If you’re sending emails or other messages to your customers, there’s a standard way to measure your success — you look at whether they opened those messages, and whether the openers actually clicked. But that’s setting the bar kind of low isn’t it? I assume you’re usually trying to drive some sort of behavior, whether it’s making a purchase, trying out… Read More
Powered by WPeMatico
When I first got the job running marketing at Mint, founder and CEO Aaron Patzer told me that we had to get Mint to 100,000 users within six months of launching. The number itself didn’t intimidate me: Before Mint, I had been Facebook employee No. 30. I’d witnessed crazy, exponential user growth first-hand. The difference was that at Mint, we were pre-product and certainly… Read More
Powered by WPeMatico
Dear readers, I’m writing to inform you that the TC Meetup + Pitch-off in NYC is in less than a week, and tickets are selling out fast. I don’t want you to miss out. You don’t want you to miss out. So let’s not tarry. The TC Meetup + Pitch-off is a very special event, hosted by yours truly, that gives 10 new startups from the New York ecosystem an opportunity to… Read More
Powered by WPeMatico
Earlier this year, Intel announced its $300 million commitment to foster a diverse and inclusive workplace. CEO Brian Krzanich set a goal that, by 2020, Intel’s U.S. workforce would be representative of the talent available. Today, the company released its mid-year diversity report, highlighting the progress it’s made toward that goal. Read More
Powered by WPeMatico
While it might seem that the disruption du jour is all anybody is ordering these days — making innovation, growth and new value seem like insurmountable things — businesses should focus on where they can find value most quickly. Three common challenges plague companies today: non-consumption, organizational friction and market failure. However, such unexpected failures provide… Read More
Powered by WPeMatico
Who may be on first and What may be on second but This. is on its first seed round. The media company, incubated inside of Atlantic Media, is a “curation platform for people passionate about journalism, art and entertainment.” Users can share their favorite content by submitting just one link a day, thereby reducing the noise associated with similar systems. Andrew Golis founded… Read More
Powered by WPeMatico
Box announced today that it was hiring former EMC executive Jeetu Patel to head its platform business. Patel will have the title senior vice president of platform and chief strategy officer. His primary responsibility will be building out the Box Developer Edition product, which enables developers to take advantage of services built on the Box platform to create applications without… Read More
Powered by WPeMatico
Following the “pause” in operations of Zirtual, founder and CEO Maren Donovan published a blog post last night offering a few more details about what went wrong. She also announced that she’s made a deal to sell Zirtual to startup launch platform Startups.co Apparently Wil Schroter, Startups.co’s founder and CEO, was a Zirtual customer himself, and the company says… Read More
Powered by WPeMatico
Genee, an artificially intelligent scheduling app, is launching today into public beta so that anyone can have a personal assistant.
On the heels of Zirtual’s collapse, Genee hopes to take humans out of the equation entirely with its end-to-end scheduling helper that plugs into any existing calendar app and email provider. Read More
Powered by WPeMatico
Have you heard about the Tinder Meltdown (TM)? Some even called it a “stunt.”