June 2, 2015

Instagram Beefs Up Ads With App Install And Buy Buttons, Interest Targeting, API

Instagram ad image Instagram continues to expand its ad program, today announcing three broad changes — new ad formats, new ad targeting and new ad-buying tools. For Instagram users, the most obvious change will be the new formats. They’re called “action-oriented” formats, and they’ll appear as buttons below an image. As you can see in the mock-ups above, they’ll give you… Read More

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