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Voodoo Games thrives by upending conventional product design

Will Robbins
Contributor

Will Robbins is an early-stage investor at Contrary.

Voodoo Games is one of the most interesting startups alive today. In mid-2018, it had 150 million MAUs and raised $200 million from Goldman Sachs, yet I’ve never heard anyone mention the company. That might be normal for an obscure enterprise SaaS play, but Voodoo is consumer-facing through and through.

Quantitative success aside, Voodoo upends much of the conventional thinking about product design and gaming. If it can do it, how can similar strategies apply to other products?

But first, some background: What is Voodoo Games?

Voodoo is best described as a product conglomerate. Take a look at its App Store page. It has dozens of generic-looking apps. The basic playbook is:

  • Quickly build a relatively low-quality, single-purpose game.
  • Make sure one mechanic is really fun. It doesn’t matter if users churn 20 minutes after downloading it.

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GGV Capital says mom-and-pop shops can boost e-commerce in emerging markets

Despite the rapid growth of e-commerce in India, Southeast Asia and other emerging markets, the vast majority of retail transactions there still happen offline in small stores that also serve as neighborhood hubs.

The central role these stores play in their communities led GGV Capital to develop what the firm refers to as its mom-and-pop shop investment thesis. This means backing startups that help small retailers digitize operations, tap into better supply chains and serve as delivery points in markets where logistics and online payment infrastructures are still developing. In turn, GGV’s managing partners believe this will lay the groundwork for stronger e-commerce growth.

Companies that GGV has already invested in under this thesis include B2B e-commerce platform Udaan and Telio, bookkeeping app KhataBook and social commerce startup Shihuituan (also called Nice Tuan) in China.

A sociological approach to e-commerce investment

GGV managing partner Hans Tung says the mom-and-pop shop thesis means looking at consumers’ shopping habits across countries and understanding why they are different from a historical and social perspective. During his career, Tung has observed e-commerce develop in markets including the United States, China, Japan, Taiwan, India, Southeast Asia and Latin America. Offline shopping habits, population density, transportation infrastructure and credit card penetration all played a factor in how e-commerce evolved in each of those places.

“You realize e-commerce doesn’t exist in a vacuum. It exists as a substitute for what is happening in the offline world,” he says. “Mobile payment doesn’t happen in a vacuum. It just fulfills the same needs with a different method. It was a substitution for what was happening in the offline world with credit card and debit card penetration.”

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So much for pessimism

After WeWork exploded there was — at least supposedly — a change in sentiment among investors and founders alike. Gone were the days of easy nine-figure rounds, expensive growth, negative unit economics and the rest of the excess that Startupland has enjoyed over the past half-decade.

Inside this purported sentiment shift, I presumed, was a decrease in optimism; surely venture capitalists and entrepreneurs would change their behavior inside this new paradigm?

But by some measures, they haven’t. I expected that startups would achieve more conservative proximate valuations in the post-WeWork world, as their leaders would aim to raise a bit less, and a bit more conservatively, and investors would be less starry-eyed in the prices they were willing to pay for startup equity.

That was all wrong, it turns out. A recent report from Fenwick and West, a legal firm that works with technology companies, paints a picture that is the complete opposite of what we might have anticipated.

Perhaps we shouldn’t be surprised; our recent reporting hardly describes a market in slowdown. Boston is having a good start to the year, for example. SaaS is also looking healthy from a venture capital perspective. Cloud stocks are at all-time highs and One Medical is still defying gravity as a public stock. Whatever lesson WeWork was supposed to teach, it doesn’t appear to have made much impact.

Let’s explore the Fenwick data and then ask if we can spot anywhere where the markets are behaving like the chastened children that we were told had taken over.

Up and to the right

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Rippling starts billboard battle with Gusto

Remember when Zenefits imploded, and kicked out CEO Parker Conrad. Well, Conrad launched a new employee onboarding startup called Rippling, and now he’s going after another HR company called Gusto with a new billboard, “Outgrowing Gusto? Presto change-o.”

The problem is, Gusto got it taken down by issuing a cease & desist order to Rippling and the billboard operator Clear Channel Outdoor. That’s despite the law typically allowing comparative advertising as long as it’s accurate. Gusto sells HR, benefits and payroll software, while Rippling does the same but adds in IT management to tie together an employee identity platform.

Rippling tells me that outgrowing Gusto is the top reasons customers say they’re switching to Rippling. Gusto’s customer stories page lists no customers larger than 61 customers, and Enlyft research says the company is most often used by 10 to 50-person staffs. “We were one of Gusto’s largest customers when we left the platform last year. They were very open about the fact that the product didn’t work for businesses of our size. We moved to Rippling last fall and have been extremely happy with it,” says Compass Coffee co-founder Michael Haft.

That all suggests the Rippling ad’s claim is reasonable. But the C&D claims that “Gusto counts as customers multiple companies with 100 or more employees and does not state the businesses will ‘outgrow’ their platfrom at a certain size.”

In an email to staff provided to TechCrunch, Rippling CMO Matt Epstein wrote, “We take legal claims seriously, but this one doesn’t pass the laugh test. As Gusto says all over their website, they focus on small businesses.”

So rather than taking Gusto to court or trying to change Clear Channel’s mind, Conrad and Rippling did something cheeky. They responded to the cease & desist order in Shakespeare-style iambic pentameter.

Our billboard struck a nerve, it seems. And so you phoned your legal teams,
who started shouting, “Cease!” “Desist!” and other threats too long to list.

Your brand is known for being chill. So this just seems like overkill.
But since you think we’ve been unfair, we’d really like to clear the air.

Rippling’s general counsel Vanessa Wu wrote the letter, which goes on to claim that “When Gusto tried to scale itself, we saw what you took off the shelf. Your software fell a little short. You needed Workday for support,” asserting that Gusto’s own HR tool couldn’t handle its 1,000-plus employees and needed to turn to a bigger enterprise vendor. The letter concludes with the implication that Gusto should drop the cease-and-desist, and instead compete on merit:

So Gusto, do not fear our sign. Our mission and our goals align.
Let’s keep this conflict dignified—and let the customers decide.

Rippling CMO Matt Epstein tells me that “While the folks across the street may find competition upsetting, customers win when companies push each other to do better. We hope our lighthearted poem gets this debate back down to earth, and we look forward to competing in the marketplace.”

Rippling might think this whole thing was slick or funny, but it comes off a bit lame and try-hard. These are far from 8 Mile-worthy battle rhymes. If it really wanted to let customers decide, it could have just accepted the C&D and moved on…or not run the billboard at all. It still has four others that don’t slam competitors running. That said, Gusto does look petty trying to block the billboard and hide that it’s unequipped to support massive teams.

We reached out to Gusto over the weekend and again today asking for comment, whether it will drop the C&D, if it’s trying to get Rippling’s bus ads dropped too and if it does in fact use Workday internally.

[Update 2pm Pacific: Gusto’s PR representative Paul Loeffler claims that “This is common business practice in maintaining a brand”, says that for Gusto “A core, but not exclusive focus, are small businesses”, and admits that “as Gusto itself has grown to become a large-scale company, we have different needs than many of our customers and transitioned to Workday.”

Finally, he declares that “We’re excited to see more companies create new solutions that make it easier for businesses to take care of and support their teams” despite theatening to sue one that was. If Gusto itself grew out of Gusto, an ad asking if its customers are too seems wholly accurate.]

Given Gusto has raised $516 million10X what Rippling has — you’d think it could just outspend Rippling on advertising or invest in building the enterprise HR tools so customers really couldn’t outgrow it. They’re both Y Combinator companies with Kleiner Perkins as a major investor (conflict of interest?), so perhaps they can still bury the hatchet.

At least they found a way to make the HR industry interesting for an afternoon.

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Daily Crunch: HQ Trivia is dead

The Daily Crunch is TechCrunch’s roundup of our biggest and most important stories. If you’d like to get this delivered to your inbox every day at around 9am Pacific, you can subscribe here.

1. HQ Trivia shuts down after acquisition falls through

HQ Trivia is dead. On Valentine’s Day, the company laid off its full team of 25. The company had a deal in the works to be acquired, but the buyer pulled out and the investors aren’t willing to fund it any longer, according to a statement from CEO and co-founder Rus Yusupov.

At least the game went out with a bonkers finale, where the hosts cursed, sprayed champagne, threatened to defecate on the homes of trolls in the chat window and begged for new jobs.

2. Living with the Samsung Galaxy Z Flip

Brian Heater says he enjoyed his (admittedly brief) time with the Galaxy Z Flip. In fact, in many ways, it’s exactly the device that Samsung’s original foldable should have been.

3. Google ends its free Wi-Fi program Station

Google is winding down Google Station, a program where it worked with partners to bring free Wi-Fi to more than 400 railway stations in India and “thousands” of other public places in several additional pockets of the world.

4. Facebook pushes EU for dilute and fuzzy internet content rules

“I do think that there should be regulation on harmful content,” said CEO Mark Zuckerberg during a Q&A session at the Munich Security Conference. He then suggested that Facebook should fall “somewhere in between” media and telco regulation.

5. Is tech socialism really on the rise?

In the second part of our interview with writer/ethicist Ben Tarnoff, he goes in-depth on the relationship between socialism and technology. (Extra Crunch membership required.)

6. Oyo’s revenue surged in FY19, but loss widened, too

Budget-lodging startup Oyo on Monday reported a loss of $335 million on $951 million revenue globally for the financial year ending March 31, 2019, and pledged to cut down on its spending as the India-headquartered firm grows cautious about its aggressive expansion. (Yes, it seems a bit late to be talking about earnings from 2018-19, but that’s how Indian finance law works.)

7. This week’s TechCrunch podcasts

The latest full episode of Equity discusses a big funding round for meditation app Headspace, while its Monday news roundup looks at global growth concerns due to coronavirus. And over at Original Content, we’ve got a review of “Mythic Quest,” the video game-focused comedy on Apple TV+.

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Images of TCL’s slide-out display smartphone surface in wake of MWC cancellation

This morning brought a look at some of what we’re missing at this year’s Mobile World Congress. The show may have been called off on account of coronavirus concerns, but the news goes on.

We knew that TCL was planning to show off a number of “alternative” smartphone form factors, and one just showed up on CNET. The device presents a promising take on the world of expandable screens, with a kind of slide-out display that expands the standard smartphone into something more akin to a tablet.

TCL, of course, showed off its own foldable at MWC last year, but the device was encased in a block of glass. By all accounts, the company’s decision to not rush to market was a good one, as foldables have not gotten off to the most auspicious of starts.

The sources behind the images say that the device would have debuted at MWC, though it’s hard to judge how far along the technology is, given the fact that these are, indeed, renders. If I had to venture a guess, I’d say that best-case scenario, it would have been another under-glass, hands-off debut. These days, it seems that manufacturers are increasingly following the automotive model of showing off early concepts that may or may not ever actually come to market. The word “prototype” certainly seems apt in this case. 

In either case, a TCL rep declined to offer TechCrunch a comment on the images or whether we’ll get a better look in spite of the show’s cancellation.

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This Week in Apps: YouTube TV cancels Apple’s rev share, more bad news for mobile voting, WhatsApp hits 2B users

Welcome back to This Week in Apps, the Extra Crunch series that recaps the latest OS news, the applications they support and the money that flows through it all.

The app industry is as hot as ever, with a record 204 billion downloads in 2019 and $120 billion in consumer spending in 2019, according to App Annie’s recently released “State of Mobile” annual report. People are now spending 3 hours and 40 minutes per day using apps, rivaling TV. Apps aren’t just a way to pass idle hours — they’re a big business. In 2019, mobile-first companies had a combined $544 billion valuation, 6.5x higher than those without a mobile focus.

In this Extra Crunch series, we help you keep up with the latest news from the world of apps, delivered on a weekly basis.

This week, we look at YouTube TV’s decision to stop revenue-sharing with Apple, another mobile voting app with serious flaws, new Apple launches in coding and AR, Microsoft’s game-streaming service Project xCloud arrival on iOS and other notable app news and trends, including WhatsApp’s big 2 billion user milestone, and more.

Headlines

YouTube TV fights back against Apple’s cut of in-app subscription revenue

This week, YouTube emailed customers subscribed to its YouTube TV service by way of Apple’s in-app purchases to let them know that this subscription offering will be discontinued starting on March 13, 2020. Current subscribers will have their subscription canceled automatically on their billing date after March 13, the letter said.

This is a pretty severe way for Google to end its subscription revenue-sharing with Apple, however. Most companies that decide to shut off in-app subscriptions still continue to honor those from existing subscribers — they just stop selling to new customers. In YouTube TV’s case, it’s actually ending its relationship with all its customers on Apple devices with the hope they’ll return and resubscribe. That’s quite a risk, given that YouTube TV is not the only streaming TV service out there, and customers getting their subscription canceled may take this opportunity to shop around. The timing is also poorly thought-out, given that YouTube TV just picked up new subs following Sony’s PlayStation Vue shutdown — and now it’s kicking them out.

The move makes Google the latest company to rebel against Apple’s 30% cut of all in-app payments (which drops to 15% in year two). A growing number of app publishers are refusing to share a cut of their revenue with Apple — even saying that Apple’s decision to charge this fee is anti-competitive. For example, Spotify believes Apple’s fee makes it more difficult to compete with Apple’s built-in music service, and has raised the issue repeatedly to regulators. Netflix also stopped paying the “Apple tax” over a year ago.

Mobile voting app Voatz, used by several states, was filled with security flaws

Above: Voatz, via The NYT

Last week, we looked at how a smartphone app meant to tabulate votes from the caucuses really screwed things up in Iowa. This week, MIT researchers took a look at mobile voting app Voatz, which has been used to tally votes for federal elections in parts of West Virginia, Oregon, Utah and Washington as part of various mobile voting pilot programs. The researchers found the app was riddled with security flaws that would let attackers monitor votes or even change ballots or block them without users’ knowledge. Attackers could also create a tainted paper trail, making a reliable audit impossible — despite Voatz’s promise of using blockchain technology to increase security. One security expert, speaking to VICE, called the app “sloppy” and filled with “elementary” mistakes.

Coming on the heels of the Iowa caucus mobile voting disaster, this latest news delivers another huge blow to the promise of mobile voting in the U.S.

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The drunken HQ Trivia finale before it shut down was insane

“Not gonna lie. This f*cking sucks. This is the last HQ ever!” yelled host Matt Richards . And it just got crazier from there.The farewell game of HQ Trivia before it shut down last night was a beautiful disaster. The hosts cursed, sprayed champagne, threatened to defecate on the homes of trolls in the chat window, and begged for new jobs. Imagine Jeopardy but Trebek is hyped-up and blacked-out.

Yesterday HQ Trivia ran out of money, laid off its 25 employees, and shut down. It was in talks to be acquired, but the buyer pulled out last minute and investors weren’t willing to pour any money into the sagging game show. It had paid out $6 million in prizes from its $15 million-plus in venture capital since launching in late 2017.

But HQ was in steady decline since February 2018 when it peaked at over 2.3 million concurrent players to just tens of thousands recently. The games grew repetitive, prize money was split between too many winners, co-founder Colin Kroll passed away, original host and quiz daddy Scott Rogowsky was let go, the startup’s staff failed in an attempt to mutiny and oust the CEO, and layoffs ensued. You can read how it all went down here.

But rather than wither away, the momentary cultural phenemenon went out with a bang. “Should HQ trivia shut down? No? Yes? Or f*ck no!” Richards cackled.

You can watch the final show here, and we’ve laid out some of Richards’ and co-host Anna Roisman’s choicest quotes from HQ’s last game:

  • “If you just got here, this is HQ Trivia. It’s a live mobile gameshow. We’re gonna read about 34 questions and then you’re gonna win about 2 cents and you’re gonna fucking loooooove it” -Roisman
  • “This $5 prize is coming out of my own pocket. We ran out of money. We just kept giving it away. We gave it all to the players, to you, you loyal HQties” -Richards
  • “Take this time now to buy some extra lives. You never know when you’re going to need them. I wish we had an extra life for the company. I’m sorry. I f*cking can’t. I’m gonna cry. My dogs eat $200 worth of food a day. My dogs are gonna starve” -Richards
  • “Why are we shutting down? I don’t know. Ask our investors. What am I going to do with my fish tank? I think our investors ran out of money” -Richards
  • “Who likes healthy snacks! That’s why the investors stopped giving us money, because there wasn’t any f*cking snacks in this b*tch. We were snackless. Who the fuck can work in a place without snacks!” -Richards
  • “I met a couple who told me HQ is part of their foreplay” -Richards
  • “Who’s going to miss the HQ chat? I’m going to miss all those people telling me I don’t have eyebrows or to do the Carlton” -Richards
  • “Maybe we should close every night. These are the nicest f*cking comments I’ve ever seen. Wow, you’re finally telling me I look hot. I tried for a year and a half -Roisman
  • [Reading comments] “‘Won’t miss you at all, good riddance’” -Roisman. “Who said that? Let’s find that mothef*cker and sh*t on his porch” -Richards
  • “Hire everyone! All the people who don’t have jobs they f*cking rock!” -Richards
  • [While doing a headstand] “Someone hire me! I’m f*cking talented” -Roisman
  • “We should have unionized a long time ago” -Richards
  • [To his girlfriend] “Hello baby! I don’t got a job, you still love me?” -Richards
  • “We bought this giant bottle of champagne for when we hit 3 million players” -Richards (HQ never got there)
  • [Shakening up the champagne and opening it to a disappointing trickle] “It wasn’t as big as I thought it was gonna be” -Richards.That’s what she said. It was anti-climactic” -Roisman. “Much like this episode” -Richards. “Much like this app” -Roisman
  • “They gave me like two double shots of tequila” -Richards, on why he was drunk

Then things really went off the rails at 41 minutes in, cued up here:

  • [Upon a bunch of people getting a question wrong] “Y’all fucking fucked up!  You are dumb! I’m kidding, you’re not dumb. You fucked up. It happens” -Richards
  • [Reading the final question together] “What does Subway call it’s employees? Ham hands, sandwich artists, or beef sculptors?”
  • “520 people are splitting $5. Send me your Venmo requests and I’ll send you your fraction of a penny” -Richards

Farewell, HQ Trivia, you glorious beast.

 

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Living with the Samsung Galaxy Z Flip

The Galaxy Z Flip ships with the same “Care Instructions” as the Fold. It’s a five-item list with the following basic points:

  • Don’t scratch the screen with a pen or fingernail
  • Don’t stick stuff between the screens when folding
  • Don’t get it dusty, wet or feed it after midnight
  • Don’t stick stickers to the screen
  • Don’t get it near credit cards or your pacemaker

Unlike the last time around, however, these warnings seem to have been included out of an (understandable) abundance of caution. As stated in my hands-on the other day, the Flip feels more solid than the Fold in just about every way, from the folding mechanism to the display, which now sports foldable protective glass.

A couple of notes before we start here. First, and most importantly, this is a rare 24-hour device loan. Short loan times are not entirely uncommon with high-end products, but a single day is a bit extreme. I’m being upfront about this because:

  1. You can only go into so much depth with limited time.
  2. It’s worth noting what appears to be a bit of caution on Samsung’s part.

This isn’t a case of an early product in limited supply. The Z Flip went on sale today (happy Valentine’s/Sonic the Hedgehog Day to you and yours). If I had to venture a guess, it would be that Samsung is still reeling a bit from fallout from the Fold, which found a number of review devices breaking prior to the product hitting the market.

Samsung Galaxy Z Flip

For all of the downside, however, I would argue that coverage that pushed the company to reinforce the product before actually selling it for $2,000 a pop was ultimately a good things. Besides, as was pointed out to me, most if not all of the faulty Folds went sideways before the 24-hour mark.

See also: the Moto Razr. Reviews of the product have started filtering in a week or so after the product hit the market. Seems the company opted not to give out review units until the product was already available (full transparency: I still haven’t gotten my hands on a review unit). The analogy I keep coming back to is movie reviews. If you don’t see any professional reviews by the time a movie hits theaters, that probably doesn’t bode well for spending $10 of your hard-earned cash.

None of this is an indictment of the Galaxy Z Flip, which so far is proving to be a pretty solid device. It’s more a comment on the optics of it all. Give than the handset is roughly the same price as 150 movies, reviews are all that much more valuable to consumers — many of whom are understandably wary after the category’s rocky start.

It’s a shame, because I’ve been enjoying my time with the Galaxy Z Flip. In many ways, this is exactly the device Samsung’s original foldable should have been. For starters, the form factor just makes more sense. The “why” of the Fold was significantly more difficult to explain to those outside the industry (and frankly, many of those inside it, as well).

Samsung Galaxy Z Flip

Anyone who’s ever used a clamshell phone, on the other hand, will immediately get the Flip. You’ve got a roomy 6.7-inch screen that you can snap shut and stick in your pocket. It’s pretty much as simple as that — it’s just that there was a lot of innovation that had to happen in order to get us back to square one with a larger, uninterrupted touchscreen display.

Also of note is the price. Of course, $1,380 isn’t cheap by practically any measure, but that’s a pretty big drop down from the $2,000 Galaxy Fold. The argument that Fold users should have been extra careful with the device given its price point have always struck me as somewhat counter-intuitive. If anything, a device that price ought to have added safeguards built-in.

The Flip has implemented a number of learnings from the earlier product, namely a glass covering, edges hidden beneath (sizable) bezels and an advanced folding mechanism designed to keep dust and debris out. In fact, this time out, the folding mechanism itself is considered a marquee feature. Per Samsung’s press material:

Inspired by a lotus blossom, the Hideaway Hinge is precisely articulated for a satisfying folding motion — even allowing you to adjust the folding angle. Sweeper technology helps repel dirt and dust to keep your folds as smooth as your style.

That’s a marketing way of saying that it’s a lot harder to get crap trapped behind the screen, which could eventually break it. The folding mechanism is, indeed, a nice step up. It feels more robust than the sometimes floppy Fold. You can keep it open at different configurations, like a 90 degree “L” shape for watching videos.

The biggest downside of the more robust mechanism is that it’s harder to flip open with a single hand, owing to resistance, and it doesn’t have as satisfying a snap shut. Those all seem like pretty minor quibbles, to be honest — especially if it means a more robust product. Samsung rates the Z Flip at 200,000 folds — same as the Fold. Of course, in CNET’s testing, the Fold lasted about 120,000 mechanical folds.

Samsung Galaxy Z Flip

Not terrible, and definitely better than the 27,000 or so the Razr made it through. Also, unlike Motorola’s device, the Flip doesn’t make a troubling creaking sound when it opens and shuts. The Razr really does seem awash in first-generation problems. Motorola can’t be pleased that Samsung introduced a competing device with the same form factor soon after its own product and was able to bring it to market roughly a week after the Razr.

I can’t imagine either of these devices will prove huge sellers for their respective manufactures, but if I was Motorola, the Flip would be cause for concern. The Razr went from an exciting new entry in the foldable category to another strike against it when it was released and both consumer and professional reviews began trickling in.

A little bit of the novelty has worn off for Samsung. That’s honestly not a bad thing. By the second generation, the product should no longer be reviewed as a sort of oddity. Instead, it should be regarded as a, you know, phone. And as such, should be subject to the same sort of regular wear any smartphones go through.

In other words, it’s reasonable to expect that it can withstand, say, a hard press from a finger but not necessarily a five-foot drop onto concrete. Again, this is only after a day of use, but so far, so good on that front, at least.

Samsung Galaxy Z Flip

The 21.9×9 aspect ratio is an odd one. The phone is really tall and skinny. Also, the crease is still very noticeable — that much hasn’t changed. But the Flip looks mostly unremarkable when open. I was using it open on the subway ride home and no one seemed to notice (New Yorkers, amiright?). The Fold, on the other hand, drew curious looks every time I used it. If having strangers notice your expensive new phone is an incentive for spending $1,400, then that’s a downside, I suppose.

There haven’t been too many updates to the Android UI to accommodate the new screen paradigm. The biggest change is the ability to have two windows open in a vertical configuration. There’s also Flex model, which is currently limited to a select number of applications. Open, say, the camera app, bend the phone so it holds at a 90-degree angle and the app will adapt. In this case, the view finder moves up, occupying the top half of the screens while the controls take up the bottom. It’s a cool feature, with the device essentially serving as its own kickstand for things like taking selfies or reading the news.

Utilizing it more broadly is going to require more work on Google’s part — and more adoption from app developers. The latter especially is going to depend quite a lot on how many of these devices are actually sold. For now, YouTube is the one pure video app that utilizes it.

Samsung Galaxy Z Flip

That’s fine, honestly, as turning the device to landscape mode and opening it to about 130 degrees is actually an even better way to watch widescreen video. There are a smattering of other tricks here and there. Holding up a palm in selfie-mode, for instance, let’s you snap a photo without touching a button or using voice.

The Flip is the first Samsung device to bake Google’s Duo video calling directly into the UI. It’s a nice choice, too, since the Flex mode is basically built for video calling. Oh, and to answer the question I’ve been asked the most since the Flip was announced: yes, you can end a call by closing the phone. And yes, it is satisfying to give the person on the other end a tactile snap.

The feature is on by default and can be disabled in the settings menu. It won’t work if you have earbuds in, however, because in many cases you’ll want to be using them to chat while the phone is closed in your pocket.

As for the outside, Samsung’s gone decidedly minimalist. The inclusion of an exterior screen was a big selling point on the Fold, but honestly it was too skinny with too small an aspect ratio to do much. The outside of the device has a glossy mirror finish — black in my case. And yeah, it’s a complete fingerprint magnet.

There’s a one-inch display of sorts on the outside of the Flip, but it’s only large enough for small at-a-glance information like battery life and time. It can also show off notifications, but it’s too small to accomplish much without scrolling. If you’ve ever attempted to read a notification on a hybrid smartwatch, the experience is fairly similar.

Samsung Galaxy Z Flip

The little window is actually a touchscreen. A double tap will turn it on, and from there a swipe with show off information like the music you’re listening to. Attempting to click into an app icon for more information on a notification, however, will prompt you to open the phone for more information. Interestingly, the tiny screen also serves as a view finder. Double-clicking the fingerprint reader/power button will fire it up. It’s okay for getting a rough approximation of what you’re shooting (likely yourself), but is pretty useless beyond that.

And honestly, I think that’s fine. In fact, I would even go so far as to say I think that’s actually a strength. In an era when so many of us are grappling with smartphone use, there’s something to be said for the ability to snap the device shut and disconnect for a bit. You can keep streaming music or listening to podcasts, but when the phone is closed, it’s time to engage with the world around you.

Or not. I’m not going to tell you how to live.

Hey, it’s your $1,400. There are plenty of other ways to spend that much money, of course. You could also pick up the Galaxy S20 Ultra — the mega premium version of Samsung’s latest flagship. For that price, you get the same-old boring form factor, coupled with some crazy high-end specs, including a 5,000 mAh battery, 12GB of RAM and the latest Snapdragon 865, versus the Flip’s 3,300 mAh, 8GB and Snapdragon 855+.

Samsung Galaxy Z Flip

The Ultra also has an extreme edge on cameras, including a 108-megapixel wide angel, 48-megapixel telephoto, 12-megapixel ultra-wide and a time-of-fight sensor for depth. The Flip, meanwhile, sports a 12-megapixel zoom lens and 12-megapixel super-wide. There’s no competition, but Samsung’s breadth of imaging experience makes for a solid experience regardless.

Again, my time with the device has been limited, but so far I’m pretty satisfied with the combination of hardware an software options. The shots look good and have a nice color balance even in low light. I can’t see myself using Single Take too often, but the ability to get multiple different shot options with a single press could certainly prove useful for amateur photographers.

Perhaps the most notable omission of all is 5G. While it’s true that a number of other companies (*cough* Apple) don’t even offer the option, Samsung introduced a 5G version of the Fold last year (in select markets) and went all in on 5G with the S20 line. It’s clear that the company took feedback over pricing concerns to heart with the Flip. The device is only available in a single configuration, highlighting the gulf between it and the Fold.

Which is to say, it’s still expensive, but that $500 or so makes a difference. So, too, does more robust build and new form factor. I’m recommending you buy the Flip. We’re still very much in the early stages of foldables here. That said, I can wholeheartedly recommend the Flip over the Fold. And while I haven’t really spent time with the Moto Razr, well, that seems like a slam dunk, too. 

Again, if I was Motorola, I would be considering, at very least, a significant price drop. While the Flip likely won’t convince the skeptical that foldables are the future, it should, at very least, be a heartening indication that Samsung is headed in the right direction.

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HQ Trivia shuts down after acquisition falls through

HQ Trivia is dead. Today the company laid off its full staff of 25 and will cease operation of its trivia, sports and word guessing games, a source close to the company confirmed.

HQ Trivia had a deal in the works to be acquired, but the buyer pulled out yesterday and investors aren’t willing to fund it any longer, CEO and co-founder Rus Yusupov said in a statement attained by CNN Business’ Kerry Flynn:

“We received an offer from an established business to acquire HQ and continue building our vision, had definitive agreements and legal docs, and a projected closing date of tomorrow, and for reasons we are still investigating, they suddenly changed their position and despite our best efforts, we were unable to reach an agreement,” Yusupov writes. “Unfortunately, our lead investors are no longer willing to fund the company, and so effective today, HQ will cease operations and move to dissolution. All employees and contractors will be terminated as of today.”

With HQ we showed the world the future of TV. We didn’t get to where we hoped but we did stretch the world’s imagination for what’s possible on our smartphones. Thanks to everyone who helped build this and thanks for playing.

— Rus (@rus) February 14, 2020

Launched in October 2017, TechCrunch wrote the first coverage of the 12-question live video trivia game started by two of the former Vine founders. Users could win real money by answering all the questions and not being eliminated in multiple daily games. HQ Trivia had raised more than $15 million, including a Series A led by Founders Fund. At one point it had more than 2.3 million concurrent players.

hq trivia app 1

But eventually the novelty began to wear off. Cheaters came in, splitting the prize money down to just a few dollars or cents per winner. Copycats emerged internationally. Engineering issues led users to get kicked out of the game.

Then tragedy struck. Co-founder Colin Kroll passed away. That exacerbated internal problems at HQ Trivia. Product development was slow, leading users to grow tired of the game. New game types and viral features materialized too late.

A failed internal mutiny saw staffers prepare to petition the board to remove Yusupov from the CEO position. When he caught wind of the plot, organizers of the revolt were fired. Morale sunk. By July 2019, downloads were just 8% of their previous year’s, and 20% of the staff was laid off. HQ managed about 15 million all-time installs, peaking at 2 million in February 2018, while last month it had just 67,000, according to Sensor Tower.

The demise of HQ Trivia demonstrates the fickle nature of the gaming industry, and the startup scene as a whole. Momentary traction is no guarantee of future success. Products must continually evolve and adapt to their audience to stay relevant. And executives must forge ahead while communicating clearly with their teams, even amongst uncertainty, or find their companies withered by the rapid passing of time.

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