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December 4, 2014

Why LiveRail Ditched An IPO To Sell Its Video AdTech To Facebook For ~$500M

facebook-liverail2 “The company was profitable. We probably would have pursued an IPO. The business was accelerating”, LiveRail CEO Mark Trefgarne tells me in his first interview about how his company was acquired by Facebook in July for what multiple sources say was $500 million.
Still, rather than go public, Trefgarne said his team realized that “If we work hard at Facebook, we have a real… Read More

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