App management startup AppFollow raises $5M Series A round led by Nauta Capital

AppFollow, an app management startup, has raised a $5 million Series A round led by Barcelona’s Nauta Capital, alongside existing investors Vendep Capital and RTP Global participating.

The Helsinki-headquartered company says it benefitted during the pandemic and even in April 2020 as the desire for automation and apps exploded. It says it now has 70,000 clients on its platform globally, including McDonald’s, Disney, Expedia, PicsArt, Flo, Jam City and Discord.

CEO Anatoly Sharifulin said in a statement: “AppFollow helps teams understand sentiment, both for your users and competitor’s, figure out how your potential customers search for apps and use this knowledge to make your app more visible and, of course, follow on your KPIs like downloads and revenues to be sure that all is under control.”

Eugene Kruglov of Nauta Capital said: “We are extremely delighted to partner with Nauta Capital on this round. And having both of current investors and as well some of our customers to participate in the round proves that we are on the right direction to become the market standard for effective app management.”

The company, which employs 65 people across nine countries, all working remotely, will use the investment to strengthen its presence in the U.S. and Europe, hire VP-level executives in sales and marketing, and diversify their platform.

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