August 30, 2016

Snapchat’s 8-bit Serena Williams game is interactive history

serena-matchpoint A new game from ESPN’s Discover channel sponsored by Gatorade highlight Snapchat’s efforts to distinguish itself as a marketing vector for brands, as well as its potential to expand beyond its media sharing origins with add-on apps and features that could end up with it resembling a more multi-faceted platform. Serena Match Point isn’t ground-breaking in terms of… Read More

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