November 11, 2014

Confirmed: Yahoo Is Acquiring Video Ad Company BrightRoll For $640M

brightroll-yahoo Yahoo just announced that it’s acquiring video ad company BrightRoll for $640 million in cash.
TechCrunch’s Ingrid Lunden and Sarah Buhr reported last month that a deal was in the works, with a price of around $700 million, but both companies declined to comment. Read More

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