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August 11, 2016

AcuityAds acquires social ad targeter 140 Proof for $20M

140 proof 140 Proof, a company that helps advertisers target their campaigns based on social data, has been acquired by AcuityAds for up to $20 million in cash.
140 Proof co-founder and CEO Jon Elvekrog said the deal will combine his company’s strength in social media with AcuityAds’ programmatic ad-buying tech.
The 140 Proof brand and team will continue to exist within AcuityAds, Elvekrog said. Read More

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