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July 21, 2016

Pandora struggles to find new footing as music streaming becomes commoditized

The Amazon.com Inc. Prime Music mobile app is displayed on an Apple Inc. iPhone 5 for a photograph in San Francisco, California, U.S., on Thursday, June 12, 2014. Amazon.com Inc. introduced advertising-free music streaming with more than a million songs, ramping up competition against Apple Inc., Spotify Ltd. and Pandora Media Inc. Photographer: David Paul Morris/Bloomberg via Getty Images Pandora, in a story we’ve seen before with many other maturing companies, is facing an existential crisis.
The company now finds itself fighting for its life against competition from the core platforms its service exists on: Android and iOS. Both of them — and Amazon as well — have launched their own music-streaming products, and they’re baked into the core experience. Read More

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