Siri usage and engagement dropped since last year, as Alexa and Cortana grew

Published July 11, 2017

Siri remains the most popular virtual assistant with 41.4 million monthly active users in the U.S., according to a new report from measurement firm Verto Analytics out this morning, but it has seen a 15 percent decline since last year – or 7.3 million monthly users. In addition, the study found that engagement with Siri has also dropped by nearly half during this period, from 21 percent… Read More