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July 15, 2016

Pokémon Go’s retention rates, average revenue per user are double the industry average

PokemonGo-Bulbasaur New data released this morning on the mobile phenomenon Pokémon Go shows that the popular game isn’t only the biggest in U.S. history – it’s also breaking records when it comes to its ability to monetize and retain its users, as well. According to a report from SurveyMonkey, Pokémon Go is seeing retention rates at more than double the industry average, and is pulling… Read More

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