MoviePass brings back its unlimited movie plan, with a limited time price of $9.95

MoviePass is bringing back a version of the plan that made it so popular in the first place — a subscription where you pay a monthly fee and get an unlimited number of 2D movie tickets.

MoviePass Uncapped will have a regular price of $19.95 per month, but the company is offering cheaper deals for what it says is a limited time. If you’re willing to pay for a full year (via ACH payment), it will cost the same as that original unlimited plan, namely $9.95 per month. If you don’t want to make a full-year commitment, it will cost $14.95 per month.

Now, you may be thinking that this kind of deal is exactly what got MoviePass into so much trouble last year, to the point where it nearly ran out of money and began announcing new pricing plans and restrictions on a seemingly constant basis.

However, the company’s announcement today includes multiple references to its ability to “combat violations” of MoviePass’ terms of use. And those terms do say that “MoviePass has the right to limit the selection of movies and/or the times of available movies should your individual use adversely impact MoviePass’s system-wide capacity or the availability of the Service for other subscribers.”

So if you’re a heavy MoviePass user, the plan may not be truly unlimited.

In addition, you’ll only be able to reserve tickets three hours before showtime, and you’ll need to check in to the theater between 10 and 30 minutes before the movie starts.

This new plan replaces the ones announced in December. If you’ve already signed up, you can stick to those subscriptions, but new users won’t have that option.

In a statement, Ted Farnsworth, CEO of MoviePass parent company Helios and Matheson Analytics, said:

We are – and have been – listening to our subscribers every day, and we understand that an uncapped subscription plan at the $9.95 price point is the most appealing option to our subscribers. While we’ve had to modify our service a number of times in order to continue delivering a movie-going experience to our subscribers, with this new offering we are doing everything we can to bring people a version of the service that originally won their hearts.

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