roberts says that they’re getting a more select seat at the table in conversations.

“Investors are starting to go out to buy properties on our behalf and lease them to us,” he said. This gives the startup a much more favorable rate and terms on those deals. “The next step is that Domio will manage these directly.” The most recent property it signed, he noted, includes a Whole Foods at the ground level, and a gym.

Using technology to identify where to grow is not the only area where tech plays a role. Roberts said that the company is now working on an app — yet to be released — that will be the epicenter of how guests interact to book places and manage their experience once there.

“Everything you can do by speaking to a human in a traditional hotel you will be able to do with the Domio app,” he said. That will include ordering room service, getting more towels, booking experiences and getting restaurant recommendations. “You can book your Uber through the Domio app, or sync your Spotify account to play music in the apartment.

Ans there are plans to extend the retail experience using the app. Roberts says it will be a “shoppable” experience where, if you like a sofa or piece of art in the place where you’re staying, you can order it for your own home. You can even order the same wallpaper that’s been designed to decorate Domio apartments.

Ripe for the booking

Although Airbnb has grown to be nearly as ubiquitous as hotels (and perhaps even more prominent, depending on who you are talking to), the wider travel and accommodation market is still ripe for the taking, estimated to reach $171 billion by 2023 and the highest growth sector in the travel industry.

“Airbnb has taught us that hotels are not the only place to stay,” said Hans Tung, GGV’s managing partner. “Domio is capitalizing on the global shift in short-term travel and the consumer demand for branded experiences. From my travels around the world, there is a large, underserved audience — millennials, families, business teams — who prefer the combined benefits of an apartment and hotel in a single branded experience.”

I mentioned to Roberts that the leasing model reminded me a little of WeWork, which itself does not own the property it curates and turns into office space for its tenants. (The SoftBank investor connection is interesting in that regard.) Roberts was very quick to say that it’s not the same kind of business, even if both are based around leased property re-rented out to tenants.

“One of the things we liked about Domio is that is very capital-efficient,” said Tung, “focusing on the model and payback period. The short-term nature of customer stays and the combination of experience/price required to maintain loyal customers are natural enforcers of efficient unit economics.”

“For GGV, Domio stands out in two ways,” he continued. “First, CEO Jay Roberts and the Domio team’s emphasis on execution is impressive, with expansion into 12 cities in just three years. They have the right combination of vision, speed and agility. Domio’s model can readily tap into the global opportunity as they have ambition to scale to new markets. The global travel and tourism spend is $2.8 trillion with 5 billion annual tourists. Global travelers like having the flexibility and convenience of both an apartment and hotel — with Domio they can have both.”

Virtual product placement is coming for TV and movies and Ryff has raised cash to put it there

Published December 17, 2019

In a world where ad rates are declining for traditional broadcast media, the corporations responsible for making the fictions that millions devour daily need to find a new business model.

Subscription services are on the rise — with every major broadcaster launching an on-demand service — and so are ad-supported video streaming services to replace the traditional networks.

But there’s another Holy Grail of the advertising industry, long thought to be too technologically difficult to achieve, that may finally be within reach. It’s the on-demand product placement of branded goods in a video, and it’s the technology that Ryff has been developing since it was founded in early 2018.

Product placement is an increasingly big business in the U.S., raking in some $11.44 billion in 2019, according to data collected by Statista. That figure is up from $4.75 billion in 2012. The same report indicated that roughly 49% of Americans took action after seeing product placement in media.

The effectiveness of product placement has even been proven by researchers from Indiana University and Emory University. They found that “prominent product placement embedded in television programming does have a net positive impact on online conversations and web traffic for the brand.”

And while streaming services enjoy the dollars their subscribers are throwing at them, they’re also looking at ways to diversify their revenue streams. Netflix and Hulu are both expanding their product marketing divisions and analysts like those from Forrester Research predict that product placement will be a huge moneymaker for the company as traditional ad rates decline.

There are companies that handle product placement already. Startups like Branded Entertainment Network, which works with brands and producers to place real brands into contextually relevant scenes in movies and television, and Mirriad, which adds branded billboards to scenes, are working to bring more money to platforms and producers.

Ryff takes the technology to the next level, using computer vision, machine learning and rendering technologies to identify objects in a scene and replace them with branded products that can be tailored based on customer data.

“The infusion of SVOD/streaming platforms into the market, combined with platforms like Netflix that are unsuccessfully trying to grow their subscriber base will force those same platforms to explore and embrace alternative revenue streams,” said Marlon Nichols, managing general partner at MaC Venture Capital, and a new director on the Ryff board. “In addition, consumers on paid platforms do not want their content consumption interrupted by ads. As such, product placement will be an important growth channel and Ryff’s new marketplace and unique technology set it up to be the unequivocal growth market leader.”

To continue its technology development and ramp up sales and marketing, the company has raised $5 million in financing. According to Crunchbase, Ryff had previously raised $3.6 million from investors, including a subsidiary of the Mahindra Group and undisclosed investors. The new financing came from Valor Siren Ventures, MaC Venture Capital, Moneta Ventures and Vulcan Capital.

“Ryff’s offering is well-timed with the rapidly increasing demand for solutions that extend the reach of a brand’s content and drive business results,” said Uday Ghare, vice president for media and entertainment at Tech Mahindra, in a statement at the time of the company’s investment. “We believe the market will continue to see a shift of brand dollars to both content marketing and programmatic advertising as brands increase their reliance on content-centric programs and look to scale those efforts.”

Ryff’s ads can be tailored to the viewer’s taste, the platform on which video is being distributed, the geography of the broadcast, the date and time of the broadcast and a broader demographic profile, according to the company. Basically it’s like AdWords for videos.

In a blog post writing about the rationale behind his investment firm’s capital commitment to the company, Marlon Nichols of MaC Ventures wrote:

Imagine a future where an IP owner can maximize the value of its content by putting it on the Ryff marketplace, where that content will be mapped for dozens if not hundreds of product placement opportunities and be layered with restrictions that comply with creative needs. Those opportunities will be ranked and priced by their effectiveness to drive marketing goals for brands. Brands can bid on in-video placement opportunities that fit their marketing strategies and budgets. 3D brand assets can be uploaded and inserted dynamically into content right before the moment of video delivery.

Ryff’s first disclosed partnership is with the “reality” television producer Endemol Shine.

“Ryff successfully takes the concept of product placement, the only advertising format that can’t be skipped by the viewer, and delivers a scalable and adaptable advertising solution that can be applied to any content, at any time and in any market,” said Roy Taylor, founder and CEO of Ryff, in a statement. “The result benefits all — content free from annoying distractions, audience-specific brand placement and delivering a new means towards monetizing video assets.”

Google details its approach to cloud-native security

Published December 17, 2019

Over the years, Google’s various whitepapers, detailing how the company solves specific problems at scale, have regularly spawned new startup ecosystems and changed how other enterprises think about scaling their own tools. Today, the company is publishing a new security whitepaper that details how it keeps its cloud-native architecture safe.

The name, BeyondProd, already indicates that this is an extension of the BeyondCorp zero trust system the company first introduced a few years ago. While BeyondCorp is about shifting security away from VPNs and firewalls on the perimeter to the individual users and devices, BeyondProd focuses on Google’s zero trust approach to how it connects machines, workloads and services.

Unsurprisingly, BeyondProd is based on pretty much the same principles as BeyondCorp, including network protection at the end, no mutual trust between services, trusted machines running known code, automated and standardized change rollout and isolated workloads. All of this, of course, focuses on securing cloud-native applications that generally communicate over APIs and run on modern infrastructure.

“Altogether, these controls mean that containers and the microservices running inside can be deployed, communicate with each other, and run next to each other, securely; without burdening individual microservice developers with the security and implementation details of the underlying infrastructure,” Google explains.

Google, of course, notes that it is making all of these features available to developers through its own services like GKE and Anthos, its hybrid cloud platform. In addition, though, the company also stresses that a lot of its open-source tools also allow enterprises to build systems that adhere to the same platforms, including the likes of Envoy, Istio, gVisor and others.

“In the same way that BeyondCorp helped us to evolve beyond a perimeter-based security model, BeyondProd represents a similar leap forward in our approach to production security,” Google says. “By applying the security principles in the BeyondProd model to your own cloud-native infrastructure, you can benefit from our experience, to strengthen the deployment of your workloads, how your their communications are secured, and how they affect other workloads.”

You can read the full whitepaper here.

Trialjectory uses self-reported clinical data to match cancer patients with clinical trials

Published December 17, 2019

Trialjectory, which is developing a new technology service to match cancer patients with clinical trials, has raised $2.7 million to finance its continued growth.

Led by Contour Venture Partners, the new financing will be used to accelerate Trialjectory’s operations by adding more clinical trials for different cancer types and expanding the company’s outreach to caregivers, pharmaceutical companies and patients, the company said.

“As cancer is the second leading cause of death for Americans — with thousands of new cases diagnosed each year — having access to advanced treatment options is a necessity, not a privilege, as new trials provide better outcomes to patients,” said Tzvia Bader, Trialjectory chief executive and co-founder. “What’s more, one of the top obstacles that oncologists face today is the lack of clinical trial access for patients, which is due to the availability of more treatment options overall. Additionally, it is a very complex process to match the right patient with the right treatment, especially with the rise of personalized medicine.”

The company currently supports trials for breast cancer, colon cancer, bladder cancer, melanoma and myelodysplastic syndromes.

Trialjectory’s software was trained to seek out keywords in unstructured treatment descriptions and extracting relevant data. Its software then groups that information into clusters and standardizes the information to create a database that highlights patient attributes that would be appropriate for clinical trials.

Patients are then matched to the clinical trials after filling out a questionnaire.

“Trialjectory’s work — driven by a highly experienced management team, comprised of both oncology and technology experts — is disrupting and reshaping how we think about traditional cancer care today,” concluded Bob Greene, from Contour Venture Partners . “Even more important, it is empowering patients to take back control of their treatment, and we look forward to watching Trialjectory’s platform continue to grow quickly. We believe that the company has the potential to become a go-to resource for the global medical community to help doctors provide personalized, matched treatment options to patients in need everywhere.”

Hugging Face raises $15 million to build the definitive natural language processing library

Published December 17, 2019

Hugging Face has raised a $15 million funding round led by Lux Capital. The company first built a mobile app that let you chat with an artificial BFF, a sort of chatbot for bored teenagers. More recently, the startup released an open-source library for natural language processing applications. And that library has been massively successful.

A.Capital, Betaworks, Richard Socher, Greg Brockman, Kevin Durant and others are also participating in today’s funding round.

Hugging Face launched its original chatbot app back in early 2017. After months of work, the startup wanted to prove that chatbots don’t have to be a glorified command line interface for customer support.

With the app, you could generate a digital friend and text back and forth with your companion. And it wasn’t just about understanding what you meant — the app tried to detect your emotions to adapt answers based on your feelings.

It turns out that the technology behind that chatbot app is solid. As Brandon Reeves from Lux Capital wrote, there’s been a ton of progress when it comes to computer vision and image processing, but natural language processing has been lagging behind.

Hugging Face’s open-source framework Transformers has been downloaded over a million times. The GitHub project has amassed 19,000 stars, proving that the open-source community thinks this is a useful brick to build upon. Researchers at Google, Microsoft and Facebook have been playing around with it.

Some companies even use it in production, such as challenger bank Monzo for its customer support chatbot and Microsoft Bing. You can leverage Transformers for text classification, information extraction, summarization, text generation and conversational artificial intelligence.

With today’s funding round, the company plans to triple its headcount in New York and Paris.

Uber doubles down on micromobility

Published December 17, 2019

Hello and welcome back to our regular morning look at private companies, public markets and the grey space in between.

Today we’re looking into Uber’s bike bet and what the push could mean for Lime and other micromobility companies working to find a sustainable business model. As profitability comes back into vogue among investors at the expense of growth, both Uber and a cadre of mobility-focused startups are hoping that electric- and pedal-powered transport pay off.

Let’s take a look.

Uber’s bike push

Uber is most famous for its ride-hailing business, and the on-demand car-hire service that Uber was founded upon still generates the bulk of its revenue. In its most recent quarter, for example, Uber’s ride-hailing segment generated $2.86 billion in adjusted net revenue. The next-largest Uber business, its Uber Eats segment, generated a comparatively modest $392 million in adjusted net revenue.

Which brings us to the smaller Uber efforts. Freight, its aptly-named hauling business, brought in $218 million in adjusted net revenue in the same quarter (Q3 2019). And finally, Uber’s “Other Bets” segment was responsible for $38 million in adjusted net revenue. That was the smallest result, but also the fastest-growing, exploding from $3 million in adjusted net revenue in the year-ago quarter.

While Q3 2019 was better for Uber than its preceding periods regarding growth, the company’s slowing expansion and stiff losses (its net loss in the period came to $1.16 billion), have left the global transportation giant hunting for new revenue. And its Other Bets segment, which includes incomes from “dockless e-bikes and e-scooters,” is growing like heck.

This recent news item was therefore not surprising:

“We want to double down on micromobility,” Christian Freese, Jump’s head of EMEA, told CNBC in an interview. “We have seen how beautifully it works with our core business and ride sharing, and want to invest more and deeper, especially in Europe.”

Uber claims adoption of Jump’s bikes and scooters in Europe has outpaced that of the U.S. in the last eight months. It says more than 500,000 Europeans rode the vehicles in the last eight months alone, racking up 5 million trips in total.

The move by Uber makes good sense. The firm needs to grow, it has found a vein of consumer interest to mine, and it has the scale (financial, and in terms of an existing userbase) to pull off the scheme.

Of course, even if Uber quadrupled its Other Bets income (which includes more than just micromobility dollars), the segment would only add up to around 4% of its Rides adjusted net revenue (using the company’s Q3 figure for reference.) Growth, however, is growth, and investors love a story.

Uber is not the only company that wants to make bikes and scooters work at scale. There are a number of startups around the world that have raised rafts of capital to do just that. And they don’t want Uber to win.

Lime’s new thing

EF’s Matt Wichrowski is joining Berlin enterprise and ‘deeptech’ seed firm Fly Ventures as partner

Published December 17, 2019

Entrepeneur First, the London-headquartered “talent investor” and company builder backed by Silicon Valley’s Greylock, is losing long-time employee Matt Wichrowski to a career in venture capital.

TechCrunch has learned that Wichrowski, who is currently running EF’s “Launch” programme in Europe and is an angel investor, is joining Berlin-based Fly Ventures, where he’ll be giving the enterprise and “deeptech” seed investor a bigger presence in London.

He’s expected to make the move officially in late February or early March and will split his time between Berlin and London. It is also thought that Wichrowski’s recruitment will coincide with Fly Venture beginning to invest out of its rumoured second fund.

Confirming that he is joining Fly Ventures, Wichrowski provided TechCrunch with the following statement:

I’m extremely excited to be joining the Fly team. While I haven’t started yet it does feel like the perfect partnership for me to join. Their investment focus (enterprise and deeptech seed) aligns very very well with the portfolio I worked with at Entrepreneur First/angel investments. And I’m really excited to build a lot of operational excellence within the fund like global network cultivation and platform support for our entrepreneurs. But for sure the most exciting element for me is the team I’ll be working with. I’ve worked with Fly via EF for a few years now and have always been impressed and now having gotten to know them more in depth over the past few months I’m thrilled to call them my (future) partners.

Meanwhile, I understand that Fly Ventures will still be headed up by partners Fredrik Bergenlid (tech lead) and Gabriel Matuschka (investment lead), and there are no plans to open a formal London office as such — Berlin will remain Fly’s home.

However, the VC firm has already made a number of deeptech investments in the U.K., including Wayve, Bloomsbury AI (exited to Facebook) and Scape. The latter two were co-investments with EF, while the broader thinking is that deeptech investing in Europe requires U.K. coverage, hence Wichrowski’s appointment.

To that end, Wichrowski has been actively involved with the U.K. early-stage tech scene for several years, including angel backing CloudNC, amongst others. He moved over to the U.K. in 2014 (from his home in Chicago), when he studied for an MBA at London Business School. He’s worked at Entrepreneur First since 2016 and built much of the company builder’s seed-stage funding product. Wichrowski also spent 18 months working for EF out of Boston, where he led U.S. investor relations and network building.

Sources at EF tell me Wichrowski is highly regarded amongst the leadership team, while EF itself has come a long way since 2016. A fun fact: He originally joined EF on a three-month contract but has ended up doing a four-year stint at the company builder. Not a bad run, I’d say.

Odoo grabs $90M to sell more SMEs on its business app suite

Published December 17, 2019

Belgium-based all-in-one business software maker Odoo, which offers an open source version as well as subscription-based enterprise software and SaaS, has taken in $90 million led by a new investor: Global growth equity investor Summit Partners.

The funds have been raised via a secondary share sale. Odoo’s executive management team and existing investor SRIW and its affiliate Noshaq also participated in the share sale by buying stock — with VC firms Sofinnova and XAnge selling part of their shares to Summit Partners and others.

“Odoo is largely profitable and grows at 60% per year with an 83% gross margin product; so, we don’t need to raise money,” a spokeswoman told us. “Our bottleneck is not the cash but the recruitment of new developers, and the development of the partner network.

“What’s unusual in the deal is that existing managers, instead of cashing out, purchased part of the shares using a loan with banks.”

The 2005-founded company — which used to go by the name of OpenERP before transitioning to its current open core model in 2015 — last took in a $10M Series B back in 2014, per Crunchbase.

Odoo offers some 30 applications via its Enterprise platform — including ERP, accounting, stock, manufacturing, CRM, project management, marketing, human resources, website, eCommerce and point-of-sale apps — while a community of ~20,000 active members has contributed 16,000+ apps to the open source version of its software, addressing a broader swathe of business needs.

It focuses on the SME business apps segment, competing with the likes of Oracle, SAP and Zoho, to name a few. Odoo says it has in excess of 4.5 million users worldwide at this point, and touts revenue growth “consistently above 50% over the last ten years”.

Summit Partners told us funds from the secondary sale will be used to accelerate product development — and for continued global expansion.

“In our experience, traditional ERP is expensive and frequently fails to adapt to the unique needs of dynamic businesses. With its flexible suite of applications and a relentless focus on product, we believe Odoo is ideally positioned to capture this large and compelling market opportunity,” said Antony Clavel, a Summit Partners principal who has joined the Odoo board, in a supporting statement.

Odoo’s spokeswoman added that part of the expansion plan includes opening an office in Mexico in January, and another in Antwerpen, Belgium, in Q3.

This report was updated with additional comment

Oto snags $5.3M seed to use AI to understand voice intonation

Published December 17, 2019

Oto, a startup spun off from research at SRI International to help customer service operations understand voice intonation, announced a $5.3 million seed round today.

Participants in the round included Firstminute Capital, Fusion Fund, Interlace Ventures, SAP.iO and SRI International . The total includes a previous $1 million seed round, according to the company.

Teo Borschberg, co-founder and CEO at Oto, says the company launched out of SRI International, the same company where Apple’s Siri technology was originally developed. It has been developing intonation data, based originally on SRI research, to help customer service operations respond better to caller’s emotions. The goal is to use this area of artificial intelligence to improve interactions between customer service reps (CSRs) and customers in real time.

As part of the research phase, the company compiled a database of 100,000 utterances from 3,000 speakers, culled from two million sales conversations. From this data, it has built a couple of tools to help customer service operations automate intonation understanding.

The first is a live coaching tool. It’s difficult to have management monitor every call, so only a small percentage gets monitored. With Oto, CSRs can get real-time coaching on every call to raise their energy or to calm a frustrated customer before a problem escalates. “In real time, we’re able to guide the agents on how they sound, how energetic they are, and we can nudge and push them to be more energetic,” Borschberg explained.

He says this has three main advantages: more engaged agents, higher sales conversion rates and better satisfaction scores and cost reduction.

The other product measures the quality of a customer experience and gives a score at the end of each call to help the CSR (and their managers) understand how well they did, simply based on intonation. It displays the score in a dashboard. “We’re building a universal understanding of satisfaction from intonation, where we can learn acoustic signatures that are positive, neutral, negative,” Borschberg said.

He sees a huge market opportunity here, pointing to Qualtrics, which sold to SAP last year for $8 billion. He believes that surveying people is just a part of the story. You can build a better customer experience when you understand intonation of just how well that experience is going, and you put it on a scale so that it makes it easy to understand just how well or how poorly you are doing.

The company has 20 employees today, with offices in New York, Zurich and Lisbon. It has seven customers working with the product so far, but it is still early days.