TellApart Buys Freshplum To Chase You With Personalized Shopping Discounts

 Promo codes are dangerous. Rather than seducing customers, people already planning to buy will find and use them to knock a few dollars off a retailer’s profits. But Google Ventures-backed startup Freshplum lets ecommerce sites offer personalized, exclusive discounts just to visitors who look like they wouldn’t make a purchase otherwise. Today, adtech powerhouse TellApart… Read More

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