Startups

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The augmented reality gold rush is afoot

 Who will be the Pixar of AR? Someone oughta be rounding up Hollywood special effects engineers and animated character designers to build an augmented reality content startup. This week’s launch of Facebook’s Camera Effects platform means there are suddenly 1.8 billion people waiting to be entertained by digital overlays on the real world. Read More

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Pinterest’s Tim Kendall will talk the future of advertising at Disrupt NY 2017

 Snap has finally gone public and it’s worth more than $20 billion. Facebook continues to be an advertising behemoth. Google still owns the search ad universe. So is there room for another — specifically, Pinterest? We’ll find out; today, we’re excited to announce that Pinterest president Tim Kendall will sit down for a conversation at TechCrunch Disrupt NY 2017. Read More

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Swingvy raises $1.1M to give HR staff in Southeast Asia a break from paperwork

 Human resources paperwork is never fun to take care of—especially if it’s literally on paper. Swingvy co-founder Jin Choeh says that in Southeast Asia, many small businesses are still stuck with physical spreadsheets and piles of forms. Swingvy wants to help them with affordable cloud-based software. The South Korea and Malaysia-based startup just raised $1.1 million in seed funding… Read More

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Crunch Report | Juicero Running Dry?

Crunch Report 4/19 Today’s Stories 

Juicero users find that man trumps machine
Facebook will license its new 360 cameras that capture in six degrees of freedom
Spotify’s half-priced student pricing expands worldwide
Microsoft to shut down Wunderlist in favor of its new app, To-Do
Planned Parenthood enrolls in 500 Startups’ seed program

Credits
Written and Hosted by: Anthony Ha
Filmed… Read More

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Figure 1, a knowledge-sharing app for doctors, launches sponsored content

 Since its launch in 2013, Figure 1, a photo- and knowledge-sharing app for medical professionals, has focused on “traction” that is winning over new users and keeping them around. The app now boasts registered users in 190 countries, with three-quarters of U.S. med students using Figure 1. Today, the Toronto- and New York-based startup revealed how it has begun to generate revenue. Read More

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Optimizely acquires Experiment Engine to offer more collaboration tools for big companies

Dan Siroker While Optimizely has bought other startups before, co-founder and CEO Dan Siroker said today is the first time it’s acquiring a startup built on Optimizely’s developer platform — namely, Experiment Engine. Experiment Engine describes itself as “the most comprehensive, easy-to-use conversion optimization platform,” which might make it sound similar to… Read More

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Oracle acquires ad measurement company Moat

 Oracle just announced that it has acquired ad measurement company Moat. Founded in 2010, Moat helps advertisers and publishers measure whether people see and interact with online ads. The need to create what CEO Jonah Goodhart has called “the currency for digital advertising” seems increasingly important given advertiser concerns around viewability, fraud and trust, and Moat has… Read More

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