Startups
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Liftoff delivers personalized ads that are designed to drive actions, not installs
Mobile marketing startup Liftoff pitches itself as a way for mobile advertisers to focus on what really matters — not installs, but rather purchases and other actions that result in revenue. It’s not a unique idea. After all, we’re seeing more platforms adopting ads designed for re-engagement — in fact, the format is supposed to be included as part of Apple’s… Read More
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A device called the Remo spots a market for automating wall mount air conditioners
I’m usually cautious about Kickstarter campaigns, but when the data looks right I’m encouraged to peer deeper. Haruumi Shiode reached out to me with his CleanTech concept for a product called the Remo (which remotely controls wall unit air conditioners), and I have to admit the numbers looked interesting even though this is a business model I would have never considered. Living… Read More
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Beamery raises $2 million to help recruiters identify and draw in talent, instead of waiting for applicants
London-based startup Beamery, formerly known as Seed.Jobs, has raised $2 million in a seed round from Edenred Capital Partners and Grupa Pracuj, a human resources tech firm. Beamery makes software that helps recruiters or employers identify, get connected to and nurture relationships with prospective hires, long before they apply for a job. The company’s client roster includes employers… Read More
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ShipBob raises $4 million to help small retailers ship goods like Amazon Prime
Small businesses that sell physical goods online are struggling to delight customers and fulfill orders in an era where Amazon Prime sets an expectation for affordable, same- or next-day delivery. While the largest e-commerce players can leverage economies of scale to give their customers affordable rapid delivery options, small businesses are stuck with standard rates at USPS, FedEx and UPS.… Read More
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Fixico lets motorists snap photos to get quotes for cosmetic car repairs
Dutch startup Fixico is using the smartphone’s ubiquity to power a platform that connects car owners whose car has suffered cosmetic damage to bodywork repair shops that can polish out the scratches or hammer out the dent and return their pride and joy to its former glory. Read More
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Marketing tech company Performance Horizon raises $15.4M
Performance Horizon, a company aiming to help advertisers manage their relationships with marketing partners, is announcing that it has raised $15.4 million in Series C funding.
The company’ says that with its software, brands and agencies can bypass the affiliate networks that online publishers usually rely on to get paid by marketers for driving purchases or other consumer actions. Read More
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Skillz is the biggest e-sports company gamers have never heard of
The very mention of e-sports tends to conjure up titles like Bethesda’s Quake, the arena shooter, or Valve’s Dota 2 and Riot’s League of Legends, both arena battle games, which are played by professionals for piles of cash with prize pools in the millions of dollars. But a San Francisco startup called Skillz paid out 21% of last year’s e-sports prizes worldwide, and is… Read More
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Confident Cannabis is the stock exchange of weed
Step 1: Build software for pot labs. Step 2: Find out who has the strongest herb. Step 3: Create a marijuana marketplace connecting dispensaries with the best growers. That’s the plan that scored $3 million in seed funding led by Slow Ventures for Confident Cannabis. Right now it’s on Step 2, having established the largest real-time database of cannabis in the world just nine… Read More
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Pinterest acquires the team behind Fleksy, a custom iOS and Android keyboard
We haven’t heard much from Fleksy — one of a number of custom keyboards for Android and iOS — lately, and it seems we may have an answer why: It’s been acquired by Pinterest. But it isn’t a total product acquisition. While the app will continue running (with minimal updates) for the forseeable future, half of the team will be integrated into Pinterest’s… Read More
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Evie brings instant search to Android
Most smartphone users download zero apps per month, and only tend to use around a half-dozen of their installed apps on a regular basis. Meanwhile, there are millions of native applications available today that offer a better experience than using the mobile web. The problem is finding these apps and easily accessing them at the right time. Read More
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