1107 McDonough Place, McDonough, GA 30253 Mon–Fri 10 AM–5 PM
1010Computers
404-585-6253

July 9, 2019

AppLovin acquires SafeDK to improve brand safety

Mobile marketing company AppLovin is announcing that it has acquired SafeDK.

While AppLovin started out as a mobile ad business, it now bills itself as “a comprehensive mobile gaming platform,” offering tools for game developers around user acquisition, monetization, analytics and (through Lion Studios, launched last year) publishing. SafeDK, meanwhile, allows developers to manage all the different SDKs on which their apps rely.

Palo Alto-headquartered AppLovin says that by incorporating SafeDK technology, it will help its publishers ensure GDPR compliance and brand safety.

It also says SafeDK will continue to support existing customers, while its headquarters in Herzliya, Israel will become AppLovin’s first office in Israel. Co-founders Orly Shoavi and Ronnie Sternberg will remain on-board as the heads of SafeDK and general managers of AppLovin Israel.

The companies are not disclosing the financial terms of the deal, except to say that it was all-cash. According to Crunchbase, SafeDK has raised a total of $5.8 million from investors, including Samsung Next Tel Aviv, Marius Nacht, StageOne Ventures and Kaedan Capital.

“We are delighted to be working with the AppLovin team to help mobile game publishers grow their businesses,” Shoavi said in a statement. “AppLovin has been a trusted partner for the biggest mobile game studios around the world and SafeDK’s technology will strengthen that trust.”

Powered by WPeMatico

Need practical help?

Start with the problem your technology is causing.

404-585-6253

Start service

Choose the right service path

In-store visits can be scheduled now. Mobile and remote service begin as requests that require supervisor review before any service appointment is confirmed.

In-Store RepairChoose an available repair-center time. Completing the RepairShopr form creates a valid in-store visit appointment without waiting for staff confirmation.
Your selected time is your in-store appointment

Complete the RepairShopr booking form after choosing a time. The appointment and contact details are saved as a RepairShopr Lead so the team can find the visit when you arrive and begin customer-account and ticket entry faster.

Choose an In-Store Appointment Time

Current limitation: the hosted booking form records the selected time and contact information, but it does not currently ask for device or issue details. Please have that information ready at check-in.

Prefer to speak with someone? Call 404-585-6253.