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April 12, 2016

Starbucks rolls out a more personalized mobile app along with a revamped Rewards program

New My Starbucks Rewards launch images. Photographed on Monday, April 11, 2016. (Joshua Trujillo, Starbucks) Starbucks this morning announced the overall of its mobile application, now used by 17 million people, in an effort to create a more personalized experience for its customers. The changes rolled out alongside an overhaul of the company’s popular customer loyalty program, Starbucks Rewards, which is now doling out stars based on dollars spent in stores, rather than how often… Read More

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