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June 11, 2015

Time Spent In Apps Up 63 Percent Over Past Two Years, But Apps Used Monthly Show Little Change

apps-ios7 Today’s app stores each may host well over a million apps, but consumers only use roughly 26 or 27 of these per month, according to new data from Nielsen out today. However, the time they spend engaging with those apps is increasing – up 63 percent over the past two years, the study found. In the fourth quarter of 2012, consumers spent 23 hours and two minutes per month engaging… Read More

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