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March 2, 2017

HowGood raises $4.2 million to guide shoppers to products that match their values

Alexander and Arthur Gillett, brothers and cofounders of HowGood. Millennial consumers care about the sustainability of what they buy more than any other generation that came before them. This point is illustrated in studies from Pew Research, Clemson University and Nielsen, to name a few. Now, a New York-based consumer data company called HowGood has raised $4.2 million in a Series A round of venture funding to help retailers answer every question these… Read More

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