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September 1, 2016

Pokémon Go lands Japanese mobile operator SoftBank as sponsored location

This photo illustration shows a man playing Nintendo's Pokemon Go game on his mobile phone in front of the Kabukiza theater in Tokyo on July 22, 2016. The augmented-reality game Pokemon Go, which has been released in more than 30 countries, was launched in Japan where Nintendo created the franchise two decades ago. (Photo: KAZUHIRO NOGI/AFP/Getty Images) There may be a debate about whether we’ve reached peak Pokémon Go for gamers, but the hit title is just getting started with brands. That’s because Japanese mobile operator SoftBank is the latest company to sign up to be a “sponsored location” inside the game. Read More

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