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February 27, 2015

Kochava Acquires InferSystems For Mobile Ad Optimization

kochava beacon Mobile analytics provider Kochava is announcing it has acquired Toronto-based ad tech company InferSystems and will use its technology to build a product called the Kochava Optimization Beacon. As explained to me by Kochava CEO Charles Manning, the new product allows the company to move beyond mobile measurement into optimization. In other words, an advertiser using Kochava currently has to… Read More

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