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Customer data platform ActionIQ extends its latest funding round to $100M
ActionIQ, which helps companies use their customer data to deliver personalized experiences, is announcing that it has extended its Series C funding, bringing the round to a total size of $100 million.
That number includes the $32 million that ActionIQ announced in January of last year. Founder and CEO Tasso Argyros said the company is framing this as an extension rather than a separate round because it comes from existing investors — including March Capital — and because ActionIQ still has most of that $32 million in the bank.
Argyros told me that there were two connected reasons to raise additional money now. For one thing, ActionIQ has seen 100% year-over-year revenue growth, allowing it to increase its valuation by more than 250%. (The company isn’t disclosing the actual valuation.) That growth has also meant that ActionIQ is getting “a lot more ambitious” in its plans for product development and customer growth.
“We raised more money because we can, and because we need to,” Argyros said.
The company continues to develop the core platform, for example by introducing more support for real-time data and analysis. But Argyros suggested that the biggest change has been in the broader market for customer data platforms, with companies like Morgan Stanley, The Hartford, Albertsons, JCPenney and GoPro signing on with ActionIQ in the past year.
Some of these enterprises, he said, “normally would not work with a cutting-edge technology company like us, but because of the pandemic, they’re willing to take some risk and really invest in their customer base and their customer experience.”
Argyros also argued that as regulators and large platforms restrict the ways that businesses can buy and sell third-party data, products like ActionIQ, focusing on the first-party data that companies collect for their own use, will become increasingly important. And he said that ActionIQ’s growth comes as the big marketing clouds have “failed” — either announcing products that have yet to launch or launching products that don’t match ActionIQ’s capabilities.
Companies that were already using ActionIQ include The New York Times. In fact, the funding announcement includes a statement from The Times’ senior vices president of data and insights Shane Murray declaring that the newspaper is using ActionIQ to deliver “hundreds of billions of personalized customer experiences” across “mail, in-app, site, and paid media.”
ActionIQ has now raised around $145 million total, according to Crunchbase.
Early Stage is the premier ‘how-to’ event for startup entrepreneurs and investors. You’ll hear first-hand how some of the most successful founders and VCs build their businesses, raise money and manage their portfolios. We’ll cover every aspect of company-building: Fundraising, recruiting, sales, product market fit, PR, marketing and brand building. Each session also has audience participation built-in – there’s ample time included for audience questions and discussion. Use code “TCARTICLE” at checkout to get 20 percent off tickets right here.
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Ghana’s Redbird raises $1.5M seed to expand access to rapid medical testing in sub-Saharan Africa
For patients and healthcare professionals to properly track and manage illnesses, especially chronic ones, healthcare needs to be decentralized. It also needs to be more convenient, with a patient’s health information able to follow them wherever they go.
Redbird, a Ghanaian health tech startup that allows easy access to convenient testing and ensures that doctors and patients can view the details of those test results at any time, announced today that it has raised a $1.5 million seed investment.
Investors who participated in the round include Johnson & Johnson Foundation, Newton Partners (via the Imperial Venture Fund) and Founders Factory Africa. This brings the company’s total amount raised to date to $2.5 million.
The health tech company was launched in 2018 by Patrick Beattie, Andrew Quao and Edward Grandstaff. As a founding scientist at a medical diagnostics startup in Boston, Beattie’s job was to develop new rapid diagnostic tests. During his time in Accra in 2016, he met Quao, a trained pharmacist in Ghana at a hackathon whereupon talking found out that their interests in medical testing overlapped.
Beattie told TechCrunch that while he saw many exciting new tests in development in the U.S., he didn’t see the same in Ghana. Quao, who is familiar with how Ghanaians use pharmacies as their primary healthcare point, felt perturbed that these pharmacies weren’t doing more than transactional purchases.
They both settled that pharmacies in Ghana needed to imbibe the world of medical testing. Although both didn’t have a tech background, they realized technology was necessary to execute this. So, they enlisted the help of Grandstaff to be CTO of Redbird while Beattie and Quao became CEO and COO, respectively.
L-R: Patrick Beattie (CEO), Andrew Quao (COO) and Edward Grandstaff (CTO). Imge Credits: Redbird
Redbird enables pharmacies in Ghana to add to their pharmacy services rapid diagnostic testing for 10 different health conditions. These tests include anaemia, blood sugar, blood pressure, BMI, cholesterol, Hepatitis B, malaria, typhoid, prostate cancer screening and pregnancy.
Also, Redbird provides pharmacies with the necessary equipment, supplies and software to make this possible. The software — Redbird Health Monitoring — is networked across all partner pharmacies and enables patients to build medical testing records after going through five-minute medical tests offered through these pharmacies.
Rather than employing a SaaS model that Beattie says is not well appreciated by its customers, Redbird’s revenue model is based on the supply of disposable test strips.
“Pharmacies who partner with Redbird gain access to the software and all the ways Redbird supports our partners for free as long as they purchase the consumables through us. This aligns our revenue with their success, which is aligned with patient usage,” said the CEO.
This model is being used with more than 360 pharmacies in Ghana, mainly in Accra and Kumasi. It was half this number in 2019, which Redbird has since doubled despite the pandemic. These pharmacies have recorded over 125,000 tests in the past three years from more than 35,000 patients registered on the platform.
Redbird will use the seed investment to grow its operations within Ghana and expand to new markets that remain undisclosed.
In 2018, Redbird participated in the Alchemist Accelerator just a few months before launch. It was the second African startup after fellow Ghanaian health tech startup mPharma to take part in the six-month program. The company also got into Founders Factory Africa last April.
According to Beattie, most of the disease burden Africans might experience in the future will be chronic diseases. For instance, diabetes is projected to grow by 156% over the next 25 years. This is why he sees decentralized, digitized healthcare as the next leapfrog opportunity for sub-Saharan Africa.
“Chronic disease is exploding and with it, patients require much more frequent interaction with the healthcare system. The burden of chronic disease will make a health system that is highly centralized impossible,” he said. “Like previous leapfrog events, this momentum is happening all over the world, not just in Africa. Still, the state of the current infrastructure means that healthcare systems here will be forced to innovate and adapt before health systems elsewhere are forced to, and therein lies the opportunity,” he said.
But while the promise of technology and data is exciting, it’s important to realize that health tech only provides value if it matches patient behaviors and preferences. It doesn’t really matter what amazing improvements you can realize with data if you can’t build the data asset and offer a service that patients actually value.
Beattie knows this all too well and says Redbird respects these preferences. For him, the next course of action will be to play a larger role in the world’s developing ecosystem where healthcare systems build decentralised networks and move closer to the average patient.
This decentralised approach is what attracted U.S. and South African early-stage VC firm Newtown Partners to cut a check. Speaking on behalf of the firm, Llew Claasen, the managing partner, had this to say.
“We’re excited about Redbird’s decentralised business model that enables rapid diagnostic testing at the point of primary care in local community pharmacies. Redbird’s digital health record platform has the potential to drive significant value to the broader healthcare value chain and is a vital step toward improving healthcare outcomes in Africa. We look forward to supporting the team as they prove out their business model and scale across the African continent.”
Early Stage is the premier “how-to” event for startup entrepreneurs and investors. You’ll hear firsthand how some of the most successful founders and VCs build their businesses, raise money and manage their portfolios. We’ll cover every aspect of company building: Fundraising, recruiting, sales, product-market fit, PR, marketing and brand building. Each session also has audience participation built-in — there’s ample time included for audience questions and discussion. Use code “TCARTICLE” at checkout to get 20% off tickets right here.
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ServiceNow takes RPA plunge by acquiring India-based startup Intellibot
ServiceNow became the latest company to take the robotic process automation (RPA) plunge when it announced it was acquiring Intellibot, an RPA startup based in Hyderabad, India. The companies did not reveal the purchase price.
The purchase comes at a time where companies are looking to automate workflows across the organization. RPA provides a way to automate a set of legacy processes, which often involve humans dealing with mundane repetitive work.
The announcement comes on the heels of the company’s no-code workflow announcements earlier this month and is part of the company’s broader workflow strategy, according to Josh Kahn, SVP of Creator Workflow Products at ServiceNow.
“RPA enhances ServiceNow’s current automation capabilities including low code tools, workflow, playbooks, integrations with over 150 out of the box connectors, machine learning, process mining and predictive analytics,” Kahn explained. He says that the company can now bring RPA natively to the platform with this acquisition, yet still use RPA bots from other vendors if that’s what the customer requires.
“ServiceNow customers can build workflows that incorporate bots from the pure play RPA vendors such as Automation Anywhere, UiPath and Blue Prism, and we will continue to partner with those companies. There will be many instances where customers want to use our native RPA capabilities alongside those from our partners as they build intelligent, end-to-end automation workflows on the Now Platform,” Kahn explained.
The company is making this purchase as other enterprise vendors enter the RPA market. SAP announced a new RPA tool at the end of December and acquired process automation startup Signavio in January. Meanwhile Microsoft announced a free RPA tool earlier this month, as the space is clearly getting the attention of these larger vendors.
ServiceNow has been on a buying spree over the last year or so buying five companies including Element AI, Loom Systems, Passage AI and Sweagle. Kahn says the acquisitions are all in the service of helping companies create automation across the organization.
“As we bring all of these technologies into the Now Platform, we will accelerate our ability to automate more and more sophisticated use cases. Things like better handling of unstructured data from documents such as written forms, emails and PDFs, and more resilient automations such as larger data sets and non-routine tasks,” Kahn said.
Intellibot was founded in 2015 and will provide the added bonus of giving ServiceNow a stronger foothold in India. The companies expect to close the deal no later than June.
Early Stage is the premier ‘how-to’ event for startup entrepreneurs and investors. You’ll hear first-hand how some of the most successful founders and VCs build their businesses, raise money and manage their portfolios. We’ll cover every aspect of company-building: Fundraising, recruiting, sales, product market fit, PR, marketing and brand building. Each session also has audience participation built-in – there’s ample time included for audience questions and discussion. Use code “TCARTICLE” at checkout to get 20 percent off tickets right here.
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Orca Security raises $210M Series C at a unicorn valuation
Orca Security, an Israeli cybersecurity startup that offers an agent-less security platform for protecting cloud-based assets, today announced that it has raised a $210 million Series C round at a $1.2 billion valuation. The round was led by Alphabet’s independent growth fund CapitalG and Redpoint Ventures. Existing investors GGV Capital, ICONIQ Growth and angel syndicate Silicon Valley CISO Investment also participated. YL Ventures, which led Orca’s seed round and participated in previous rounds, is not participating in this round — and it’s worth noting that the firm recently sold its stake in Axonius after that company reached unicorn status.
If all of this sounds familiar, that may be because Orca only raised its $55 million Series B round in December, after it announced its $20.5 million Series A round in May. That’s a lot of funding rounds in a short amount of time, but something we’ve been seeing more often in the last year or so.
Orca Security co-founders Gil Geron (left) and Avi Shua (right). Image Credits: Orca Security
As Orca co-founder and CEO Avi Shua told me, the company is seeing impressive growth and it — and its investors — want to capitalize on this. The company ended last year beating its own forecast from a few months before, which he noted was already aggressive, by more than 50%. Its current slate of customers includes Robinhood, Databricks, Unity, Live Oak Bank, Lemonade and BeyondTrust.
“We are growing at an unprecedented speed,” Shua said. “We were 20-something people last year. We are now closer to a hundred and we are going to double that by the end of the year. And yes, we’re using this funding to accelerate on every front, from dramatically increasing the product organization to add more capabilities to our platform, for post-breach capabilities, for identity access management and many other areas. And, of course, to increase our go-to-market activities.”
Shua argues that most current cloud security tools don’t really work in this new environment. Many, because they are driven by metadata, can only detect a small fraction of the risks, and agent-based solutions may take months to deploy and still not cover a business’ entire cloud estate. The promise of Orca Security is that it can not only cover a company’s entire range of cloud assets but that it is also able to help security teams prioritize the risks they need to focus on. It does so by using what the company calls its “SideScanning” technology, which allows it to map out a company’s entire cloud environment and file systems.
“Almost all tools are essentially just looking at discrete risk trees and not the forest. The risk is not just about how pickable the lock is, it’s also where the lock resides and what’s inside the box. But most tools just look at the issues themselves and prioritize the most pickable lock, ignoring the business impact and exposure — and we change that.”
It’s no secret that there isn’t a lot of love lost between Orca and some of its competitors. Last year, Palo Alto Networks sent Orca Security a sternly worded letter (PDF) to stop it from comparing the two services. Shua was not amused at the time and decided to fight it. “I completely believe there is space in the markets for many vendors, and they’ve created a lot of great products. But I think the thing that simply cannot be overlooked, is a large company that simply tries to silence competition. This is something that I believe is counterproductive to the industry. It tries to harm competition, it’s illegal, it’s unconstitutional. You can’t use lawyers to take your competitors out of the media.”
Currently, though, it doesn’t look like Orca needs to worry too much about the competition. As GGV Capital managing partner Glenn Solomon told me, as the company continues to grow and bring in new customers — and learn from the data it pulls in from them — it is also able to improve its technology.
“Because of the novel technology that Avi and [Orca Security co-founder and CPO] Gil [Geron] have developed — and that Orca is now based on — they see so much. They’re just discovering more and more ways and have more and more plans to continue to expand the value that Orca is going to provide to customers. They sit in a very good spot to be able to continue to leverage information that they have and help DevOps teams and security teams really execute on good hygiene in every imaginable way going forward. I’m super excited about that future.”
As for this funding round, Shua noted that he found CapitalG to be a “huge believer” in this space and an investor that is looking to invest into the company for the long run (and not just trying to make a quick buck). The fact that CapitalG is associated with Alphabet was obviously also a draw.
“Being associated with Alphabet, which is one of the three major cloud providers, allowed us to strengthen the relationship, which is definitely a benefit for Orca,” he said. “During the evaluation, they essentially put Orca in front of the security leadership at Google. Definitely, they’ve done their own very deep due diligence as part of that.”
Early Stage is the premier ‘how-to’ event for startup entrepreneurs and investors. You’ll hear first-hand how some of the most successful founders and VCs build their businesses, raise money and manage their portfolios. We’ll cover every aspect of company-building: Fundraising, recruiting, sales, product market fit, PR, marketing and brand building. Each session also has audience participation built-in – there’s ample time included for audience questions and discussion. Use code “TCARTICLE” at checkout to get 20 percent off tickets right here.
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Do we need so many virtual HQ platforms?
Teamflow, founded by ex-Uber manager Flo Crivello, has raised an $11 million Series A just three months after raising a $3.9 million seed for its virtual HQ platform. The latest round in the startup was led by Battery Ventures, with Menlo Ventures leading its previous financing event.
Teamflow’s raise comes just days after competitor Gather announced a $26 million Series A round led by Sequoia Capital. Another company, Branch, has raised a $1.5 million seed round from investors such as Homebrew and Gumroad’s Sahil Lavingia and is currently raising its Series A.
All these startups want to bring into the mainstream a game-like interface for people to toggle through during their work day. The reality is, all three companies (and dozens of others) likely can’t win. The winning difference lies in strategy, Teamflow’s Crivello tells me.
“I think in the early days, the biggest differentiator is going to be UX and our aesthetic,” he said. “A lot of the other players have a very gamified approach, and we’re big fans of that, but we think that people don’t want to have their [work] meetings in a Pokémon game.”
A tour through Teamflow’s office shows that the company is more focused on productivity than gamification. Integrations include a Slack-like chat feature as well as file and image sharing. It is working on an in-platform app store so users can download the integrations that work best with their team, Crivello said. There are games too.
Teamflow’s virtual HQ platform.
This focus has helped Teamflow gain traction with employers instead of event organizers, a more stable source of revenue per the founder. The company currently hosts thousands of teams within startups on its platform, wracking in “hundreds of thousands of dollars in revenue.” Gather, a competitor, recently told TechCrunch that it gets the majority of its revenue from one-off events. Gather’s monthly revenue is currently $400,000, according to founder Philip Wang.
Gather, alternatively, looks and feels very different from Teamflow in that it is closer to the feel of Sims.
Gather’s virtual HQ platform.
Branch’s Dayton Mills said that it has been able to stay competitive through becoming “much more gamified.” It has added levels, in-game currencies and XP to encourage employees to customize their office space.
“Productivity isn’t broken, but culture, fun and social interaction is,” Mills told TechCrunch. “So when it comes to work and play we’re aiming to fix the play part, not the work. Work comes as a side effect.” Branch has not made revenue yet.
The next ambition for Teamflow is expanding its customer base beyond the hip experimental team at startups. Crivello noted that Zoom brings in about 40% of its revenue through enterprise sales, and Teamflow is resultedly “doubling down on enterprise readiness.”
The company will work on being compliant and upholding privacy standards so it can onboard healthcare and biotech companies, what it views as “buttoned up verticals” that might not want the other gamified approaches.
Crivello is clear about his vision for the startup: He wants to make it harder to move out of a virtual office than a physical office. If Teamflow can become an operating system of sorts long-term, adding on applications and bringing in a high quality of standards, it might be able to bring on a broader set of clients.
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Daily Crunch: Investors back away from Dispo
Dispo is in the midst of a sexual assault controversy, Zoom introduces an SDK and Android owners will have to continue waiting for Clubhouse access. This is your Daily Crunch for March 22, 2021.
The big story: Investors back away from Dispo
After a recent story in Business Insider brought allegations to light that a member of David Dobrik’s vlog squad had sexually assaulted an extra during a shoot, Spark Capital announced that it would “sever all ties” with Dobrik’s photo-sharing startup Dispo, as did fellow investors Unshackled Ventures and Seven Seven Six.
“We have stepped down from our position on the board and we are in the process of making arrangements to ensure we do not profit from our recent investment in Dispo,” said Spark, which led a $20 million Series A in Dispo less than a month ago. That means any potential profits will be donated to organizations supporting survivors of sexual assault.
Dobrik, meanwhile, has stepped down from the Dispo board and left the company.
The tech giants
Zoom introduces new SDK to help developers tap into video services — The company envisions application developers embedding video in social, gaming or retail applications.
Next Billion Users head Caesar Sengupta is leaving Google — Sengupta, who also led the company’s payments business, is leaving the firm after nearly 15 years.
Tim Cook and Tim Sweeney among potential witnesses for Apple/Epic trial — A proposed witness list filed by Apple for its upcoming trial against game-maker Epic reads like a who’s who of executives from the two companies.
Startups, funding and venture capital
Side raises $150M at $1B valuation to help real estate agents go it alone — Side works to turn agents and independent brokerages into boutique brands and businesses.
Indonesian savings and investment app Pluang gets $20M in pre-Series B funding — The company offers proprietary savings and investment products that allow users to make contributions starting from 50 cents USD.
Clubhouse says its Android launch will take ‘a couple of months’ — Clubhouse co-founder Paul Davison said the company is working “really hard” to come to Android, but said it’s going to take a “couple of months” to make that happen.
Advice and analysis from Extra Crunch
NFTs could bridge video games and the fashion industry — Real-life fashion brands use NFTs for marketing in virtual worlds like Minecraft, as well as in several Atari and Microsoft video games.
ironSource is going public via a SPAC and its numbers are pretty good — Before you tune out to avoid reading about yet another blank-check company taking a private company public, you’ll want to pay attention to this one.
Where is the e-commerce app ecosystem headed in 2021? — Superapps are likely to emerge, according to PipeCandy’s Ashwin Ramasamy.
(Extra Crunch is our membership program, which helps founders and startup teams get ahead. You can sign up here.)
Everything else
US privacy, consumer, competition and civil rights groups urge ban on ‘surveillance advertising’ — Nearly 40 organizations expressed their concern in an open letter.
Five reasons you should attend TC Early Stage 2021 in April — We’re just days away from kicking off TC Early Stage 2021: Operations & Fundraising on April 1-2.
The Daily Crunch is TechCrunch’s roundup of our biggest and most important stories. If you’d like to get this delivered to your inbox every day at around 3pm Pacific, you can subscribe here.
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Coursera set to roughly double its private valuation in impending IPO
In a new S-1/A filing, Coursera set an initial IPO price range between $30 and $33 a share, signaling the market views its edtech business warmly ahead of its impending public offering.
Coursera will have 130,271,466 shares outstanding after its IPO, or 132,630,966 including its underwriters’ option. At $30 per share, the low end of the company’s IPO range and a share count inclusive of 2,359,500 shares reserved for its underwriting banks, the firm would be worth $3.98 billion. That number rises to $4.38 billion at $33 per share.
Coursera is being valued as a software company, likely a breathe-easy moment for still-private edtech companies, since the debut could be an industry bellwether.
This is a solid increase from Coursera’s last private-market valuation, which was around $2.4 billion when it raised a Series F round in October 2020.
For the bulls in the room, there’s a bigger valuation if you tinker with the numbers. In a fully diluted accounting, including in our calculation, shares that are issuable upon vested options and RSUs, Coursera’s share count rises to 166,006,474, or 168,365,974 if we count its underwriters’ option. At its most generous share count and highest projected price, Coursera’s valuation could reach $5.56 billion.
However, IPO-watching group Renaissance Capital comes to a smaller $5.1 billion figure for a midpoint-range, fully diluted valuation. That result excludes shares reserved for underwriters and equity currently present in vested RSUs.
Using the more modest $5.1 billion midpoint figure, Coursera would be worth around 17.5 times its 2020 revenue of $293.5 million. Using a run-rate figure calculated from the company’s Q4 2020 results, its multiple falls to just over 15x.
Coursera is therefore being valued as a software company, likely a breathe-easy moment for still-private edtech companies, since the debut could be an industry bellwether.
The valuation is also a vote of confidence that Coursera’s rising deficits are not even a valuation risk, let alone an existential threat to its business. In the four quarters of 2020, the edtech giant lost $14.3 million, $13.9 million, $11.9 million and $26.7 million, the final Q4 net loss being the largest among the time interval for which we have data.
From all appearances, investors are valuing Coursera on its growth, not its profitability — or lack thereof.
Helping push its losses higher are rising sales and marketing costs, something TechCrunch has written about in the past. In Q4 2019, for example, the company spent $16.7 million on sales and marketing activities. That figure rose to $35 million in Q4 2020.
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Box shares rise on report company is exploring sale
Shares of Box, a well-known content-and-collaboration company that went public in 2015, rose today after Reuters reported that the company is exploring a sale. TechCrunch previously discussed rising investor pressure for Box to ignite its share price after years in the public-market wilderness.
At the close today Box’s equity was worth $23.65 per share, up around 5% from its opening value, but lower than its intraday peak of $26.47, reached after the news broke. The company went public a little over five years ago at $14 per share, only to see its share price rise to around the same level it returned today during its first day’s trading.
Box, famous during its startup phase thanks in part to its ubiquitous CEO and co-founder Aaron Levie, has continued to grow while public, albeit at a declining pace. Dropbox, a long-term rival, has also seen its growth rate decline since going public. Both have stressed rising profitability over revenue expansion in recent quarters.
But the problem that Box has encountered while public, namely hyper-scale platform companies with competing offerings, could also prove a lifeline; Google and Microsoft could be a future home for Levie’s company, after years of the duo challenging Box for deals.
As recently as last week, Box announced a deal for tighter integration with Microsoft Office 365. Given the timing of the release, it was easy to speculate the news could be landing ahead of a potential deal. The Reuters article adds fuel to the possibility.
While we can’t know for sure if the Reuters article is accurate, the possible sale of Box makes sense.
The article indicated that one of the possible acquisition options for Box could be taking it private again via private equity. Perhaps a firm like Vista or Thoma Bravo, two firms that tend to like mature SaaS companies with decent revenue and some issues, could swoop in to buy the struggling SaaS company. By taking companies off the market, reducing investor pressure and giving them room to maneuver, software companies can at times find new vigor.
Consider the case of Marketo, a company that Vista purchased in 2016 for $1.6 billion before turning it around and selling to Adobe in 2018 for $4.75 billion. The end result generated a strong profit for Vista, and a final landing for Marketo as part of a company with a broader platform of marketing tools.
If there are expenses at Box that could be trimmed, or a sales process that could be improved, is not clear. But Box’s market value of $3.78 billion could put it within grasp of larger private-equity funds. Or well within the reaches of a host of larger enterprise software companies that might covet its list of business customers, technology or both.
If the rumors are true, it could be a startling fall from grace for the company, moving from Silicon Valley startup darling to IPO to sold entity in just six years. While it’s important to note these are just rumors, the writing could be on the wall for the company, and it could just be a matter of when and not if.
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NFTs could bridge video games and the fashion industry
Non-fungible tokens (NFTs) offer new ways for consumers to collect, wear and trade fashion online, and now that most fashion shows have scaled back or gone virtual, they may become an important tool for the industry.
Because some of the most profitable NFTs are produced by celebrities with teams, it makes sense that music corporations, fashion brands and designers are venturing into the NFT market as well. Just this month, sneaker brand RTFKT Studios garnered $3.1 million in seven minutes by selling crypto collectibles. In December 2020, NFT startup Enjin partnered with Netherlands-based fashion house The Fabricant on a virtual collection. Real-life fashion brands use NFTs for marketing in virtual worlds like Minecraft, plus several Atari and Microsoft video games.
The fundamental value NFTs offer to bridge virtual fashion items with video games is the option to secure custody of the item for use in other games or mobile apps.
“Brands are coming up with some creative solutions because the pandemic is persistent, and fashion is something that is so close to our identities,” said Bryana Kortendick, Enjin’s VP of operations and communications. “You can snap a photo of yourself wearing your Atari-branded NFTs. You’ll also be able to wear them in video games.”
Breakout NFT star Beeple said he imagines a future where fashion NFTs could be redeemed for specific items in physical stores, especially at luxury retailers like his former client Louis Vuitton.
“You can relate NFTs to clothing in new and interesting ways,” he said. “This will be seen as the next chapter of digital art history. This is a continuation of digital art history that started decades ago, by that I mean art made on a computer and distributed through the internet.”
Fashion designers like Schirin Negahbani are already creating NFTs that represent actual clothing. Precisely because multimillion-dollar NFT sales are breaking records, spectators have been prompted to question the role speculative trading plays in this trend.
Textile designer Amber J. Dickinson says fashionable NFTs shouldn’t primarily be viewed as speculative trading opportunities. “The way I think fashion translates to the digital world is to view an NFT as a collectible piece of the garment for history,” said Dickinson, known for hand-made silk scarves and her work with Alexander McQueen. “I would only buy art as a piece that I liked. Whether digital or in the real world, I don’t take an investor’s point of view.”
There are many fashion fans who disagree with Dickinson, preferring to invest through assets like Birkin bags. They may have a different approach to NFTs. The DIGITALAX crypto fashion platform, for example, is being built with a plethora of trading features. As for Dickinson, she said she is still looking for her tribe of crypto-savvy artists on Twitter.
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No-code business intelligence service y42 raises $2.9M seed round
Berlin-based y42 (formerly known as Datos Intelligence), a data warehouse-centric business intelligence service that promises to give businesses access to an enterprise-level data stack that’s as simple to use as a spreadsheet, today announced that it has raised a $2.9 million seed funding round led by La Famiglia VC. Additional investors include the co-founders of Foodspring, Personio and Petlab.
The service, which was founded in 2020, integrates with more than 100 data sources, covering all the standard B2B SaaS tools, from Airtable to Shopify and Zendesk, as well as database services like Google’s BigQuery. Users can then transform and visualize this data, orchestrate their data pipelines and trigger automated workflows based on this data (think sending Slack notifications when revenue drops or emailing customers based on your own custom criteria).
Like similar startups, y42 extends the idea data warehouse, which was traditionally used for analytics, and helps businesses operationalize this data. At the core of the service is a lot of open source and the company, for example, contributes to GitLabs’ Meltano platform for building data pipelines.
y42 founder and CEO Hung Dang. Image Credits: y42
“We’re taking the best of breed open-source software. What we really want to accomplish is to create a tool that is so easy to understand and that enables everyone to work with their data effectively,” Y42 founder and CEO Hung Dang told me. “We’re extremely UX obsessed and I would describe us as a no-code/low-code BI tool — but with the power of an enterprise-level data stack and the simplicity of Google Sheets.”
Before y42, Vietnam-born Dang co-founded a major events company that operated in more than 10 countries and made millions in revenue (but with very thin margins), all while finishing up his studies with a focus on business analytics. And that in turn led him to also found a second company that focused on B2B data analytics.
Image Credits: y42
Even while building his events company, he noted, he was always very product- and data-driven. “I was implementing data pipelines to collect customer feedback and merge it with operational data — and it was really a big pain at that time,” he said. “I was using tools like Tableau and Alteryx, and it was really hard to glue them together — and they were quite expensive. So out of that frustration, I decided to develop an internal tool that was actually quite usable and in 2016, I decided to turn it into an actual company. ”
He then sold this company to a major publicly listed German company. An NDA prevents him from talking about the details of this transaction, but maybe you can draw some conclusions from the fact that he spent time at Eventim before founding y42.
Given his background, it’s maybe no surprise that y42’s focus is on making life easier for data engineers and, at the same time, putting the power of these platforms in the hands of business analysts. Dang noted that y42 typically provides some consulting work when it onboards new clients, but that’s mostly to give them a head start. Given the no-code/low-code nature of the product, most analysts are able to get started pretty quickly — and for more complex queries, customers can opt to drop down from the graphical interface to y42’s low-code level and write queries in the service’s SQL dialect.
The service itself runs on Google Cloud and the 25-people team manages about 50,000 jobs per day for its clients. The company’s customers include the likes of LifeMD, Petlab and Everdrop.
Until raising this round, Dang self-funded the company and had also raised some money from angel investors. But La Famiglia felt like the right fit for y42, especially due to its focus on connecting startups with more traditional enterprise companies.
“When we first saw the product demo, it struck us how on top of analytical excellence, a lot of product development has gone into the y42 platform,” said Judith Dada, general partner at LaFamiglia VC. “More and more work with data today means that data silos within organizations multiply, resulting in chaos or incorrect data. y42 is a powerful single source of truth for data experts and non-data experts alike. As former data scientists and analysts, we wish that we had y42 capabilities back then.”
Dang tells me he could have raised more but decided that he didn’t want to dilute the team’s stake too much at this point. “It’s a small round, but this round forces us to set up the right structure. For the Series A, which we plan to be towards the end of this year, we’re talking about a dimension which is 10x,” he told me.
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