May 25, 2016

U.K. carrier Three says it will start trialling ad blocking next month with a 24-hour opt-in test

adblocking Back in February, U.K. mobile carrier Three said it would start to offer on its network opt-in ad blocking technology from Shine, potentially reaching 30 million customers. Now the company is getting down to details: It will start to trial ad blocking in June in the U.K., with a 24-hour test for opted-in customers, the company said today. “We believe the current mobile advertising… Read More

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