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February 28, 2017

Google Play now considers user engagement, not just downloads, in ranking games

Nexus 5X smartphone, co-developed by LG Electronics Inc. and Google Inc., and manufactured by LG Electronics, sit on display at the NTT Docomo Inc. unveiling in Tokyo, Japan, on Wednesday, Sept. 30, 2015. Docomo, Japans largest mobile-phone carrier by subscribers, introduced 10 smartphone models today. Photographer: Kiyoshi Ota/Bloomberg via Getty Images Google is making a significant change to how its app store, Google Play, will work in terms of making the best games more easily discoverable by end users. At the Game Developers Conference, the company announced that it recently tuned its app store algorithms to take into account user engagement, and not just downloads, in order to better reward quality titles. Read More

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