Google’s Work Insights helps businesses better understand how they work

At an event in Tokyo, Google today announced the launch of Work Insights, a new tool that gives businesses more insights into how their employees use the company’s G Suite productivity tools and how teams collaborate using those tools.

In addition, Google is also launching its investigation tool for helping business better secure their data in G Suite into general availability.

“Work Insights is a tool built specifically to help businesses measure and understand the impact of digital transformation within their organizations, driven by G Suite,” Reena Nadkarni, a group product manager for G Suite, explains in today’s announcement. Data is aggregated at the team level (where a team needs to have 10 people or more) to help businesses understand how their employees are adapting G Suite apps.

As enterprises bet on one vendor or the other, there’s always a bit of a transition period and not everybody makes the move quite as quickly as others. Most of these tools, though, only really work when the whole company adopts them. That’s especially true for communication tools like Slack, Hangouts Chat/Meet or Microsoft Teams, but also for productivity tools like G Suite.

The other use cases here, though, is actually far more interesting. Work Insights will also give companies a view of how users on different teams interact with each other (think the marketing and sales teams). If they are working on documents together, then they are probably working well together, too (or just leaving acerbic comments on marketing presentations, but you get the general idea here).

“This insight can help executives identify opportunities to strengthen collaboration and reduce siloes,” Nadkarni writes. Since few executives ever say that they want less collaboration and more siloes, chances are we’ll see quite a few companies adopt these tools.

 

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