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TFLiving, with $4.8M in seed funding, wants to be the Uber for amenities

TFLiving, looking to bring amenities to residential and commercial spaces, has today announced the close of a $4.8 million seed financing led by Camber Creek. Courtside Ventures, and other strategic investors, also participated in the round.

TFLiving uses technology to connect service providers, like massage therapists, yoga instructors and dog walkers, with property managers and their residents. The service allows residents to sign up for classes or services, as well as request other community events or services, directly from an app.

The most popular use case of the service is fitness, both classes and individual trainings, but TFLiving offers a relatively broad variety of services and experiences to residents at its 300 partnered properties.

Here’s how it works.

TFLiving signs partnerships with property managers of buildings that don’t currently offer amenities, or want to complement existing amenity offerings. After checking out the building, TFLiving determines if there is any under-utliized space in the building, such as a rooftop or a vacant unit, that could be repurposed for community classes.

After evaluating the space, TFLiving surveys residents and determines what they’re interested in via the app, which then serves up options from actual service providers on the service within the guidelines of the property manager’s financial guidelines.

One of the strengths of the business, according to founder and CEO Devin Wirt, is that the cost structure of the platform is highly customizable. Who pays is a question that can be answered by the property manager. If the building has a huge budget for community engagement and the property manager sees value in offering five classes/month and unlimited on-demand massage, they can choose to do so. The property manager can also grant TFLiving access to the building without paying a dime, passing on the full cost of the service to residents.

In most cases, property managers will foot the bill for community events, while residents pay for their own individual services like massage and dog walking.

Because TFLiving’s pricing is based on service and not calculated by number of units, the product can be priced at an affordable cost within the budget of the property and based on demand from the residents.

TFLiving also allows property managers to mark up the class or service and keep a cut of the profit. For example, if a property manager doesn’t have the budget for community classes or services, but doesn’t mind letting residents book individual personal training in the on-site gym, that property manager can mark up the cost of fitness classes by 20% and generate some revenue that could eventually go toward community events.

“One of the things that we stay pretty stringent on is just how far they’re able to market the prices,” said Wirt. “As a core mission of staying affordable to all asset classes, we understand that because we’re not paying a lease, we’re able to charge below market pricing. We still want to stay true to our core mission that we want to provide affordable services.”

Unlike ClassPass, which also connects service providers to users in the fitness space, TFLiving does not dynamically price its various classes and services based on popularity or quality. Fitness classes, for example, are always between $50 and $80, with geography being the main determining factor on specific price.

The company declined to share the revenue breakdown between the company and service providers, but noted that it varies by vertical and that service providers receive a majority of the revenue.

TFLiving currently has agreements with properties across 29 states, with contracts at more than 800 properties, soon covering more than 200,000 units.

Wirt says that he sees the potential to implement TFLiving in commercial spaces as well, such as offices.

Moreover, TFLiving has worked on the tech side to be as useful, not necessarily as prominent, as possible. TFLiving integrates with a variety of property management platforms, from mobile doorman apps to platforms for paying rent to maintenance requests. Residents using those apps can request and book TFLiving amenities straight from those platforms.

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Box is now letting all staff work from home to reduce coronavirus risk

Box has joined a number of tech companies supporting employees to work remotely from home in response  the outbreak of the novel coronavirus.

It’s applying the policy to all staff, regardless of location.

Late yesterday Box co-founder Aaron Levie tweeted a statement detailing the cloud computing company’s response to COVID-19, the name of the disease caused by the coronavirus — to, as he put it, “ensure the availability of our service and safety of our employees”.

We know how important secure collaboration and remote work is becoming for our customers right now. Here are a few of the measures we’re taking to ensure the availability of our service and safety of our employees: https://t.co/i65ONkIgNp

— Aaron Levie (@levie) March 8, 2020

In recent days Twitter has similarly encouraged all staff members to work from home. While companies including Amazon, Google, LinkedIn and Microsoft have also advised some staff to work remotely to reduce the risk of exposure to the virus.

In its response statement Box writes that it’s enacted its business continuity plans “to ensure core business functions and technology are operational in the event of any potential disruption”.

“We have long recognized the potential risks associated with service interruptions due to adverse events, such as an earthquake, power outage or a public health crisis like COVID-19, affecting our strategic, operational, stakeholder and customer obligations. This is why we have had a Business Continuity program in place to provide the policies and plans necessary for protecting Box’s operations and critical business functions,” the company writes.

In a section on “workforce resilience and business continuity” it notes that work from home practices are a normal part of its business operations but says it’s now extending the option to all its staff, regardless of the office or location they normally work out of — saying it’s doing so “out of an abundance of caution during COVID-19”.

Other measures the company says it’s taken to further reduce risk include suspending all international travel and limiting non-essential domestic travel; reducing large customer events and gatherings; and emphasizing health and hygiene across all office locations — “by maintaining sanitation supplies and encouraging an ‘if you are sick, stay home’ mindset”.

It also says it’s conducting all new hire orientation and candidate interviews virtually.

Box names a number of tools it says it routinely uses to support mobility and remote working, including its own service for secure content collaboration; Zoom’s video communication tool; the Slack messaging app; Okta for secure ID; plus additional unnamed “critical cloud tools” for ensuring “uninterrupted remote work for all employees”.

Clearly spying the opportunity to onboard new users, as more companies switch on remote working as a result of COVID-19 concerns, Box’s post also links to free training resources for its own cloud computing tools.

This report was updated with a correction to clarify that COVID-19 is the disease caused by the novel coronavirus; rather than another name for the virus

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China Roundup: Enterprise tech gets a lasting boost from coronavirus outbreak

Hello and welcome back to TechCrunch’s China Roundup, a digest of recent events shaping the Chinese tech landscape and what they mean to people in the rest of the world. This week, a post from Sequoia Capital sounding the alarm of the coronavirus’s impact on businesses is reaching far corners of tech communities around the world, including China.

Many echo Sequoia’s observation that the companies that are the “most adaptable” are the likeliest to survive. Others cling to the hope of “[turning] a challenging situation into an opportunity to set yourself up for enduring success.”

Two weeks ago I wrote about how the private sector and the government in China are working together to contain the epidemic, bringing a temporary boost to the technology industry. This week I asked a number of investors and founders which of these changes will stand to last, and why.

B2B on the rise

The business-to-business (B2B) space was rarely a hot topic in China until online consumer businesses became relatively saturated in recent times. And now, the COVID-19 epidemic has unexpectedly breathed life into the once-boring field, which stretches from virtual meetings, online education, digital healthcare, cybersecurity, telecommunications, logistics to smart cities, analysis from investment firm Yunqi Partners shows.

For one, there is an obvious opportunity for remote collaboration tools as people work from home. Downloads of indigenous work apps like Dingtalk, WeChat Work, TikTok’s sister Lark as well as America’s Zoom jumped exponentially amid the health crisis. While some argue that the boom is overblown and will dissipate as soon as businesses are back to normal, others suggest that the shift in behavior will endure.

Like other work collaboration services, Zoom soared in China amid the coronavirus outbreak, jumping from No. 180 in late January to No. 28 as of late February in overall app installs. Data: App Annie 

“People are reluctant to change once they form a new habit,” suggests Joe Chan, partner at Hong Kong-based Mindworks Ventures. The virus outbreak, he believes, has educated the Chinese masses to work remotely.

“Meeting in person and through Zoom both have their own merits, depending on the social norm. Some people are used to thinking that relationships need to be established through face-to-face encounters, but those who don’t hold that view will have fewer meetings. [The epidemic] presents a chance for a paradigm shift.”

But changes are slow

Growth in enterprise businesses might be less visible than what China witnessed over the SARS epidemic that fueled internet consumer verticals such as ecommerce. That’s because software-as-a-services (SaaS), cloud computing, health tech, logistics and other enterprise-facing services are intangible for most consumers.

“Compared to changes in consumer behavior, the adoption of new technologies by enterprises happen at a slower pace, so the impact of coronavirus on new-generation innovations [B2B] won’t come as rapidly and thoroughly as what happened during SARS,” contended Jake Xie, vice president of investment at China Growth Capital.

Xie further suggested that the opportunities presented by the outbreak are reserved for companies that have been steadily investing in the field, in part because enterprise services have a longer life cycle and require more capital-intensive infrastructure. “Opportunists don’t stand a chance,” he concluded.

As for changing consumer behavior, such as the uptick in grocery delivery usage by seniors trapped indoors, the impact might be short-lived. “The only benefit that the epidemic brings to these apps is getting more people to try their services. But how many of them will stay? The argument that people will keep using these apps over concerns of getting sick in offline markets is unsubstantiated. The strength of a business lies in its ability to solve user problems in the long term, for example, providing affordability and convenience,” suggested Derek Shen, chairman of Danke Apartment, the Chinese co-living startup slated to list on NYSE.

Summoned by Beijing

The adjacent sector of enterprise services — at-scale technologies tailored to energizing government functions — has also seen traction over the course of the epidemic. Private firms in China have teamed up with regional authorities to better track people’s movements, ramp up facial recognition capacities aimed at a mask-wearing public, develop contact-free consumer experience, among other measures.

Tech firms touting services to the government are no stranger to criticisms concerning the lack of transparency in how user data is used. But the appeal to private firms is huge, not only because state contracts tend to provide a steady stream of long-term revenue, but also that certain public-facing projects can be billed as a fulfillment of corporate social responsibilities. Following the virus outbreak, Chinese tech companies of all sizes hastened to offer contributions, with efforts ranging from making monetary donations to building tools that keep the public informed.

On the flip side, the government also needs private help in emergency management. As prominent Chinese historian Luo Xin poignantly pointed out in podcast SurplusValue’s recent episode [1:00:00], some of the most efficient and effective responses to the public health crisis came not from the government but the private sector, whether it is online retailer JD.com or logistics firm SF Express delivering relief supplies to the epicenter of the outbreak.

That said, Luo argued there are signs that some local authorities’ tendency to centralize control is getting in the way of private efforts. For example, some government offices have stumbled in their attempts to develop crisis management systems from scratch, overlooking a pool of readily available and proven infrastructure powered by the country’s tech giants.

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How the information system industry became enterprise software

Aziz Gilani
Contributor

Aziz Gilani is a Managing Director at Mercury, where he focuses on investments in enterprise SaaS, Cloud and data science startups.

If you were a software company employee or venture capitalist in Silicon Valley before 1993, chances are you were talking about “Information Systems Software” and not “Enterprise Software.” How and why did the industry change its name?

The obvious, but perplexing answer is simple — “Star Trek: The Next Generation.”

As befuddling and mind-numbingly satisfying as it is to your local office Trekkie, the industry rebranded itself thanks to a marketing campaign from the original venture-backed system software company, Boole & Babbage (now BMC software).

While the term “Enterprise” was used to describe complex systems for years before 1993, everything changed when Boole & Babbage signed a two-year licensing agreement with the then-highest-rated show in syndication history to produce an infomercial.

Star Trek fans have been talking about this crazy marketing agreement for years, and you can read the full details about how it was executed in TrekCore. But even Trekkies don’t appreciate its long-term impacts on our industry. In this license agreement with Paramount, Boole & Babbage had unlimited rights to create and distribute as much Star Trek content as they could. They physically mailed VHS cassettes to customers, ran magazine ads and even dressed their employees as members of Starfleet at trade shows. Boole & Babbage used this push to market itself as the “Enterprise Automation Company.”

Commander Riker says in the infomercial, “just as the bridge centralizes the functions necessary to control the USS Enterprise, Boole’s products centralize data processing information to allow centralized control of today’s complex information systems.” This seemed to scratch an itch that other systems companies didn’t realize needed scratching.

Not to be outdone, IBM in 1994 rebranded their OS/2 operating system “OS/2 Warp,” referring to Star Trek’s “warp drive.” They also tried to replicate Babbage’s licensing agreement with Paramount by hiring the Enterprise’s Captain Picard (played by actor Patrick Stewart) to emcee the product launch. Unfortunately, Paramount wouldn’t play ball, and IBM hired Captain Janeway (played by actress Kate Mulgrew) from Star Trek: Voyager instead. The licensing issues didn’t stop IBM from also hiring Star Trek’s Mr. Spock (played by actor Leonard Nimoy) to tape a five-minute intro to the event:

Outside of OS/2, IBM’s 1994 announcement list included 13 other “enterprise” initiatives. Soon, leading software companies began to rebrand themselves and release products using the term “enterprise software” as a valuable identifier. MRP software makers like SAP and Baan began embracing the new “Enterprise” moniker after 1993 and in 1995, Lotus rebranded itself as an “Enterprise Software Company.”

“Enterprise” was officially the coolest new vernacular and after industry behemoth IBM bought Lotus in 1996, they incorporated “Enterprise” across all of their products. And while Gartner’s 1990 paper “ERP: A Vision of the Next-Generation MRP II” by Wylie is the technical birth of ERP software, no one cared until Commander Riker told Harold to “monitor your entire Enterprise from a single point of control.” The ngram numbers don’t lie:

Almost 30 years later, we live in a world in which business is run on enterprise software and the use of the term is ubiquitous. Whenever I see a software business plan come across my desk or read an article on enterprise software, I can’t help but give Commander Riker a little due credit.

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Crypto wallet app ZenGo launches savings mode

ZenGo is expanding beyond the basic features of a cryptocurrency wallet — letting you hold, send and receive crypto assets. You can now set aside some of your crypto assets to earn interests. In other words, ZenGo now also acts like a savings account.

The company has partnered with two DeFi projects for the new feature. DeFi means “decentralized finance”, and it has been a hot trend in the cryptocurrency space. DeFi projects are the blockchain equivalent of traditional financial products. For instance, you can lend and borrow money, invest in derivative assets and more.

If you want to learn more about DeFi, here’s an article I wrote on the subject:

But let’s come back to ZenGo. When you have crypto assets in your ZenGo wallet, you can now open the savings tab, pick an asset, such as Dai, and select what percentage of your holdings you want to set aside.

After that, all you have to do is wait. You get an overview of your savings “accounts” at any time. This way, you can see your total earned interests. Interests are automatically reinvested over time. You can move your money from those DeFi projects back to your wallet whenever you want.

Behind the scene, ZenGo uses the Compound protocol, a lending DeFi project. It works a bit like LendingClub, but on the blockchain. Some users send money to Compound to contribute to liquidity pools. Other users borrow money from that pool.

Interest rates go up and down depending on supply and demand. That’s why you currently earn more interests when you inject DAI or USD Coin in Compound. But that could change over time.

ZenGo also uses Figment in order to stake Tezos. This time, it isn’t a lending marketplace. When you lock some money in a staking project, it means that you support the operations of a particular blockchain. Few blockchains support staking as they need to be based on proof-of-stake.

For the end user, it looks like a savings account whether you’re relying on Compound or Figment. There are other wallet apps that let you access DeFi projects, such as Coinbase Wallet and Argent. But ZenGo thinks they’re still too complicated for regular users.

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GM reveals an EV for (almost) every purse and purpose

Ed Niedermeyer
Contributor

Ed Niedermeyer is an author, columnist and co-host of The Autonocast. His book, Ludicrous: The Unvarnished Story of Tesla Motors, was released in August 2019.

General Motors’ EV day didn’t just mark the launch of a new flexible battery architecture and an ambitious plan to deploy this underlying foundation across all of the automaker’s brands, including Buick, Cadillac, Chevrolet and GMC.

It was a resurrection, albeit with a modern twist.

The company’s announcement this week gave new life to its brand ladder — a portfolio that ranges from the heights of luxury to the most basic utility — and tipped its hand about how it will bring EVs “across the chasm.

This game plan isn’t new. GM is bringing back a strategy that once defined its success and reshaped America’s automotive landscape. This strategy worked for GM until complacency crept in and the brand ladder collapsed. This time, GM is aiming to avoid these snares.

History lesson

Henry Ford’s moving assembly line birthed the early auto industry, but as American prosperity grew in the 1910s-20s, it was General Motors that laid the foundations of the modern car market. Under then-chairman Alfred Sloan, the amalgamation of once-independent automakers united under a strategy that would, in his words, create “a car for every purse and purpose.” From a value Chevrolet to a sporty Pontiac, from a discreetly plush Buick to a majestic Cadillac, and with countless brands in between, what became known as Sloanism birthed the idea that there should be a car to reflect every American’s self-image and social status.

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VCs warn coronavirus will impact fundraising for the next 2 quarters

As of this writing, COVID-19 has killed more than 3,400 people around the globe and the coronavirus has infected tens of thousands more. But its impact has gone much further, causing major disruptions in public markets and leading corporations to pull out of conferences and delay travel. Big tech companies are asking workers to stay home and investors are now urging startups to prepare accordingly.

Coronavirus fears are now affecting fundraising for startups. I am seeing advice that tells any company that might run out of cash in 2020 to start raising now before things might get a lot tighter. RIPGoodTimes?

— Josh Elman (@joshelman) March 1, 2020

Sequoia Capital sent a letter to its founders on Thursday warning that the coronavirus was a “black swan” event and startups should “brace themselves for turbulence” by considering if they have enough cash and preparing to face supply chain disruptions. The letter also warned they could have a harder time fundraising, similar to the market downturns of 2001 and 2009.

The coronavirus effect is rippling throughout the tech world. Seattle, which has seen a cluster of cases, seems almost a ghost town in some parts, according to entrepreneur and former Madrona Capital partner Shauna Causey. She told TechCrunch that many of the coffee shops and co-working spaces popular among VCs have gone empty in the last week and all of her fundraising meetings are conducted via Zoom.

Given that fundraising can take several months, if their cash out date is 2020, they should be fundraising soon anyway 😬 also hearing from founders it’s already getting hard

— Evelyn Rusli (@EvelynRusli) March 2, 2020

A Singapore-based VC firm told a startup I’m working with that they’re not going to wire the entire $2m investment they committed to in the Series A, which has been in closing the last few weeks. The rationale was to conserve capital due to coronavirus. The funding risk is real.

— Tommy Leep (@leepnet) March 4, 2020

And already there’s some chatter that funding might be drying up for early-stage startups, though Bloomberg Beta’s Roy Bahat tells TechCrunch that startups should always be fundraising as soon as they can to protect themselves from this type of calamity.

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This Week in Apps: Google I/O canceled over coronavirus, App Store gets updated rules, TikTok’s owner launches Spotify rival

Welcome back to This Week in Apps, the Extra Crunch series that recaps the latest OS news, the applications they support and the money that flows through it all.

The app industry is as hot as ever, with a record 204 billion downloads in 2019 and $120 billion in consumer spending in 2019, according to App Annie’s recently released “State of Mobile” annual report. People are now spending 3 hours and 40 minutes per day using apps, rivaling TV. Apps aren’t just a way to pass idle hours — they’re a big business. In 2019, mobile-first companies had a combined $544 billion valuation, 6.5x higher than those without a mobile focus.

In this Extra Crunch series, we help you keep up with the latest news from the world of apps, delivered on a weekly basis.

This week, we’re looking at the further impact of the coronavirus on the app industry, which is now leading to more major event cancellations — including, as of this week, Google I/O and SXSW. That begs the question, will WWDC be next? And what will that mean for developers who rely on the annual event to make those invaluable face-to-face connections? We’re also looking at the revised App Store review guidelines and what that means for developers, as well as Walmart’s plan to dramatically change its app strategy, Robinhood’s bad week, the launch of a new Spotify competitor from the makers of the world’s most viral app, TikTok and much more.

Headlines

Apple changes the rules

Apple this week alerted developers to a new set of App Store review guidelines that detail which apps will be accepted or rejected, and what apps are allowed to do. The changes to the guidelines impact reviews, push notifications, Sign in with Apple, data collection and storage, mobile device management and more, the company says. Some of the more high-profile changes include the ability for apps to now use notifications for ads, stricter rules for dating and fortune-telling apps and a new rule that allows Apple to reject apps that help users evade law enforcement, among other things.

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New funding round values catering marketplace Hungry at $100M+

Hungry, a catering marketplace that connects businesses with independent chefs, announced this week that it has raised $20 million in Series B funding. Hungry tells me that the funding valued the company at more than $100 million (pre-money).

The investors were also pretty impressive: The round was led by Evolution VC Partners and former Whole Foods co-CEO Walter Robb, who’s joining the startup’s board. Kevin Hart, Jay-Z, Los Angeles Rams running back Todd Gurley, former Obama aide Reggie Love and Seattle Seahawks linebacker Bobby Wagner also participated.

CEO Jeff Grass said that he and his co-founders Eman Pahlavani (COO) and Shy Pahlevani (president) got the idea for the company while working at their previous startup LiveSafe.

“LiveSafe was in a food desert, where the best options were Subway and Ruby Tuesday,” Grass said. “We wanted more authentic food and we started thinking about, ‘Is there a better way that taps into local chefs?’ ”

That eventually led to Hungry, which has built up a network of independent chefs in Washington, D.C., Philadelphia, Boston, New York and Atlanta, providing catering to companies including Amazon, E-Trade, Microsoft and BCG. The chefs are all screened by Hungry, they cook out of “ghost kitchens” (commercial kitchens that aren’t attached to a restaurant) and then the food is delivered by the Hungry team.

“The food is produced at a much lower cost structure than at a restaurant with a retail location,” Grass said. “And yet you’re not sacrificing on quality. These are top chefs cooking their best dishes — you get higher than restaurant-quality food, but produced at a much lower cost.”

He added that this lower cost also allows the startup to be generous. Specifically, for every two meals sold, Hungry is supposed to donate one meal to end hunger in the U.S., and it has donated nearly 500,000 meals already.

As for the funding, Grass and his team will use it to expand into new markets — he hopes to be in 23 cities by the end of 2021.

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What to consider when employees need to start working remotely

The COVID-19 crisis is touching all aspects of society, including how we work. In response, many companies are considering asking some percentage of their workforce to work remotely until the crisis abates.

If your organization doesn’t have a great deal of experience with remote work, there are a number of key things to think about as you set up a program. You are going to be under time constraints when it comes to enacting an action plan, so think about ways to leverage the tools, procedures and technologies you already have in place. You won’t have the luxury of conducting a six-month study.

We spoke to a few people who have been looking at the remote working space for more than a decade and asked about the issues companies should bear in mind when a large number of employees suddenly need to work from home.

The lay of the land

Alan Lepofsky, currently VP of Salesforce Quip, has studied the remote work market for more than a decade. He says there are three main pieces to building a remote working strategy. First, managers need to evaluate which tools they’ll be using to allow employees to continue collaborating when they aren’t together.

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