August 21, 2019
How Dropbox, Nike, Salesforce, MailChimp, Google and Pepsi welcome their new hires
The first day of work at a new job can be very stressful. The unfamiliar surroundings and onslaught of new material can cause new hires some degree of discomfort. But sometimes the atmosphere at the new company can be welcoming and can help counteract the stress.
Different companies have their own traditions to help make this transition period more comfortable and memorable for new hires. Some of these traditions include:
- Team-building day trips for new hires
- Breakfast with the CEO
- Tours of the best cafes, parks, and other spots in the neighborhood
- Office “quests” (or some other gamification of onboarding)
- Personalized onboarding programs or interactive company academies
Usually, only employees can experience these traditions. But there’s one new-hire tradition that has become extremely popular and often highly publicized: the “welcome kit”.
Welcome kits usually contain a hodgepodge of items that employees will need on the job (pens, notebooks, books, etc.) and things to make employees feel welcome (clothing, stickers, water bottles, or more unusual items — often with the company name or logo on them).
To get a sense of how different companies handle their kits, we talked to four successful startups about their welcome kits in the article below, followed by our look at a dozen more:
Table of Contents:
- Dropbox
- Salesforce
- Wrike
- Similarweb
- Nike
- Braintree
- MOZ
- IBM
- SEGA
- Social Chain
- Ogilvy & Mather
- MailChimp
- Ferrero
- PepsiCo
- Key takeaways
This article is based on the personal welcome kit collection of Vladimir Polo, founder of AcademyOcean. AcademyOcean is a tool for interactive onboarding and training (and Vladimir Polo is a fan of welcome kits).
Dropbox
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