November 14, 2017

Don Katz dishes on Audible.com storytelling with ‘Invisible Man,’ Ralph Ellison

 Though lots of moving parts have to be corralled together in order to found, expand and manage a business as large as Audible.com, founder Donald Katz would argue that the key component to his company’s success is this: People love a good story and they love it even more when it’s delivered conversationally. Read More

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