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November 14, 2018

Wreck-It Ralph is getting a warehouse-sized VR experience at Disney parks

For the last year or so, Disney has been dabbling with massive virtual reality experiences that let players strap on a portable VR rig and run around in a warehouse-sized environment. In partnership with The VOID (part of Disney’s 2017 accelerator class) and Lucasfilm’s ILMxLab, it launched a Star Wars-themed experience, Secrets of the Empire, at both Downtown Disney (California) and Disney Springs (Florida) back in November of 2017.

The next Disney property getting the VR treatment? Wreck-It Ralph.

Here’s the trailer, released this morning:

Based on the upcoming movie sequel “Ralph Breaks the Internet,” this one will be called, aptly, Ralph Breaks VR. Like Secrets before it, the Ralph experience will support four players running around a shared VR environment — but rather than dodging blaster fire and outsmarting stormtroopers, they’ll be having food fights with kittens and outrunning security drones.

While I’m mostly neutral on Ralph, I’m… pretty excited for this. Secrets of the Empire is one of the most ridiculous experiences I’ve ever had in virtual reality. It’s hard to say much without spoiling some of the moments, but my jaw was on the damned floor for half of the time. Alas, there wasn’t much time to speak of; the entire thing only lasts about 25 minutes — which, at $30 per person, felt way too short. Tickets for Ralph cost roughly the same; depending on location, it’ll be $30 or $33 per person.

A representative for Disney confirms that Secrets of the Empire is not going away. It’s an upside of taking place almost entirely in VR — retune the physical space to be a bit less Star Wars-y, schedule things just right, and you’re all set.

(Oh, and while details are light: after Ralph, they’re working on a Marvel-themed experience set to debut in 2019.)

Tickets for the Ralph experience are available starting next week. In addition to VOID’s Disneyland/Disneyworld locations, it’ll also be running at their Glendale, Calif. and Las Vegas spots.

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