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December 15, 2014

Apple’s Holiday Ad Paints The iPad As A Device That Bridges Generations

Screen Shot 2014-12-15 at 9.42.46 AM Apple’s marketing team does one thing especially well: Identifying how its products are being used and turning that into a point of emotional resonance via video advertising. The company’s new holiday ad, which is called “The Song,” uses Apple’s entire lineup to help the protagonist get creative with their Christmas gift, but the part that rings most true is the… Read More

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