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DNA Script picks up $38.5 million to make DNA production faster and simpler

DNA Script has raised $38.5 million in new financing to commercialize a process that it claims is the first big leap forward in manufacturing genetic material.

The revolution in synthetic biology that’s reshaping industries from medicine to agriculture rests on three, equally important pillars.

They include: analytics — the ability to map the genome and understand the function of different genes; synthesis — the ability to manufacture DNA to achieve certain functions; and gene editing — the CRISPR-based technologies that allow for the addition or subtraction of genetic code.

New technologies have already been introduced to transform the analytics and editing of genomes, but little progress has been made over the past 50 years in the ways in which genetic material is manufactured. That’s exactly the problem that DNA Script is trying to solve.

Traditionally, making DNA involved the use of chemical compounds to synthesize (or write) DNA in chains that were limited to around 200 nucleotide bases. Those synthetic pieces of genetic code are then assembled to make a gene.

DNA Script’s technology holds the promise of making longer chains of nucleotides by mirroring the enzymatic process through which DNA is assembled within cells — with fewer errors and no chemical waste material. The enzymatic process can accelerate commercial applications in healthcare, chemical manufacturing and agriculture.

“Any technology that can make that faster is going to be very valuable,” says Christopher Voigt, a synthetic biologist at the Massachusetts Institute of Technology in Cambridge, told the journal Nature.

DNA Script isn’t the only company in the market that’s looking to make the leap forward in enzymatic DNA production. Nuclear, a startup working with Harvard University’s famed geneticist, George Church, and Ansa Bio, a startup affiliated with Jay Keasling’s Berkeley lab at the University of California, are also moving forward with the technology.

But the Paris-based company has achieved some milestones that would make its technology potentially the first to come to market with a commercially viable approach.

At least, that’s what new investors LSP and Bpifrance, through its Large Venture fund, are hoping. They’re joined by previous investors Illumina Ventures, M. Ventures, Sofinnova Partners, Kurma Partners and Idinvest Partners in backing the company’s latest funding.

The company said the money would be used to accelerate the development of its first products and establish a presence in the United States.

“As we announced earlier this year at the AGBT General Meeting, DNA Script was the first company to enzymatically synthesize a 200mer oligo de novo with an average coupling efficiency that rivals the best organic chemical processes in use today,”  said Thomas Ybert, chief executive and co-founder of DNA Script. “Our technology is now reliable enough for its first commercial applications, which we believe will deliver the promise of same-day results to researchers everywhere, with DNA synthesis that can be completed in just a few hours.”

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Credder offers Rotten Tomatoes-style ratings for the news

In an age of online misinformation and clickbait, how do you know whether a publication is trustworthy?

Startup Credder is trying to solve this problem with reviews from both journalists and regular readers. These reviews are then aggregated into an overall credibility score (or rather, scores, since the journalist and reader ratings are calculated separately). So when you encounter an article from a new publication, you can check their scores on Credder to get a sense of how credible they are.

Co-founder and CEO Chase Palmieri compared the site to movie review aggregator Rotten Tomatoes. It makes sense, then, that he’s enlisted former Rotten Tomatoes CEO Patrick Lee to his advisory board, along with journalist Gabriel Snyder and former Xobni CEO Jeff Bonforte.

Palmieri plans to open Credder to the general public later this month, and he’s already raised $750,000 in funding from Founder Institute CEO Adeo Ressi, Ira Ehrenpreis, the law firm Orrick, Herrington & Sutcliffe, Steve Bennet and others.

Palmieri told me he started working full-time on the project back in 2016, with the goal of “giving news consumers a way to productively hold the news producers accountable,” and to “realign the financial incentives of online media, so it’s not just rewarding clicks and traffic metrics.” In other words, he wanted to create a landscape where publishing empty clickbait or heavily slanted propaganda might have actual consequences.

If Credder gets much traction, it will likely attract its share of trolls — it’s easy to imagine that the same kind of person who leaves a negative review of “Captain Marvel” without seeing the movie (this is a real issue that Rotten Tomatoes has had to face), would be just as happy to smear The New York Times or CNN as “fake news.” And even if a reviewer is offering honest, good-faith feedback, the review might be less influenced by the quality of a publication’s journalism and more by their personal baggage or political leanings.

Palmieri acknowledged the risk and pointed to several ways Credder is trying to mitigate it. For one thing, users can’t just write an overall review of The New York Times or The Wall Street Journal or TechCrunch. Instead, they’re reviewing specific articles, so hopefully they’re engaging with the substance and specifics of the story, rather than just venting their preexisting feelings. The scores assigned to publications and to journalists are only generated when there are enough article ratings to create an aggregated score.

In addition, Palmieri said the reviewers “are also being held accountable,” because users can upvote or downvote their comments. That affects how the reviews get weighted in the overall score, and in turn generates a rating for the reviewers.

“It will take time for the weight of your reviews to be meaningful, and there will be a visible track record,” he said.

While I appreciated Palmieri’s vision, I was also skeptical that a credibility score can actually influence readers’ opinions — maybe it will matter when you encounter a new publication, but everyone already has set ideas about who they trust and don’t trust.

When I brought this up, Palmieri replied, “What we see in today’s media landscape is the left-wing media attacks the right-wing media, and vice versa. We never get a sense of what our fellow news consumers feel. What’s more likely to change your perspective and make you question yourself? It’s going to a rating page [for] an article, pointing out a specific problem in that article.”

To be clear, Credder isn’t hosting articles itself, simply crawling the web and creating rating pages for articles, publications and writers. As for making money, Palmieri said he’s considered both a tipping system and an ad system where publications can pay to promote their stories.

TechCrunch readers can check it out early by visiting the Credder website and using the promo code “TCNEWS”.

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Under the hood on Zoom’s IPO, with founder and CEO Eric Yuan

Extra Crunch offers members the opportunity to tune into conference calls led and moderated by the TechCrunch writers you read every day. This week, TechCrunch’s Kate Clark sat down with Eric Yuan, the founder and CEO of video communications startup Zoom, to go behind the curtain on the company’s recent IPO process and its path to the public markets.

Since hitting the trading desks just a few weeks ago, Zoom stock is up over 30%. But the Zoom’s path to becoming a Silicon Valley and Wall Street darling was anything but easy. Eric tells Kate how the company’s early focus on profitability, which is now helping drive the stock’s strong performance out of the gate, actually made it difficult to get VC money early on, and the company’s consistent focus on user experience led to organic growth across different customer bases.

Eric: I experienced the year 2000 dot com crash and the 2008 financial crisis, and it almost wiped out the company. I only got seed money from my friends, and also one or two VCs like AME Cloud Ventures and Qualcomm Ventures.

nd all other institutional VCs had no interest to invest in us. I was very paranoid and always thought “wow, we are not going to survive next week because we cannot raise the capital. And on the way, I thought we have to look into our own destiny. We wanted to be cash flow positive. We wanted to be profitable.

nd so by doing that, people thought I wasn’t as wise, because we’d probably be sacrificing growth, right? And a lot of other companies, they did very well and were not profitable because they focused on growth. And in the future they could be very, very profitable.

Eric and Kate also dive deeper into Zoom’s founding and Eric’s initial decision to leave WebEx to work on a better video communication solution. Eric also offers his take on what the future of video conferencing may look like in the next five to 10 years and gives advice to founders looking to build the next great company.

For access to the full transcription and the call audio, and for the opportunity to participate in future conference calls, become a member of Extra Crunch. Learn more and try it for free. 

Kate Clark: Well thanks for joining us Eric.

Eric Yuan: No problem, no problem.

Kate: Super excited to chat about Zoom’s historic IPO. Before we jump into questions, I’m just going to review some of the key events leading up to the IPO, just to give some context to any of the listeners on the call.

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Health at Scale lands $16M Series A to bring machine learning to healthcare

Health at Scale, a startup with founders who have both medical and engineering expertise, wants to bring machine learning to bear on healthcare treatment options to produce outcomes with better results and less aftercare. Today the company announced a $16 million Series A. Optum, which is part of the UnitedHealth Group, was the sole investor.

Today, when people look at treatment options, they may look at a particular surgeon or hospital, or simply what the insurance company will cover, but they typically lack the data to make truly informed decisions. This is true across every part of the healthcare system, particularly in the U.S. The company believes using machine learning, it can produce better results.

“We are a machine learning shop, and we focus on what I would describe as precision delivery. So in other words, we look at this question of how do we match patients to the right treatments, by the right providers, at the right time,” Zeeshan Syed, Health at Scale CEO told TechCrunch.

The founders see the current system as fundamentally flawed, and while they see their customers as insurance companies, hospital systems and self-insured employers, they say the tools they are putting into the system should help everyone in the loop get a better outcome.

The idea is to make treatment decisions more data-driven. While they aren’t sharing their data sources, they say they have information, from patients with a given condition, to doctors who treat that condition, to facilities where the treatment happens. By looking at a patient’s individual treatment needs and medical history, they believe they can do a better job of matching that person to the best doctor and hospital for the job. They say this will result in the fewest post-operative treatment requirements, whether that involves trips to the emergency room or time in a skilled nursing facility, all of which would end up adding significant additional cost.

If you’re thinking this is strictly about cost savings for these large institutions, Mohammed Saeed, who is the company’s chief medical officer and has an MD from Harvard and a PhD in electrical engineering from MIT, insists that isn’t the case. “From our perspective, it’s a win-win situation since we provide the best recommendations that have the patient interest at heart, but from a payer or provider perspective, when you have lower complication rates you have better outcomes and you lower your total cost of care long term,” he said.

The company says the solution is being used by large hospital systems and insurer customers, although it couldn’t share any. The founders also said it has studied the outcomes after using its software and the machine learning models have produced better outcomes, although it couldn’t provide the data to back that up at that point at this time.

The company was founded in 2015 and currently has 11 employees. It plans to use today’s funding to build out sales and marketing to bring the solution to a wider customer set.

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Retail Zipline raises $9.6M from Emergence and Serena Williams

Retail Zipline, a startup aiming to improve communication between retail stores and corporate decision makers, announced today that it has raised $9.6 million in Series A funding.

CEO Melissa Wong previously worked in corporate communications for Old Navy, where she said she saw “such a disconnect between what was decided in headquarters and what was decided in stores.” For example, management might decide on a big marketing push to sell any remaining Mother’s Day-related items after the holiday has passed, but then “the stores wouldn’t do it.”

“The stores would say there were too many messages, they didn’t see the memo, they didn’t know it was a priority,” Wong said.

So she founded Retail Zipline with CTO Jeremy Baker, with the goal of building better communication tools for retailers. Baker said that while they looked at existing chat and task management software for inspiration, those tools were “mostly built for people sitting at a desk all day,” rather than workers who are “on the floor, dealing with customers.”

Retail Zipline’s features include messaging and task management — plus a centralized library of documents and multimedia and a survey tool to track results and feedback from stores.

Retail Zipline screenshot

To illustrate how the software is actually being used, Baker outlined a scenario where an athletic shoe company is launching “a huge initiative,” with a big-name athlete signed on to promote the latest pair of shoes.

“In a traditional environment, someone might FedEx over a package to [the store], someone might send an email down, ‘Hey, look for a package on this day,’ someone else from the marketing team might say, ‘Hey guys, we’re doing a shoe launch,’ ” he said. “All of this in these disparate systems, where people have to piece together the story. It’s kind of like a murder mystery.”

Baker said that Retail Zipline, on the other hand, provides a single place to find all the needed materials and tasks “tied together with a bow, instead of a store manager spending 10-plus hours in the back room trying to piece this thing together, or even worse not seeing it.”

The company’s customers include Casper, LEGO and Lush Cosmetics. Wong said Retail Zipline works “with anyone that has a retail location” — ranging from Gap, Inc. with thousands of stores, to Toms Shoes with 10.

The funding was led by Emergence, with Santi Subotovsky and Kara Egan from Emergence both joining the startup’s board of directors. Serena Williams’ new firm Serena Ventures also participated.

“As someone with an incredibly active life, I understand the need to be dynamic, and capable of quickly adapting to shifting priorities, but I’m also aware of the stress a fast-paced work environment can impose,” Williams said in a statement. “Retail Zipline is tackling this issue head-on in retail – a notoriously stressful industry – by pioneering products that help store associates get organized, communicate efficiently, and deliver amazing customer experiences.”

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How startups can use Amazon’s SEO best practices to dominate new shopping verticals

Eli Schwartz
Contributor

Eli Schwartz is currently a growth advisor and the former Director of Growth at SurveyMonkey where he led the SEO strategy. Eli has been a columnist on the Huffington Post, the Y Combinator blog, Search Engine Land, Search Engine Journal and numerous other publications.

Amazon dominates the top ranking positions of Google for tens of thousands of ecommerce queries, but there are plenty of products in newer shopping categories where Amazon has not yet achieved SEO supremacy. Retailers in nascent verticals have an opportunity to follow Amazon’s SEO playbook and become the default ranking ecommerce website.

Achieving this success can be done purely by focusing on on-page SEO without the need to build a brand and a backlink portfolio that rivals Amazon.

For those unfamiliar with mechanisms of SEO, there are essentially two streams of SEO tactics

  1. On-page SEO – This is anything to do with optimizing an actual page or website for maximum SEO visibility. Within this bucket will fall efforts such as the content of a page, metadata, internal links, URL/folder names,  and even things like images.
  2. Off-page SEO – A key component of Google’s algorithm is the quality and sometimes quantity of the links from external sites that point to a page or website. At a high level the better backlinks a page or website has the more authority the page has to rank in search.

On-page SEO teardown

Delving into just their on-page SEO, their tactics can be divided into four distinct areas which we will go through in detail.

  1. Content
  2. SEO site architecture
  3. Cross-linking
  4. Page layout

If you are following along with this process, make sure to log out of your Amazon account or open up an incognito window. Google only views the logged out version of the site, so all of Amazon’s SEO efforts are focused there.

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Fiverr files to go public, reports revenue of $75.5M and a net loss of $36.1M for 2018

Freelance marketplace Fiverr has filed to go public on the New York Stock Exchange.

The company, which is headquartered in Tel Aviv, is losing money — its net losses grew from $19.3 million in 2017 to $36.1 million in 2018. At the same time, revenue grew by nearly 45%, from $52.1 million to $75.5 million.

“Our mission is to change how the world works together,” Fiverr says in the filing. “We started with the simple idea that people should be able to buy and sell digital services in the same fashion as physical goods on an e-commerce platform. On that basis, we set out to design a digital marketplace that is built with a comprehensive SKU-like services catalog and an efficient search, find and order process that mirrors a typical e-commerce transaction.”

Fiverr was founded in 2010 and, thanks in part to controversial marketing, is seen as a key player in the gig economy. It says it has facilitated more than 50 million transactions between 5.5 million buyers and 830,000 freelancers (who sell services like logo design, video creation and editing, website development and blog writing).

The company says its advantages include the breadth of the marketplace and a network effect where the number and success of buyers and freelancers on the site draws more buyers and freelancers. It also says its marketplace can be easily scaled up as it adds more freelancers from around the world.

As for risk factors, the filing points to the need to continue growing the community, the possibility that the overall freelance market may not grow as quickly as the company expects and he aforementioned history of losses.

Fiverr previously raised $111 million in venture funding, according to Crunchbase, from Bessemer Venture Partners, Accel, Square Peg Capital, Qumra Capital and others. It’s also made some acquisitions in recent years, including content marketing marketplace ClearVoice and And Co, which made software for freelancers.

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Verified Expert Brand Designer: Milkinside

Gleb Kuznetsov refuses to settle for less. After spending years leading product design for startups and corporate clients, Gleb started a boutique branding agency, Milkinside, that helps clients translate new technologies into useful products.

Gleb and his team of experienced creators are committed to serving the end user, which is why they love taking products from zero to launch. Their services are expensive, partly due to their expertise in product development, motion graphic design and animation, but we spoke to Gleb about why Milkinside is more than just a branding agency and how they strive to be the best.

Why Gleb created Milkinside:

“I wanted to create a team that wasn’t just an agency that companies could contract, but a partner that would support the client’s product development from beginning to end. Everything from the product narrative, product branding, product design, UI user experience, motion design, design languages, motion design languages, etc. I looked around the industry and didn’t see what I was envisioning so I created my dream company, Milkinside, in 2018.”

“Gleb has one of those rare skills that can make ordinary, plain parts of a design come to life and doing so in a beautiful and useful way. Always pushing the boundaries.” Jacob Hvid, Stockholm, Sweden, CEO and Co-founder at Abundo

On common founder mistakes:

“There are a lot of founders who believe they created useful technology and are absolutely certain people will use it. But everything is moot if users aren’t able to understand your product narrative and how it fits into their lives. Establishing a product narrative at an early stage is essential. A lot of founders will try to create a minimum viable product as soon as possible, but they aren’t thinking about the narrative, branding, the product design, and how everything comes together.”

Below, you’ll find the rest of the founder reviews, the full interview, and more details like pricing and fee structures. This profile is part of our ongoing series covering startup brand designers and agencies with whom founders love to work, based on this survey and our own research. The survey is open indefinitely, so please fill it out if you haven’t already.


Interview with Milkinside Founder and Director of Product Design Gleb Kuznetsov

Yvonne Leow: Can you tell me a little bit about yourself and how you got into the world of branding and design?

Gleb Kuznetsov: I was 10 years old when I started programming and learning different coding languages. At the age of 15, I shifted to design and became pretty passionate about what could be possible in the digital world. I worked as a product designer for 15 years before I started Milkinside. I worked for big consumer product companies across various verticals and platforms. When I was a chief design officer at a startup, I was responsible for everything from the product design, UI design, branding, advertising to producing product explainer videos.

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MultiVu raises $7M seed round for its next-gen 3D sensor

MultiVu, a Tel Aviv-based startup that is developing a new 3D imaging solution that only relies on a single sensor and some deep learning smarts, today announced that it has raised a $7 million seed round. The round was led by crowdfunding platform OurCrowd, Cardumen Capital and Hong Kong’s Junson Capital.

Tel Aviv University’s TAU Technology Innovation Momentum Fund supported some of the earlier development of MultiVu’s core technology, which came out of Prof. David Mendlovic’s lab at the university. Mendlovic previously co-founded smartphone camera startup Corephotonics, which was recently acquired by Samsung.

The promise of MultiVu’s sensor is that it can offer 3D imaging with a single-lens camera instead of the usual two-sensor setup. This single sensor can extract depth and color data in a single shot.

This makes for a more compact setup and, by extension, a more affordable solution as it requires fewer components. All of this is powered by the company’s patented light field technology.

Currently, the team is focusing on using the sensor for face authentication in phones and other small devices. That’s obviously a growing market, but there are also plenty of other applications for small 3D sensors, ranging from other security use cases to sensors for self-driving cars.

“The technology, which passed the proof-of-concept stage, will bring 3D Face Authentication and affordable 3D imaging to the mobile, automotive, industrial and medical markets,” MultiVu CEO Doron Nevo said. “We are excited to be given the opportunity to commercialize this technology.”

Right now, though, the team is mostly focusing on bringing its sensor to market. The company will use the new funding for that, as well as new marketing and business development activities.

“We are pleased to invest in the future of 3D sensor technologies and believe that MultiVu will penetrate markets, which until now could not take advantage of costly 3D imaging solutions,” said OurCrowd Senior Investment Partner Eli Nir. “We are proud to be investing in a third company founded by Prof. David Mendlovic (who just recently sold CorePhotonics to Samsung), managed by CEO Doron Nevo – a serial entrepreneur with proven successes and a superb team they have gathered around them.”

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Replex gets $2.45M seed round to help track cloud native spend

Replex wants to help track cloud spending, but with a cloud native twist, and today it announced a $2.45 million seed round. The company previous raised $1.68 million in 2017 for a total of $4.15 million so far.

As companies shift to a cloud native environment, and move ever more quickly, it is increasingly important to get visibility into how development and operations teams are using resources in the cloud. Replex is designed to give more visibility into spending and to help optimize the container environment in the most economical way.

Company CEO and co-founder Patrick Kirchhoff says the product is about controlling spending in a cloud native context. “The Replex platform enables operators, finance and IT managers to see who spends what. We allow them then to right-size clusters, pods and container sizes for optimal results, and they are able to control the cost, manage chargebacks and find [optimal] capacity,” he explained.

Replex cloud spending control panel

Replex cloud spending control panel. Screenshot: Replex

While there are variety of similar cloud cost control startups out there, Kirchoff says his company has been purpose built for cloud native environments and that is a key differentiating factor. “We see that the way organizations work has completely changed because with the move to cloud native infrastructure, teams within the business lines are now able to provision infrastructure on their own. Central IT departments still need to control costs and govern these resources, but they don’t have the tools to do that anymore because the existing tools are built on architectures for traditional infrastructure, and not for the cloud native approach,” he said.

Kirchoff says that developers tend to over provision just to be on the safe side, but using data from Replex, customers can figure out the optimal amount to provision for a particular workload, work with development teams, and that can save money in the long run.

Investors across the two rounds include Entrepreneurs Investment Fund, eValue, EnBW New Ventures, High-Tech Gruenderfonds (HTGF) and Technologiegruenderfonds Sachsen (TGFS). The company is currently participating in the Alchemist Accelerator . The latest round closed in December. The previous one in May 2017.

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