Startups
Auto Added by WPeMatico
Sketchy wants to replace boring textbooks with ‘Pixar-like’ videos
Studying for med school is tough. What if it was more Pixar-like?
Sketchy, a visual learning platform, takes complex material that a med student might need to memorize for an exam, and puts the information in an illustrated scene. For example, it uses a countryside kingdom to explain the coronavirus, or a salmon dinner to explain Salmonella. The goal is for a student to be able to mentally go back to the scene while taking an exam, walk through it and retrieve all of the information.
While Sketchy’s strategy might seem odd, it’s actually well-known. The “memory palace” technique matches objects to concepts for easier memorization. So far, Sketchy has more than 30,000 paid subscribers and is on track to hit $7 million in revenue this year.
To charge this growth and break into new content verticals, Sketchy is taking venture capital on for the first time in its seven-year history. Last month, the team announced that it has raised a $30 million Series A led by The Chernin Group (TCG). Today, some of those shares were sold in a secondary transaction Reach Capital, which now accounts for $3 million of the financing. It’s a big combined investment for a company that has been bootstrapping since birth — and the deal could help us see where online education is heading.
The capital comes as Sketchy itself looks to grow past a content service for med students, and into an education platform tackling information in critical fields, from legal to nursing. With the new money, Sketchy plans to build an in-house animation studio and hire more artists and doctors, some of whom are currently consultants.
The story
A big part of Sketchy’s magic, and effectiveness, comes from the fact that all of its founding team have experience in medicine.
The company began in 2013 when then-med students Saud Siddiqui and Andrew Berg were in desperate need of a better study solution for microbiology. To liven up their studying, Berg and Siddiqui began weaving characters into stories to try to memorize concepts — and after a few good test scores, they started creating stories for their classmates.
“Neither Saud or I were artists, so they were pretty bad,” Berg said. As demand continued, the duo put their scraggly sketches on YouTube. Eventually, Siddiqui and Berg roped in classmate Bryan Lemieux, a good artist, to tell the stories with them. Eventually Bryan brought on his twin brother, Aaron, and the founding team was born.
Fast-forward to today: Siddiqui and Berg have finished their residencies in emergency medicine, while the Lemieux brothers chose to leave medicine. All have moved full-time to the company after trying to balance both jobs. Still, the knowledge from working in the field continues to be useful.
The startup’s name has evolved: born as SketchyMedical, it has since rebranded to just Sketchy. While the team chose the name to nod toward its focus on art, the name also has negative connotations. Expect a rebrand in the future.
Despite this, the company claims that it is used by a third of med students in the United States. The majority of its revenues come from 12-month subscriptions for students looking to prep for med school exams like Step 1, and Step 2.
While B2C is a promising business model for many reasons (it’s always easier to convince a human to pay instead of a entire, red-tape-bound institution), the company has also posted promising B2B growth. So far, 20% of its revenue comes from direct contracts it has with medical schools. The founders said that they will pursue both growth methods for now, but based on the price of med school (and student debt crisis), it would be great to see them grow through school contracts so students don’t have to face the brunt of costs.
Beyond the coronavirus
Reach Capital’s Jennifer Carolan, an investor in Sketchy, said that Sketchy’s product market fit with med students is a “strong signal that their content is worth it.” Even with competitors such as Picorize and Medcomic, she’s confident that Sketchy’s product is defensible and can expand into new verticals. Part of the reason the firm approached Sketchy to invest in them is because of low customer acquisition costs, Carolan notes in a blog post.
That said, unlike most edtech companies, which have enjoyed surging new user demand thanks to remote learning, Sketchy didn’t have a huge COVID-19 boom.
“We weren’t one of those people that hadn’t found product market fit and then exploded after COVID,” said Berg. “We’ve always been there and been growing.”
So the real trigger for today’s fundraise wasn’t COVID-19 momentum, but instead, a push to capitalize its sustained growth into more digital curriculum verticals.
Long-term, think of Sketchy as joining a chorus of startups, including Top Hat Jr and Newsela, that want to replace textbook publishers. In a remote world, live, moving content is more rapidly losing value, and upstarts are trying to replace them with more effective and engaging content.
“One of the challenges is just to make sure we don’t go too fast,” Siddiqui said. “We want to keep that degree of quality we’ve maintained for so many years, and do it at scale.”
Editor’s note: The original version of this story stated that Sketchy had raised $32 million. This is incorrect. The company raised $30 million along with a secondary transaction from Reach Capital.
Powered by WPeMatico
Helping big banks out-Affirm Affirm and out-Chime Chime gives Amount a $681 million valuation
Amount, a new service that helps traditional banks compete in a digital world, has raised $81 million from none other than Goldman Sachs as it looks to help legacy fintech players compete with their more nimble digital counterparts.
The company, which spun out from the startup lending company Avant in January of this year, has already inked deals with Banco Popular, HSBC, Regions Bank and TD Bank to power their digital banking services and offer products like point-of-sale lending to compete with challenger banks like Chime and lenders like Affirm or Klarna.
“Most banks are looking for resources and infrastructure to accelerate their digital strategy and meet the demands of today’s consumer,” said Jade Mandel, a vice president in Goldman Sachs’ growth equity platform, GS Growth, who will be joining the board of directors at Amount, in a statement. “Amount enables banks to navigate digital transformation through its modular and mobile-first platform for financial products. We’re excited to partner with the team as they take on this compelling market opportunity.”
Complementing those customer-facing services is a deep expertise in fraud prevention on the back-end to help banks provide more loans with less risk than competitors, according to chief executive Adam Hughes.
It’s the combination of these three services that led Goldman to take point on a new $81 million investment in the company, with participation from previous investors August Capital, Invus Opportunities and Hanaco Ventures — giving Amount a post-money valuation of $681 million and bringing the company’s total capital raised in 2020 to a whopping $140 million.
Think of Amount as a white-labeled digital banking service provider for Luddite banks that hadn’t upgraded their services to keep pace with demands of a new generation of customers or the COVID-19 era of digital-first services for everything.
Banks pay a pretty penny for access to Amount’s services. On top of a percentage for any loans that a bank processes through Amount’s services, there’s an up-front implementation fee that typically averages at $1 million.
The hefty price tag is a sign of how concerned banks are about their digital challengers. Hughes said that they’ve seen a big uptick in adoption since the launch of their buy-now-pay-later product designed to compete with the fast growing startups like Affirm and Klarna .
Indeed, by offering banks these services, Amount gives Klarna and Affirm something to worry about. That’s because banks conceivably have a lower cost of capital than the startups and can offer better rates to borrowers. They also have the balance sheet capacity to approve more loans than either of the two upstart lenders.
“Amount has the wind at its back and the industry is taking notice,” said Nigel Morris, the co-founder of Capital One and an investor in Amount through the firm QED Investors. “The latest round brings Amount’s total capital raised in 2020 to nearly $140 million, which will provide for additional investments in platform research and development while accelerating the company’s go-to-market strategy. QED is thrilled to be a part of Amount’s story and we look forward to the company’s future success as it plays a vital role in the digitization of financial services.”
FT Partners served as advisor to Amount on this transaction.
Powered by WPeMatico
From surviving to thriving as a hardware startup
When a friend forwarded this tweet from Paul Graham, it hit close to home:
Startups are subject to something like infant mortality: before they’re established, one thing going wrong can kill the company. Hardware companies seem to be subject to infant mortality their whole lives.
I think the reason is that the evolution of the product is so discontinuous. The company has to keep shipping, and customers to keep buying, new products. Which in practice is like relaunching the company each time.
I don’t know if there is an answer to this, but if there were a way for hardware companies to evolve more the way software companies do, they’d be a lot more resilient.
Looking back on our startup journey at Minut, I remember several moments when we could have died. However, surviving several near misses we learned to tackle these challenges and have become more resilient over time. While there will never be one fully exhaustive answer, here are some of the lessons we learned over the years:
Subscription revenue is the only revenue that counts
While you can sell hardware with a margin and make important early revenue, it’s not a sustainable business model for a company that requires both software and hardware. You can’t cover an indefinite commitment with a finite amount of money.
Many hardware companies don’t consider subscriptions early enough. While it can be hard to command a subscription from the start (if you can, you might have waited too long to launch), it needs to be in the plan from the beginning. Look for markets where paying subscriptions is the norm rather than markets that operate on a one-time sale model.
Set high margins and earn them over time
It’s tempting to set low prices for hardware to attract customers, but in the beginning you should do the opposite. Margins allow for mistakes to be rectified. A missed deadline might mean you have to opt for freight by air rather than boat. You might have to scrap components or buy them expensively in a supply crunch. Surprises are seldom positive, and you don’t want to use your venture capital to pay for them.
Healthy margins can also be used to cover marketing costs while you learn what kind of messaging works and what channels you can sell through. If that wasn’t enough reason, starting with relatively high prices will help you avoid another common mistake, selling too much at launch.
This might seem counterintuitive — why wouldn’t you want great success out of the gate? The reason is that you will inevitably make mistakes with your early launches, and the bigger the launch, the bigger the blow. There are plenty of companies who achieved amazing crowdfunding success and then failed to deliver even the first units. Startups tend to chase growth at all costs, but for hardware startups in the first few years there is such a thing as too much of a good thing.
Powered by WPeMatico
YC-backed Heru raises $1.7M to build software services for Latin American gig workers
Given the attention that TechCrunch pays to Y Combinator’s Demo Days, we also try to keep tabs on the same startups as they scale and raise more capital. Yesterday we covered YC Winter 2020 participant BuildBuddy, for example. Today we’re taking a look at Heru, a startup based in Mexico City that is announcing a $1.7 million raise after taking part in YC’s Summer 2019 session.
The pre-seed round was led by Mountain Nazca, and participated in by Magma Partners, Xtraordinary Venture Partners, Flourish Ventures, YC itself and a handful of angels. The investment was raised in two pieces: a $500,000 check in February and the other $1.2 million closing a few weeks ago.
Heru wants to provide software-based services for gig workers in Mexico, and eventually other countries. Its founders, Mateo Jaramillo and Stiven Rodríguez Sánchez, are both ex-Uber employees, which is how they wound up in Mexico from their native Colombia.
But Heru didn’t have a straightforward path to existence. The founding duo told TechCrunch their original idea, something similar to OYO, was what they went through Y Combinator and initially raised money for. But after finding OYO already in their target market, the company took three months to rethink and, keeping investors on board, pivoted to Heru.
Heru is a package of software products aimed at delivery drivers and the like, helping provide insurance, credit and tax preparation support. The tax element is key, as the company’s founders explained to TechCrunch that Mexico now expects independent workers to file taxes on a monthly basis. Folks need help with that, so Heru built them a tool to do so.
There’s competition to that element of its product, Heru said, noting that there are accountants in the market that will do the work for $25 to $30. Heru’s tax service, in contrast, costs a smaller $5 each month (100 pesos). Insurance is another $5 each month for accident-related coverage. The startup worked with an insurance provider to build what it describes as a “tailor-made” policy for gig workers who need low-cost coverage.
The founding duo, via the company.
Heru is not only targeting Uber drivers and their like, however. The company noted that it also wants to support freelancers more broadly, a population that is much larger than the three million gig workers it counts in the Mexican market.
The company’s app has been soft-launched in the market for a few weeks, with the startup now making more noise about its existence. According to its founders, around 1,200 users were accepted during its test period. Another 20,000 are in line.
Among its early user base, customers are buying on average 1.2 Heru products, a number that I’ll track as the startup scales.
Heru’s app is neat, its market large and the need it is serving material. But in the background of the software story is a brick-and-mortar tale. The startup, in addition to building its app, put together a number of so-called “Heru Casas,” places where gig workers can recharge their phones and use a bathroom. You need the app to enter a Heru Casa, helping the startup find early users.
Currently all Heru Casas are located in Mexico City. The startup is not sure about expanding that part of its efforts to more cities where its app may attract users. Why? It’s hard to scale physical build-outs, it told TechCrunch. Software is much better for quick expansion, and as that’s the name of the startup game, holding off on more physical locations could make good sense until the company can raise more capital.
Heru has big plans to double-down its product work, and eventually add more countries to its roster. The Latin American market is a ripe place for startups to shake things up. Let’s see how quickly Heru can make its mark.
Powered by WPeMatico
Aerospace’s Steve Isakowitz to speak at TC Sessions: Space 2020
A mere two weeks remain until we kick off TC Sessions: Space (December 16 & 17), our first conference focused on the technology designed to push galactic boundaries and the people making it happen. Building successful space programs, whether private, public or hybrid combination, requires a well-trained workforce — today and for generations to come. That’s why we can’t wait for Building the Workforce of the Future, a breakout panel discussion featuring Steve Isakowitz.
Isakowitz is the president and CEO of The Aerospace Corporation, a national nonprofit corporation that operates a federally funded research and development center. It addresses complex problems across the space enterprise focused on agility, innovation and objective technical leadership.
In his 30+ year career, Isakowitz has held prominent roles across the government, private, space and technology sectors, including at NASA, U.S. Department of Energy and the White House Office of Management and Budget. Prior to joining Aerospace, he was president of Virgin Galactic, where his responsibilities included the development of privately funded launch systems, advanced technologies and other new space applications.
Building the Workforce of the Future focuses on what’s required to advance the United States’ leading role in space, namely developing a workforce that’s up to the challenge. Panelists also include Dava Newman, MIT’s Apollo Program Professor of Astronautics, and Yannis C. Yortsos, Dean, USC Viterbi School of Engineering and former Zohrab Kaprielian Chair in Engineering, University of Southern California.
More sessions from TC Sessions: Space
The COVID-19 pandemic has created opportunities to imagine new models for how and where to train the next generation of scientists and engineers. This session will explore how universities and industry can work together to integrate professional experience into the curriculum and how universities and industry can work together to build robust talent pipelines that create digitally fluent, agile workers for the future.
The panelists will weigh in on strategies to build diverse workforces — with different perspectives and experiences that drive innovation — as well as new approaches that promote continuous learning for workers throughout their careers.
The space industry requires a deep bench and a long pipeline of engineers and scientists. Tune in to Building the Workforce of the Future for the latest thinking on this vital topic. It’s one session you don’t want to miss.
Late registration tickets are still available, as are discounts for groups, students, active military/government employees and for early-stage space startup founders who want to give their startup extra visibility.
Is your company interested in sponsoring TC Sessions: Space 2020? Click here to talk with us about available opportunities.
Powered by WPeMatico
Orbit raises $4M for its community experience platform
Orbit, a startup that is building tools to help organizations build communities around their proprietary and open-source products, today announced that it has raised a $4 million seed funding round led by Andreessen Horowitz’s Martin Casado. A number of angel investors, including Chris Aniszczyk, Jason Warner and Magnus Hillestad, as well as the a16z’s Cultural Leadership Fund, also participated, in addition to previous backers Heavybit and Harrison Metal.
The company describes its service as a “community experience platform.” Currently, Orbit’s focus is on Developer Relations and Community teams, as well as open-source maintainers. There’s no reason the company couldn’t branch out into other verticals as well, though, given that its overall framework is really applicable across all communities.
Orbit team: Patrick Woods, Nicolas Goutay and Josh Dzielak
As Orbit co-founder Patrick Woods told me, community managers have generally had a hard time figuring out who was really contributing to their communities because those contributions can come in lots of forms and often happen across a wide variety of platforms. In addition, the sales and marketing teams also often don’t understand how a community impacts a company’s bottom line. Orbit aggregates all of these contributions across platforms.
“There is a lack of understanding around the ways in which community impacts go-to-market and business value,” Woods told me when I asked him about the genesis of the idea. “There’s a big gap in terms of the tooling associated with that. Many companies agree that community is important, but if you put $1 in the community machine today, it’s hard to know where that’s going to come out — and is it going to come out in terms of $0.50 or $100? This was a set of challenges that we noticed across companies of all sizes.”
Image Credits: Orbit
Especially in open-source communities, there will always be community members who create a lot of value but who don’t have a commercial relationship with a company at all. That makes it even harder for companies to quantify the impact of their communities, even if they agree that community is an important way to grow their business and that, in Orbit’s words, “community is the new pre-sales.”
At the core of Orbit (the company) is Orbit the open-source community framework. The founding team of Woods (CEO) and Josh Dzielak (CTO) developed this framework to help organizations understand how to best build what the team calls a “high gravity community” to attract new members and retain existing ones — and how to evaluate them. You can read more about the concept here.
Image Credits: Orbit
“We’re trying to reframe the discussion away from an extractive worldview that says how much value can we generate from this lead? It’s actually more about how much love can we generate from these community members,” Woods said. “Because, if you think about the culture associated with what we’re trying to do, it’s fundamentally creative and generative. And our goal is really to help people think less about value extraction and more about value creation.”
At the end of the day, though, no matter the philosophy behind your community-building efforts, there has to be a way to measure ROI and turn some of those community members into paying customers. To do that, Orbit currently pulls in data from sources like GitHub, Twitter and Discourse, with support for Slack and other tools coming soon. With that, the service makes it far easier for community managers to keep tabs on what is happening inside their community and who is participating.
Image Credits: Orbit
In addition to the built-in dashboards, Orbit also provides an API to help integrate all of this data into third-party services as well.
“One of the key understandings that drives the Orbit vision is that a community is not a funnel and building a community is not about conversions, but making connections; cultivating dialog and engagement; being open and giving back; and creating value versus trying to capture it,” a16z’s Casado writes. “The model has proven to be very effective, and now Orbit has built a product around it. We strongly believe Orbit is a must-have product for those building developer-focused companies.”
The company is already working with just under 150 companies and its users include the likes of Postman, CircleCI, Kubernetes and Apollo GraphQL.
The company will use the new round, which closed a few weeks ago, to, among other things, build out its go-to-market efforts and develop more integrations.
Powered by WPeMatico
Wellory raises $4.5M for its ‘anti-diet’ nutrition app
Wellory, a startup that bills itself as taking an “anti-diet approach” to nutrition and wellness, is announcing that it has raised $4.2 million in funding.
The round was led by Story Ventures, with participation from Harlem Capital, Tinder co-founders Sean Rad and Justin Mateen, Ground Up Ventures, NBA player Wayne Ellington, Hannah Bronfman and others.
Wellory founder and CEO Emily Hochman (who was previously the head of customer success at WayUp) told me that she struggled with dieting in college, to the point where she was risking chronic illness and infertility. As a result, she became determined to gain a better understanding of nutrition and her own health, eventually studying and becoming a certified health coach at the Institute for Integrative Nutrition.
Hochman said that through Wellory, she wants to offer that same understanding to others, which she said has created a “managed marketplace” matching users with a licensed nutritionist, registered dietitian or certified health coach. Those coaches create a personalized plan for losing weight or achieving other health goals, then continue to provide feedback as users share photos of each meal and additional health data.
For example, she said that a customer who had just given birth and was interested in postpartum weight loss would get matched with a coach who specializes in that area.
“The thing that is so important is that we build personalized plans,” she added. “We don’t have anything that says, ‘At Wellory, we do these 10 things and that’s a standard diet.’ We’re actually going to help you learn how to make smart and healthy decisions.”
Wellory CEO Emily Hochman (Image Credit: Wellory)
Wellory officially launched in September, but Hochman said some beta testers have been using the service for nine, 10 or 11 months. She said early customers include people who are interested in weight loss, those who need nutrition advice due to chronic illness and “optimizers” who simply want to make sure they’re eating as healthily as possible.
She also noted that although customers usually sign up with a specific goal in mind, “once they hit their goal, because of the power of a strong relationship, they say, ‘I don’t want to go back to where I was, let’s keep building, let’s make sure I can sustain this.’ ”
The app is available on iOS and Android and currently costs $59.99 per month. Hochman plans to introduce additional pricing tiers. and she said the funding will allow Wellory to expand the technology and marketing teams, and to explore new partnerships.
“As a data technology investor, we get approached by different types of wearable or diagnostic companies nearly every week,” said Jake Yormak of Story Ventures in a statement. “We love the category but what we saw in Wellory was a way to put a human coach at the center of understanding this health data. With nutrition as the wedge, Wellory has built a trusted relationship with people who affirmatively want to better understand and improve their wellbeing.”
Powered by WPeMatico
Welcome raises $6M to help your company hire and keep employees
Welcome, the HR software that helps organizations make and close offers to new candidates, announced the close of a $6 million seed round today, led by FirstMark Capital. Participating investors include Ludlow Ventures, Nat Turner and Zach Weinberg, and Keenan Rice and Ben Porterfield (which were existing investors), as well as a wide array of angels.
TechCrunch last covered Welcome in August, when it announced a $1.4 million funding round. That the startup was able to raise more as quickly as it has is testament to how hot the early-stage venture capital market is today, and likely an endorsement of Welcome’s economic profile and recent growth.
Past the new capital, Welcome is also launching a new product today called Total Rewards, which helps not just new candidates but also existing employees get a complete, easy-to-understand picture of their compensation, across salary, benefits, equity, etc.
But let’s back up.
Welcome was founded in 2019 by Nick Gavronsky and Rick Pereira, with a mission to help organizations close offers on candidates by providing a much clearer picture of compensation, particularly around equity. Co-founder and CEO Nick Gavronsky explained that many candidates don’t truly understand the value of the equity they’re offered, or how it works.
“A lot of recruiting teams aren’t well-equipped to use it as a selling tool and explain it effectively and showcase the value to candidates to help them think about their ownership at the company,” he added.
Image Credits: Welcome
Welcome allows companies to organize their compensation offers based on level and position, and deliver that information digitally to candidates in a way that makes sense.
The startup integrates with a variety of other software providers, including Slack, Lever, Greenhouse, ADP and Justworks to name a few, simplifying onboarding for Welcome clients and bringing a broad array of information into one place.
Offers sent through Welcome show a description of the role, equity details, total compensation and even include a welcome note and video. This is in stark contrast to the black and white legal PDF often sent to candidates.
Image Credits: Welcome
The next phase for the company comes in the form of the launch of Total Rewards, which is meant to help retain existing employees, helping them understand their compensation value and their potential at the company.
“Painting a better picture becomes a pre-retention tool,” said Gavronsky. “An employee will sometimes leave thousands of dollars on the table because they don’t understand what they’re walking away from. A lot of times companies will wait until that person is going to resign. Let me now bring up all the things that are great about our company and talk through your stock options. But the decision’s already made. So we wanted something that we can kind of put in with performance reviews.”
Welcome also has plans to offer a third product pillar in the form of real-time accurate industry-wide compensation data, helping companies understand where they fit into the larger ecosystem with regards to compensation.
Thus far, Welcome has 40 companies on the platform, including Uncork and Betterment, with hundreds on the waitlist, according to the co-founders. The company plans to use the funding to build out the team and the product.
Powered by WPeMatico
Jitsu nabs $2M seed to build open-source data integration platform
Jitsu, a graduate of the Y Combinator Summer 2020 cohort, is developing an open-source data integration platform that helps developers send data to a data warehouse. Today, the startup announced a $2 million seed investment.
Costanoa Ventures led the round with participation from Y Combintaor, The House Fund and SignalFire.
In addition to the open-source version of the software, the company has developed a hosted version that companies can pay to use, which shares the same name as the company. Peter Wysinski, Jitsu’s co-founder and CEO, says a good way to think about his company is an open-source Segment, the customer data integration company that was recently sold to Twilio for $3.2 billion.
But, he says, it goes beyond what Segment provides by allowing you to move all kinds of data, whether customer data, connected device data or other types. “If you look at the space in general, companies want more granularity. So let’s say for example, a couple years ago you wanted to sync just your transactions from QuickBooks to your data warehouse, now you want to capture every single sale at the point of sale. What Jitsu lets you do is capture essentially all of those events, all of those streams, and send them to your data warehouse,” Wysinski explained.
Among the data warehouses it currently supports are Amazon Redshift, Google BigQuery, PostGres and Snowflake.
The founders built the open-source project called EventNative to help solve problems they themselves were having moving data around at their previous jobs. After putting the open-source version on GitHub a few months ago, they quickly attained 1,000 stars, proving that they had delivered something that solved a common problem for data teams. They then built the hosted version, Jitsu, which went live a couple of weeks ago.
For now, the company is just the two co-founders, Wysinski and CTO Vladimir Klimontovich and couple of contract engineers, but they intend to do some preliminary hiring over the next year to grow the company, most likely adding engineers. As they begin to build out the startup, Wysinski says that being open source will help drive diversity and inclusion in their hiring.
“The goal is essentially to go after that open-source community and hire people from anywhere because engineers aren’t just […] one color or one race, they’re everywhere, and being open source, and especially being in a remote world, makes it so, so much simpler [to build a diverse workforce], and a lot of companies I feel are going down that road,” he said.
He says along that line, the plan is to be a fully remote company, even after the pandemic ends, as they hire from anywhere. The goal is to have quarterly offsite meetings to check in with employees, but do the majority of the work remotely.
Powered by WPeMatico
Jio Platforms backs SF-based AR gaming startup Krikey
Jio Platforms, the biggest telecom operator in India and which has raised over $20 billion from Facebook, Google and other high-profile investors this year, is leading a financing round of a San Francisco-based startup that develops augmented reality mobile games.
Jio has led the Series A fundraise of Krikey, founded by sisters Jhanvi and Ketaki Shriram, the Indian firm said on Wednesday. They did not disclose the size of Krikey’s Series A round, but Jio said Krikey has raised $22 million to date.
Krikey has previously not disclosed any financing rounds, according to their listings on Crunchbase, CBInsights and Tracxn. Jio also did not share who else participated in Krikey’s new round.
As part of the announcement, Krikey has launched Yaatra, a new AR game that invites users to step in an action-adventure story to defeat a monster army. “Using weapons such as the bow and arrow, chakra, lightning and fire bolts, players can battle through different levels of combat and puzzle games,” Krikey said.
Jio subscribers in India will get exclusive access to a range of features in Krikey, available on Android and iOS, including a 3D avatar, and entry to some game levels and weapons. Jio said Yaatra game would also be made available to JioPhone feature-phone users.
Krikey has developed two additional games, including Gorillas, a game the startup developed in partnership with Ellen DeGeneres’s wildlife foundation.
“We believe AR has a huge potential in not just gaming but in many other industries to disrupt the way people interact with the world around them. We are very excited to use the phone as the window back into the natural world and hope that people’s experiences in empathising with birds and guerrillas and different ecosystems will encourage them to start to take real-world conservation behaviour changes,” said Jhanvi in an interview with Cheddar last year.
“Our vision with Krikey is to bring together inspiration and reality in an immersive way. With augmented reality, we are able to bring fantasy worlds into your home, straight through the window of your mobile phone,” said Jhanvi and Ketaki Shriram in a joint statement today. They have previously participated in Apple’s female entrepreneur camp.
In a statement, Akash Ambani, director of Jio, said, “Krikey will inspire a generation of Indians to embrace Augmented Reality. Our vision is to bring the best experiences from across the world to India and the introduction of Yaatra is a step in that direction. Augmented Reality gaming takes the user into a world of its own, and we invite every Jio and non-Jio user to experience AR through Yaatra.”
Jio has previously acquired music streaming service Saavn (which has since been rebranded to JioSaavn), and Haptik, a startup that develops conversational platforms and virtual assistants.
We have reached out to Jio and Krikey for more details.
Powered by WPeMatico