January 20, 2017

In a tech-saturated world, customer feedback is everything

Photo: Lambert/Archive Photos/Getty Images I’ve found that the most valuable design tool in the 21st century is rather old-fashioned: customer feedback. Technology has produced huge breakthroughs in design. A product can be ideated, prototyped and finalized with little more than a keyboard and code. But the ingenuity of modern design often leads to product teams neglecting the basics. Read More

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