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July 10, 2014

Facebook Launches “Out-App Purchase” Ads

Facebook Out-App Purchases What if in-app purchases didn’t have to happen in-app? Rather than indirectly helping developers monetize with ads that drive them installs and re-engagement, Facebook today began letting them sell Facebook desktop game virtual goods straight from ads in the News Feed or sidebar. But an even more lucrative opportunity could be bringing these “out-app purchase” ads to mobile.… Read More

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