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November 18, 2014

inMarket Says Its Beacon Platform Reaches 18% Of US Mobile Shoppers

inmarket Looks like I might have to revise my perception of in-store beacons as technology that won’t matter until a year or two or three from now (at best). I don’t have industry-wide numbers, but on its own, startup inMarket says it’s already reaching a significant percentage of US consumers — 31.5 million of them each month.
If you’re skeptical, well, inMarket is… Read More

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