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Nginx lands $43 million Series C to fuel expansion

Nginx, the commercial company behind the open source web server, announced a $43 million Series C investment today led by Goldman Sachs Growth Equity.

NEA, which has been on board as an early investor is also participating. As part of the deal, David Campbell, managing director at Goldman Sachs’ Merchant Banking Division will join the Nginx board. Today’s investment brings the total raised to $103 million, according to the company.

The company was not willing to discuss valuation for this round.

Nginx’s open source approach is already well established running 400 million websites including some of the biggest in the world. Meanwhile, the commercial side of the business has 1,500 paying customers, giving those customers not just support, but additional functionality such as load balancing, an API gateway and analytics.

Nginx CEO Gus Robertson was pleased to get the backing of such prestigious investors. “NEA is one of the largest venture capitalists in Silicon Valley and Goldman Sachs is one of the largest investment banks in the world. And so to have both of those parceled together to lead this round is a great testament to the company and the technology and the team,” he said.

The company already has plans to expand its core commercial product, Nginx Plus in the coming weeks. “We need to continue to innovate and build products that help our customers alleviate the complexity of delivery of distributed or micro service based applications. So you’ll see us release a new product in the coming weeks called Controller. Controller is the control plane on top of Nginx Plus,” Robertson explained. (Controller was launched in Beta last fall.)

But with $43 million in the bank, they want to look to build out Nginx Plus even more in the next 12-18 months. They will also be opening new offices globally to add to its international presence, while expanding its partners ecosystem. All of this means an ambitious goal to increase the current staff of 220 to 300 by the end of the year.

The open source product was originally created by Igor Sysoev back in 2002. He introduced the commercial company on top of the open source project in 2011. Robertson came on board as CEO a year later. The company has been growing 100 percent year over year since 2013 and expects to continue that trajectory through 2019.

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Meditation app Calm hits a $250M valuation amid an explosion of interest in mindfulness apps

Just a few years ago, it might have been a bit of a challenge to convince investors that a mindfulness app would end up being a big business — but thanks to an increasing focus on mental health from both startups and larger companies, companies like Calm are now capturing the excitement of investors.

From meditation sessions like you might find on other apps to tracks called “sleep stories” designed to help people get control of their sleep, Calm serves as a suite of content for users focusing on mental wellness. It’s one of an increasingly hot space centered around mental wellness and maintaining a sort of mindfulness in the hope that it’ll convert into a daily habit and help people just generally feel, well, more calm. The company says it has raised $27 million in a new financing round that values it at a $250 million pre-money led by Insight Venture Partners with Ashton Kutcher’s Sound Ventures also participating. Before this, Calm raised around $1.5 million in seed funding.

“There’s definitely a bias toward the physical body in fitness,” co-founder Michael Acton Smith said. “For a long time there’s been a certain amount of embarrassment and shame talking about our own feelings. A lot of people are realizing that we’re all, at different times, going through tough times. I think that’s part of the culture we’ve grown up in. Everything’s been about improving the efficiency and improving the effectiveness and the external circumstances. We haven’t considered the internal circumstances the same way. The same thing isn’t true of eastern philosophies. This crossover is just beginning to happen in a big way.”

Calm, at its core, is a hub of content centered around mindfulness ranging from in-the-moment sessions to tracks that are designed to soothing enough to help people get ready to go to sleep. Everything boils down to trying to help teach users mindfulness, which is in of itself a skill that requires training, co-founder Alex Tew said. This itself has morphed into a business in of itself, with the company generating $22 million in revenue in 2017 and reaching an annual revenue run rate of $75 million.

And the more content the company creates, and the more people come back, the more data it acquires on what’s working and what isn’t. Like any other tech tool or service, some of the content resonates with users and some doesn’t, and the startup looks to employ the same rigor that many other companies with a heavy testing culture to ensure that the experience is simple for users that will jump in and jump out. For example, it turns out a voice named Eric reading stories about being on a train struck a chord with users — so the company invested more in Eric.

“It’s a tricky balance,” Tew said. “Sometimes we’ll launch things that we think are popular but don’t end up being popular, but there’s never been any kind of dramatic errors. We try to create content that will appeal to the biggest range of users. We speak to our customers and find out what they would like.”

Calm’s focus is built off of an increasingly important topic the technology industry is grappling with — mental health. As more and more users pick up Calm and start listening to the tracks, the company can start to figure out what kinds of sessions or tools are helping people want to come back more often and, in theory, start feeling better with those kinds of practices. If you talk to investors in the valley, helping founders manage the highs and lows of starting a company is increasingly part of the discussion, with the refrain that ‘people are at least talking about it now’ showing up more and more often. That’s also helping companies like Calm and Headspace attract funding from the venture community.

“It does feel like a major societal shift,” Acton Smith said. “Just a few years ago no one talked about mental health, it was very much in the shadows. As more politicians talk about it, as the media treat it as something normal and healthy to do, more and more people step out of the shadows and into the light. We realize the brain is pretty much the most complex thing in the known universe, it’s not surprising it goes wrong every now and then. To be able to talk about that and understand it is a very healthy and positive thing. It just feels like we’re at the start, 50 years ago the wave began around physical fitness, jogging, aerobics, and now we’re at the start of this new wave.

Calm and other mindfulness apps are not the only companies at play here. Indeed, the two largest direct owners of smartphone platforms — Apple and Google — this year announced a suite of tools geared toward trying to manage the amount of time users end up glued to their screens. While those are centered around helping users manage their time on their phones, it does show that even the largest companies in the world are increasingly aware of the potential negative effects their devices may have spawned from people spending all their time on their phones.

But by extension, Calm is not the only app where people can throw on some headphones and listen to a soothing voice with a British accent. Headspace is another obvious player in the space, having also raised a substantial amount of funding. Tew said the goal is to remain focused on simplicity, which in the end will keep people coming back over and over — and then end up continuing to drive that business.

“There was a lot of skepticism around Calm and this category as recently as a year ago,” Acton Smith said.” People were concerned that there was a lot of competition, and wondered whether people would really pay for this. We’ve quite convincingly shown we’ve answered all those questions with the growth we’ve had in our user numbers and our revenue. This is a successful business with very high margins and a huge addressable market. If you think about Nike, and the physical exercise boom being worth tens of billions, there’s no reason why mental wellness won’t be.”

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Instagram’s “IGTV” video hub for creators launches tomorrow

TechCrunch has learned that the Instagram longer-form video hub that’s launching tomorrow is called IGTV and it will be part of the Explore tab, according to multiple sources. Instagram has spent the week meeting with online content creators to encourage them to prepare videos closer to 10-minute YouTube vlogs than the 1-minute maximum videos the app allows today. Videos can range from 15 seconds to 60 minutes.

You can read our full post about the official IGTV launch here, and read about Instagram hitting 1 billion users.

 

Instagram is focusing its efforts around web celebrities that made their name on mobile rather than more traditional, old-school publishers and TV studios that might come off too polished and processed. The idea is to let these creators, who have a knack for this style of content and who already have sizeable Instagram audiences, set the norms for what IGTV is about.

Instagram declined to comment on the name IGTV and the video hub’s home in app’s Explore tab.

 

[Update 6/19/18 11pm pacific: A screenshot of the uploader for the new long-form video feature and more from Matt Navarra shows Instagram will allow clips between 15 seconds and 60 minutes.]

[Update 6/20/18 9:15am pacific: Instagram and YouTube celebrity Lele Pons posted that she’s part of a special Instagram announcement today at 10am pacific. This further backs up our report that today’s IGTV announcement is focused on creators.]

[Update 6/20/18 10:40am pacific: Leaked screenshots confirm Instagram is launching “IGTV” today. The images come courtesy of TechCrunch’s favorite app investigator Jane Manchun Wong. You can see more about how IGTV works above.]

We’ll get more information at the feature’s launch event in San Francisco tomorrow at 9am Pacific.

Following the WSJ’s initial report that Instagram was working on allowing videos up to an hour long, TechCrunch learned much more from sources about the company’s plan to build an aggregated destination for watching this content akin to Snapchat Discover. The videos will be full-screen, vertically oriented, and can have a resolution up to 4K. Users will be greeted with collection of Popular recent videos, and the option to Continue Watching clips they didn’t finish.

The videos aren’t meant to compete with Netflix Originals or HBO-quality content. Instead, they’ll be the kind of things you might see on YouTube rather than the short, off-the-cuff social media clips Instagram has hosted to date. Videos will offer a link-out option so creators can drive traffic to their other social presences, websites, or ecommerce stores. Instagram is planning to offer direct monetization, potentially including advertising revenue shares, but hasn’t finalized how that will work.

We reported that the tentative launch date for the feature was June 20th. A week later, Instagram sent out press invites for an event on June 20th our sources confirm is for IGTV.

Based on its historic growth trajectory that has seen Instagram adding 100 million users every four months, and its announcement of 800 million in September 2017, it’s quite possible that Instagram will announce it’s hit 1 billion monthly users tomorrow. That could legitimize IGTV as a place creators want to be for exposure, not just monetization.

IGTV could create a new behavior pattern for users who are bored of their friends’ content, or looking for something to watch in between Direct messages. If successful, Instagram might even consider breaking out IGTV into its own mobile app, or building it an app for smart TVs

The launch is important for Facebook because it lacks a popular video destination since its Facebook Watch hub was somewhat of a flop. Facebook today said it would expand Watch to more creators, while also offering new interactive video tools to let them make their own HQ trivia-style game shows. Facebook also launched its Brand Collabs Manager that helps businesses find creators to sponsor. That could help IGTV stars earn money through product placement or sponsored content.

Until now, video consumption in the Facebook family of apps has been largely serendipitous, with users stumbling across clips in their News Feed. IGTV will let it more directly compete with YouTube, where people purposefully come to watch specific videos from their favorite creators. But YouTube was still built in the web era with a focus on horizontal video that’s awkward to watch on iPhones or Androids.

With traditional television viewership slipping, Facebook’s size and advertiser connections could let it muscle into the lucrative space. But rather than try to port old-school TV shows to phones, IGTV could let creators invent a new vision for television on mobile.

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Startup Grind founders raise $6.4M for community event platform Bevy

The founders of entrepreneurial community Startup Grind have a startup of their own — Bevy, which announced today that it has raised $6.4 million in Series A funding.

The funding comes from Upfront Ventures, author Steve Blank, Qualtrics founders Ryan Smith and Jared Smith, and Pluralsight CEO Aaron Skonnard.

CEO Derek Andersen (who founded and runs both Bevy and Startup Grind with CTO Joel Fernandes) said that the product was created to deal with Startup Grind’s challenges as the team tried to organize events using a mix of Eventbrite, Meetup and MailChimp,

“It worked fine at first, but a few years later, we looked up and we had hundreds of cities, and we had maybe 500 people that were working on it, and it was too much,” Andersen said. “For the first time in many years, we started to get smaller instead of bigger. We were spending all of this time just running triage and maintenance on the platform.”

So in early 2016, the team built its own event management software, with what Andersen said was “no intention of anyone else using it.” But eventually, he realized that other companies were facing similar problems, so he launched Bevy as a separate startup to further develop and commercialize the product.

“We really focus on the smaller, community events,” Andersen added. “If you just do a conference, Eventbrite is great — I’ve hosted thousands of events on Eventbrite. But if you want to host five or 10 events a month or jack that number up anywhere above that, and you don’t want to hire 10 people, then that’s really what we’re perfect to do.”

Bevy Analytics

Usually, these are events where community members play a big role, or are even doing most of the organizing themselves. So beyond supporting tasks like creating event listings, sending out promotional emails and managing sponsorships, Andersen said one of Bevy’s big differentiators is the ability to precisely control which users are authorized to perform different roles at different events.

In addition, Andersen said that with Bevy, companies can create fully branded experiences and get full access to the customer data around their events. Customers include Atlassian, Duolingo, Docker, Evernote and Asana.

Andersen also suggested that the company is taking advantage of a broader shift in marketing, where companies are relying more on their own customers and communities.

“All the best companies do it today,” he said. He predicted that in the future, “Every company will have a customer-to-customer marketing strategy. Now we’ve made it affordable and turnkey.”

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Keepsafe launches a privacy-focused mobile browser

Keepsafe, the company behind the private photo app of the same name, is expanding its product lineup today with the release of a mobile web browser.

Co-founder and CEO Zouhair Belkoura argued that all of Keepsafe’s products (which also include a VPN app and a private phone number generator) are united not just by a focus on privacy, but by a determination to make those features simple and easy-to-understand — in contrast to what Belkoura described as “how security is designed in techland,” with lots of jargon and complicated settings.

Plus, when it comes to your online activity, Belkoura said there are different levels of privacy. There’s the question of the government and large tech companies accessing our personal data, which he argued people care about intellectually, but “they don’t really care about it emotionally.”

Then there’s “the nosy neighbor problem,” which Belkoura suggested is something people feel more strongly about: “A billion people are using Gmail and it’s scanning all their email [for advertising], but if I were to walk up to you and say, ‘Hey, can I read your email?’ you’d be like, ‘No, that’s kind of weird, go away.’ ”

It looks like Keepsafe is trying to tackle both kinds of privacy with its browser. For one thing, you can lock the browser with a PIN (it also supports Touch ID, Face ID and Android Fingerprint).

Keepsafe browser tabs

Then once you’re actually browsing, you can either do it in normal tabs, where social, advertising and analytics trackers are blocked (you can toggle which kinds of trackers are affected), but cookies and caching are still allowed — so you stay logged in to websites, and other session data is retained. But if you want an additional layer of privacy, you can open a private tab, where everything gets forgotten as soon as you close it.

While you can get some of these protections just by turning on private/incognito mode in a regular browser, Belkoura said there’s a clarity for consumers when an app is designed specifically for privacy, and the app is part of a broader suite of privacy-focused products. In addition, he said he’s hoping to build meaningful integrations between the different Keepsafe products.

Keepsafe Browser is available for free on iOS and Android.

When asked about monetization, Belkoura said, “I don’t think that the private browser per se is a good place to directly monetize … I’m more interested in saying this is part of the Keepsafe suite and there are other parts of the Keepsafe Suite that we’ll charge you money for.”

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Facebook launches Brand Collabs search engine for sponsoring creators

Facebook wants to help connect brands to creators so they can work out sponsored content and product placement deals, even if it won’t be taking a cut. Confirming our scoop from May, Facebook today launched its Brand Collabs Manager. It’s a search engine that brands can use to browse different web celebrities based on the demographics of their audience and portfolios of their past sponsored content.

Creators hoping to score sponsorship deals will be able to compile a portfolio connected to their Facebook Page that shows off how they can seamlessly work brands into their content. Brands will also be able to find them based on the top countries where they’re popular, and audience characteristics like interests, gender, education, relationship status, life events or home ownership.

Facebook also made a wide range of other creator monetization announcements today:

  • Facebook’s Creator app that launched on iOS in November rolled out globally on Android today (this link should be active soon once the app populates across Google Play). The Creator app lets content makers add intros and outros to Live broadcasts, cross-post content to Twitter and Instagram, see a unified inbox of their Facebook and Instagram comments plus Messenger chats, and more ways to connect with fans.

  • Ad Breaks, or mid-video commercials, are rolling out to more U.S. creators, starting with those that make longer and original content with loyal fans. Creators keep 55 percent of the ad revenue from the ads.
  • Patreon-Style Subscriptions are rolling out to more creators, letting them charge fans $4.99 per month for access to exclusive behind the scenes content plus a badge that highlights that they’re a patron. Facebook also offers microtransaction tipping of video creators through its new virtual currency called Stars.

  • Top Fan Badges that highlight a creator’s most engaged fans will now roll out more broadly after a strong initial reaction to tests in March.
  • Rights Manager, which lets content owners upload their videos so Facebook can fingerprint them and block others from uploading them, is now available for creators not just publishers.

Facebook also made a big announcement today about the launch of interactive video features and its first set of gameshows built with them. Creators can add quizzes, polls, gamification and more to their videos so users can play along instead of passively viewing. Facebook’s Watch hub for original content is also expanding to a wider range of show formats and creators.

Why Facebook wants sponsored content

Facebook needs the hottest new content from creators if it wants to prevent users’ attention from slipping to YouTube, Netflix, Twitch and elsewhere. But to keep creators loyal, it has to make sure they’re earning money off its platform. The problem is, injecting Ad Breaks that don’t scare off viewers can be difficult, especially on shorter videos.

But Vine proved that six seconds can be enough to convey a subtle marketing message. A startup called Niche rose to arrange deals between creators and brands who wanted a musician to make a song out of the windows and doors of their new Honda car, or a comedian to make a joke referencing Coca-Cola. Twitter eventually acquired Niche for a reported $50 million so it could earn money off Vine without having to insert traditional ads. [Disclosure: My cousin Darren Lachtman was a co-founder of Niche.]

Vine naturally attracted content makers in a way that Facebook has had some trouble with. YouTube’s sizable ad revenue shares, Patreon’s subscriptions and Twitch’s fan tipping are pulling creators away from Facebook.

So rather than immediately try to monetize this sponsored content, Facebook is launching the Brand Collabs Manager to prove to creators that it can get them paid indirectly. Facebook already offered a way for creators to tag their content with disclosure tags about brands they were working with. But now it’s going out of its way to facilitate the deals. Fan subscriptions and tipping come from the same motive: letting creators monetize through their audience rather than the platform itself.

Spinning up these initiatives to be more than third-rate knockoffs of Niche, YouTube, Patreon and Twitch will take some work. But hey, it’s cheaper for Facebook than paying these viral stars out of pocket.

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Verizon and others call a conditional halt on sharing location with data brokers

Verizon is cutting off access to its mobile customers’ real-time locations to two third-party data brokers “to prevent misuse of that information going forward.” The company announced the decision in a letter sent to Senator Ron Wyden (D-OR), who along with others helped reveal improper usage and poor security at these location brokers. It is not, however, getting out of the location-sharing business altogether.

(Update: AT&T and Sprint have also begun the process of ending their location aggregation services — with a caveat, of which below.)

Verizon sold bulk access to its customers’ locations to the brokers in question, LocationSmart and Zumigo, which then turned around and resold that data to dozens of other companies. This isn’t necessarily bad — there are tons of times when location is necessary to provide a service the customer asks for, and supposedly that customer would have to okay the sharing of that data. (Disclosure: Verizon owns Oath, which owns TechCrunch. This does not affect our coverage.)

That doesn’t seem to have been the case at LocationSmart customer Securus, which was selling its data directly to law enforcement so they could find mobile customers quickly and without all that fuss about paperwork and warrants. And then it was found that LocationSmart had exposed an API that allowed anyone to request mobile locations freely and anonymously, and without collecting consent.

When these facts were revealed by security researchers and Sen. Wyden, Verizon immediately looked into it, they reported in a letter sent to the Senator.

“We conducted a comprehensive review of our location aggregator program,” wrote Verizon CTO Karen Zacharia. “As a result of this review, we are initiating a process to terminate our existing agreements for the location aggregator program.”

“We will not enter into new location aggregation arrangements unless and until we are comfortable that we can adequately protect our customers’ location data through technological advancements and/or other practices,” she wrote later in the letter. In other words, the program is on ice until it can be secured.

Although Verizon claims to have “girded” the system with “mechanisms designed to protect against misuse of our customers’ location data,” the abuses in question clearly slipped through the cracks. Perhaps most notable is the simple fact that Verizon itself does not seem to need to be informed whether a customer has consented to having their location polled. That collection is the responsibility of “the aggregator or corporate customer.”

In other words, Verizon doesn’t need to ask the customer, and the company it sells the data to wholesale doesn’t need to ask the customer — the requirement devolves to the company buying access from the wholesaler. In Securus’s case, it had abstracted things one step further, allowing law enforcement full access when it said it had authority to do so, but apparently without checking, AT&T wrote in its own letter to Sen. Wyden.

And there were 75 other corporate customers. Don’t worry, someone is keeping track of them. Right?

These processes are audited, Verizon wrote, but apparently not an audit that finds things like the abuse by Securus or a poorly secured API. Perhaps how this happened is among the “number of internal questions” raised by the review.

When asked for comment, a Verizon representative offered the following statement:

When these issues were brought to our attention, we took immediate steps to stop it. Customer privacy and security remain a top priority for our customers and our company. We stand-by that commitment to our customers.

And indeed while the program itself appears to have been run with a laxity that should be alarming to all those customers for whom Verizon claims to be so concerned, some of the company’s competitors have yet to take similar action. AT&T, T-Mobile and Sprint were also named by LocationSmart as partners. Their own letters to Sen. Wyden stressed that their systems were similar to the others, with similar safeguards (that were similarly eluded).

In a press release announcing that his pressure on Verizon had borne fruit, Sen. Wyden called on the others to step up:

Verizon deserves credit for taking quick action to protect its customers’ privacy and security. After my investigation and follow-up reports revealed that middlemen are selling Americans’ location to the highest bidder without their consent, or making it available on insecure web portals, Verizon did the responsible thing and promptly announced it was cutting these companies off. In contrast, AT&T, T-Mobile, and Sprint seem content to continuing to sell their customers’ private information to these shady middle men, Americans’ privacy be damned.

AT&T actually announced that it is ending its agreements as well, after Sen. Wyden’s call to action was published, and Sprint followed shortly afterwards. AT&T said it “will be ending [its] work with these aggregators for these services as soon as is practical in a way that preserves important, potential lifesaving services like emergency roadside assistance.” Sprint stopped working with LocationSmart last month and is now “beginning the process of terminating its current contracts with data aggregators to whom we provide location data.”

What’s missing from these statements? Among other things: what and how many companies they’re working with, whether they’ll pursue future contracts, and what real changes will be made to prevent future problems like this. Since they’ve been at this for a long time and have had a month to ponder their next course of actions, I don’t think it’s unreasonable to expect more than a carefully worded statement about “these aggregators for these services.”

T-Mobile CEO John Legere tweeted that the company “will not sell customer location data to shady middlemen.” Of course, that doesn’t really mean anything. I await substantive promises from the company pertaining to this “pledge.”

The FCC, meanwhile, has announced that it is looking into the issue — with the considerable handicap that Chairman Ajit Pai represented Securus back in 2012 when he was working as a lawyer. Sen. Wyden has called on him to recuse himself, but that has yet to happen.

I’ve asked Verizon for further clarification on its arrangements and plans, specifically whether it has any other location-sharing agreements in place with other companies. These aren’t, after all, the only players in the game.

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Facebook launches gameshows platform with interactive video

Rather than build its own HQ trivia competitor, Facebook is launching a gameshow platform. Today the company announced a new set of interactive live and on-demand video features that let creators add quizzes, polls, challenges and gamification so players can be eliminated from a game for a wrong answer. The features could help Facebook achieve its new mission to push healthier active video consumption rather than passive zombie watching that hurts people’s well-being. Creators and publishers who want early access can sign up here.

Gameshow launch partners include Fresno’s What’s In The Box, where viewers guess what’s inside, and BuzzFeed News’ Outside Your Bubble, where contestants have to guess what their opponents are thinking. Plus, Facebook is testing the ability to award prize money with (Business) INSIDER’s Confetti, where viewers answer trivia questions and can see friends’ responses, with winners splitting the cash.

“Video is evolving away from just passive consumption to more interactive two-way formats,” Facebook’s VP of video product Fidji Simo tells TechCrunch. “We think creators will want to reward people. If this is something that works with Insider and Confetti, we may consider rolling out payments tools.”

When asked if Facebook was inspired by HQ, Simo repeatedly dodged the question and avoided mentioning the startup’s name, but relented in saying, “I think they’re part of a much broader trend that is making content interactive. We’ve seen that across much more than one player.”

Facebook won’t be taking a share of the prize money in this test. For now, it’s also forgoing its cut of its $4.99 per month subscriptions option that lets fans pay for exclusive content, which rolls out today to more creators. Facebook also just launched its Brand Collabs Manager that we scooped in May, which helps brands browse creators by demographic and portfolio so they can set up sponsored content and product placement deals.

Initially Facebook is not taking a cut there either. For all three of these features, though, Simo says “that doesn’t mean we never will.” Creators can sign up for these monetization options here.

The new interactive video features will be available to all publishers and creators, alongside the global launch of the Android version of Facebook’s Creator app for web celebs. The tools range from offering basic in-video polls to creating a full trivia gameshow. Creators will be able to write out their trivia questions and designate correct answers, as well as “write down the logic of the game,” says Simo.

While polls will work for Live and on-demand videos, gamification that impacts the outcome of the broadcast is only for Live. Brent Rivera and That Chick Angel are two creators who will be testing the features in the coming weeks. Facebook already found that fans enjoyed polling on its Watch show Help Us Get Married, which let viewers influence the wedding planning decisions about themes and the venue.

Facebook’s last attempt at original video, its Watch hub, saw mediocre adoption as the content felt also-ran rather than something special or must-see. That’s why Facebook is expanding Watch to offer a broader range of shows for more creators, including potentially longer or non-episodic content. That includes bringing Facebook videos originally only hosted on Pages into the Watch destination.

Facebook’s family of apps will get another chance at an original video home run when Instagram launches its long-form video hub tomorrow, according to TechCrunch’s sources.

What we’re seeing here is positioning that diverges Facebook and Instagram’s video efforts. Facebook’s might be more interactive, about playing and watching with friends, and embrace more novel new formats like mobile gameshows. Instagram, with its history of polished photos, could house more traditional high-end entertainment content.

“We’re not trying to do one show or one trivia game. We’re trying to get every creator to create such gameplay. The beauty of the creators space is that they each have a unique audience,” Simo tells me. With 2.2 billion users, making an in-house one-size-fits-all game may have been impossible.

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Riskified prevents fraud on your favorite e-commerce site

Meet Riskified, an Israel-based startup that has raised $64 million in total to fight online fraud. The company has built a service that helps you reject transactions from stolen credit cards and approve more transactions from legitimate clients.

If you live in the U.S., chances are you know someone who noticed a fraudulent charge for an expensive purchase with their credit card — it’s still unclear why most restaurants and bars in the U.S. take your card away instead of bringing the card reader to you.

Online purchases, also known as card-not-present transactions, represent the primary source of fraudulent transactions. That’s why e-commerce websites need to optimize their payment system to detect fraudulent transactions and approve all the others.

Riskified uses machine learning to recognize good orders and improve your bottom line. In fact, Riskified is so confident that it guarantees that you’ll never have to pay chargebacks. As long as a transaction is approved by the product, the startup offers chargeback protection. If Riskified made the wrong call, the company reimburses fraudulent chargebacks.

On the other side of the equation, many e-commerce websites leave money on the table by rejecting transactions and false declines. It’s hard to quantify this as some customers end up not ordering anything. Riskified should help you on this front too.

The startup targets big customers — Macy’s, Dyson, Prada, Vestiaire Collective and GOAT are all using it. You can integrate Riskified with popular e-commerce payment systems and solutions, such as Shopify, Magento and Stripe. Riskified also has an API for more sophisticated implementations.

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Lyft’s app code reveals unlaunched bike or scooter feature

Lyft hasn’t acquired a bike-sharing startup or gotten a scooter permit yet, but it’s already preparing its app for them with a feature codenamed “last mile.” Code and screenshots dug out of Lyft’s Android app reveal a way to search a map for last-mile vehicles, and scan a QR code or enter a pin to unlock them.

These materials come to TechCrunch from Jane Manchun Wong, who’s recently established herself as a prolific app code investigator. Her work has led to TechCrunch scoops on Instagram video calling and Usage Insights, Twitter encrypted DMs and Facebook’s personalized emoji Avatars that were confirmed by the companies.

Lyft’s entrance into last-mile vehicles could win customers looking for quick, cheap and exciting transportation beyond the longer car trips it already offers. Renting scooters or bikes from the same app as its car rideshare options would allow it to compete with dedicated last-mile provides like LimeBike and Bird that don’t benefit from the customer cross-pollination. It would also help it keep up with Uber, which recently acquired electric bike-share startup JUMP.

The screenshots show a map you can browse to find nearby vehicles plus a “Scan to ride” button. That brings up a barcode scanner for unlocking the vehicle, though there’s also an option to enter four-digit pin code on your phone for unlocking. Code reveals that vehicles can have a status of “Idle, Unlocking, In Ride, Locked, or Post Ride.”

Lyft is one of a dozen companies the SF Chronicle reports have applied for five dockless scooter permits from San Francisco Municipal Transportation Agency. Regarding these new in-app materials, a Lyft spokesperson told TechCrunch, “As has been reported I can confirm that we’ve submitted an application to the SFMTA but we aren’t sharing any further details at this time.”

Lyft is vying for a permit alongside Uber, Spin, LimeBike, Bird, Razor, Scoot, Ofo, Skip, CycleHop, Ridecell, and USSCooter. SF recently banned scooter rentals after an unregulated invasion by several of these companies saw the vehicles strewn on sidewalks, obstructing pedestrians.

Lyft’s Android code includes new “last mile” features

Meanwhile, The Information reports that Lyft is in talks to acquire Mobike, offering $250 million or more for the startup that operates NYC’s Citi Bikes, and SF’s Ford GoBikes. But Axios reports Uber is trying to muscle in with its own bid, which could block Lyft or at least force it to pay a higher price. Lyft already offers bike rentals in Baltimore, but only through the Baltimore Bike Share app, not its own.

Some might see all this as premature, with scooter rentals existing in few cities and considerable backlash from some citizens. But given the alternatives are either slow walking, or ridesharing that can increase traffic congestion, create more carbon emissions and be quite expensive for short trips, many who give scooters a shot are finding them quite pleasant.

A driver displays Uber and Lyft ridesharing signs in his car windscreen in Santa Monica, California, U.S., May 23, 2016. About a half dozen ride-hailing firms have rushed into Texas tech hub Austin after market leaders Uber and Lyft left the city a little over a month ago in a huff over municipal requirements that they fingerprint drivers. REUTERS/Lucy Nicholson/Files

Hopefully, cities will focus on giving permits to dockless bike and scooter companies willing to incentivize proper parking, bike lane riding and helmet usage, and that build reliable hardware that doesn’t end up broken or out of battery on the streets. Given Lyft’s more cooperative brand in comparison to Uber’s more confrontational style, it could leverage its public perception to gain access to markets with these vehicles.

If those permits or acquisitions come through, Lyft clearly wants to move fast to get last-mile transportations in customers’ hands and under their feet.

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