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November 26, 2014

Twitter’s New App Tracking Capabilities To Help Personalize User Experience, Benefit Advertisers

twitter-stocks-ipo Starting today, Twitter users on iOS and Android devices will be alerted to a change in the type of data the social network is collecting on them, and will be offered the option to opt-out by adjusting their settings. The data in question is a list of the apps you have installed on your mobile device – a collection of data Twitter is calling the “app graph.” The company… Read More

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